The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was redirect to Chicago#Culture and contemporary life. The weak consensus to delete at the time of the last relisting has turned into a relatively stronger consensus to do so. However, there was also a reasonable argument that the content could be merged elsewhere; the festival is a viable search target, hence the result of "redirect". This leaves the option to merge the old content into the Chicago (or related) article, or even food truck rally as suggested by a participant. Primefac (talk) 13:09, 11 July 2018 (UTC)[reply]

Chicago Food Truck Festival[edit]

Chicago Food Truck Festival (edit | talk | history | protect | delete | links | watch | logs | views) – (View log · Stats)
(Find sources: Google (books · news · scholar · free images · WP refs· FENS · JSTOR · TWL)
(Find sources: Google (books · news · scholar · free images · WP refs· FENS · JSTOR · TWL)

Proposing article for deletion, as this article was authored by the festival's creator User:Maned Owl Events (now indefinitely blocked from Wikipedia for promotional text). This festival is not like Chicago Blues Festivals and such. It's a commercial festival requiring fees for admissions. The articles referenced do not give notability as many do not reference the actual festival or not from notable sources. Banchasana (talk) 18:22, 26 June 2018 (UTC)[reply]

*CommentCorrection this festival is like the Chicago Blues Festival which has a Wikipedia page as tickets are free. The event is reported to have free tickets by the Tribune. Thelegaldude (talk)7:31, 2 July 2018 (UTC)
Extremely off-topic
*Comment. I opened a sock puppet and check user investigation for the page creator and Thelegaldude if that matters to anyone.[[1]] --Banchasana (talk) 14:15, 28 June 2018 (UTC)[reply]
  • Comment. Sockpuppet inquiry pages are only about account and IP misuse—nothing else. There is no evidence of either. Please remember the rules: Remember to assume good faith, Remember to stick to verifiable evidence (usually diffs), and reasonable deductions and impressions drawn from evidence. --Thelegaldude (talk) 14:26, 28 June 2018 (UTC)[reply]
  • Comment. This user is not assuming good faith. In fact, they formed a private facebook user group which I am apart of and purposefully decided to destroy this event/rally on facebook, yelp and wikipedia. And I am countering them. This is a personal attack that does not belong here. (Redacted) The post mentioned targeting them for deletion was erased, but I screen captured and will figure how to upload. This is one of my hobbies and I don't agree with their methods. --Thelegaldude (talk) 14:39, 28 June 2018 (UTC) — Preceding unsigned comment added by Thelegaldude (talkcontribs)
  • This is not a personal attack. The creator of the original page was blocked for promotional text and spamming. There is a process to follow for blocked accounts, [[2]]. " If your request is declined, do not create a new one". Using alternative accounts is sock puppetry. Discussion and evidence is on the sock puppet page. --Banchasana (talk) 17:20, 28 June 2018 (UTC)[reply]
  • Comment. Please remember the rules: Remember to assume good faith, Remember to stick to verifiable evidence (usually diffs), and reasonable deductions and impressions drawn from evidence not your personal opinion. I am member of the private (Redacted) facebook group you all used to discuss stopping, no sockpuppet, this organization (Redacted). You all purposefully attacked this organization and (Redacted) in the group made a post stating,"I flagged their Wikipedia page for speedy deletion (seriosuly? they had a wikipedia page." I will post momentarily as soon as I figure out how. --Thelegaldude (talk) 16:41, 28 June 2018 (UTC)
Please note that attempting to post what you may believe to be any editor's personal information is harassment, unless that person has voluntarily posted his or her own information, or links to such information WP:OUTING and WP:PRIVACY and goes against the very nature of the Wikipedia community. Review the WP:PRIVACY guidelines before posting external links to any user. I would take some time to breathe. --Banchasana (talk) 21:26, 28 June 2018 (UTC)[reply]
Note: This discussion has been included in the list of Illinois-related deletion discussions. Eastmain (talkcontribs) 19:27, 26 June 2018 (UTC)[reply]
Note: This discussion has been included in the list of Food and drink-related deletion discussions. Eastmain (talkcontribs) 19:34, 26 June 2018 (UTC)[reply]
WP:USERG Twitchymeatbag (talk) 02:12, 3 July 2018 (UTC)[reply]
Note: This discussion has been included in the list of Events-related deletion discussions. North America1000 12:41, 28 June 2018 (UTC)[reply]
First, please learn to link your sources so people don't have to waste time googling things and hoping they find your same results. Second, if this is your source, the fact that it's labelled a blog (see the URL) should tell you that we don't consider it a reliable source for the purposes of notability. ♠PMC(talk) 04:54, 3 July 2018 (UTC)[reply]
  • CommentCorrection, reference to the Chicago Food Truck Festival in Adweek is not a trivial mention like Martin Walker's statement, in a newspaper article about Bill Clinton,[1] that "In high school, he was part of a jazz band called Three Blind Mice" is plainly a trivial mention of that band. WP:GNG Unlike, the mention about Bill Clinton, the article was not about jazz bands but specifically about Bill Clinton thus trivializing the statement about a jazz band and three blind mice. However, in the Adweek article, the subject of the article is specifically about Summer Food Festivals lean on digital marketing. And it specifically is written about festivals throughout America that use digital marketing. Chicago Food Truck Festival is one of those festivals and in no way is a trivial mention. The name was not just used in passing but specifically to show this summer food festival also leaned on digital marketing and doing so drew 10,000 people. Furthermore, ADWEEK took the time to create a bold title link for Chicago Food Truck Festival. Then the article is specifically about Summer Food Festivals. That is no trivial mention like Martin Walker's statement, in a newspaper article about Bill Clinton that mentioned he was part of a jazz band called the three blind mice. This article was created to specifically to highlight Summer Food Festival throughout America that lean on digital marketing. It then specifically talks about Chicago Food Truck Festival using digital marketing and drawing over 10,000 people. Chicago Food Truck Festival is one of those few Summer food festivals. There is nothing trivial about that. Furthermore, this event has referenced links from NBC television and WGN radio. These are a notable sources which clearly passes the notability test. Thelegaldude (talk) 01:49, 3 July 2018 (UTC)
*CommentThis festival is like the Chicago Blues Festival, Chicago Jazz Festival, Taste of Chicago, Chicago Humanities festival, Chicago Reggae Festival, Chicago Festival Ballet, Chicago Maritime Festival...the list is exhaustive, which all have a Wikipedia pages. And none of the events have any notable sources. In fact, some even only have two sources unlike the Chicago Food Truck Festival which has multiple notable sources. So why are specific users targeting to have this festivals deleted? Chicago Food Truck Festival offers free tickets as well, as stated by the Tribune. Thelegaldude (talk)7:43, 2 July 2018 (UTC)
You are starting to sound like spam. That is obviously WP:USERG. Twitchymeatbag (talk) 02:09, 3 July 2018 (UTC)[reply]
One single sentence stating that an event exists, in a totally WP:ROUTINE list of other events, in what basically amounts to a local advertising rag, does not constitute any sign of notability whatsoever. Go read WP:RS and WP:CORPDEPTH and don't post any more sources here until you can explain in detail how each one meets the criteria required to support notability. ♠PMC(talk) 16:42, 3 July 2018 (UTC)[reply]
WGN is a local radio station. The NBC link is listed under local news. The adweek link is behind a paywall: can you provide the text?Twitchymeatbag (talk) 01:52, 3 July 2018 (UTC)[reply]
Article content

