Lego DOTS
Lego DOTS logo.jpg
SubjectArts and Crafts
Licensed fromThe Lego Group
AvailabilityMarch 2020–Present
Total sets69[1]
Official website

Lego DOTS is a Lego theme based on multiple shapes and colourful tiles, with 1×1 elements intended to decorate the products. These include wearable wristbands and decorative room objects that can be individually customised. The theme includes over 30 mood tiles including facial expressions, a music note, a cosmic planet, star night and paw print.[2] The theme was first introduced in March 2020.[3]

Overview

Lego DOTS is an arts and crafts theme that encourages designing with 1×1 tiles on either a constructed object, an 8×8 plate or a wristband.[4] The product line focuses on arts and crafts. Each set features DOTS bracelets and room décor.[5]

In addition, HOUSE OF DOTS, an interactive house with an eight foot slide, was launched in London.[6] London's Coal Yard Drops hosted the launch of Lego DOTS at the HOUSE OF DOTS. The unique art installation is a collaboration between artist Camille Walala and The Lego Group, designed to encapsulate everything about the new product line.[7] During the launch of Lego DOTS, The Lego Group invited artist Camille Walala to design the HOUSE OF DOTS.[8][9]

In 2022, a Lego DOTS event was launched in London Westfield shopping centre from 30 May 2022 until 5 June 2022.[10][11]

Development

During the development process of the Lego DOTS theme, Lego design lead and Lego Masters judge Amy Corbett explained how 1×1 tiles became the foundation of Lego DOTS and commented, "We tried out lots of different things and thinking about what creativity means for the kids. How do kids who think they can't achieve success with Lego achieve success quite quickly, so we can prove to them that Lego is something that works for them? The 1×1 tile really was a great way to have this great intuitive creative experience where you don't need a lot of guidance and instruction and you very quickly can succeed – but you can also grow and master it, and get better at it."[12]

Lego designers Laura Perron and Chiara Biscontin discussed their work on LEGO DOTS and explained how the theme was developed. Laura Perron explained, "It's all about experimentation and failing and gaining success, trying things that work and trying things that doesn't work." Chiara Biscontin explained, "As a designer our aim is to create something where kids would feel they can create it and make it their own and not doubt themselves," and continued, "DOTS is a new way to express yourself in a really simple and intuitive way. The way that we designed it is that you have the plates, the brick and then the tile. DOTS is using the tile as the core of what you do to decorate that plates that than go on to a structure that is useful."[13]

Lego Design and Lego Masters judge lead Amy Corbett discussed the foray into the arts and crafts space for Lego DOTS and explained, "We tried many different directions, but we soon found that the 2D building platform and designing through pattern making were the perfect foundation…and after a lot of looping, LEGO DOTS was born." and continued, "Finally, we wanted to showcase the patterns and creativity in a meaningful way; celebrating the designs through items like a pencil box, photo holder or bracelet. With LEGO DOTS, you can play with shapes, colours and decorations to make endless combinations. And something seemingly simple, that anyone can try, can turn into something amazing!"[14]

Lego designers demonstrated the LEGO DOTS home décor items and shared a little of the thought process behind the set designs. Lego designer Laura Perron explained, "When designing the pineapple we wanted to make it as easy to build as possible," and continued, "So we did that in a few ways. We have these coloured layers that make it really easy to see which layer you're on then we have these large layers that make building really fast and easy.”[15]

Launch

Lego DOTS was launched at a launch event in Central London in 2020.[16] Later, it was launched in the USA at New York Toy Fair.[17][18] As part of the marketing campaign, The Lego Group released Lego DOTS bracelets and accessories.

In September 2021, Matthew Ashton, The Lego Group's Vice President of Design announced the DOTS alongside City, Friends, Creator, Classic, Technic, Speed Champions, Monkie Kid, Ninjago and Collectible Minifigures themes will continue until at least 2023.[19]

Construction sets

According to Bricklink, The Lego Group has released a total of 69 Lego sets as part of the Lego DOTS theme.[1]

DOTS bracelets

Five sets of DOTS Bracelets were released on 1 March 2020. The five sets were Rainbow (set number: 41900), Funky Animals (set number: 41901), Sparkly Unicorn (set number: 41902), Cosmic Wonder (set number: 41903) and Love Birds (set number: 41912).[20] Each set included a bracelet and 32 tiles.[21][22] Later, four sets of DOTS bracelets were released on 1 June 2020. The four sets were Go Team! Bracelet (set number: 41911), Bracelet Mega Pack (set number: 41913), Magic Forest Bracelet (set number: 41917) and Power Bracelet (set number: 41919).[23][24][25]

