Not Okay
Release poster
Directed byQuinn Shephard
Written byQuinn Shephard
Produced by
  • Brad Weston
  • Caroline Jaczko
CinematographyRobby Baumgartner
Edited byMollie Goldstein
Music byPierre-Philippe Côté
Distributed bySearchlight Pictures
Release date
  • July 29, 2022 (2022-07-29)
Running time
103 minutes
CountryUnited States

Not Okay is a 2022 American satirical black comedy-drama film written and directed by Quinn Shephard. It stars Zoey Deutch as a young woman who desperately wants to be famous and beloved on the Internet, succeeding when she pretends to be a survivor of a bombing. It also stars Mia Isaac, Nadia Alexander, Embeth Davidtz, Karan Soni, and Dylan O'Brien.

Not Okay was released on July 29, 2022, by Searchlight Pictures on Hulu.[1] It received generally positive reviews from critics. A trigger warning at the beginning that mentioned an "unlikable female protagonist" as a possible issue for viewers, intended as a commentary on some viewers at test screenings questioning why a film with such a character had even been made, generated some controversy when viewers took it as seriously intended.


Danni Sanders is an aspiring writer who works as a photo editor for Depravity, an online magazine in New York City. Struggling with both her job and making friends, Danni, after getting high off a hit from her co-worker and social media influencer Colin, whom she has a crush on, lies about attending an upcoming writers' retreat in Paris to impress him. Danni spends the next week posting edited pictures of herself in Paris from her Brooklyn apartment and creates a website for the fake retreat. She gains a modest following on Instagram as a result, which includes Colin. A few days later, Danni posts an edited photo of herself by the Arc de Triomphe, but a few minutes later, several major Parisian landmarks, including the Arc, are bombed by terrorists. To uphold her lie, Danni claims she witnessed the bombing and fakes returning from Paris, joining up with her parents at the airport.

With her parents, co-workers, and online following believing she is a survivor of the terrorist attacks, Danni immediately garners widespread attention and sympathy, leading Danni to lean into the lie. At a trauma support group, she meets and befriends teenage anti-gun activist Rowan Aldren, a school shooting survivor who has a large social media following. Inspired by Rowan, Danni writes an article about her "experience" of being in a terrorist attack. This article, which includes the hashtag #IAmNotOkay, goes viral with Rowan's help and propels Danni to fame. Danni grows closer to Rowan, becoming a confidant and sisterly figure to her. Danni is invited to an influencer party with Colin, where they have a brief sexual encounter, which is unpleasant for Danni and requires her to take Plan B. She realizes the life of fame she wanted is not as desirable as simply being a good person.

Danni is invited to speak at a rally with Rowan. When counter-protestors set off fireworks, Rowan suffers a PTSD attack and is hospitalized. Danni, who has been having recurring hallucinations of the Paris bomber, feels increasingly guilty about deceiving Rowan. Meanwhile, Harper, a skeptical co-worker of Danni's, uncovers her deception and gives Danni an ultimatum: either Harper will announce Danni's fraud to the world, or she can come clean on her own terms. Danni reluctantly decides to publish a short apology detailing the truth and promising to change. This derails her life quickly; she becomes an online pariah, is fired from her job, has her friendship with Rowan tarnished, is forced to move in with her parents after her address gets leaked online by harassers, and she and her parents receive death threats and harassment in real life. Danni soon deactivates all of her social media accounts.

A month later, Danni is attending a support group for individuals who are victims of online shaming, where she is encouraged to make amends with those she hurt. Danni attends a spoken word event where Rowan speaks about how Danni exploited her, and that she will never be okay with what Danni did, cementing their destroyed friendship, which impresses Danni and earns cheers from the crowd. Upon realizing that amends would be for her own benefit rather than for Rowan's, Danni quietly exits the theater.



In June 2021, Zoey Deutch was announced to star in the film, with Quinn Shephard directing from a screenplay she wrote, with Searchlight Pictures set to produce, and Hulu distributing.[2] In August 2021, Dylan O'Brien, Mia Isaac, Embeth Davidtz, Nadia Alexander, Tia Dionne Hodge, Negin Farsad, Karan Soni and Dash Perry were announced to star in the film.[3]

Principal photography began in July 2021 in New York City.[4][5] Filming wrapped on September 12, 2021.[6]

Trigger warning

At the beginning of the film, Shepard added a warning to viewers about things in the film that might make them physically or psychologically uncomfortable, including "flashing lights, themes of trauma, and an unlikable female protagonist." The latter item was the result of test screenings where viewers had indicated to her their bewilderment that someone would make a film with such a main character. "It was interesting to me that a large chunk of the audience seemed genuinely upset by the fact that the film was about Danni, and so I just wanted to kind of poke at it a little".[7]

Many viewers, however, took the notice as completely seriously intended. Women who watched the film complained about the warning on Twitter, noting that films centered around unlikable men never seemed to need such warnings. Shuja Haider, a senior editor at The Nation, said she watched the film determined to like Danni as a result of the warning, and did.[8] Gawker agreed that Danni was "despite her actions, a relatively likable female protagonist, all things considered"; it was the film itself that was unlikeable. "That its warning went the wrong type of viral this weekend only goes to show that films about the ills of social media will always be two steps behind the real thing."[9]


The film was released on July 29, 2022, on Hulu in the United States, on Disney+ internationally and on Star+ in Latin America.[1] It was originally scheduled to be released on August 5, 2022, before it was moved up a week.[10]


Audience viewership

According to Whip Media's viewership tracking app TV Time, Not Okay was the ninth most anticipated film of July 2022.[11] According to the streaming aggregator Reelgood, Not Okay was the fourth most watched program across all platforms during the week of August 5, 2022.[12][13] According to Whip Media, Not Okay was the tenth most watched film across all platforms in the United States during the week of August 5 to August 7, 2022.[14]

