KQFX
Simulcast of KBEX
Borger, Texas
Broadcast area	Amarillo area
Frequency	104.3 MHz
Branding	La Poderosa 96.1 & 104.3
Programming
Format	Regional Mexican
Ownership
Owner	Viva Media, LLC
History
First air date	March 1975 (1975-03) (as KBBB-FM)
Former call signs	KBBB-FM (1975–1979) KDKQ (1979–1984) KDXR (1984–1992)
Technical information^[1]
Licensing authority	FCC
Facility ID	61033
Class	C1
ERP	100,000 watts
HAAT	175 meters (574 ft)
Transmitter coordinates	35°25′34.00″N 101°36′47.00″W / 35.4261111°N 101.6130556°W / 35.4261111; -101.6130556
Links
Public license information	Public file LMS
Webcast	Listen live
Website	lapoderosa961.com

KQFX (104.3 FM) is a radio station licensed to Borger, Texas, United States. The station serves the Amarillo, Texas, area. The station is currently owned by Viva Media LLC ^[2]

History

KQFX began broadcasting as KBBB-FM in 1975 and changed to KDKQ on January 2, 1979. On December 1, 1984, the station changed its call sign to KDXR, then again on April 13, 1992, to the current KQFX.^[3]

On April 15, 2017, with the announced sale of KQFX from Tejas Broadcasting to Viva Media, the station's La Caliente format moved to KZIP, and the station began stunting with a series of random formats. On May 1, 2017, the station flipped to a rhythmic-leaning hot adult contemporary format as Wild 104.3, with a focus on current music and recurrent "party hits" from the 1990s and 2000s. Tommy the Hacker moved from KXSS-FM to host the station's new morning show.^[4]^[5]

On July 31, 2018, KQFX flipped back to a regional Mexican format as La Poderosa 96.1 & 104.3, in simulcast with KBEX. The flip, however, occurred during a live remote by Tommy the Hacker and morning co-host Angel Dee, promoting a sock donation drive at a local Salvation Army branch. The hosts were caught off-guard by the flip, which they were informed of via text messages.^[6]

References

External links

Radio stations in the Amarillo, Texas, metropolitan area

By AM frequency

By FM frequency

LPFM	100.1 106.5
Translators	88.7 89.5 90.3 91.7 92.3 92.5 92.7 93.5 94.9 96.5 97.5 99.9 102.3 103.9 104.7 106.9

NOAA Weather Radio
frequency

By call sign

Defunct

Nearby regions: Clovis; Guymon, OK-Southwest KS; Lubbock

See also: List of radio stations in Texas

Spanish-language radio stations in the state of Texas

Spanish-language radio stations in the state of Texas
Stations	KABA – Louise KAIQ – Wolfforth KAJE - Ingleside KAMA – El Paso KAMA-FM – Deer Park KAMM - University Park KBDR – Mirando City KBEX - Dalhart KBIB – Marion KBIC – Raymondville KBNA-FM – El Paso KBNL – Laredo KBNR – Brownsville KBOC – Bridgeport KBRZ-FM – Victoria KBZO - Lubbock KCHX – Odessa KCOT – Cotulla KCZO – Carrizo Springs KDFM – Falfurrias KDFT – Ferris KDRN – Del Rio KDXX – Lewisville KEPI – Eagle Pass KEPX – Eagle Pass KESS-FM – Benbrook KEWP – Uvalde Estates KEYH – Houston KFLC – Fort Worth KFTG – Pasadena KFZO – Denton KGBT – Harlingen KGBT-FM – McAllen KGFZ - Burke KGSR - Cedar Park KGVL – Greenville KHFZ – Pittsburgh KHRO – El Paso KHVU – Houston KIBL – Beeville KINE – Kingsville KINT – El Paso KIRT – Mission KJOZ - Conroe KLAR – Laredo KLAT – Houston KLBD – Premont KLDS – Falfurrias KLEY-FM – Jourdanton KLFZ – Jacksonville KLIT – Ranchitos Las Lomas KLJA – Georgetown KLOL – Houston KLQB – Taylor KLTD - Temple KLTN – Houston KLVL – Pasadena KLZT – Bastrop KMFR – Pearsall KMVK – Fort Worth KMXO – Merkel KMYO - Comfort KNOR – Krum KNTE – Bay City KNVO-FM – Port Isabel KOIR – Edinburg KOPY - Alice KOVE-FM – Galveston KOYE – Frankston KPCO-FM – Cooper KPMB – Plainview KQBO – Rio Grande City KQFX - Borger/Amarillo KQLM – Odessa KQQK – Beaumont KQUE – Houston KRCM – Shenandoah KRGE – Weslaco KRGX – Rio Grande City KRIO – McAllen KRIO-FM – Roma KROB – Robstown KROM – San Antonio KRVA – Cockrell Hill KSAH – Universal City KSAH-FM – Pearsall KSJT-FM – San Angelo KSML-FM – Huntington KSTV – Stephenville KSVE – El Paso KTAM – Bryan KTJM – Port Arthur KTLH – Hallsville KTNO – Plano KTNZ – Amarillo KTXO - Goldsmith KTXX-FM - Bee Cave KTXZ – West Lake Hills KTYR – Trinity KUBR – San Juan KUNO – Corpus Christi KVER – El Paso KVFM – Beeville KVIV – El Paso KVJM – Hearne KVJY – Pharr KVOZ – Del Mar Hills KVUD – Bay City KVUJ – Lake Jackson KVVO-LP – Abilene KVVT – Sulphur Springs KWEL – Midland KWMF – Pleasanton KWOW – Clifton KWRA-LP – Waco KXBJ – El Campo KXOI – Crane KXTN – San Antonio KXVR-LP – Corpus Christi KXZX-LP – Juilliard KXZY-LP – Waco KYLP-LP – Greenville KYST – Texas City KZAM – Pleasant Valley KZDC – San Antonio KZEP-FM - San Antonio KZIP - Amarillo KZNX – Creedmoor KZZA – Muenster
Defunct	KERB-FM – Kermit KJNZ – Hereford KJOJ-FM – Freeport KMUL – Farwell KOZA – Odessa KPDB – Big Lake KXPL – El Paso
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Texas See also Classical Jazz Religious Spanish Smooth Jazz Other