In 2021, five sets of DOTS Bracelets were released on 1 January 2021. The five sets were Mermaid Vibes Bracelets (set number: 41909), Ice Cream Besties Bracelets (set number: 41910), Adventure Bracelets (set number: 41918), Monster Bracelet (set number: 41923) and Starlight Bracelets (set number: 41934).[26] Two sets of DOTS Bracelets were released on 1 March 2021. The two sets were Cool Cactus Bracelet (set number: 41922) and Music Bracelet (set number: 41933).[27][28] In October 2021, The Lego Group announced the Mermaid Vibes Bracelets (set number: 41909), Ice Cream Besties Bracelets (set number: 41910), Bracelet Mega Pack (set number: 41913), Adventure Bracelets (set number: 41918), Cool Cactus Bracelet (set number: 41922), Monster Bracelet (set number: 41923), Music Bracelet (set number: 41933) and Starlight Bracelets (set number: 41934) were to be retired on 31 December 2021.[29]

In December 2021, The Lego Group revealed two new sets. Into the Deep Bracelet with Charms (set number: 41942) and Gamer Bracelet with Charms (set number: 41943) were released on 1 January 2022.[30][31]

In May 2022, Rainbow Bracelet with Charms (set number: 41953) was released on 1 June 2022. The set consists of 37 pieces.[32][33]

Accessories

In 2020, three sets of accessories were released on 1 March 2020. The three sets were Picture Holder (set number: 41904), Rainbow Jewelry Stand (set number: 41905) and Pineapple Pencil Holder (set number: 41906).[20] In addition, Mini Frame (set number: 30556) polybag set was released as a promotion.[34][35] Later, three sets were released on 1 June 2020. The three sets were Desk Organiser (set number: 41907), Creative Picture Frames (set number: 41914) and Jewelry Box (set number: 41915).[23][24][25]

In 2021, three sets of accessories were released on 1 January 2021. The three sets were Secret Holder (set number: 41924), Secret Boxes (set number: 41925) and Creative Party Kit (set number: 41926).[26] In addition, Photo Holder Cube (set number: 30557) polybag set was released as a promotion.[36] Three new sets of room décor were released on 1 June 2021. The three sets were Pencil Holder (set number: 41936),[37][38] and Multi Pack – Summer Vibes (set number: 41937)[39].[40][41] In October 2021, The Lego Group announced the Pineapple Pencil Holder (set number: 41906), Desk Organizer (set number: 41907), Creative Picture Frames (set number: 41914), Jewelry Box (set number: 41915), Secret Holder (set number: 41924) and Secret Boxes (set number: 41925) were to be retired on 31 December 2021.[29]

In December 2021, The Lego Group revealed the Cute Banana Pen Holder (set number: 41948) would be released on 1 January 2022. The set consists of 438 pieces.[30][31] In addition, a promotional polybag set namely Pineapple Photo Holder and Mini Board (set number: 30560) will be released as well.[42]

In May 2022, Cute Panda Tray (set number: 41959) and Big Box (set number: 41960) were released on 1 June 2022. Cute Panda Tray (set number: 41959) consists of 517 tiles and Big Box (set number: 41960) consists of 479 tiles.[32][33]

Pencil Holder (set number: 40561) will be released as a promotion from 8 August 2022 until 28 August 2022. The set consists of 476 tiles.[43][44][45]

Extra DOTS

Extra DOTS Series 1 (set number: 41908) was released on 1 March 2020. The set consists of 109 tiles and offers builders to add-on to the DOTS Bracelet and room décor sets.[20] In October 2021, The Lego Group announced the Extra DOTS Series 1 (set number: 41908) was retired at the end of 2021.

Extra DOTS Series 2 (set number: 41916) was released on 1 June 2020. The set consists of 109 tiles and offers builders to add-on to the DOTS Bracelet and room décor sets.[23][24][25] In October 2021, The Lego Group announced the Extra DOTS Series 2 (set number: 41916) was retired at the end of 2021.

