My Little Pony: Equestria Girls
Logo introduced in 2017
Created byHasbro
Original workToys
Print publications
Book(s)(see Books sub-section)
Comics(see Comics sub-section)
Films and television
Short film(s)
Television special(s)
Video game(s)
  • Equestria Girls mobile app
  • Equestria Girls mini-game in Gameloft's MLP mobile app
Soundtrack(s)(see Soundtracks section)
Toy(s)My Little Pony: Equestria Girls

My Little Pony: Equestria Girls, simply known as Equestria Girls or EQG, is a product line of fashion dolls and a media franchise launched in 2013 by the American toy company Hasbro as a spin-off of the 2010 relaunch of the My Little Pony line of pony toys and its Friendship Is Magic television series. Equestria Girls features anthropomorphized versions of My Little Pony characters from that period; as with My Little Pony, which features a colorful body and mane, Equestria Girls characters sport non-human skin and hair colors, while incorporating their pony counterpart's cutie marks (the flank symbol) in their clothing. The franchise includes various doll lines, media tie-ins, and licensed merchandise.

In addition to the Hasbro toys, Allspark Animation (previously credited under Hasbro Studios), a subsidiary of Hasbro, has commissioned animated production tie-ins, including four films, eight television specials, and several series of animated shorts.

The Equestria Girls setting is established as a parallel counterpart to the main world of Equestria in the 2010 incarnation of My Little Pony, populated with humanoid versions of the characters from the franchise; Hasbro's marketing materials described them as "full-time students and part-time magical pony girls".[1]


Equestria Girls takes place in an alternate version of Equestria resembling modern-day Earth, whose population consists of humanoids with skins colored other than the usual human skin colors, with most being similar to their counterparts in the main My Little Pony toy line in terms of appearance and personality. Several locales in the parallel world serve as counterparts to the main cities and establishments in Equestria: for example, Canterlot High School, which corresponds to Canterlot in Equestria, is run by Principal Celestia and her sister, Vice Principal Luna, who are the equivalent of Princesses Celestia and Princess Luna, the rulers of Equestria.


This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (January 2020) (Learn how and when to remove this template message)
This section needs expansion with: detailed description of how each character is depicted in the official Equestria Girls media; and how the characters (especially Equestria Girls exclusive characters) were developed. You can help by adding to it. Relevant discussion may be found on Talk:My Little Pony: Equestria Girls. (August 2023)
It has been suggested that this section be split out into another article titled List of My Little Pony: Equestria Girls characters. (Discuss) (August 2023)

The entire franchise is primarily set in a fictional world parallel to the pony-inhabited fantasy setting of the 2010 incarnation of My Little Pony, accessible via a magic mirror. The toys and other series of media additionally feature alternate humanoid versions of pony characters in roles similar to the counterparts in Equestria; characters, as depicted in the Friendship Is Magic television series, who travel between worlds assume similar forms in the alternative setting.

The main characters are collectively referred to in merchandise as the Equestria Girls. Beginning with Rainbow Rocks, they are also the members of a rock band called the "Rainbooms". In Legend of Everfree, they are depicted to assume magical abilities that come from geodes they discover.


Supporting characters

Development and release

The 2010 incarnation of My Little Pony toyline (which was originally launched in 1983, featuring colorful bodies and mane) and its associated television series My Little Pony: Friendship Is Magic, while aimed at younger children, had gained an unexpected number of older fans in their 20s and 30s, known as "bronies". Artwork produced by these fans included re-imaginings of the Friendship Is Magic cast as human equivalents. Hasbro saw this art and came up with the idea of developing the spin-off with a similar aesthetic.[2]

The earliest known official use of the "Equestria Girls" name occurred in 2011 when the American television channel The Hub (a joint venture between Discovery Communications and Hasbro; now known as Discovery Family) released a promotional trailer for Hasbro Studio's Friendship Is Magic television series which featured a modified version of Katy Perry's "California Gurls".[3] However, the trailer has nothing to do with the later-launched franchise.

