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((Multiple issues|
((refimprove|date=December 2017))
((More footnotes|date=October 2008))
))
((Infobox shopping mall 
| name               = Eastmont Town Center
| native_name        =
| native_name_lang   =
| logo               =
| logo_width         =
| image              = Aerial view of Eastmont Town Center, October 2020.JPG
| image_width        = 300px
| caption            = Aerial view of Eastmont Town Center in October 2020
| location           = [[East Oakland, Oakland, California|Frick]], [[Oakland, California|Oakland]], [[California]], [[United States]]<ref name=Nextdoor>[https://nextdoor.com/neighborhood/frick--oakland--ca/ Frick, Oakland, CA neighborhood | Nextdoor]</ref>
| coordinates        = 
| address            = 
| opening_date       = ((Start date|May 18, 1966)) (((time ago|May 18, 1966)))<ref name=MallHallofFame>((cite web |url=http://mall-hall-of-fame.blogspot.com/2007/05/eastmont-mall-bancroft-and-73rd-avenues.html |title=Oakland's Eastmont Mall |author=<!--Staff writer(s); no by-line.--> |date=May 6, 2007 |website=Mall Hall of Fame |publisher=Blogger.com |access-date=December 14, 2017))</ref>
| closing_date       = 
| developer          = 
| manager            = 
| owner              =Tidewater Capital<ref>https://therealdeal.com/sanfrancisco/2022/05/10/tidewater-capital-buys-526k-sf-office-in-oakland/</ref> 
| architect          =[[William Pereira]] 
| number_of_stores   = 
| number_of_anchors  = 
| floor_area         = 
| floors             = 
| parking            = 
| publictransit      = 
| website            = 
| footnotes          = 
))

'''Eastmont Town Center''' is a [[shopping mall]] and social services hub<ref>((Cite web|url=https://www.mwaarchitects.com/work/eastmont-town-center-renovation-adaptive-reuse/|title = Eastmont Town Center Renovation & Adaptive Reuse))</ref> located on ((convert|33|acre|m2)) bounded by Foothill Boulevard, Bancroft Avenue, 73rd Avenue, and Church Street, in the [[East Oakland, Oakland, California|Frick]] neighborhood of [[East Oakland, Oakland, California|East]] [[Oakland, California|Oakland]].<ref name="Nextdoor" /> The mall opened in phases between 1966 and 1974 on the site of a 1920s-era [[Chevrolet]] automobile factory called [[Oakland Assembly]] (itself shut down in 1963 with General Motors moving operations to a [[Fremont Assembly|new plant in suburban Fremont]]). Architect [[William Pereira]] designed the building. It is physically almost next to, and by entry access a few blocks away from the similarly sized [[Evergreen Cemetery (Oakland, California)|Evergreen Cemetery]]. The official grand opening ceremony was held in November 1970.<ref>((Cite news|date=November 17, 1970|title=New Eastmont Mall Opens, Beauty in Terrazo & Tile|page=2-EA|work=[[Oakland Tribune]]))</ref>

==History==
[[File:Eastmont Town Center in 2014.jpg|thumb|left|A "[[Dead mall|dead]]" corridor inside the mall in 2014]]
Originally known as '''Eastmont Mall''', the mall was a popular and heavily used shopping destination during most of the 1970s and 1980s, but declined by the 1990s due to a huge drop in the average income level, and a concurrent increase in the crime rate in the mall and the surrounding neighborhoods.<ref>[https://www.bizjournals.com/sanfrancisco/blog/real-estate/2015/04/eastmont-town-center-oakland-mall-sold-54-million.html?ana=e_bay_real&s=newsletter&ed=2015-04-03&u=pdRFGG9GFoAnBtzk6JdWAw07f5cd6f&t=1428085231&page=all "Failed" Bay Area mall sold for $54.5 million], From the San Francisco Business Times website, accessed Jan 30, 2018</ref>

Eastmont's primary anchor tenants were [[J.C. Penney|JCPenney]], [[Mervyns]], [[F. W. Woolworth Company|Woolworth's]] (including a [[lunch counter]]), [[Safeway Inc.|Safeway]], [[Pay 'n Save]], [[G.R. Kinney Company|Kinney Shoes]], Gallenkamp Shoes and [[Thom McAn]], those three among the nation's leading shoe retailers at the time. [[Hickory Farms]] had a location in Eastmont Mall, and there were also branches of Smiths and [[Roos/Atkins]], both popular regional men's clothing stores. The mall also housed a [[Century Theatres|Syufy]] movie theater, opened in 1971, with four screens. Food choices included [[Orange Julius]], [[Karmelkorn]] and the [[H. Salt Esquire]] fast-food seafood chain.

There is a four-story standalone building on the property behind (what was) the JCPenney parking structure, which in the early days of the mall was known as the "professional building." Completed in the fall of 1969, it housed temporary employment offices for the department stores in preparation for their openings, as well as various real estate, insurance, financial and medical offices serving the community, but suffered decline with the rest of the mall as the years progressed.