Extra DOTS Series 3 (set number: 41921) was released on 1 January 2021. The set consists of 107 tiles and offers builders to add-on to the DOTS Bracelet and room décor sets.[26] In October 2021, The Lego Group announced the Extra DOTS Series 3 (set number: 41921) was retired at the end of 2021.[29]

Extra DOTS Series 4 (set number: 41931) was released on 1 March 2021. The set consists of 105 tiles and offers builders to add-on to the DOTS Bracelet and room décor sets.[27][28] In October 2021, The Lego Group announced the Extra DOTS Series 4 (set number: 41931) was retired at the end of 2021.[29]

Extra DOTS Series 5 (set number: 41932) was released on 1 June 2021. The set consists of 120 tiles and offers builders to add-on to the DOTS Bracelet and room décor sets.[40][41][46] In October 2021, The Lego Group announced the Extra DOTS Series 5 (set number: 41932) was retired at the end of 2021.[29]

Extra DOTS Series 6 (set number: 41946) was released on 1 January 2022. The set consists of 118 tiles and offers builders to add-on to the DOTS Bracelet and room décor sets.[30][31]

Extra DOTS Series 7 - Sport (set number: 41958) was released on 1 June 2022. The set consists of 115 tiles and offers builders to add-on to the DOTS Bracelet and room décor sets.[32][33]

DOTS Bag Tags

In 2021, four sets were released on 1 March 2021. The four sets were Bag Tag Dog (set number: 41927), Bag Tag Narwhal (set number: 41928), Bag Tag Leopard (set number: 41929) and Bag Tag Panda (set number: 41930). Each set is based on specific animals and consists of 85 tiles.[27][28][47] In August 2021, two sets were released on 1 August 2021. The two sets were Bag Tag Dragon (set number: 41939) and Bag Tag Unicorn (set number: 41940).[48] In October 2021, The Lego Group announced six sets of Bag Tags were to be retired on 31 December 2021.[29]

In December 2021, The Lego Group revealed two new sets named Candy Kitty Bracelet and Bag Tag (set number: 41944) and Neon Tiger Bracelet and Bag Tag (set number: 41945) would be released on 1 January 2022.[30][31] Bag Tags Mega Pack – Messaging (set number: 41949) was released on 1 March 2022. The set consists of 228 tiles.[49]

Disney

In July 2022, Mickey & Friends Bracelets Mega Pack (set number: 41947) will be released on 1 August 2022 and based on the Disney cartoon characters. The set consists of 349 pieces. Each of the printed tiles included the faces of Mickey Mouse, Minnie Mouse, Goofy, Donald Duck, Daisy Duck and Pluto.[50][51][52]

In July 2022, Mickey Mouse & Minnie Mouse Stitch-on Patch (set number: 41963) and Mickey Mouse & Minnie Mouse Back-to-School Project Box (set number: 41964) were released on 1 August 2022. The 2 sets based on the Disney cartoon characters.[50][51][52]

Miscellaneous

In 2021, Lots of DOTS (set number: 41935) was released in 1 June 2021. The set consists of 1040 tiles and offers builders to add-on to the DOTS Bracelet and room décor sets.[40][41]

In 2021, Creative Designer Box (set number: 41938) was released in 1 June 2021. The set consists of 849 tiles.[53]

In 2022, Lots of DOTS – Lettering (set number: 41950) was released on 1 March 2022. The set consists of 722 tiles and offers builders to add-on to the DOTS message boards and room décor sets.[49]

In 2022, The Lego Group revealed two new sets named Message Board (set number: 41951) and Big Message Board (set number: 41952) would be released on 1 March 2022.[49]

In May 2022, Adhesive Patch (set number: 41954) and Stitch-on Patch (set number: 41955) was released on 1 June 2022. Both sets consists of 95 tiles.[32][54][33]Both sets include 8×8 plates that can attached to any hard surface.[55][56]

In May 2022, Ice Cream Picture Frames & Bracelet (set number: 41954) was released on 1 June 2022. The sets consists of 474 tiles.[32][33]

In May 2022, Adhesive Patches Mega Pack (set number: 41957) was released on 1 June 2022. The sets consists of 486 tiles.[32][33] The set included 8×8 plate can attached to any hard surface.[55]

In addition, Designer Toolkit – Patterns (set number: 41961) and Unicorn Creative Family Pack (set number: 41962) were released on 1 June 2022.[32][33]