In December 2012, Hasbro registered a trademark for the name "Equestria Girls" at the United States Patent and Trademark Office (USPTO).[4][5] The franchise was briefly mentioned in the media earlier in February and March 2013.[6][7] In an interview in the February/March 2013 issue of the Kidscreen magazine, Hasbro's senior vice president of international distribution and development, Finn Arnesen, called My Little Pony a "top-priority" brand for the company; the film was described as "a new companion series" that would "[send] the pony heroes on a mission to a new world where they take on human form".[6] Equestria Girls was announced in May 2013 with a film and other media strategies,[8] and it was included in Hasbro's licensing program for My Little Pony announced in June 2013,[9] which began at the 2013 Licensing International Expo along with the company's other properties.[10] The spin-off was to be a part of the 30th anniversary of the My Little Pony brand.[11]

Along with the toys, Hasbro planned to produce related merchandise and media including film, apparel, and accessories. Hasbro's chief marketing officer, John A. Frascotti, called the franchise a "major strategic initiative" for the company.[8] The human-based toys were developed to appeal to girls in their teens as a means to extend the My Little Pony brand.[12] In addition, Hasbro would continue its licensing deals with book publisher Little, Brown and Company and comic book publisher IDW Publishing to publish related works.[9]

Equestria Girls is regarded as Hasbro's take on Monster High,[13] a line of goth-themed fashion dolls launched by Mattel (one of the major rivals of Hasbro in the toy industry) in 2010. Monster High featured non-human skin and hair colors, was supported by multimedia tie-ins, and had its popularity and sales peaked in 2012 and 2013.[14] The same year Hasbro was launching the Equestria Girls spin-off in 2013, Mattel was just launching a fairytale-themed spin-off of Monster High, named Ever After High.[15][16]

In the audio commentary included in the Rainbow Rocks home media, Meghan McCarthy commented that Equestria Girls was initially not intended to become an ongoing franchise and that the thought of a sequel did not cross her mind.[17]

Toys and yearly line-ups

This section needs expansion with: Themes of each (sub-)line-up Details on toys. You can help by adding to it. (June 2021)
My Little Pony: Equestria Girls
TypeFashion doll
CountryUnited States


Animated productions

Hasbro Studios/Allspark Animation productions

Main article: List of My Little Pony: Equestria Girls animations

Allspark Animation (previously credited under Hasbro Studios), a subsidiary of Hasbro, has commissioned the production of several animated films, specials, and shorts (except Equestria Girls Minis shorts). Most of the animated media were produced by DHX Studios Vancouver's 2D animation team in Canada, except the Canterlot Shorts from 2017, which were produced by Boulder Media in the Republic of Ireland (a company acquired by Hasbro in 2016).

The following works were produced under this scope:

Title U.S. release date Director Screenwriter(s) Producer(s)
Feature Films
Equestria Girls (2013) June 16, 2013 Jayson Thiessen Meghan McCarthy Sarah Wall and Devon Cody
Rainbow Rocks (2014) September 27, 2014 Jayson Thiessen and Ishi Rudell
Friendship Games (2015) September 26, 2015 Ishi Rudell Josh Haber Devon Cody
Legend of Everfree (2016) October 1, 2016 Kristine Songco and Joanna Lewis Angela Belyea
Tales of Canterlot High (2017) June 24, 2017 Ishi Rudell and Katrina Hadley Gillian Berrow, Noelle Benvenuti, Dave Polsky and Rachel Vine Angela Belyea
Forgotten Friendship (2018) February 17, 2018 Nick Confalone Angela Belyea and Colleen McAllister
Rollercoaster of Friendship (2018) July 6, 2018
Spring Breakdown (2019) March 30, 2019 Angela Belyea, Colleen McAllister, and Katherine Crownover
Sunset's Backstage Pass (2019) July 27, 2019 Whitney Ralls
Holidays Unwrapped (2019) November 2, 2019 Anna Christopher Angela Belyea and Katherine Crownover
Rainbow Rocks prelude shorts (2014) March 27, 2014 Ishi Rudell and Jayson Thiessen Cindy Morrow, Amy Keating Rogers, Josh Haber, and Natasha Levinger Devon Cody
Rainbow Rocks encore shorts (2015) April 1, 2015 Jayson Thiessen, Katrina Hadley, Brian Lenard, Daniel Ingram, and Michael Vogel
Friendship Games prelude shorts (2015) August 1, 2015 Brian Lenard, Natasha Levinger, Ishi Rudell, and Jayson Thiessen
Canterlot shorts (2017) July 30, 2017 Ishi Rudell and Katrina Hadley Gillian M. Berrow
Music videos (2017) July 30, 2017 Various
Better Together shorts (2017–2020) November 17, 2017 Angela Belyea and Colleen McAllister

Equestria Girls Minis shorts

A media tie-in to promote the Equestria Girls Minis toy line, the animated shorts ranging from 15 to 30 seconds in length were showcased on various online outlets including the toy line's official website and official YouTube channel beginning in late 2015.

