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Five Ten
IndustrySportswear
Founded1985
HeadquartersHerzogenaurach, Germany
Key people
Charles Cole, Founder
ProductsAthletic shoes, Climbing shoes
ParentAdidas
Websitewww.adidasoutdoor.com
Five Ten Anasazi Verde

Five Ten is a German manufacturer of mountain biking, climbing, and trail hiking shoes. Originally an American brand founded in California in 1985 by Charles Cole, Five Ten became one of the top-selling climbing shoe manufacturers worldwide by October 2011.[1]

In November 2011, Adidas purchased the company for $25 million USD in cash.[2] The company's headquarters are now located at Adidas' headquarters in Herzogenaurach, Germany,[3] as it is now officially a sub-brand of Adidas Outdoor as of April 2020. [4] Since then, they have created a sustainable apparel line utilizing ocean plastic and recycled polyester.[5]

Sponsorship

Five Ten actively sponsors events and athletes.

Five Ten has a number of professional athletes and teams to focus attention on their products. Five Ten has signed top athletes such as professional rock climbers Shauna Coxsey, Dave Graham, Janja Garnbret, Sasha DiGiulian, Tyler Landman, and Ammon McNeely as well as mountain bikers Sam Hill and Nathan Rennie in addition to top athletes in other sports.[1]

Five Ten also sponsors events related to mountain biking and climbing.

See also

References

  1. ^ a b Roy, Adam (November 4, 2011). "What does the adidas-Five Ten buyout mean for climbers?". Outside. Retrieved April 16, 2020.
  2. ^ "adidas Group to acquire outdoor specialist Five Ten". Archived from the original on 2013-03-25.
  3. ^ Siemers, Erik (November 3, 2011). "Adidas buys outdoor brand Five Ten for $25M". Portland Business Journal. Retrieved April 16, 2020.
  4. ^ "Adidas Five Ten landing page". adidasoutdoor.com. Retrieved April 16, 2020.
  5. ^ "adidas Five Ten releases sustainable MTB shoes and apparel line". BikeBiz. 2021-03-02. Retrieved 2021-11-03.

External links


Climbing
Categories