App

A crossover event with mobile strategic life simulation game The Sims FreePlay developed by Electronic Arts’ Firemonkeys Studios for iOS, Android and Amazon Appstore was active from 13 June 2022 until 24 July 2022.[57]

Other merchandise

The DOTS brand has also produced clothing and accessories for children and young adults, including collaborations with Adidas in 2021.[58]

Reception

In July 2020, Lego DOTS was shortlisted for the Play Creators Awards 2020.[59] In October 2020, Rainbow Jewellery Stand (set number: 41905) was listed on the DreamToys 2020 Christmas list of predicted bestsellers.[60] Lego DOTS was listed on the Geoffrey's Hot Toy List for Christmas 2020 by Toys "R" Us.[61]

Awards and nominations

In 2021, Lego DOTS won the NPD Group's Global and European Toy Industry Performance Awards.[62]

See also

References

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  2. ^ "LEGO DOTS theme arriving in March". Brick Fanatics. 8 January 2020.
  3. ^ "LEGO DOTS building activities in LEGO Stores throughout March". Brick Fanatics. 26 February 2020.
  4. ^ "LEGO DOTS have landed – how does this new 2D tile concept shape up?". Creative Bloq. January 28, 2020.
  5. ^ "LEGO DOTS art installation opens in London today". Brick Fanatics. 28 January 2020.
  6. ^ "Dotting the LEGO HOUSE OF DOTS". Brick Fanatics. 29 January 2020.
  7. ^ "Inside the LEGO HOUSE OF DOTS". Brick Fanatics. 1 February 2020.
  8. ^ "Building the LEGO HOUSE OF DOTS". Brick Fanatics. 24 February 2020.
  9. ^ "LEGO DOTS Events Coming To London This Half Term". Bricksfanz.com. 19 May 2022.
  10. ^ "Upcoming LEGO DOTS half-term event set for London Westfield". Brick Fanatics. 21 May 2022.
  11. ^ "Designing LEGO DOTS: Exclusive Amy Corbett interview". Brick Fanatics. 7 February 2020.
  12. ^ "LEGO designers talk LEGO DOTS". Brick Fanatics. 16 March 2020.
  13. ^ "LEGO senior design manager Amy Corbett on how the firm's new arts and crafts brand – LEGO DOTS – builds creative confidence in kids". Mojo Nation. 31 March 2020.
  14. ^ "LEGO designers demonstrate DOTS home décor". Brick Fanatics. 2 April 2020.
  15. ^ "Launching LEGO DOTS". Brick Fanatics. 31 January 2020.
  16. ^ "LEGO® DOTS Makes North American Debut At Toy Fair New York". PR Newswire. Retrieved 2020-02-20.
  17. ^ "LEGO DOTS is presented in the USA at New York Toy Fair". Brick Fanatics. 20 February 2020.
  18. ^ "LEGO NINJAGO, Monkie Kid, Speed Champions and more continuing to 2023". Brick Fanatics. 12 September 2021.
  19. ^ a b c "LEGO DOTS product images and set numbers revealed". Brick Fanatics. 28 January 2020.
  20. ^ "Introducing the LEGO DOTS bracelet". Brick Fanatics. 31 January 2020.
  21. ^ LEGO® DOTS Designer Studio: Let’s Talk Bracelets. April 7, 2017 – via YouTube.
  22. ^ a b c "LEGO DOTS summer 2020 sets revealed". Brick Fanatics. 25 April 2020.
  23. ^ a b c "LEGO DOTS summer 2020 set images". Brick Fanatics. 21 May 2020.
  24. ^ a b c "New LEGO DOTS summer sets available in the USA". Brick Fanatics. 25 May 2020.
  25. ^ a b c "LEGO DOTS 2021 sets revealed". Brick Fanatics. 20 November 2020.
  26. ^ a b c "Brand new LEGO DOTS collection revealed for 2021". Brick Fanatics. 7 December 2020.
  27. ^ a b c "Official images of the LEGO DOTS March 2021 collection are here". Brick Fanatics. 21 January 2021.
  28. ^ a b c d e f "Every LEGO set retiring in 2021 – October update". Brick Fanatics. 18 August 2021.