The animation studio which produced the shorts is yet to be identified.

List of episodes
No.TitleRevision/PartStarringDurationOriginal release dateNote
1"Pinkie Pie Slumber Party ft. Pinkie Pie"
(initial release)Pinkie Pie25 secondsNovember 23, 2015 (2015-11-23)[a]
(revised version)15 secondsFebruary 2016 (2016-02)[b]
2"Pinkie Pie Slumber Party ft. Twilight Sparkle"
(initial release)Pinkie Pie
Twilight Sparkle
15 secondsJanuary 8, 2016 (2016-01-08)N/A
(revised version)February 2016 (2016-02)[c]
3"Pinkie Pie Slumber Party ft. Rarity"
N/APinkie Pie
15 secondsFebruary 11, 2016 (2016-02-11)N/A
4"Pinkie Pie Slumber Party"
N/AThe Mane Six20 secondsApril 6, 2016 (2016-04-06)N/A
5"Dance Off"
N/AThe Mane Six
Sunset Shimmer
DJ Pon-3
Flash Sentry
30 secondsAugust 15, 2016 (2016-08-15)N/A
6"Pillow Fight"
N/AThe Mane Six20 secondsNovember 7, 2016 (2016-11-07)N/A
7"Adventures at Canterlot High: Class w/Principal Celestia"
N/AThe Mane Six
Principal Celestia
15 secondsFebruary 3, 2017 (2017-02-03)N/A
8"Adventures at Canterlot High: Sci-Twi's Lab"
N/AThe Mane Six
Photo Finish
15 secondsFebruary 3, 2017 (2017-02-03)N/A
9"The Show Must Go On"
Part 1The Mane Six
Juniper Montage
15 secondsJuly 13, 2017 (2017-07-13)N/A
10Part 2
11"Beach Fun"
N/AThe Mane Six
15 secondsMarch 22, 2018 (2018-03-22)N/A
12"Fun at the Theme Park!"
N/AThe Mane Six15 secondsSeptember 13, 2018 (2018-09-13)N/A
  1. ^ This version features dialogs spoken in English.
  2. ^ This version does not feature any spoken dialog.
  3. ^ This version features some slight graphic alterations on-screen compared to the initial release.



The following juvenile fiction chapter books are originally published by Little, Brown and Company imprint of Hachette Book Group USA. The Orchard Book's imprint of Hachette UK, as well as The Five Mile Press in Australia, also published the books. The dates listed are the American publish dates.

No. Title Author Date
1Equestria Girls: Through the MirrorG.M. BerrowOctober 1, 2013
2Equestria Girls: Rainbow RocksPerdita FinnApril 8, 2014
3Equestria Girls: Rainbow Rocks - The Mane EventPerdita FinnOctober 7, 2014
4Equestria Girls: Sunset Shimmer's Time to ShinePerdita FinnMay 5, 2015
5Equestria Girls: Friendship GamesPerdita FinnOctober 6, 2015
6Equestria Girls: Twilight's Sparkly Sleepover SurprisePerdita FinnMay 17, 2016
7Equestria Girls: The Legend of EverfreePerdita FinnSeptember 6, 2016
8Equestria Girls: Magic, Magic Everywhere!Perdita FinnJune 6, 2017
9Equestria Girls: A Friendship to RememberPerdita FinnDecember 5, 2017

Other than the chapter books, the following books were also published by the LB Kids imprint.

Title Author Date
Equestria Girls: Legend of Everfree - Save Our Camp!Louise AlexanderSeptember 6, 2016
Equestria Girls: Wondercolts ForeverSadie ChesterfieldJanuary 3, 2017
Canterlot High Stories: Rainbow Dash Brings the BlitzArden HayesApril 3, 2018
Canterlot High Stories: Twilight Sparkle's Science Fair SparksArden HayesJune 5, 2018
Canterlot High Stories: Pinkie Pie and the Cupcake CalamityArden HayesOctober 2, 2018
Make Your Own Magic: The Starswirl Do-OverWhitney RallsFebruary 5, 2019


See also: My Little Pony (IDW Publishing)

A special short story, featuring the origins of Sunset Shimmer, was published in the IDW My Little Pony: Friendship Is Magic 2013 San Diego Comic-Con comic variant in July 2013. It also included additional stories in a stand-alone issue, titled My Little Pony Annual 2013: Equestria Girls, released on October 30, 2013.[26][27]

An issue of IDW's Fiendship Is Magic features the Sirens, the evil creatures that appeared in Rainbow Rocks.

