Rhonda Byrne
BornRhonda Izon
(1951-03-12) 12 March 1951 (age 72)
Melbourne, Australia
OccupationWriter, producer
Notable works

Rhonda Byrne (/bɜːrn/ BURN; née Izon; born 1951, Melbourne, Australia) is an Australian television writer and producer. Her book The Secret is based on the belief of the pseudoscientific law of attraction, which claims that thoughts can change a person's life directly.[1][2] She wrote several sequels to the book, including The Power and The Magic.

Life before The Secret

Byrne was born in 1951 in Melbourne, Australia, to parents Ronald and Irene Izon. She worked as an executive producer for television, with credits including Oz Encounters: UFO's in Australia (1997), Sensing Murder: Easy Street (2003), Loves Me, Loves Me Not (2003), and The World's Greatest Commercials (1995–2004).[3][better source needed]

After the death of her father in 2004, Byrne became very depressed. At the instigation of her daughter Hayley, she read The Science of Getting Rich (1910) by Wallace D. Wattles. She began to work on The Secret.[4]

The Secret

Byrne claims that all great men in history knew about the law of attraction, suggesting Abraham Lincoln, Ludwig van Beethoven, Winston Churchill and others. She asserts that current proponents of the laws of attraction include author Jack Canfield, minister Michael Beckwith, self-help speaker James Arthur Ray, author Joseph Vitale, and author John Gray.[5]

Byrne found success with both the DVD and the book of The Secret. The Secret was published in 2006, and by the spring of 2007 had sold more than 19 million copies in more than 40 languages,[6] and more than two million DVDs.[7] The Secret book and film have grossed $300 million.[8]

In 2007, Byrne was featured in Time Magazine's TIME 100: The Most Influential People. She gained mainstream popularity and commercial success after appearing on The Oprah Winfrey Show.[7]


Byrne wrote a sequel to The Secret called The Power after answering several thousand letters from readers of The Secret.[9] On 17 August 2010, The Power was published as both a hardcover edition and audio CD.[10] In 2012, Byrne published a third book called The Magic.

Additional works

More of Byrne's published works include Hero (2013), How The Secret Changed My Life (2016), and The Greatest Secret (2020).[11]


  1. ^ Shermer, Michael (1 June 2007). "The (Other) Secret". Scientific American. 296 (6): 39. Bibcode:2007SciAm.296f..39S. doi:10.1038/scientificamerican0607-39. PMID 17663221. Retrieved 2 February 2018.
  2. ^ Radford, Benjamin (3 February 2009). "The Secret". Live Science. Retrieved 2 February 2018.
  3. ^ "Rhonda Byrne". IMDb.com.
  4. ^ "Is 'manifesting' dangerous magical thinking or a formula for success?". The Guardian. 21 April 2022. Retrieved 7 June 2022.
  5. ^ Herriot, Drw (2006). "The Secret". Netflix.com.[permanent dead link]
  6. ^ Simons, Christopher F. Chabris and Daniel J. (24 September 2010). "The Pseudoscience of 'The Secret' and 'The Power'". The New York Times. Retrieved 16 August 2018.
  7. ^ a b Canfield, Jack (3 May 2007). "The 2007 TIME 100 - TIME". Time.com. Archived from the original on 5 May 2007. Retrieved 16 August 2018.
  8. ^ Lindner, Melanie. "What People Are Still Willing To Pay For". Forbes.com. Retrieved 16 August 2018.
  9. ^ "The Power Rhonda Byrne". Archived from the original on 21 July 2010. Retrieved 21 September 2018.
  10. ^ Bosman, Julie (13 July 2010). "'Secret' Author To Reveal More Insights In 'Power'". The New York Times. Retrieved 16 August 2018.
  11. ^ Bosman, Julie (13 July 2010). "'Secret' Author To Reveal More Insights In 'Power'". The New York Times. Retrieved 16 August 2018.