|In Unicode||U+2122 ™ TRADE MARK SIGN (HTML ™)|
|Different from||U+2120 ℠ SERVICE MARK|
U+00AE ® REGISTERED SIGN
|See also||U+1F16A 🅪 RAISED MC SIGN|
U+1F12E 🄮 CIRCLED WZ
U+24C2 Ⓜ CIRCLED LATIN CAPITAL LETTER M
The trademark symbolis a symbol to indicate that the preceding mark is a trademark, specifically an unregistered trademark. It complements the registered trademark symbol which is reserved for trademarks registered with an appropriate government agency.
In Canada, an equivalent marque de commerce symbol, (U+1F16A) is used in Quebec. Canada also has an Official mark symbol, ⟨Ⓜ⟩, to indicate that a name or design used by Canadian public authorities is protected. Some German publications, especially dictionaries, also use a Warenzeichen grapheme, (U+1F12E), which is informative and independent of the actual protection status of the name.
Use of the trademark symbol indicates an assertion that a word, image, or other sign is a trademark; it does not indicate registration or impart enhanced protections. Registered trademarks are indicated using the registered trademark symbol,, and in some jurisdictions it is unlawful or illegal to use the registered trademark symbol with a mark that has not been registered.
The service mark symbol,, is used to indicate the assertion of a service mark (a trademark for the provision of services). The service mark symbol is less commonly used than the trademark sign, especially outside the United States.
Main article: Unicode input
The letters ⟨T⟩ and ⟨M⟩ are sometimes seen paired in an attempt to emulate the trademark symbol. Methods include