No. Title US release date US ISBN
My Little Pony: Annual 2013October 30, 20131631405152
Stories take place before the first Equestria Girls film, including an 8-page story original book published in the 2013 San Diego Comic-Con variant of the main series, issue #9 (in July 2013), telling the origin of the character Sunset Shimmer. In the short, Sunset is shown as Princess Celestia's prized student in magic arts, whom Celestia hopes to groom into a princess. However, when Sunset becomes corrupted by images she sees in a magic mirror, Celestia realizes that Sunset may be too greedy and vain. Sunset goes against Celestia's wishes and breaks into the dark magic wing of the library, learning about the mirror's function and magic that can transform her into a winged unicorn. Celestia discovers this and expels Sunset as her student, but Sunset manages to escape and pass through the mirror, ending up in the parallel world.

In the main story, a prequel to the events of the film but told in flashback from a series of interviews, the five students, Pinkie Pie, Rarity, Fluttershy, Applejack, and Rainbow Dash struggle as freshmen at Canterlot High. Pinkie cannot find a school club that makes her happy, while Rainbow Dash wants to be the star player of the Wondercolts soccer team despite her inability to play on the team. Meanwhile, Applejack is initially glad to see her cousins Babs Seed and Sunflower, but they ridicule her fashion while making friends with Rarity, the fashion expert. However, when Rarity asks Fluttershy, who has been worried about Sunflower's sick chihuahua dog but is unable to speak up about it, to join them for lunch one day, Babs Seed and Sunflower refuse to allow her.

On the day of the first game, Pinkie has found her true calling, as leader of the school's glee club, and gets Fluttershy to help distribute cheering equipment to the crowd. When Babs and Sunflower refuse Fluttershy's help, both Applejack and Rarity decide to abandon the two and join Fluttershy. The crowd helps Rainbow Dash to remember the team spirit and foregoes her ego to help her team to win. The five become fast friends, though all this is detailed in the present by Sunset to be used for her gains.

  • Ted Anderson, Katie Cook (story)
  • Tony Fleecs, Andy Price (art)
  • Heather Breckel, Lauren Perry (coloring)
  • Tom B. Long (lettering)
  • Bobby Curnow (editor)
My Little Pony: Equestria Girls Holiday SpecialDecember 17, 2014
As the holidays approach at Canterlot High, Sunset is reminded that she is far distant from her family. Applejack hatches a plan with the rest of her friends to help cheer Sunset up with a series of slumber parties. During the first one, Applejack gets a call from Apple Bloom, who teasingly refers to her by an embarrassing childhood nickname. Applejack gladly explains its origins to the other girls, and Sunset writes to Twilight via her magic journal about the way her friends are helping to lift her spirits.

The next day, Applejack is shocked to discover that a social media user called "Anon-a-miss" has posted a message about the nickname and that everyone at school has read it and begun to tease her. The situation worsens after the next slumber party, held at Rarity's house when Anon-a-miss posts photos that the girls took of one another while trying on silly outfits. They begin to suspect Sunset, as she was the only person present at both events and the colors on Anon-a-miss' social media page now match the ones she favors. Soon, embarrassing secrets about other students begin to show up online, causing the student body as a whole to turn against Sunset.

When Sunset writes to Twilight for help, Twilight reminds her of the Windigos in Equestria, which feed on hatred and distrust between friends and reminds her of the importance of family. Sunset shows these messages to the other girls the next day and asks them if they honestly believe that she could be responsible for stirring up this trouble. The mention of family prompts Sunset to question Applejack, Rainbow Dash, and Rarity about the events leading up to their secrets being exposed. Their answers lead her to realize Anon-a-miss' identity, and she is proven right when Apple Bloom, Scootaloo, and Sweetie Belle confess their involvement. Apple Bloom had created Anon-a-miss as a way to get back at Applejack for spending so much time with Sunset rather than her family, and the other two soon joined in, with other students feeding them fresh gossip. They delete the profile, and everyone gets back on good terms with one another in time for the final party at Sweet Apple Acres.

