WVBX
CitySpotsylvania, Virginia
Broadcast areaFredericksburg, Virginia
Frequency99.3 MHz
BrandingLive 99.3
Programming
FormatContemporary Hit Radio
Ownership
OwnerAlpha Media LLC
(Alpha Media Licensee LLC)
WFLS-FM, WNTX, WWUZ
History
First air date
January 26, 1988 (as WYND-FM)
Former call signs
WYND-FM (1988–1989)
WPLC (1989–1994)
WYSK (1994–1996)
WYSK-FM (1996–2008)
WWVB (2008–2009)[1]
Call sign meaning
W ViBe X (previous branding)
Technical information
Facility ID22484
ClassA
ERP3,000 watts
HAAT100 meters (328 ft)
Transmitter coordinates
38°08′30.0″N 77°41′34.0″W / 38.141667°N 77.692778°W / 38.141667; -77.692778
Links
WebcastListen live
WebsiteLive993.com

WVBX (99.3 MHz "Live 99.3") is a commercial FM radio station licensed to Spotsylvania, Virginia and serving the Metro Fredericksburg area. WVBX is owned and operated by Alpha Media LLC, through licensee Alpha Media Licensee LLC.[2] It airs a Contemporary Hit Radio format.[3]

History

Logo used for WYSK-FM from March 4, 2002 to January 7, 2008.
Logo used for WYSK-FM from March 4, 2002 to January 7, 2008.

The station first launched on January 26, 1988, with the call sign WYND-FM.[4] It aired a smooth jazz/new age music format and was owned by Richard J. Hayes and Associates. On April 10, 1989, WYND-FM changed to WPLC, simulcasting the Urban Contemporary format of then-WPLZ in Petersburg, also on 99.3. It became WYSK on September 30, 1994.

In 1994, the station was purchased by The Free Lance–Star, a daily newspaper in Fredericksburg. On July 16, 1996, WYSK modified its call letters to WYSK-FM, switching to an Adult Contemporary format. On March 4, 2002, WYSK-FM flipped to Alternative Rock, branded as "99.3 WYSK – The Rock Alternative."

At noon on January 7, 2008, WYSK-FM dropped its Alternative format and switched to Rhythmic Contemporary Hit Radio with the station's first song being Justin Timberlake's "SexyBack". The call letters were changed from WYSK to WWVB-FM on January 11, 2008 to go along with the new moniker "The Vibe."

Logo used until 2018
Logo used until 2018

On August 13, 2009, the call sign was changed from WWVB-FM to WVBX.[5]

On January 23, 2015, Alpha Media "entered into a definitive agreement" to purchase WVBX and sister stations WFLS-FM, WNTX, and WWUZ from Free Lance-Star License, LLC.[6] The purchase was consummated on May 1, 2015, at a price of $8.1 million.

On June 1, 2018, WVBX rebranded as "Live 99.3."[7] The station is now airing a more traditional contemporary hit radio playlist, moving away from the rhythmic format.[8]

References

  1. ^ "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  2. ^ "WVBX Facility Record". Federal Communications Commission, audio division.
  3. ^ Inside Radio "Format Flips" June 12, 2018
  4. ^ Broadcasting Yearbook 1989 page B-314
  5. ^ "WVBX 99.3 257A". VARTV.com. June 5, 2010.
  6. ^ "Alpha Media To Purchase Free Lance-Star Radio Stations". All Access Music Group. January 23, 2015. Retrieved January 23, 2015.
  7. ^ WVBX Relaunches as Live 99.3 Radioinsight - June 1, 2018
  8. ^ http://www.alphamediausa.com/alpha-media-fredericksburg-launches-live-99-3/