Number of locations
|33 (by 2023)|
The Lego Group
Legoland Discovery Centre[a] is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller and indoor versions of the Legoland theme parks located around the world.
A typical Legoland Discovery Centre occupies approximately 30,000–35,000 square feet (2,790–3,250 m2) of floor area.
Discovery Centres include models of local landmarks rendered in Lego bricks. Visitors can also learn how the Lego bricks are manufactured or partake in building classes taught by a Master Model Builder. Certain locations may also include 4-D movie theatres offering multiple showings throughout the day.
A number of children's attractions, such as small rides and play fortresses, are also available. The centres can host birthday parties as well as scholastic and group functions and also include restaurants and gift shops selling Lego merchandise.
Master Model Builders are the Brand Face of LEGOLAND Discovery Centre. They responsible for all events and LEGO Models. They are chosen with competition called Brick Factor.
The target audience for the Legoland Discovery Centre is families with young children, normally ages 3 through 12; though a typical location's average guest is about seven years of age. Discovery Centres are located near other family-friendly attractions and dining establishments. In a given year, a single facility can host approximately 400,000 to 600,000 visitors.
As of November 2021[update], Legoland Discovery Centres are operating in 27 different locations:
|Name||Image||Status||Opened||Venue||City||State||Country||Master Model Builder|
|Arizona||Open||Arizona Mills||Tempe||Arizona||United States|
|Atlanta||2010||Phipps Plaza||Atlanta (Buckhead)||Georgia||Philip Simmons|
|Bay Area||[b]||Great Mall of the Bay Area||Milpitas||California||Sam Suksiri|
|Berlin[c]||2007||Sony Center||Berlin||Boroughs and neighborhoods of Berlin||Germany|
|Birmingham||Utilita Arena Birmingham||Birmingham||West Midlands||United Kingdom||Michelle Thompson|
|Boston||Closed for Renovation||Assembly Square||Somerville||Massachusetts||United States|
|Brussels[d]||Open||June 2022||Docks Bruxsel||Brussels||Belgium||Sieber Bulteel|
|Chicago||The Streets of Woodfield||Schaumburg||Illinois||United States||Greg Nuse|
|Columbus||Easton Town Center||Columbus||Ohio|
|Dallas/Fort Worth||Grapevine Mills||Grapevine||Texas|
|Duisburg||Closed||2008−2013||Duisburg Inner Harbour||Duisburg||North Rhine-Westphalia||Germany|
|Hong Kong||Open||K11 Musea||Hong Kong|
|Hotham||Closed||July to October 2018||Hotham Alpine Resort||Mount Hotham||Victoria||Australia|
|Istanbul||Open||2015||Forum Istanbul||Istanbul (Bayrampaşa)||Marmara||Turkey||Deniz Can Doğan|
|Kansas City||Crown Center||Kansas City||Missouri||United States||Brandon Malcom|
|Manchester||Trafford Centre||Greater Manchester||North West England||United Kingdom|
|Melbourne||Chadstone Shopping Centre||Melbourne||Victoria||Australia||Miller Keys|
|Michigan||2016||Great Lakes Crossing Outlets||Auburn Hills||Michigan||United States||Clint Parry|
|New Jersey||May 29, 2021||American Dream Meadowlands||East Rutherford||New Jersey|
|Oberhausen[e]||2013||Westfield Centro||Oberhausen||North Rhine-Westphalia||Germany|
|Osaka||Tempozan Market Place||Osaka||Kansai||Japan||Kanna Uno|
|Philadelphia||April 2017||Plymouth Meeting Mall||Plymouth Meeting||Pennsylvania||United States|
|San Antonio||Shops at Rivercenter||San Antonio||Texas|
|Scheveningen||Scheveningen Boulevard||Scheveningen||South Holland||Netherlands|
|Shanghai||Joy City Changfeng||Shanghai||East China||China||Shenghao Xu|
|Tokyo||Decks Mall||Tokyo (Odaiba)||Kantō||Japan||Keisuke Sato|
|Toronto||Vaughan Mills||Vaughan||Ontario||Canada||Noel Straatsma|
|Westchester||March 26, 2013||Westchester's Ridge Hill||Yonkers||New York||United States||Matthew Graham|