  • Ted Anderson (story)
  • Tony Fleecs (art)
  • Heather Breckel (coloring)
  • Bobby Curnow (editor)
  • Neil Uyetake (lettering)
My Little Pony: Fiendship Is Magic Issue 3April 15, 20151631403397
In ancient Equestria, the sirens - Adagio Dazzle, Aria Blaze, and Sonata Dusk - have been feeding off the emotions brewed by the discord created by their singing in smaller towns but have turned their attention to the populous Canterlot. They arrive at the height of a multi-day musical competition. Their first attempt to sing with their traditional song is cut short as their song is far outdated, and Adagio comes up with singing "pop music" at the next chance. Their new song quickly enraptures the audience, except for the wizard, Star Swirl the Bearded. Recognizing that their singing is turning the ponies of Canterlot against each other, Star Swirl finds the only way to fight back is to counteract the sirens with his music. The Sirens and Star Swirl begin to try to one-up each other over several days until Star Swirl finds he cannot hope to beat the Sirens in musical ability. Remorsefully he uses the magic mirror to banish the sirens to a world without magic, hoping the trio will come to use their powers for good. In this new world, the sirens find themselves in humanized forms, their magic weak but still strong enough to feed on the power of their song.
  • Jeremy Whitley, Christina Rice, Ted Anderson, Heather Nuhfer, Katie Cook (story)
  • Brenda Hickey, Tony Fleecs, Agnes Garbowska, Andy Price (art)
  • Amy Mebberson, Sara Richard (cover artist)
  • Bobby Curnow (editor)
  • Neil Uyetake (lettering)
My Little Pony Equestria Girls: Canterlot High: March RadnessMarch 25, 2020
"Spring has sprung, and your favorite Equestria girls are back with three brand-new adventures! Celebrate March Radness with the Spring Athletic event, a visit by the famous A.K. Yearling herself, and… detention?! Return to Canterlot High, where mischief, fun, and friendship collide!"
  • Danny Djeljosevic, Christina Rice, and Toni Kuusisto (story)
  • Toni Kuusisto (art)
  • Heather Breckel (coloring)
  • Megan Brown (editor)
  • Valeria Lopez (lettering)

Live-action music videos

Up until the Friendship Games lineup, Hasbro has been releasing a series of live-action music videos to promote the toy line. The videos feature female dancers, dressed as the protagonists, dancing to the renditions of the song "Equestria Girls", a number heard in the first Equestria Girls film.

With the first lineup, Hasbro released a live-action music video, titled Magic of Friendship, on the Entertainment Weekly website on August 30, 2013, depicting seven teenage girls, as the six protagonists and Sunset Shimmer, doing a new dance routine called "The EG Stomp" in a school cafeteria to a shorter Toy Commercial version of the "Equestria Girls" song.[28]

On February 20, 2014, Hasbro released a new live-action music video on its official website to coincide with the Rainbow Rocks lineup, depicting the protagonists in a rock band. The music video, also titled Rainbow Rocks, uses a rock version of the "Equestria Girls" song and portrays the protagonists performing the "EG Stomp".[29] Through the Equestria Girls YouTube channel, another music video was released on August 4, 2014. It depicts four more teenage girls, each one dressed as the Dazzlings and DJ Pon-3 respectively.[30] In February 2015, another music video titled "Rainbooms Remix" was released.

On August 14, 2015, the same year the Friendship Games lineup was launched, Hasbro released a live-action music video on its website, depicting five of the six protagonists as well as Sunset Shimmer in a sporting competition against Crystal Prep's Twilight Sparkle.[31]

Video and website games

On October 15, 2013, Gameloft's My Little Pony mobile game was updated to include the Equestria Girls mini-game.[32][better source needed]

A Rainbow Rocks missile command-type mini-game was added to the Hasbro Arcade mobile app on April 8, 2014. On October 29, 2014, the mini-game was updated to include the Dazzlings with two songs from the film and one song from one of the live-action music videos.[33][better source needed]

On June 7, 2014, a Rainbow Rocks game titled "Repeat the Beat" was released on Hasbro's Equestria Girls website;[34][better source needed] almost two months later, two more games have been released on July 31, 2014, one of them being "Equestria Girls: Battle of the Bands"[35][better source needed] and the other being "Equestria Girls: V.I.F. (Very Important Friend)".[36][better source needed]

On August 4, 2015, a Friendship Games game titled "Archery Game" was released on Hasbro's Equestria Girls website.[37][better source needed]

Other merchandise


Main article: List of songs in Equestria Girls

The My Little Pony 2015 Convention Collection released for San Diego Comic-Con International 2015 contains select songs from the first two films: Equestria Girls and Rainbow Rocks.