  29. ^ a b c d "LEGO DOTS 2022 sets include gaming bracelet and more". Brick Fanatics. 3 December 2021.
  30. ^ a b c d "New LEGO DOTS 2022 sets out now to decorate your world". Brick Fanatics. 1 January 2022.
  31. ^ a b c d e f g "LEGO DOTS summer 2022 set prices and release date confirmed". Brick Fanatics. 7 May 2022.
  32. ^ a b c d e f g "Every LEGO set launching on June 1, 2022". Brick Fanatics. 27 May 2022.
  33. ^ "LEGO DOTS 30556 Mini Frame promotion coming soon". Brick Fanatics. 26 February 2020.
  34. ^ "LEGO DOTS 30556 Mini Frame launches in the USA". Brick Fanatics. 10 March 2020.
  35. ^ "LEGO Disney, DOTS and Friends polybags revealed for 2021". Brick Fanatics. 11 December 2020.
  36. ^ Watch LEGO designers get creative with the new LEGO DOTS Rocket – Designer Video. June 16, 2021 – via YouTube.
  37. ^ "LEGO DOTS designers explore new summer set". Brick Fanatics. 20 June 2021.
  38. ^ "Find your Summer Vibes in the latest LEGO DOTS designer video". Brick Fanatics. 23 June 2021.
  39. ^ a b c "LEGO DOTS summer 2021 sets revealed". Brick Fanatics. 1 May 2021.
  40. ^ a b c "LEGO DOTS summer sets listed on LEGO.com". Brick Fanatics. 16 May 2021.
  41. ^ "Even more LEGO 2022 polybags revealed for The Batman and more". Brick Fanatics. 12 December 2021.
  42. ^ "LEGO DOTS 40561 Pencil Holder officially revealed". Brick Fanatics. 31 July 2022.
  43. ^ "Various August LEGO Promotions Detailed". BricksFanz.com. 2 August 2022.
  44. ^ "LEGO DOTS 40561 Pencil Holder GWP available now". Brick Fanatics. 16 August 2022.
  45. ^ "LEGO DOTS designer showcases unique designs". Brick Fanatics. 12 June 2021.
  46. ^ "LEGO DOTS 41930 Bag Tag Panda officially revealed". Brick Fanatics. 2 February 2021.
  47. ^ "More LEGO DOTS summer sets revealed on official online store". Brick Fanatics. 2 July 2021.
  48. ^ a b c "LEGO DOTS March 2022 Official Set Images". thebrickfan.com. 3 February 2022.
  49. ^ a b "LEGO DOTS Disney Mickey & Friends Sets Revealed". thebrickfan.com. 2 July 2022.
  50. ^ a b "Disney teams up with LEGO DOTS for three new sets". Brick Fanatics. 2 July 2022.
  51. ^ a b "Every brand new LEGO set available worldwide in August 2022". Brick Fanatics. 1 August 2022.
  52. ^ "LEGO DOTS designer video explores 41938 Creative Designer Box". Brick Fanatics. 21 June 2021.
  53. ^ "Five interesting new elements in the summer 2022 LEGO sets". Brick Fanatics. 8 May 2022.
  54. ^ a b "Quick look: 41954 Adhesive Patch". Brickset. 3 June 2022.
  55. ^ "LEGO DOTS Stitch & Sticky Patches Hands-on". Brickfanz.com. 3 June 2022.
  56. ^ "The Sims FreePlay and LEGO® DOTS Team Up to Combine Colorful Worlds of Creativity and Fun". Lego. 14 June 2022. Retrieved 14 June 2022.((cite web)): CS1 maint: url-status (link)
  57. ^ Wharfe, Chris (2021-03-09). "LEGO x Adidas DOTS and NINJAGO collection available now". Brick Fanatics. Retrieved 2021-03-21.
  58. ^ "LEGO Art, Super Mario and DOTS shortlisted for Play Creators Awards 2020". Brick Fanatics. 10 July 2020.
  59. ^ "Here's the long list of every toy on the DreamToys 2020 Christmas predicted best-sellers". ToyNews. Retrieved 28 October 2020.
  60. ^ "Toys R Us relaunches its Geoffrey's Hot Toy List for Christmas 2020 in mission to be 'source to bring play to families'". ToyNews. Retrieved 29 October 2020.
  61. ^ "LEGO, Spin Master, and Warner Bros among winners of the NPD's Global and European Toy Industry Performance Awards". ToyNews. Retrieved 27 January 2021.