Serramonte Center
Serramonte Center logo
Grand Court at Serramonte Center
LocationDaly City, California, United States
Coordinates37°40′20″N 122°28′12″W / 37.672136°N 122.470093°W / 37.672136; -122.470093
Address3 Serramonte Center

Daly City, CA 94015

United States
Opening date1968
DeveloperFred and Carl Gellert
OwnerRegency Centers
No. of stores and services104
No. of anchor tenants3
Total retail floor area1,139,906 square feet (105,900.7 m2)
No. of floors1 (2 in Dick's Sporting Goods, Dave and Buster's, and Macy's)
Parking4,645 spaces
Aerial view of Serramonte Center, looking north toward San Francisco

Serramonte Center is a 1,139,906 sq ft (105,900.7 m2) super-regional shopping mall located at the intersection of California State Route 1 and Interstate 280 in Daly City, California. Opened in 1968, it is owned and managed by Regency Centers and is anchored by Macy's, Dick's Sporting Goods, and Target.


Serramonte Center was built as part of the Serramonte planned community by Fred and Carl Gellert, and opened in 1968.[1] It was sold in 2002 to Capital and Counties USA[2] and in 2011 to Equity One.[1] As of 2021 it was owned by Regency Centers.[3]

The 860,000-square-foot (80,000 m2) center underwent an expansion starting in the mid-2010s that added approximately 200,000 square feet (19,000 m2) of retail space, some in a new satellite building, and a multistory parking structure.[1][3] It was renovated in 2004 according to feng shui principles with the addition of a koi pond in the central grand court.[4] Another interior renovation took place in 2021, a 142-room hotel was added adjacent to the mall, and a medical office is also planned.[3]

Layout and stores

The mall is laid out in a cross shape around the grand court, with a separate food court. Of the original anchors, Macy's, Mervyn's, and Montgomery Ward, Montgomery Ward was replaced by Target in 2002 after the chain's closure,[2] and JCPenney replaced Mervyn's in 2011.[5] JCPenney has since closed.[date missing][6]

The 21st-century expansion of the mall has included Dick's Sporting Goods, Dave and Busters, Cost Plus World Market, Buy Buy Baby, Ross Dress for Less, T.J. Maxx, Party City, and Nordstrom Rack. Denny's and Firestone Tires, formerly located near the main mall, were closed on expiration of their leases. The mall is popular with Asians, and openings in recent years have included Asian retailers such as Daiso.[4][3]


  1. ^ a b c Bartholomew, Brendan P. (July 19, 2015). "Serramonte Center in Daly City set for major expansion". San Francisco Examiner.
  2. ^ a b Levy, Dan (February 8, 2002). "Serramonte sold / British holding company buys Daly City landmark for reported $119 million". SFGate.
  3. ^ a b c d Gonzales, Neil (April 16, 2021). "Stubborn malls: How the Peninsula's shopping centers are persevering through the pandemic". San Francisco Business Times.
  4. ^ a b Brown, Todd R. (August 17, 2016) [January 2, 2007]. "Daiso's arrival intrigues Daly City shoppers". East Bay Times.
  5. ^ Northrop, Jane (March 8, 2011). "JC Penney opens to an appreciative crowd at Serramonte Shopping Center". The Mercury News.
  6. ^ "Directory Map" (PDF). Serramonte Center. Retrieved May 20, 2023.