The Safeway store was actually part of the first phase of the mall, a freestanding location fronting Bancroft Avenue. Official groundbreaking ceremonies were held in September 1965, and the Safeway opened in the spring of 1966.<ref>((Cite news|date=September 14, 1965|title=Groundbreaking for Big Eastmont Center|page=14|work=[[Oakland Tribune]]))</ref> The other stores adjacent to it were opened by 1967. The JCPenney wing, first announced in October 1966,<ref>((Cite news|last=Willis|first=Wallace C.|date=October 21, 1966|title=Penney's Plans Eastmont Store|page=61|work=[[Oakland Tribune]]))</ref> began construction in 1968.<ref name="MallHallofFame" /> That store, which officially opened in October 1970, would replace a longtime downtown Oakland location at 11th and Washington streets (which shut down in April 1971<ref>((Cite news|date=January 14, 1971|title=Penneys: Downtown Store Will Be Closed|page=9|work=[[Oakland Tribune]]))</ref>), and would be torn down to make way (in part) for the [[Oakland City Center|City Center]] redevelopment project.

The Mervyn's location was first announced in the spring of 1973 for a summer 1974 opening.<ref>((Cite news|date=May 14, 1973|title=Mervyn's Oakland Store Due|page=11|work=[[Oakland Tribune]]))</ref><ref>((Cite news|date=June 12, 1974|title=Eastmont Mall Near 4th Phase|page=9|work=[[Oakland Tribune]]))</ref> The opening of the Marvyn's marked the completion of the entire mall.

Eastmont's JCPenney store was notable in that the signage for it, outdoors and at the inside entrances, was never converted to the "JCPenney" logo, rendered in the [[Helvetica]] font, introduced chain-wide beginning in 1970 (but not fully implemented in catalogs and print advertising until 1972) and installed in all subsequently built Bay Area locations (including [[Richmond, California|Richmond]]'s [[Hilltop Mall]]); the Eastmont location always retained the older "Penneys" logo as originally introduced in 1963, right up until the store shut down (all signage and advertising inside the store itself always conformed to then-current branding). This may have been intentionally done by JCPenney to protect the trademark on the older logo.

Eastmont Mall became the only remaining indoor mall in Oakland after the closure of the mid-1960s-era [[MacArthur-Broadway Center]] in [[North Oakland, California|North Oakland]] in the mid-1990s.
[[File:Oakland Chevrolet factory c.1917.jpg|thumb|right|[[Chevrolet]] automobile plant production, ca 1917, [[San Leandro Hills]] in background.]]
JCPenney and Mervyns closed their Eastmont locations in the early 1990s. In the early 2000s, the mall was only 30 percent leased and had fallen into bankruptcy. Local real estate developers purchased the mall in 2000, and emphasized a focus on neighborhood and community services; many of the abandoned retail stores were converted into office space. The Mervyns location was converted into a substation for the [[Oakland Police Department (California)|Oakland Police Department]] and the JCPenney location was converted into a community medical clinic operated by [[Alameda Health System]]. A handful of existing retail tenants stayed on, and a few new ones were attracted due to the success of the renovations, including Gazzali's Market (opened 2004), the only supermarket to serve the surrounding neighborhoods (this supermarket was a [[Safeway Inc.|Safeway]], as noted above, during the center's earliest years). In the spring of 2007, the mall was sold to a group of real estate investors based in Oregon.

In 2006–07, the four-story standalone office building was converted as an [[adaptive reuse]] project into Miley Gardens, a residential senior housing complex.<ref>((Cite web|title=Eastmont Properties Company|url=https://akama.com/company/Eastmont_Properties_Company_adcb12895518.html|access-date=2021-12-25|website=akama.com))</ref>

A $6 million renovation of the property was completed in July 2008. The interior was brightened, new lighting, skylights and seating areas were installed, escalators and elevators were given an upgrade and the parking areas received new landscaping.

Currently, the mall houses the supermarket, a [[Social Security Administration|Social Security]] office, a branch of the [[Oakland Public Library]], [[Alameda Health System]]'s Eastmont Wellness Center, [[General Assistance]] and [[WIC]] offices, and other small businesses and social service organizations. There is a [[Rainbow Shops|Rainbow]] discount clothing store, one of the few national retailers in the mall.