Summer Food Festivals Lean on Digital Marketing to Boost Expansion Millennials eat up social media By Lauren Johnson May 15, 2015

New York-based food festivals want to attract millennials this summer. So, naturally, they are turning to social media. This weekend, two New York festivals—Harlem EatUp and Brooklyn Flea's Seaport Smorgasburg—are leaning on Instagram and Facebook to take over Manhattan. Harlem EatUp marketer Herb Karlitz and notable New York chef Marcus Samuelsson—who runs eateries Red Rooster, Streetbird and Ginny's Supper Club—want Harlem to have the same foodie reputation as Brooklyn has developed. And, they are off to a good start, having pulled in big-name sponsors like The New York Times, Time Inc., Citi and Coors Light while already picking up 6,000 followers and fans on Instagram, Facebook and Twitter.

ADVERTISING

inRead invented by Teads The four-day event, which kicked off yesterday, includes dinner parties and talks with well-known chefs like Bobby Flay, Ted Allen and Jacques Torres at Harlem restaurants including Sylvia's, Dinosaur Bar-B-Que and Jin Ramen. Interestingly, Karlitz said that while young adults are into food festivals, it's mainly because of the eats and not the celebrity chefs. "Millennials are definitely going to food festivals and events where they find value," Karlitz told Adweek. "They are more attuned than the generation before them in terms of really trying to take the best of what culture and lifestyle marketing offers. They get their information digitally, which is why we have big digital campaigns going on, particularly with our magazine partners." When it comes to his last point, the festival is running ads on NYT.com and Time Inc. digital properties.

Social Expansion

Also this weekend, Brooklyn Flea's Smorgasburg, which has become a summertime staple in Brooklyn, opens up a new Manhattan space at the South Street Seaport with eight restaurant vendors and a bar. The team is also expanding this summer by setting up food stands in shipping containers on Brooklyn's Coney Island boardwalk and serving ethnic dishes at a new location in Queens' Long Island City. Additionally, Smorgasburg will be open in Brooklyn Bridge Park and Williamsburg's East River State Park on weekends as it has been for the last few years. To get the word out about each endeavor, marketing staffers are pinging the brand's 186,000 Facebook, Twitter and Instagram followers. Social also gives the vendors a bit of free promotion, said Eric Demby, founder of Brooklyn Flea and Smorgasburg. "It's also a collaborative platform on some level where we almost act as a representative or an agent for hundreds of vendors," he said. Smorgasburg's summer expansion is due in part to the market becoming a place where millennials not only go to sample new food but also take their parents, according to Demby. "We mostly use our digital platforms to reach the under-40 audience, although a lot of parents are on Facebook, too," he said.

Digital Food Trucks

Lastly, 20 food trucks—famous for their social media prowess—will serve up dishes at the second annual Chicago Food Truck Festival next month. Each truck has its own marketing—sandwich joint The Fat Shallot boasts more than 9,000 followers across Facebook, Twitter and Instagram—but the event itself relies heavily on Facebook for marketing. Chicago Food Truck Fest counts roughly 3,880 Facebook fans and 1,000 Twitter followers. "Using the same strategy, we drew 10,000 people last year—so if it isn't broke, don't fix it," said Chicago Food Truck Festival rep Alex Blackshire.

Thelegaldude (talk) 02:14, 3 July 2018 (UTC)[reply]
Relisted to generate a more thorough discussion and clearer consensus.
Relisting comment: Right now I think the pro-delete arguments are stronger but I am not satisfied that an actionable consensus to that effect currently exists so I am going to relist this for further discussion. Please remember to stay on topic, cite WP:PAG where possible, don't repeat the same points over and over again, and for the love of G-- PLEASE BE PITHY. This discussion is already in WP:TLDR territory.
Please add new comments below this notice. Thanks, Ad Orientem (talk) 02:57, 4 July 2018 (UTC)[reply]
The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.