There has been criticism over the anthropomorphism approach of the toy line, as well as the franchise overall. Before the Equestria Girls film's release, several mothers spoke to the New York Daily News stating concerns about the humanized characters, describing them as "too sexy", "anorexic", and "going back to the original Barbie" or "looking like Bratz dolls", and several feared allowing their children to be influenced by the looks.[38] However, some considered it reasonable with other current media such as The Little Mermaid, with one parent stating she felt that it isn't "any worse than Ariel in a bikini top for two hours".[38] Slate's Amanda Marcotte considered that the characters' change to humanoid form was to popularize Equestria Girls with the adult fanbase of Friendship Is Magic, who she claims "have expressed a strong interest in seeing the Ponies in sexy, humanized forms".[39] However, many of these adult fans expressed disappointment in the announcement of the franchise and the characters, considering Equestria Girls to be trying to pander to this older audience, and that the approach "goes against everything that Pony was trying to prove".[40] Craig McCracken, speaking for his wife Lauren Faust, Friendship Is Magic's creative showrunner for the first two seasons before stepping down, stated that McCracken felt she "wasn't the biggest fan" of Equestria Girls, opining that the approach of turning the pony characters into humanoids would have gone against the way she wanted to take the television series.[41]

Being largely a part of a toy line and media franchise from Hasbro, the criticism against commercialization was taken into account when reviewing the films and specials from the Equestria Girls series, whose reception has generally been mixed to positive for retaining the quality of the Friendship Is Magic television series. When reviewing the Friendship Games film, Mike Cahill of The Guardian gave the film two out of five stars, calling it "craven commercialism", but adding that "it's not unattractively designed, and its peppy collegiate spirit trumps the sappiness of Disney's Tinkerbell spin-offs".[42] Conversely, Adam Lemuz of Geekscape gave the same film a four out of five, praising its animation, music, directing and writing.[43]

