Broadcast areaRio Grande Valley
Frequency101.1 MHz
BrandingLa Suavecita 101.1
FormatSpanish adult hits
First air date
April 1, 1993; 30 years ago (1993-04-01)
Former call signs
  • KVPA (1989–2003)
  • KNVO-FM (2003–2007)
  • KZPL (2007)[1]
Call sign meaning
Technical information[2]
Licensing authority
Facility ID40680
ERP50,000 watts
HAAT148 meters (486 ft)
Transmitter coordinates
26°19′30″N 97°25′25″W / 26.32500°N 97.42361°W / 26.32500; -97.42361
Public license information
WebcastListen Live
WebsiteKNVO-FM on Facebook

KNVO-FM (101.1 FM, "La Suavecita 101.1") is a radio station licensed to serve Port Isabel, Texas, United States. The station is owned by Entravision Communications. KNVO-FM broadcasts a Spanish adult hits music format to the Rio Grande Valley area.[3] The Entravision studios are located in McAllen, with the transmitter near Rio Hondo.


After being approved in 1989, KVPA began broadcasting April 1, 1993, from studios on South Padre Island and airing a classic rock format. It was built by Charlie Trub, who had previously built up KRIO and KRIX.[4]

The station was sold to Sunburst Media and then, along with three other outlets, to Entravision in a $55 million acquisition in 2000.[5] In 2003, KVPA's rhythmic contemporary hit radio format became KNVO-FM with a Spanish-language adult contemporary format under the brand Oye.[6]

The station was assigned the KNVO-FM call sign for the second time by the Federal Communications Commission on October 2, 2007.[1]

The station was known as José 101.1 until early 2018, when the station renamed itself as La Suavecita 101.1.[7]


  1. ^ a b "Call Sign History". FCC Media Bureau CDBS Public Access Database. Retrieved June 21, 2009.
  2. ^ "Facility Technical Data for KNVO-FM". Licensing and Management System. Federal Communications Commission.
  3. ^ "Station Information Profile". Arbitron. Retrieved June 21, 2009.
  4. ^ Coleman, Pam (November 9, 1993). "Voice of tiny station rocks across Valley". The Monitor. McAllen, Texas. p. 3G. Retrieved July 10, 2022 – via
  5. ^ "Entravision Sets IPO Price Range" (PDF). Radio & Records. June 23, 2000. p. 4.
  6. ^ "Street Talk" (PDF). Radio & Records. April 4, 2003. p. 24.
  7. ^ "Entravision Brings La Tricolor To Los Angeles; Suavecita To 11 Markets". RadioInsight. January 10, 2018.