Kraft Mayo
Product typeMayonnaise
OwnerKraft Heinz
Produced byKraft Foods
Introduced1930; 94 years ago (1930)

Kraft Mayonnaise or Kraft Mayo is a brand of mayonnaise made by Kraft Foods. It is made in many forms and flavors. A new line of the brand's flavored mayonnaises are launched[1] with a celebrity-based ad campaign by HGTV's Design Star judges Candice Olson, Genevieve Gorder and Vern Yip.


Kraft Mayo was introduced in 1930,[2] before Kraft's similar product, Miracle Whip, which was launched in 1933. When Kraft Mayo was first launched, Kraft announced a blind taste test: Americans who preferred the taste of Kraft Mayo over Miracle Whip[citation needed]. The preferred winner was Kraft Mayo. In 1993, Kraft Mayo flavors expanded with light and fat-free options. In 2002, Kraft Mayo created other bottle shapes like squeeze containers and all-out versions of the brand. In 2008, Kraft released a new mayonnaise with olive oil, called "Kraft Mayo with olive oil." Kraft Mayo with olive oil has 50% less fat and fewer calories than regular Kraft Mayo. In 2012, Kraft Mayo Homestyle was produced; a full-fat mayonnaise that is thicker, richer, and slightly more yellow in color than Kraft Mayo.


See also