The front of the L.A. Coliseum
The 1967 Pro Bowl was the seventeenth annual National Football League (NFL) all-star game which featured the outstanding performers from the 1966 season. The game was played on January 22, 1967, in a heavy rainstorm at the Los Angeles Memorial Coliseum in Los Angeles, California before a sparse crowd of 15,062. This was the second-lowest attendance in the history of the Pro Bowl next to the inaugural game in 1939. The final score was East 20, West 10. For the second year in a row, the East dominated the West on the strength of turnovers. They recovered two fumbles and intercepted four passes.
The game proved that the NFL had a successor to the great Jim Brown, who had retired after the 1965 season, with the presence of the Chicago Bears' Gale Sayers. Sayers was named back of the game while Floyd Peters of the Philadelphia Eagles was selected as lineman of the game. The coaches were Tom Landry of the Dallas Cowboys for the East and George Allen of the Los Angeles Rams for the West.