WTAQ 1360am-97.5fm logo.png
Broadcast areaGreen Bay-Appleton-Oshkosh
FrequencyWTAQ: 1360 kHz
WTAQ-FM: 97.5 MHz
BrandingNewsTalk WTAQ 1360 AM/97.5 FM
AffiliationsFox News Radio
Green Bay Packers
OwnerMidwest Communications
First air date
WTAQ: September 4, 1923 (at 1180 AM)
WTAQ-FM: February 5, 2010
Former call signs
WTAQ (1923-1949)
WBAY (1949-1975)
WGEE (1975-2003)
WTRW (2006-2009, CP)
Former frequencies
1180 kHz (1923-1930)
1330 kHz (1930-1941)
Call sign meaning
Randomly assigned (1923)
1930 backronym: Where Tires Are Quality[1]
Modern backronym: TAQ stands for its talk format
Technical information
Facility IDWTAQ: 42086
WTAQ-FM: 164253
ClassWTAQ: B
PowerWTAQ: 10,000 watts (daytime)
5,000 watts (nighttime)
ERPWTAQ-FM: 3,000 watts
HAATWTAQ-FM: 143 meters (469 ft)
Transmitter coordinates
WTAQ: 44°25′51″N 88°04′51″W / 44.43083°N 88.08083°W / 44.43083; -88.08083Coordinates: 44°25′51″N 88°04′51″W / 44.43083°N 88.08083°W / 44.43083; -88.08083
WTAQ-FM: 44°24′21″N 88°00′19″W / 44.40583°N 88.00528°W / 44.40583; -88.00528 (WTAQ-FM)
WebcastListen Live

WTAQ (1360 AM) and WTAQ-FM (97.5 FM) are conservative news/talk-formatted radio stations, licensed to Green Bay, Wisconsin (AM) and Glenmore, Wisconsin (FM), that serve the Green Bay and Appleton-Oshkosh areas. The stations are owned by Midwest Communications.

WTAQ's studios and newsroom are located on Bellevue St. in the Green Bay suburb of Bellevue. The station's AM transmitter is located on Lost Dauphin Road, near the Fox River in De Pere. WTAQ-FM's transmitter is located at the former WFRV-TV analog transmitter site on Scray's Hill, also in De Pere.

WTAQ history

WTAQ was originally licensed to Osseo, Wisconsin, on September 4, 1923 on the 1180 frequency to Mr. C.S. Van Gorden. In February 1926, he announced intentions to move the station from Osseo to Eau Claire and place it inside the plant of the Gillette Safety Tire Company (Gilette Rubber Company) in that city. The studio was located in the plant's cafeteria.[2] The new station, a part-timer, went online from inside the plant on March 1, 1926; Van Gorden stayed on as station manager. The Norbertine Fathers of St. Norbert College in De Pere, then-owners of WHBY, bought the station in January 1935,[3] and changed its city of license to Green Bay. The FCC granted the Green Bay-based WTAQ unlimited broadcast hours, which the Gillette company was never able to acquire in Eau Claire, and this was a major reason quoted by the company for its sale to St. Norbert's.[4] WTAQ was off the air for several months as new facilities were built. The opening of the Green Bay station, on 1330 kHz, occurred on February 9, 1936.[5] Its frequency was later moved to 1360 on March 29, 1941, as part of a massive set of AM station frequency shifts mandated by the FCC and contemporarily called "Radio Movin' Day".[6] On June 20, 1949,[7] the call letters were changed to WBAY, corresponding with their television station and FM station, with the WTAQ calls moving to a station launched in 1950 in La Grange, Illinois. WBAY was an early affiliate of the CBS Radio Network, as was WBAY-TV with the CBS Television Network.

In the mid-1970s, the Norbertine Fathers sold their broadcast properties including WBAY, WBAY-FM (now WIXX), WHBY and WBAY-TV. WHBY and WBAY-TV would go to unrelated owners, while WBAY-AM and WBAY-FM were sold to Midwest Communications. On September 1, 1975, WBAY's call letters were changed to WGEE and the FM station's call became WIXX. Midwest also changed the station's network news affiliation to ABC.

For many years after the sale, WGEE played country music as well as local news, ABC network news, and agriculture reports. Due to the declining popularity of music on the AM band, the station began a gradual move towards News/Talk programming in 1996. The station's moniker became "News Radio 1360 WGEE". Music programming, apart from WGEE's Sunday morning polka programs, was completely gone from the station by the end of 1998.

Former WGEE logo
Former WGEE logo

In the year 2000, the nationally syndicated Rush Limbaugh Show moved to WGEE from sister station WNFL, which switched to a hot talk format. WNFL now carries a sports format. WNFL's affiliation with CBS also moved back to WGEE. The CBS affiliation would go back to WNFL, once again, when WTAQ picked up Fox News Radio on April 1, 2009.

WTAQ's logo prior to the start of the FM simulcast
WTAQ's logo prior to the start of the FM simulcast

In 2003, the historic WTAQ calls became available and WGEE decided to bring them back. The official change took place on March 17. Midwest Communications gave the WGEE calls to their ESPN Radio affiliate in Duluth, Minnesota, and would in 2014 apply them to its station in New London, Wisconsin when it converted to a classic country format (as WGEE-FM, dropping the -FM suffix in 2015).