Critical response

On the review aggregator website Rotten Tomatoes, 73% of 104 critics' reviews are positive, with an average rating of 6.5/10. The website's consensus reads: "Even if it may not add much to the discourse, Not Okay makes some salient points about online life, with extra sparkle added by an effervescent Zoey Deutch."[15] On Metacritic, the film has a weighted average score of 62 out of 100 based on 24 critics, indicating "generally favorable reviews".[16]

Lena Wilson of The New York Times found that the film succeeds to highlight some of the negative aspects of social media on people's mental health, and stated it manages to develop Zoey Deutch's character, notably across her mental health struggles, but said the movie lacks narrative finesse.[17] Adrian Horton of The Guardian rated the film 3 out of 5 stars and found it to be a solid social media film, praising Deutch's performance for depicting anxiety and vanity across her character, and found the ending to be sharp, while saying the film's weaknesses reside in its looseness of tone and time.[18]

Jennifer Green of Common Sense Media rated the film three out of five stars, complimented the depiction of positive messages, citing honesty and the film's take on the negative aspects of fame, while noting the diverse representations across the characters.[19] Brian Tallerico of rated the film two and a half out of four stars and found it to be an entertaining comedy drama, complimenting Deutch and Mia Isaac for their performances, but found that the script restrains itself from depicting a truly dark satire.[20]


Dylan O'Brien was nominated for Best Comedic Performance at the 2023 MTV Movie + TV Awards.[21][22]


  1. ^ a b Not Okay [@NotOkayFilm] (April 29, 2022). "👁👄👁 NEW RELEASE DATE‼️ Not Okay is streaming July 29 only on @Hulu . #NotOkayMovie" (Tweet). Retrieved May 9, 2022 – via Twitter.
  2. ^ Kroll, Justin (June 8, 2021). "Zoey Deutch To Star in Quinn Shephard's 'Not Okay' For Searchlight And Makeready". Deadline Hollywood. Retrieved August 2, 2021.
  3. ^ Donnelly, Matt (August 2, 2021). "Dylan O'Brien Joins Zoey Deutch in Searchlight Satire 'Not Okay' (EXCLUSIVE)". Variety. Retrieved August 2, 2021.
  4. ^ Staff, People (August 2, 2021). "Neil Patrick Harris and David Burtka Hit Bridgehampton, Plus Minnie Driver, Megan Thee Stallion and More". People. Retrieved August 2, 2021.
  5. ^ Meredith, Karenna (July 31, 2021). "Zoey Deutch Debuts "Money Piece" Highlights, and All of a Sudden We're Back in 1992". PopSugar. Retrieved August 2, 2021.
  6. ^ Lee, Helen A. (September 17, 2021). "Not Okay Release Date, Cast And Plot – What We Know So Far". Looper. Retrieved November 12, 2021.
  7. ^ Erbland, Kate (August 1, 2022). "Need an 'Unlikable Female Protagonist'? Get Fearless 'Not Okay' Filmmaker Quinn Shephard". IndieWire. Retrieved December 4, 2022.
  8. ^ Bergeson, Samantha (August 1, 2022). "Hulu's 'Not Okay' Content Warning for 'Unlikable' Female Character Goes Over Everyone's Heads". IndieWire. Retrieved December 4, 2022.
  9. ^ Hoepfner, Fran (August 1, 2022). "'Not Okay' Is Not Even An Okay Movie". Gawker. Retrieved December 4, 2022.
  10. ^ Chikhoune, Ryma (March 11, 2022). "First Look: Zoey Deutch's Parisian Meets Y2K-Influenced Style in 'Not Okay'". Women's Wear Daily. Retrieved March 11, 2022.
  11. ^ Prange, Stephanie (June 29, 2022). "Prime Video's 'Terminal List' Top New Show, Netflix's 'Virgin River' Top Returning Show Anticipated in July". Media Play News. Retrieved October 29, 2022.
  12. ^ "The most watched TV shows and movies this week reek of romance". Mashable. August 5, 2022. Retrieved October 4, 2022.
  13. ^ ""The Gray Man" Tops Streaming Content This Week". Edhat. August 7, 2022. Retrieved October 4, 2022.
  14. ^ Prange, Stephanie (August 9, 2022). "Hulu's 'Prey,' 'Only Murders in the Building' Top Weekly Whip Media Streaming Charts". Media Play News. Retrieved October 4, 2022.
  15. ^ "Not Okay". Rotten Tomatoes. Fandango Media. Retrieved October 17, 2022.
  16. ^ "Not Okay". Metacritic. Fandom, Inc. Retrieved July 29, 2022.
  17. ^ Wilson, Lena (July 28, 2022). "'Not Okay' Review: Posting Through It". The New York Times. Archived from the original on July 29, 2022. Retrieved August 5, 2022.
  18. ^ Horton, Adrian (July 28, 2022). "Not Okay review – a just okay satire for the influencer age". The Guardian. Retrieved August 5, 2022.
  19. ^ Green, Jennifer. "Not Okay Movie Review". Common Sense Media. Retrieved August 5, 2022.
  20. ^ Tallerico, Brian (July 29, 2022). "Not Okay movie review & film summary (2022)". Retrieved August 5, 2022.
  21. ^ Grein, Paul (April 5, 2023). "Selena Gomez, Harry Styles, Bad Bunny & More Nominated for 2023 MTV Movie & TV Awards". Billboard. Retrieved September 3, 2023.
  22. ^ Squires, Bethy (May 7, 2023). "Here Are the Winners of the 2023 MTV Movie & TV Awards". Vulture. Retrieved September 3, 2023.