KQFX
CityBorger, Texas
Broadcast areaAmarillo area
Frequency104.3 MHz
BrandingLa Poderosa 96.1 & 104.3
Programming
FormatRegional Mexican (KBEX simulcast)
Ownership
OwnerViva Media, LLC
History
First air date
March 1975 (as KBBB-FM)
Former call signs
KBBB-FM (1975–1979)
KDKQ (1979–1984)
KDXR (1984–1992)
Technical information
Facility ID61033
ClassC1
ERP100,000 watts
HAAT175 meters
Transmitter coordinates
35°25′34.00″N 101°36′47.00″W / 35.4261111°N 101.6130556°W / 35.4261111; -101.6130556
Links
WebcastListen live
Websitelapoderosa961.com

KQFX (104.3 FM) is a radio station licensed to Borger, Texas, United States. The station serves the Amarillo, Texas, area. The station is currently owned by Viva Media LLC [1]

History

Logo as Wild 104.3
Logo as Wild 104.3

KQFX began broadcasting as KBBB-FM in 1975 and changed to KDKQ on January 2, 1979. On December 1, 1984, the station changed its call sign to KDXR, then again on April 13, 1992 to the current KQFX.[2]

On April 15, 2017, with the announced sale of KQFX from Tejas Broadcasting to Viva Media, the station's Le Calente format moved to KZIP, and the station began stunting with a series of random formats. On May 1, 2017, the station flipped to a rhythmic-leaning hot adult contemporary format as Wild 104.3, with a focus on current music and recurrent "party hits" from the 1990s and 2000s. Tommy the Hacker moved from KXSS-FM to host the station's new morning show.[3][4]

On July 31, 2018, KQFX flipped back to a regional Mexican format as Le Ponderosa 96.1 & 104.3, in simulcast with KBEX. The flip, however, occurred during a live remote by Tommy the Hacker and morning co-host Angel Dee, promoting a sock donation drive at a local Salvation Army branch. The hosts were caught off-guard by the flip, which they were informed of via text messages.[5]

References

  1. ^ "KQFX Facility Record". United States Federal Communications Commission, audio division.
  2. ^ "KQFX Call Sign History". United States Federal Communications Commission, audio division.
  3. ^ "Tejas Broadcasting Sells Two In Amarillo". RadioInsight. 2017-04-17. Retrieved 2018-08-23.
  4. ^ "Wild 104.3 Launches A Party In Amarillo". RadioInsight. 2017-05-01. Retrieved 2018-08-23.
  5. ^ "Viva Media Flips Wild 104.3 Amarillo In Middle Of Charity Remote". RadioInsight. 2018-07-31. Retrieved 2018-08-23.