WTAQ-FM history

former logo
former logo

The original WTAQ-FM began broadcasting August 16, 1948, on 102.5 MHz with 14 kilowatts of power.[8]

A construction permit was granted in 2008 to Radioactive, LLC to build a class A FM facility, licensed to Two Rivers as WTRW. The station was on the air briefly, mainly for testing. Its frequency was to be 97.1 MHz, but Radioactive applied to have the city of license changed to the Town of Glenmore, with it moving to 97.5 MHz. A deal was struck with WHDG in Rhinelander, which moved to 97.3 MHz, freeing up the 97.5 frequency for use in Glenmore in July 2009.

In Fall 2008 Midwest Communications began negotiations with Radioactive about buying the construction permit. The sale was finalized on July 29, 2009, with Midwest paying $1.55 million for the station. The WTAQ-FM call letters were applied to the station on August 5, 2009.[1]

In the August 3, 2009 edition of the Green Bay Press-Gazette, Midwest Communications President Duke Wright announced that 97.5 would change its call letters to WTAQ-FM and primarily simulcast WTAQ, once it signed on.[2]

WTAQ-FM officially signed on at 4:10 p.m. on February 5, 2010, with Sean Hannity being the first voice on the station.


WTAQ airs mainly nationally syndicated conservative talk shows hosted by Dan Bongino, Sean Hannity, Michael Savage, Mark Levin, and Glenn Beck (weekends). The station also has a local morning show hosted by Matt Z, called The Morning News. During football season, The Fifth Quarter, hosted by Mark Daniels and Nick Vitrano airs on the next evening after each Packers game. Other programs that air on the station include Coast to Coast AM with George Noory, First Light with Michael Toscano, The Kim Komando Show, Moneytalk with Bob Brinker, and The Allen Hunt Show.

WTAQ is an affiliate of Fox News Radio, airing their national newscasts as well as audio from Fox within WTAQ's locally originated newscasts. Business news from The Wall Street Journal can be heard weekday mornings and afternoons on the station. Green Bay formerly had no traffic reporting presence to speak of, but as traffic tracking technology was built up in the area by WISDot and other private companies, Midwest's stations, including WTAQ carry traffic reports several times an hour through rush hour, usually through scripts read by on-air personalities.

WTAQ has a news-sharing agreement with Fox affiliate WLUK-TV (channel 11) (and airs their local weather forecasts) and radio stations WTMJ in Milwaukee, WHBL in Sheboygan, and WSAU in Wausau. These stations collaborate to provide statewide news coverage and share audio and other resources.

In addition to WTAQ's news and talk programming, the station is an affiliate of Green Bay Packers and Milwaukee Brewers play-by-play broadcasts, which are produced by WTMJ, along with sister station WIXX, providing the team two broadcast homes in Green Bay on FM (Appleton's WAPL also broadcasts from south of Green Bay and carries Packer games, but is not considered a 'primary' station and has to carry national Westwood One coverage of the conference championship and Super Bowl). Brewers day games during the work week are aired on WTAQ's sister station, WNFL.

In 2004, the station added a mid-morning local issues-based talk show hosted by Jerry Bader, who had come from new sister station, WHBL in Sheboygan, where he had been news director through the 1980s and most of the '90s until the 2000 purchase of WHBL by Midwest. Under new management, WHBL went from a full-service format to a conservative talk format matching that of WTAQ, and Bader was groomed into a political talk show host. WHBL continued to carry the WTAQ version of the show live, along with WSAU in Wausau, and Bader also had the title of program director for WTAQ. Bader was let go from the station after his February 8, 2018 program, claiming that his "never Trump" political stance had caused friction with station management.[9] John Muir was named the new host of the program in April 2018, which he held until June 2020, with "Regular Joe" Giganti as his replacement.

WTAQ personalities


On October 29, 2009, Jerry Bader served a two-week suspension for making unsubstantiated accusations against Lieutenant Governor Barbara Lawton in a blog post.[10]


  1. ^ Rupnow, Chuck (1989-04-23). "Survey finds sources of radio call letters". Leader-Telegram. p. F1. Retrieved 2018-05-22 – via Newspapers.com.
  2. ^ "Broadcast Station Being Located Here". Eau Claire Leader. 1926-02-09. p. 12. Retrieved 2018-05-22 – via Newspapers.com.
  3. ^ "New Radio is Planned Here". Green Bay Press-Gazette. 1935-07-31. p. 2. Retrieved 2018-05-22 – via Newspapers.com.
  4. ^ "Removal of Radio Station WTAQ to Green Bay OK'd by Communications Group". Eau Claire Leader. 1935-08-29. p. 5. Retrieved 2018-05-22 – via Newspapers.com.
  5. ^ "New Radio Station to Open Sunday". The Post-Crescent. 1936-02-07. p. 7. Retrieved 2018-05-22 – via Newspapers.com.
  6. ^ UP (1941-03-25). "Radio Movin' Day Set for March 29 by Governor Heil". The Journal Times. p. 5. Retrieved 2018-05-22 – via Newspapers.com.
  7. ^ "Business Hit Post-War Stride Here During '49". Green Bay Press-Gazette. 1949-12-31. p. 13. Retrieved 2018-05-22 – via Newspapers.com.
  8. ^ "WTAQ-FM Green Bay Starts on Channel 273" (PDF). Broadcasting. August 23, 1948. Retrieved 1 January 2015.
  9. ^ Ryman, Richard (8 February 2018). "Jerry Bader cites Trump coverage for loss of WTAQ radio show". Green Bay Press-Gazette. Retrieved 10 February 2018.
  10. ^ "Lawton accepts Bader's apology". Archived from the original on 2009-11-22.