Logo of the .bar gTLD

.bar is an Internet domain that is specifically geared for bars, pubs and nightclubs, including bar and restaurant guides, critics, delivery services, wine and liquor, and related industries.[1] It is a new gTLD owned by Mexico City-based company Punto 2012. The domain .bar was released on June 11, 2014 and its launch was considered to be part of a new phase of the Internet, where domain endings are more defined and better categorised.[2]

Original purpose of .bar domain

According to ICANN, intended use was geographical name for the City of Bar, Montenegro (population at the time 42,000). In order to receive rights, Punto 2012 had to reach agreement with Montenegrin Municipality of Bar for the rights to exclusively exploit domain rights.[3] Still, some organizations and companies from Bar, Montenegro use .bar domain instead of national .me, Some other objects can use this domain name to hack and steal user information[citation needed].


The .bar launch was divided into three phases: Trademark Holder (Sunrise), Priority Pre-Registration (Landrush) and General Availability. Each phase has specific application requirements.[4]

Trademark Holders Registration (Sunrise)

From April 9, 2014, at 18:00 UTC to June 8, 2014, at 18:00 UTC, trademark holders could submit an application to register a .bar domain containing their owned mark, before it was available to the public.

Priority Pre-Registration (Landrush)

From June 11, 2014, at 18:00 UTC to July 10, 2014, at 18:00 UTC, customers could purchase .bar domain names at a premium price.

General Availability

Beginning July 14, 2014, at 18:00 UTC, customers could register .bar domain names on a first-come, first-served basis. Bulk .bar registration is supported during General Availability. Multiple applications with different registrars are resolved on a first-come, first-served basis during this period.

Other information

.bar domain names can have up to 63 characters. .bar domains cannot be registered with special characters such as & and # in them.

The .bar extension supports Latin IDN (Internationalized Domain Name) characters.[5]


  1. ^ "Restaurants and bars now have their own domain names". Fox News. 2014-06-17. Retrieved 2016-03-13.
  2. ^ "Restaurants and Bars from All Over the World Make ".REST" and ".BAR" Domains a Key Ingredient to Their Success". Yahoo Finance. 3 September 2014. Archived from the original on 2014-12-30. Retrieved 16 March 2015.
  3. ^ "Bar će sa meksičkom kompanijom zarađivati od domena .bar". Archived from the original on 2017-09-08. Retrieved 2017-09-08.
  4. ^ "EuroDNS - What are the launch phases?". eurodns.com. Archived from the original on 29 December 2014. Retrieved 16 March 2015.
  5. ^ "About .BAR Domain Names". godaddy.com. Archived from the original on 2015-01-22. Retrieved 16 March 2015.

Further reading