KLDO-TV
Channels
BrandingUnivision Laredo
Programming
Affiliations
Ownership
Owner
History
First air date
December 17, 1984 (39 years ago) (1984-12-17)
Former call signs
KJTB (1984, CP)
Former channel number(s)
Analog: 27 (UHF, 1984–2009)
Call sign meaning
"Laredo"
Technical information[1]
Licensing authority
FCC
Facility ID51479
ERP150 kW
HAAT135 m (443 ft)
Transmitter coordinates27°39′54.9″N 99°36′31.4″W / 27.665250°N 99.608722°W / 27.665250; -99.608722
Links
Public license information
Websitenoticiasya.com/laredo/

KLDO-TV (channel 27) is a television station in Laredo, Texas, United States, affiliated with the Spanish-language Univision network. It is owned by Entravision Communications alongside two low-power, Class A stations: UniMás affiliate KETF-CD (channel 39) and Fox affiliate KXOF-CD (channel 31). The stations share studios on Monarch Drive in Laredo, while KLDO-TV's transmitter is located in Ranchos Penitas West, Texas.

History

ABC affiliate

In the early 1980s, five applications were received to start a new TV station for Laredo, the city's third, on UHF channel 27. In December 1982, the Federal Communications Commission designated four of them for hearing, from K-RIO Broadcasting Company; Carlos Ortiz; Tierra del Sol Broadcasting Company, owner of KVEO-TV in Brownsville; and Panorama Broadcasting Company.[2] Ortiz, a pastor proposing to operate channel 27 as a Christian station, later dropped his proposal because of the multiple competing applications from secular groups; Oro Broadcasting Company was disqualified because its principal owner was not a United States citizen.[3]

As a result of a downturn in the regional economy, Tierra del Sol withdrew; Panorama then reimbursed K-RIO for its expenses in a settlement that paved the way for it to be granted the permit in April 1983.[4] A tower was erected in the parking lot of Laredo's Riverdrive Mall, where studios were set up.[5] Having been known as KJTB during construction, KLDO-TV signed on December 17, 1984, as an ABC affiliate; the affiliation had belonged to KGNS-TV. Laredo thus became among the last markets with three-network service. In addition to ABC programming, KLDO-TV produced local news under the title Laredo Eyewitness News.[6] In January 1987, KLDO became a secondary affiliate of Fox.[7]

Spanish-language programming

KLDO's logo prior to January 1, 2013

The station switched to Telemundo in October 1988, retaining select ABC programs including sports, Good Morning America,[8] and Nightline. The move coincided with Panorama signing a management agreement with Francisco Javier Sánchez Campuzano, the president of Mexico City-based Grupo Siete, which at the time owned several radio stations in Nuevo Laredo.[9][10] The switch to primarily Spanish-language programming led to an upturn in ratings, moving from dead last to first place in the February 1989 Nielsen survey.[8]

In 1996, KLDO changed affiliations from Telemundo to Univision; by this time, in total-day audience ratings, it was the market's number-one station.[11] Entravision acquired KLDO-TV in 1997,[12] and the station moved out of the Riverdrive Mall and into a new facility on Loop 20 in 2000.[13] KLDO-TV continued to be the most-watched station in the market, but KGNS-TV brought in twice as much revenue.[14]

Until February 28, 2018, the station produced Spanish-language newscasts, branded as Noticias Univision 27; the KLDO news operation was discontinued in favor of a regional newscast produced out of McAllen sister station KNVO.[15]

Technical information

Subchannels

The station's digital signal is multiplexed:

Subchannels of KLDO-TV[16]
Channel Video Aspect Short name Programming
27.1 1080i 16:9 KLDO-DT Main KLDO-TV programming / Univision
27.2 480i LATV
27.3 TBD
27.4 The Nest
27.5 Court TV

References

  1. ^ "Facility Technical Data for KLDO-TV". Licensing and Management System. Federal Communications Commission.
  2. ^ "Public Notice". Laredo Morning Times. December 28, 1982. p. 13 – via GenealogyBank.
  3. ^ Bouldin, Bill. "Who gets Channel 27?". Laredo Morning Times. pp. 1A, 14A – via GenealogyBank.
  4. ^ Bouldin, Bill (April 25, 1983). "Channel 27: Laredoans get Ok for third station". Laredo Morning Times. pp. 1A, 8A – via GenealogyBank.
  5. ^ Bouldin, Bill (October 3, 1984). "Tower Ok'd: New TV station to lease mall parking area". Laredo Morning Times. p. 1A – via GenealogyBank.
  6. ^ "The Turn-On Is Tomorrow (ad)". Laredo Morning Times. December 16, 1984. pp. 8A–9A – via GenealogyBank.
  7. ^ "KLDO features Joan Rivers show". Laredo Morning Times. January 11, 1987. p. 4E – via GenealogyBank.
  8. ^ a b Sanchez, Tom (March 31, 1989). "Surprise showing: KLDO zooms into first place in prime time TV ratings". Laredo Morning Times. pp. 1A, 12A – via GenealogyBank.
  9. ^ Parisi, Jim (October 19, 1988). "KLDO announces switch to Spanish programming". Laredo Morning Times. p. 10A – via GenealogyBank.
  10. ^ "Horizons brightening for communications". Laredo Morning Times. January 22, 1989. p. 33F.
  11. ^ Garcia, Robert (June 30, 1996). "Local television viewers following national trend". Laredo Morning Times.
  12. ^ Peterson, Mark (January 1, 1997). "Entravision takes over at KLDO". Laredo Morning Times.
  13. ^ Garcia, Robert (December 24, 1999). "KLDO parent company in major expansion purchase". Laredo Morning Times.
  14. ^ Trigoboff, Dan (August 12, 2002). "Focus Laredo" (PDF). Broadcasting & Cable. p. 29.
  15. ^ Villafañe, Veronica (March 1, 2018). "Entravision shuts down Univision Laredo newscast, lays off staff". Media Moves. Retrieved March 12, 2018.
  16. ^ "RabbitEars TV Query for KLDO". RabbitEars.