52°22′21″N 4°53′33″E / 52.37250°N 4.89250°E / 52.37250; 4.89250

The front façade of Madame Tussauds Amsterdam

Madame Tussauds Amsterdam is a wax museum situated in Amsterdam, the capital city of the Netherlands. It is located in the centre of the city on Dam Square, near the Royal Palace of Amsterdam. Founded in 1970, it was the first Madame Tussauds that was opened in mainland Europe as well as being the first foreign branch of the British institution. The collection of Madame Tussauds Amsterdam consists of a collection of wax figures of famous celebrities in different categories such as the Golden Age of Dutch history,[1][2] music, sport and film.



The building that houses Madame Tussauds Amsterdam was designed by the Dutch architect A.J. Joling, in the Um 1800 style, and was constructed between 1914 and 1917.[3] On April 11, 1917, it opened its doors as the second Peek & Cloppenburg store in the Netherlands. Eighty four years later the building was designated as a rijksmonument.[3]


The idea to establish a wax museum in Amsterdam came from Josephine Tussaud (1900–1985), businesswoman and great-great-granddaughter of Madame Tussauds founder Marie Tussaud.[4] These museum was founded on February 19, 1970, under the name of Madame Tussauds Amsterdam by The Tussauds Group.[5][6] Approximately one year later, the museum first opened its doors at the main commercial street Kalverstraat becoming the first Madame Tussauds Wax Museum outside the United Kingdom.[7] Twenty years after it first opened its doors to the public in 1991, Madame Tussauds Amsterdam moved into the upper floors of the building of the international chain of clothing stores Peek & Cloppenburg at the Dam Square.[7] The following twenty years the museum was modernised in January 2012, and since then it includes interactive themes.[1]


Madame Tussaud's Amsterdam has a collection of life-size statues, divided into categories. Here some examples:



  1. ^ a b Madame Tussauds vernieuwt en zet Rembrandt op straat. de Volkskrant, 6 December 2011
  2. ^ Wax Immortality on 42d St.;Tussaud's Seeking Luminaries Worthy of Museum. The New York Times, 18 June 1996
  3. ^ a b Monumentnummer: 518421 Dam 20 1012NP te Amsterdam. Rijksdienst voor het Cultureel Erfgoed. Retrieved, 5 June 2017
  4. ^ Pilbeam, Pamela (2006). Madame Tussaud: And the History of Waxworks. Hambledon Continuum. p. 208. ISBN 978-1-852-85511-6.
  5. ^ Madame Tussauds Amsterdam BV. Bedrijfnederland.nl. Retrieved 1 June 2017
  6. ^ Madame Tussaud Amsterdam Kalverstraat bij het Spui Dagelijks, ook 's Zondags, geopend. Geheugen van Nederland. Retrieved 7 May 2017 (in Dutch)
  7. ^ a b Oog in oog met Barack Obama, One Direction en Lionel Messi (= Face to face with Barack Obama, One Direction and Lionel Messi). Metro, 12 August 2014 (in Dutch)
  8. ^ a b c d e Madame Tussauds Amsterdam heeft Ariana Grande als eerste. Het Parool, 6 April 2017. Retrieved 27 May 2017 (in Dutch)
  9. ^ Lady Gaga appears in eight different outfits at eight Madame Tussauds. The Guardian, 9 December 2010. Retrieved 27 May 2017