LEGOLAND Discovery Centre
Number of locations
33 (by 2023)
OwnerMerlin Entertainments
The Lego Group
Websitelegolanddiscoverycenter.com

Legoland Discovery Centre[a] is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller versions of the Legoland theme parks located around the world.

Attractions

A typical Legoland Discovery Centre occupies approximately 30,000–35,000 square feet (2,790–3,250 m2) of floor area.[1][2]

Discovery Centres include models of local landmarks rendered in Lego bricks. Visitors can also learn how the Lego bricks are manufactured or partake in building classes taught by a Master Model Builder. Certain locations may also include 4-D movie theatres offering multiple showings throughout the day.

A number of children's attractions, such as small rides and play fortresses, are also available. The centres can host birthday parties as well as scholastic and group functions and also include restaurants and gift shops selling Lego merchandise.

Reception

The target audience for the LEGOLAND Discovery Centre is families with young children, normally ages 3 through 12;[3] though a typical location's average guest is about seven years of age.[1] Discovery Centres are located near other family-friendly attractions and dining establishments.[1] In a given year, a single facility can host approximately 400,000 to 600,000 visitors.[1]

Locations

As of November 2021, LEGOLAND Discovery Centres are operating in 27 different locations:[4]

North America

Name Image Venue City State / Province Country
Arizona Arizona Mills Tempe Arizona United States
Atlanta Phipps Plaza Atlanta (Buckhead) Georgia United States
Bay Area[b] Great Mall of the Bay Area Milpitas California United States
Boston Assembly Square Somerville Massachusetts United States
Chicago The Streets of Woodfield Schaumburg Illinois United States
Columbus Easton Town Center Columbus Ohio United States
Dallas/Fort Worth
Legoland Discovery Center Dallas Fort Worth.jpg
Grapevine Mills Grapevine Texas United States
Kansas City Crown Center Kansas City Missouri United States
Michigan Great Lakes Crossing Outlets Auburn Hills Michigan United States
New Jersey American Dream Meadowlands East Rutherford New Jersey United States
Philadelphia Plymouth Meeting Mall Plymouth Meeting Pennsylvania United States
San Antonio Shops at Rivercenter San Antonio Texas United States
Toronto
LegolandDiscoveryCentreToronto.JPG
Vaughan Mills Vaughan Ontario Canada
Westchester Westchester's Ridge Hill Yonkers New York United States

Europe

Name Image Venue City Country
Birmingham
LEGOLAND Discovery Centre Birmingham (42024741254).jpg
Utilita Arena Birmingham Birmingham United Kingdom
Berlin[c]
Entrance to Legoland Discovery Centre Berlin.jpg
Sony Center Berlin Germany
Duisburg[d]
ExtraSchicht 2011-07 – Duisburg, Innenhafen – CN-08.JPG
Duisburg Inner Harbour Duisburg Germany
Istanbul Forum Istanbul Istanbul (Bayrampaşa) Turkey
Manchester[3]
Legoland Discovery Centre Manchester.JPG
Trafford Centre Greater Manchester United Kingdom
Oberhausen[e]
Legoland Discovery Centre Oberhausen.JPG
Westfield Centro Oberhausen Germany
Scheveningen[b] Scheveningen Boulevard Scheveningen The Netherlands

Asia

Name Image Venue City Country
Beijing Chaoyang District Beijing China
Hong Kong M11 Musea Hong Kong Hong Kong SAR, China
Osaka Tempozan Market Place Osaka Japan
Shanghai Joy City Changfeng Shanghai China
Shenyang[6] K11 Center Shenyang China
Tokyo Decks Mall Tokyo (Odaiba) Japan

Oceania

Name Image Venue City Country
Hotham[f] Hotham Alpine Resort Mount Hotham Australia
Melbourne Chadstone Shopping Centre Melbourne Australia

Future locations

This section needs to be updated. Please help update this article to reflect recent events or newly available information. (March 2021)

Notes

  1. ^ Legoland Discovery Center in the United States (see American and British English spelling differences). "Legoland" stylised in all caps at all locations.
  2. ^ a b Scheduled opening in 2020 delayed by COVID-19 pandemic.
  3. ^ First LEGOLAND Discovery Centre to open (2007).
  4. ^ Opened in 2007, but moved to Oberhausen after a few years;[5] building now houses Explorado [de] Kindermuseum.
  5. ^ Relocated from Duisburg.
  6. ^ At the Merlin Entertainments owned resort; operated July to October 2018.[7]

References

  1. ^ a b c d Rachel Tobin Ramos (2009-10-23). "LEGOLAND scouting Atlanta sites. Is a wax museum next?". Atlanta Journal-Constitution. Retrieved 2009-10-24.
  2. ^ Andrew Herrmann (2008-06-15). "A little local LEGOLAND headed our way". Chicago Sun-Times. Archived from the original on 2010-03-03. Retrieved 2009-10-24.
  3. ^ a b Paul R. Taylor (2009-07-01). "LEGOLAND to open at Trafford Centre". Manchester Evening News. Retrieved 2009-10-24.
  4. ^ "Jump inside the world's biggest box of LEGO® bricks at a LEGOLAND® Discovery Center". Jump inside the world's biggest box of LEGO® bricks at a LEGOLAND® Discovery Center. Retrieved 2018-09-27.
  5. ^ Michel, Mike (May 17, 2013). "Neues Kindermuseum im Innenhafen" [New children's museum in the inner harbour]. RP Online. Retrieved 23 May 2020.
  6. ^ "Legoland Discovery Center k11 Center". LEGOLAND Discovery Center.com. Retrieved 2020-02-20.
  7. ^ "Archived copy". Archived from the original on 2018-12-16. Retrieved 2018-12-16.((cite web)): CS1 maint: archived copy as title (link)
  8. ^ Agarwal, Sapna (2017-01-17). "After Madame Tussauds, Merlin set to bring LEGOLAND, Sea Life to India". Livemint.com. Retrieved 2018-10-14.
  9. ^ "Lego Discovery Centre opent deze zomer in Brussel". Metro. Retrieved 10 February 2022.
  10. ^ "Five things to watch for as Miami-Dade prepares for American Dream mega-mall vote". Miamiherald.com. Retrieved 2018-10-14.
  11. ^ "LEGOLAND Discovery Center Hamburg: Opening at the HafenCity confirmed!" (in German). Retrieved 2021-11-29.
  12. ^ "LEGOLAND Discovery Center Pittsburgh | The Ultimate Indoor LEGO Playground". Pittsburgh. Retrieved 2022-01-03.
  13. ^ "Merlin Entertainments and Preit to bring next generation of LEGO® Discovery Centres to serve the Washington DC market at Springfield Town Center". Retrieved 2022-03-26.