See also


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  2. ^ "My Little Pony". The Toys That Made Us. Season 3. Episode 3. November 15, 2019. Event occurs at 39:00. Netflix.
  3. ^ Watercutter, Angela (June 9, 2011). "My Little Pony Corrals Unlikely Fanboys Known as 'Bronies'". Wired. Retrieved June 14, 2013.
  4. ^ "EQUESTRIA GIRLS (Case no. 85804403)". Trademark Status & Document Retrieval. United States Patent and Trademark Office. Archived from the original on July 13, 2021. Retrieved June 20, 2022.
  5. ^ "EQUESTRIA GIRLS (Case no. 85805634)". Trademark Status & Document Retrieval. United States Patent and Trademark Office. Archived from the original on July 13, 2021. Retrieved June 20, 2022.
  6. ^ a b Christie, Brendan (February–March 2013). "Hasbro Hits its Stride" (PDF). Kidscreen. pp. 33–34. Archived from the original (PDF) on April 24, 2013. Retrieved March 9, 2013.
  7. ^ Schmidt, Gregory (March 2, 2013). "Classic Toys Redesigned to Traverse Generations". The New York Times. Archived from the original on November 11, 2020. Retrieved September 5, 2017.
  8. ^ a b Schmidt, Gregory (May 12, 2013). "A New Direction for a Hasbro Stalwart". New York Times. Archived from the original on June 7, 2013. Retrieved May 13, 2013.
  9. ^ a b "Hasbro Builds on MY LITTLE PONY Brand Growth Catering to Fans Worldwide" (Press release). Las Vegas, NV: Hasbro. Business Wire. June 19, 2013. Retrieved October 2, 2016.
  10. ^ "Hasbro Set to Drive Global Retail Programs with Strategic Licensing Supporting Company's Franchise Brands" (Press release). Pawtucket, RI: Hasbro. Business Wire. June 17, 2013. Retrieved October 2, 2016.
  11. ^ Schmidt, Gregory (March 1, 2013). "Classic Toys Redesigned to Traverse Generations". New York Times. Archived from the original on December 9, 2022. Retrieved December 9, 2022.
  12. ^ Chalker, Anne Marie (December 17, 2013). "Toy Makers Look to Extend the Run of Classic Girls' Characters". Wall Street Journal. Archived from the original on June 9, 2018. Retrieved February 16, 2014.(subscription required)
  13. ^ Connelly, Sherilyn (March 14, 2017). Ponyville Confidential: The History and Culture of My Little Pony, 1981-2016. McFarland & Company. p. 190. ISBN 978-1476662091. Archived from the original on July 10, 2023. Retrieved March 15, 2022.
  14. ^ Bias, William (July 28, 2014). "Here's Why Mattel Hit a Bump in the Road". The Motley Fool. Archived from the original on May 22, 2022. Retrieved March 21, 2022.
  15. ^ Marder, Andrew (July 19, 2013). "Mattel's Future: Happily Ever After?". The Motley Fool. Archived from the original on May 29, 2015. Retrieved May 28, 2015.
  16. ^ Guie, Phil (October 30, 2013). "Mattel Launches Ever After High Globally". Archived from the original on July 2, 2022. Retrieved May 18, 2022.
  17. ^ Connelly, Sherrily (October 22, 2014). "The 14 Coolest Things from the My Little Pony: Equestria Girls - Rainbow Rocks DVD Commentary". Topless Robot. Archived from the original on October 25, 2014. Retrieved October 22, 2014.
  18. ^ "Hasbro Unveils Its Portfolio of Entertainment Brands and Innovative Must-Have Play Experiences at the 2014 American International Toy Fair" (Press release). New York, NY: Hasbro. Business Wire. February 15, 2014. Retrieved October 2, 2016.
  19. ^ "Hasbro Reveals My Little Pony Lineup At Toy Fair 2014". February 18, 2014. Archived from the original on September 15, 2015. Retrieved February 18, 2014.
  20. ^ idlemichael (January 19, 2015). "Toy Fair 2015 – what did we see? Beware: Potential EG3 Spoilers!". UK of Equestria. Archived from the original on September 10, 2021. Retrieved January 19, 2015.
  21. ^ Ilona (January 24, 2015). "Equestria Girls Friendship Games Dolls Listed on Amazon". MLP Merch. Archived from the original on January 27, 2015. Retrieved January 30, 2015.
  22. ^ Hasbro (February 13, 2015). "2015 Investor Update at Toy Fair" (PDF). p. 63. Archived from the original (PDF) on October 3, 2016.
  23. ^ Hasbro. "my little pony Equestria girls 2015 product descriptions" (PDF). Archived from the original (PDF) on November 4, 2015. Retrieved February 21, 2015.
  24. ^ Sethisto (August 4, 2015). "Equestria Girls: Legends of Everfree Highlighted in Hasbro's 2016 Entertainment Plan, Plus Season 6". Equestria Daily. Archived from the original on August 6, 2015. Retrieved February 12, 2016.
  25. ^ Sethisto (February 12, 2016). "Legends of Everfree Dolls and Details - Character Names and Plot Revealed!". Equestria Daily. Archived from the original on February 14, 2016. Retrieved February 12, 2016.
  26. ^ Johnson, Rich (July 11, 2013). "Samurai Jack Joins Doctor Who, Khan And My Little Pony As Locke & Key Comes To An End In IDW's October Solicitations For 2013". Bleeding Cool News. Archived from the original on November 12, 2020. Retrieved July 11, 2013.
  27. ^ "My Little Pony: Equestria Girls: Rainbow Rocks". April 2, 2014. Archived from the original on December 15, 2018. Retrieved July 14, 2014.
  28. ^ "'Equestria Girls' : See a new music video - The Family Room -". Entertainment Weekly. August 30, 2013. Retrieved August 30, 2013.
  29. ^ Equestria Girls™ Rainbow Rocks Part 1. YouTube. February 27, 2014. Archived from the original on October 4, 2014. Retrieved February 27, 2014.
  30. ^ Equestria Girls™ Rainbow Rocks Part 2. YouTube. August 4, 2014. Retrieved August 4, 2014.
  31. ^ "Friendship Games Brand Anthem". Hasbro. August 14, 2015. Archived from the original on March 15, 2016. Retrieved August 14, 2015.
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