KSKY
KSKY The Answer.png
Balch Springs, Texas
Broadcast areaDallas/Fort Worth Metroplex
Frequency660 kHz
Branding660 AM The Answer
Programming
FormatConservative talk radio
AffiliationsSalem Radio Network
Townhall Radio News
Ownership
OwnerSalem Media Group
(Bison Media, Inc.)
KLTY-FM, KTNO, KWRD-FM, K273BJ
History
First air date
September 28, 1941
Call sign meaning
Former slogan: "From the SKYroof of the Hotel Stoneleigh"
Technical information
Facility ID6591 (660 AM)
ClassB
Power20,000 watts (Daytime)
700 watts (Nighttime)
Transmitter coordinates
33°02′27″N 96°56′51″W / 33.04083°N 96.94750°W / 33.04083; -96.94750
Links
Website660amTheAnswer.com

KSKY (660 kHz) is a commercial AM radio station licensed to Balch Springs, Texas, and serving the Dallas/Fort Worth Metroplex. It is owned by the Salem Media Group and broadcasts a talk radio format.

KSKY broadcasts by day at 20,000 watts. But AM 660 is a clear channel frequency reserved for WFAN New York City. So to avoid interference, KSKY must reduce power at night to 700 watts. It uses a directional antenna at all times. The transmitter is on Huffines Boulevard at Stonewall Drive in Lewisville, Texas.[1] Programming is also heard on three FM broadcast relay stations or translators: 92.9 KGPJ-LP Dallas, 95.5 KRQP-LP Arlington and 99.9 K260BP Fort Worth.

Programming

KSKY airs mostly nationally syndicated conservative talk hosts on its weekday schedule. One local program is heard in morning drive time, hosted by Mark Davis. The rest of the line up includes Sean Hannity, Hugh Hewitt, Mike Gallagher, Dennis Prager, Larry Elder, Charlie Kirk, Jay Sekulow, Dan Proft, Sebastian Gorka and This Morning, America's First News with Gordon Deal.

Weekends feature shows on money and health, some of which are paid brokered programming. There are also repeats of weekday shows. Most hours begin with world and national news from co-owned Townhall Radio News.

History

On September 28, 1941, KSKY first signed on. It was owned by the Chilton Radio Corp. In 1963, Chilton sold KSKY. Prior to the sale, it flipped to a Christian format, which aired until 2004 when it made the switch to conservative talk.

KSKY was sold to Salem in mid-2000. KSKY was also originally a daytime-only station until the recent format change and city of license change from Dallas to Balch Springs. KSKY applied for an FM frequency at 106.9 in 1948, then turned down a chance to buy the 98.7 frequency in 1957, and was awarded 91.3 in the 1960s (but no proof that it ever signed on has ever been found, with 91.3 has become a part of the non-commercial band.)

During the station's early days, notables such as Jackie Gleason, Skitch Henderson, Vincent Price, Jane Russell, Jack Webb and Charlton Heston visited the station in person and performed live on KSKY.

News/Talk 660 K-Sky logo used from 2004 to 2012. This is a variant used in 2007.
News/Talk 660 K-Sky logo used from 2004 to 2012. This is a variant used in 2007.

Salem Media announced on May 29, 2012 that KSKY would be rebranded as The Answer, with the return of radio personality Mark Davis (previously on WBAP 820 AM and 96.7 FM). Salem Communications Corporation’s Director of Spoken Word Format Phil Boyce explained the reason for the rebranding: “This station will truly be an answer for so many things going on in the Metroplex and the world, with smart hosts who know how to help you understand all of those things, not to mention great news, traffic, weather, and information.”[2]

On January 1, 2014 KSKY began airing the Sean Hannity show 2-5 pm CT, in a move also from crosstown WBAP.

References