Number of locations
|33 (by 2023)|
The Lego Group
Legoland Discovery Centre[a] is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller versions of the Legoland theme parks located around the world.
A typical Legoland Discovery Centre occupies approximately 30,000–35,000 square feet (2,790–3,250 m2) of floor area.
Discovery Centres include models of local landmarks rendered in Lego bricks. Visitors can also learn how the Lego bricks are manufactured or partake in building classes taught by a Master Model Builder. Certain locations may also include 4-D movie theatres offering multiple showings throughout the day.
A number of children's attractions, such as small rides and play fortresses, are also available. The centres can host birthday parties as well as scholastic and group functions and also include restaurants and gift shops selling Lego merchandise.
The target audience for the Legoland Discovery Centre is families with young children, normally ages 3 through 12; though a typical location's average guest is about seven years of age. Discovery Centres are located near other family-friendly attractions and dining establishments. In a given year, a single facility can host approximately 400,000 to 600,000 visitors.
As of November 2021[update], Legoland Discovery Centres are operating in 27 different locations:
|Arizona||Open||Arizona Mills||Tempe||Arizona||United States|
|Atlanta||Open||Phipps Plaza||Atlanta (Buckhead)||Georgia||United States|
|Bay Area||Open||[b]||Great Mall of the Bay Area||Milpitas||California||United States|
|Boston||Open||Assembly Square||Somerville||Massachusetts||United States|
|Chicago||Open||The Streets of Woodfield||Schaumburg||Illinois||United States|
|Columbus||Open||Easton Town Center||Columbus||Ohio||United States|
|Dallas/Fort Worth||Open||Grapevine Mills||Grapevine||Texas||United States|
|Kansas City||Open||Crown Center||Kansas City||Missouri||United States|
|Michigan||Open||Great Lakes Crossing Outlets||Auburn Hills||Michigan||United States|
|New Jersey||Open||American Dream Meadowlands||East Rutherford||New Jersey||United States|
|Philadelphia||Open||Plymouth Meeting Mall||Plymouth Meeting||Pennsylvania||United States|
|San Antonio||Open||Shops at Rivercenter||San Antonio||Texas||United States|
|Westchester||Open||Westchester's Ridge Hill||Yonkers||New York||United States|
|Birmingham||Open||Utilita Arena Birmingham||Birmingham||United Kingdom|
|Brussels [d]||Open||June 2022||Docks Bruxsel||Brussels||Belgium|
|Istanbul||Open||Forum Istanbul||Istanbul (Bayrampaşa)||Turkey|
|Manchester||Open||Trafford Centre||Greater Manchester||United Kingdom|
|Scheveningen||Open||Scheveningen Boulevard||Scheveningen||The Netherlands|
|Duisburg||Closed||2007-2013||Duisburg Inner Harbour||Duisburg||Germany|
|Hong Kong||Open||M11 Musea||Hong Kong||Hong Kong SAR, China|
|Osaka||Open||Tempozan Market Place||Osaka||Japan|
|Shanghai||Open||Joy City Changfeng||Shanghai||China|
|Tokyo||Open||Decks Mall||Tokyo (Odaiba)||Japan|
|Melbourne||Open||Chadstone Shopping Centre||Melbourne||Australia|
|Hotham||Closed||July to October 2018||Hotham Alpine Resort||Mount Hotham||Australia|