BILD TV Logo 2021.svg
Country Germany
Broadcast area Germany
HeadquartersBerlin,  Germany
OwnerWeltN24, Axel Springer SE
Sister channelsWelt, N24 Doku
Launched22 August 2021

Bild (alternatively also called Bild TV) is a German free-to-air private news TV channel that represents the television arm of the Bild newspaper. It belongs to the WeltN24 broadcasting group, received its broadcasting license in June 2021, and began broadcasting on 22 August 2021.[1]

Bild is marketed by the publishing subsidiary Visoon Media and is supported by advertising.[2]

License and incorporation

The broadcasting license required to start broadcasting as a classic television broadcaster with 24/7 operation was applied for in August 2021.[2] On 24 June 2021 the granting of the broadcasting license was announced.[3] At the end of July 2021, Bild began test operations via Astra.[4] On the satellite Astra 19.2 Ost on transponder 33 there was an indication of the planned start of transmission.[5]

Reception and criticism

In an interview with Johannes Nichelmann from Deutschlandfunk Kultur on 22 August 2021, critic Matthias Dell described Bild TV as "empty, poorly produced and boring" and compared the lack of professionalism of Bild TV with "student television or a public access channel". In his television review on 23 August 2021, Alexander Krei from described the start of broadcasting on the Bild television channel as "television without a resting pulse" and complained that Bild "rushed through the program".[6][7]

ARD program director Christine Strobl announced on 3 October 2021, one week after the 2021 federal election, that she would take legal action against Bild TV because the broadcaster took over the 6 p.m. election forecasts from ARD and ZDF and for minutes the Berlin round from ARD and ZDF had transmitted. She also said about Bild TV that she found "the type of reporting highly problematic: this type of exaggeration, this focus on dividing society and dealing with facts". It is "clearly pursuing one goal: to discredit public service broadcasting in its entirety."[8]


  1. ^ WELT (2021-08-22). ""Bild" jetzt auch als TV-Sender: "Wir zeigen, was wirklich ist"". DIE WELT (in German). Retrieved 2022-02-19.
  2. ^ a b Schaber, Richard W. (2021-05-07). "Bild Live: Springer beantragt Rundfunklizenz für TV-Sender". DIGITAL FERNSEHEN (in German). Retrieved 2022-02-19.
  3. ^ GmbH, DWDL de. ""Bild" erhält Rundfunkzulassung von der ZAK". Retrieved 2022-02-19.
  4. ^ Schaber, Richard W. (2021-07-28). "TV-Sender der "Bild" startet Testbetrieb über Sat". DIGITAL FERNSEHEN (in German). Retrieved 2022-02-19.
  5. ^ GmbH, DWDL de. "Starttermin steht: Bild kommt Ende August ins Fernsehen". Retrieved 2022-02-19.
  6. ^ "Neues TV-Programm "Bild" - "So professionell wie Schülerfernsehen"". Deutschlandfunk Kultur (in German). Retrieved 2022-02-19.
  7. ^ GmbH, DWDL de. "Fernsehen ohne Ruhepuls: Bild hetzt durchs Programm". Retrieved 2022-02-19.
  8. ^ Wirsching, Daniel. "ARD-Programmdirektorin Strobl attackiert "Bild TV": "Ausrichtung auf Spaltung der Gesellschaft"". Augsburger Allgemeine (in German). Retrieved 2022-02-19.