Broadcast areaAmarillo, Texas
Frequency102.9 MHz (HD Radio)
BrandingPanhandle Sports Star
AffiliationsESPN Radio
First air date
October 6, 1986 (as KRGN at 103.1)
Former call signs
KRGN (1986–2014)
KEYU-FM (2014–2019)
Former frequencies
103.1 MHz (1986-2014)
Call sign meaning
"We" (previous branding and format)
Technical information
Facility ID39892
ERP100,000 watts
HAAT89 meters
Transmitter coordinates
35°15′40″N 101°52′52″W / 35.26111°N 101.88111°W / 35.26111; -101.88111
WebcastListen Live

KVWE (102.9 MHz) is an FM radio station broadcasting a sports format. Licensed to Amarillo, Texas, United States, it serves the Amarillo area. The station is owned by Alpha Media. Its studios are located on Olsen Boulevard near Western Avenue in southwest Amarillo, and its transmitter is located near Farm to Market Road 1719 and Loop 335 in northwest Amarillo.

Originally KRGN-FM, it was sold by Family Life Radio to Midessa Broadcasting for $700,000.[1] Then renamed to KEYU-FM, it was previously owned by Drewry Communications. On August 10, 2015, Raycom Media announced that it would purchase Drewry Communications for $160 million.[2][3] The deal was completed on December 1, 2015.[4][5] KEYU-FM, along with KTXC in Lamesa were Raycom's only radio stations since the company sold WMC AM-FM in Memphis, Tennessee to Infinity Broadcasting Corporation in 2000.

On May 16, 2019, Gray Television agreed to sell KEYU-FM to Alpha Media for $250,000.[6] On July 11, 2019, Alpha flipped the station from Spanish adult hits (as "Mundo FM") to an English-language rhythmic CHR format as "WE 102.9", and changed the call letters to KVWE.[7]

On August 11, 2022, Alpha announced they would flip KVWE to sports talk under the name "Panhandle Sports Star" on August 15, and affiliate with ESPN Radio.[8]


  1. ^ "Asset Purchase Agreement".
  2. ^ Jessell, Harry A. (August 10, 2015). "Raycom Buying Drewry For $160 Million". TVNewsCheck. Retrieved August 10, 2015.
  3. ^ "Application For Consent To Assignment Of Broadcast Station Construction Permit Or License". CDBS Public Access. Federal Communications Commission. August 7, 2015. Retrieved August 11, 2015.
  4. ^ Kuperberg, Jonathan (December 1, 2015). "Raycom Media Completes $160 Million Acquisition of Drewry Communications". Broadcasting & Cable. Retrieved December 2, 2015.
  5. ^ "Raycom Closes On Drewry TV-Radio Buy". TVNewsCheck. December 1, 2015. Retrieved December 2, 2015.
  6. ^ "Alpha Media Acquires KEYU-FM Amarillo". RadioInsight. 2019-05-20. Retrieved 2019-07-10.
  7. ^ "Alpha Launching We 102.9 Amarillo". RadioInsight. 2019-07-10. Retrieved 2019-07-10.
  8. ^ "We 102.9 Amarillo To Give Way To Sports Star". RadioInsight. 2022-08-11. Retrieved 2022-08-11.