Eastmont was sold for $54.5 million in 2015 to Vertical Ventures, a private equity investment firm based in [[Walnut Creek, California|Walnut Creek]] (one of the East Bay's local suburbs).<ref>((Cite web|url=http://news.theregistrysf.com/vertical-ventures-announces-the-purchase-of-eastmont-town-center-in-oakland-ca/|title=Vertical Ventures Announces the Purchase of Eastmont Town Center in Oakland, CA - The Registry|date=2015-03-27|website=The Registry|language=en-US|access-date=2016-05-24))</ref>

==Bus station==
The Eastmont Transit Center [[bus station]] adjacent to the mall opened on March 4, 2001. The Eastmont Transit Center is the second largest bus station in [[East Oakland, Oakland, California|East Oakland]] after [[Fruitvale station]], serving 15 routes that carry over 25,000 passengers a day combined.<ref>[https://www.alamedactc.org/files/managed/Document/16546/Existing_Conditions_Market_Analysis_Task2.pdf Appendix A Performance Data for Transit Operators Serving Alameda County June 2015 (Starts at Page A-1)]</ref>
((Infobox station
| name = Eastmont Transit Center
| image = Eastmont Transit Center in 2014.jpg
| image_caption = Eastmont Transit Center in 2014
| address = 7029-7085 Foothill Boulevard<br>[[Oakland, California]]
| country = [[United States]]
| coordinates = ((coord|37.768764|-122.174138|region:US-CA_type:landmark|display=inline,title))
| lines = ((bus icon|12px)) [[AC Transit]]: [[List of AC Transit routes#Serving San Francisco|NL]], [[List of AC Transit routes#Serving San Francisco|NX3]], [[List of AC Transit routes#Local service|40]], [[List of AC Transit routes#Local service|45]], [[List of AC Transit routes#Local service|57]], [[All Nighter (bus service)#Routes|73]], [[List of AC Transit routes#Local service|98]], [[List of AC Transit routes#School service|638]], [[List of AC Transit routes#School service|657]], [[List of AC Transit routes#School service|680]], [[All Nighter (bus service)#Routes|805]], [[All Nighter (bus service)#Routes|840]]<br>((bus icon|12px)) [[Alameda County, California|Alameda County]] [[East Oakland, Oakland, California|East Oakland]] Shuttle
| platform      = 9 [[Bus turnout|bays]]<ref name=EastmontTransitCenterMap>[http://www.actransit.org/wp-content/uploads/Stops_Eastmont.pdf Eastmont Transit Center Map]</ref>
| connections = 
| disabled = ((access icon))
| opened = March 4, 2001<ref>[http://www.actransit.org/2001/03/01/ac-transits-attractive-new-eastmont-transfer-center-open-for-business-march-4/ AC Transit’s Attractive New Eastmont Transfer Center Open for Business March 4]</ref>
| rebuilt =
| services =
| map_locator   = 
))

===Bus service===
The following [[AC Transit]] routes serve the Eastmont Transit Center station:<ref name="EastmontTransitCenterMap" />

*Local routes [[List of AC Transit routes#Local service|40]], [[List of AC Transit routes#Local service|45]], [[All Nighter (night bus service)#Routes|57]], [[List of AC Transit routes#Local service|73]], and [[List of AC Transit routes#Local service|98]]
*[[Limited-stop]] [[San Francisco Bay|Transbay]] routes [[List of AC Transit routes#Serving San Francisco|NL]] and [[List of AC Transit routes#Serving San Francisco|NX3]]
*[[All Nighter (bus service)|All Nighter]] routes [[All Nighter (night bus service)#Routes|805]] and [[All Nighter (night bus service)#Routes|840]]
*[[School holidays in the United States|School]] routes [[List of AC Transit routes#School service|638]], [[List of AC Transit routes#School service|657]], and [[List of AC Transit routes#School service|680]]

The [[Gratis versus libre|fare free]] [[Alameda County, California|Alameda County]] [[East Oakland, Oakland, California|East Oakland]] Shuttle also connects the Social Security Administration Office at Eastmont Town Center with [[Oakland Coliseum station]].<ref>((cite web |url=https://www.acgov.org/sustain/what/transportation/sp.htm |title=Shuttles to County Buildings |publisher=Alameda County |year=2016 |access-date=February 8, 2018))</ref>

==References==
<references />
* "How shopping mall became the Eastmont Town Center"; [[Oakland Tribune]], February 29, 2004
* "Rethinking an old box"; East Bay Business Times, November 10, 2000

==External links==
*[http://www.bizjournals.com/sanfrancisco/stories/2005/03/14/story8.html "Unlikely tenants spur recovery of blighted mall"], San Francisco Business Times, March 14, 2005
* [http://mall-hall-of-fame.blogspot.com/2007/05/main-concourse-at-eastmont-mall-which.html Mall Hall of Fame - Eastmont Mall]

((Oakland, California))
((Shopping malls in California))
((San Francisco Bay Area Public Transit))

((DEFAULTSORT:Eastmont Town Center))
[[Category:Shopping malls in the San Francisco Bay Area]]
[[Category:Buildings and structures in Oakland, California]]
[[Category:William Pereira buildings]]
[[Category:Abandoned shopping malls in the United States]]
[[Category:Shopping malls in Alameda County, California]]
[[Category:Shopping malls established in 1970]]
[[Category:Bus stations in Alameda County, California]]
[[Category:Transportation in Oakland, California]]
[[Category:Transit centers in the United States]]
[[Category:1970 establishments in California]]
[[Category:Urban decay]]

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