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| Product type | Coffee |
|---|---|
| Owner | Kraft Foods |
| Country | Canada |
| Introduced | 1896 |
| Markets | Canada |
| Website | kraftcanada.ca/nabob |
Nabob is a brand of coffee produced by Kraft Foods and sold in Canada since 1896. Nabob produces several different blends of coffee which are available in a typical Canadian supermarket.
The Nabob Coffee Company originated in Vancouver, British Columbia, in 1896. Its coffee was processed and packaged in the factory of food manufacturing company Kelly Douglas Limited.[1] The name refers to the Anglo-Indian word nabob, a term for a conspicuously wealthy man who made his fortune in the Orient during the British colonial era.
Nabob was purchased by German firm Jacobs in 1976. In 1978, the new owners extended the Nabob brand into Central and Eastern Canada and by 1986 Nabob had made its way all across Canada, Quebec being the last province to receive the brand.[1]
In 1994, the Nabob brand was purchased by Kraft Foods.
Since 2006, Nabob has been the primary coffee brand for the Tassimo coffee maker in Canada.[citation needed] Tassimo launched its brewing system with Nabob T Discs using Tassimo's barcode concept.[1][2] Nabob offers twelve different types of Tassimo discs which range from their light-bodied breakfast blend to their espresso.[2] Nabob's lattes and cappuccinos include an extra T Disc of condensed milk product on top of Nabob's own disc.[2]
