Santana Row
Santana Row Park (top) and the Hotel Valencia (bottom).
Santana Row is located in San Jose, California
Santana Row
Santana Row
Location within San Jose
Coordinates: 37°19′13″N 121°56′52″W / 37.320278°N 121.947778°W / 37.320278; -121.947778
CountryUnited States
CountySanta Clara County
CitiesSan Jose
Named forFrank M. Santana
(San Jose City Planning Commissioner)
WebsiteOfficial Website

Santana Row (abbreviated as SR or The Row) is an upscale residential and commercial district of West San Jose in San Jose, California. Santana Row is intersected by Stevens Creek Boulevard, a major thoroughfare, and close to local landmarks like Westfield Valley Fair and the Winchester Mystery House.


Santana Row derives its name from Frank M. Santana, who served on San Jose's planning commission in the 1950s, who is also the namesake for the area's Frank M. Santana Park. The site was previously a Town and Country Village shopping center, which was the site of the first Chuck E. Cheese's Pizza Time Theatre from May 1977 to February 1985.

On August 19, 2002, during construction, the largest building at Santana Row (Building 7, "Santana Heights") caught fire.[1][2] Embers caused at least 15 smaller fires nearby, and a nearby apartment complex had 39 units destroyed, resulting in 132 people losing their homes.[3] It was the largest structure fire in San Jose's history, with damage estimated at $129 million.[4]

The 42-acre "village within a city" was developed as a luxury, mixed residential and shopping district between 2001-2002, for a cost of $450 million and was at the time regarded as "the most ambitious project of its kind in the United States".[5] In 2010, it was called "an arguably successful mixed-use development".[6]

Santana Row continued to expand in 2016.[7] A population of 24,196 live within a one-mile radius of Santana Row. [8]


Exotic cars at the Hotel Valencia
Tree-lined commercial streets characterize the district.


Santana Row offers a mix of brand name shops, local boutiques,[9] restaurants, 36 establishments serving food,[10] nine spas and salons, a theater, and a hotel.

Several large-scale anchor retailers line the property's frontage on Stevens Creek Boulevard.


The collaborative design effort earned Santana Row two major awards, the CELSOC Engineering Excellence Award in 2004, and Builder Magazine's Project of the Year in 2003.

The design team, including SB Architects, BAR Architects, Steinberg Architects and landscape architects The SWA Group and April Philips Design Works, worked on behalf of the project developers, Federal Realty Investment Trust.


Santana Row is home to a small tech hub of companies, including Splunk, NetApp, BlueJeans, Experian, Federal Realty Investment Trust, and AvalonBay Communities, among others.[11]



  1. ^ Ha, K. Oanh (August 20, 2002). "Project has struggled with setbacks". San Jose Mercury News. Archived from the original on December 21, 2002. Retrieved April 13, 2022.
  2. ^ "San Jose Firefighters Mop Up Huge Blaze At Upscale Development". Associated Press. August 20, 2002. Archived from the original on November 13, 2002. Retrieved April 13, 2022 – via KGO-TV.
  3. ^ Gathright, Alan; McCabe, Michael; Rubenstein, Steve (August 20, 2002). "Fast-moving inferno destroys upscale San Jose development". San Francisco Chronicle. Archived from the original on May 21, 2003. Retrieved April 17, 2022.
  4. ^ Robaton, Anna (February 2004). "Santana Row bounces back". Shopping Centers Today. Archived from the original on 2008-01-13.
  5. ^ San Jose’s Santana Row celebrates 10th anniversary MARY GOTTSCHALK, Mercury News, September 27, 2012
  6. ^ Is Santana Row, San Jose, a Successful Mixed-use Development?, Pallavi Saxena 2010 ITE Western District Annual Meeting San Francisco, CA June 27-30, 2010
  7. ^ Druzin, Bryce (November 30, 2016). "Final piece of Santana Row project underway". Silicon Valley Business Journal. Archived from the original on January 7, 2017. Retrieved April 13, 2022.
  8. ^ Federal Realty - Santana Row: Demographics
  9. ^ "Shopping | Santana Row". Retrieved 2020-11-17.
  10. ^ "Dining | Santana Row". Retrieved 2020-11-17.
  11. ^ Santana Row - Offices

37°19′13″N 121°56′52″W / 37.32028°N 121.94778°W / 37.32028; -121.94778