My Little Pony: Friendship Is Magic
Purple and pink rainbow over the words "my LiTTLE PONY" with the words "FRiENDSHiP iS MAGiC" underneath
Logo for the series' final three seasons
Genre
Based onMy Little Pony
by Bonnie Zacherle
Developed byLauren Faust
Directed by
  • Jayson Thiessen (seasons 1–5)
  • James Wootton (seasons 1–3)
  • Jim Miller (seasons 4–5)
  • Denny Lu (seasons 5–9)
  • Tim Stuby (seasons 6–7)
  • Mike Myhre (seasons 7–9)
Voices of
Theme music composerDaniel Ingram
Composers
Country of origin
  • Canada
  • United States
Original languageEnglish
No. of seasons9
No. of episodes221 (list of episodes)
Production
Executive producers
  • Lauren Faust (season 1, "The Return of Harmony")
  • Beth Stevenson (season 1)
  • Stephen Davis
  • Kirsten Newlands
  • Blair Peters (seasons 1–2)
  • Chris Bartleman (seasons 1–3)
  • Meghan McCarthy (seasons 3–5, 8)
  • Jayson Thiessen (seasons 4–5)
  • Sarah Wall (seasons 5–9)
  • Asaph Fipke (seasons 6–7)
  • Nicole Dubuc (seasons 8–9)
Producers
  • Devon Cody (seasons 3–9)
  • Sarah Wall (seasons 1–4)
Running time22 minutes[7]
Production companies
DistributorHasbro Studios
Release
Original networkDiscovery Family[d]
Picture format
Audio format
Original releaseOctober 10, 2010 (2010-10-10) –
October 12, 2019 (2019-10-12)
Chronology
Preceded by
Related showsMy Little Pony: Pony Life (2020–2021)

My Little Pony: Friendship Is Magic is an animated children's television series based on the fourth incarnation of Hasbro's My Little Pony franchise. The series follows a studious unicorn (later an alicorn) pony named Twilight Sparkle (Tara Strong) and her friends, Applejack (Ashleigh Ball), Rarity (Tabitha St. Germain), Fluttershy (Andrea Libman), Rainbow Dash (Ball), Pinkie Pie (Libman), and her dragon assistant Spike (Cathy Weseluck). They travel on adventures and help others around Equestria, solving problems with their friendships.

Animated in Flash, the series aired on Discovery Family (formerly The Hub) from October 10, 2010, to October 12, 2019. Hasbro selected animator Lauren Faust as creative director and executive producer. Faust created deeper characters and adventurous settings, seeking a show resembling how she had played with her toys and incorporating fantasy elements. Due to hectic production schedules and a lack of creative control, however, she left the series during its second season.

Friendship Is Magic became one of the highest-rated productions in The Hub's history. Despite its target demographic of young girls, the series had an unexpectedly-large following of older viewers (mainly adult men) who called themselves "bronies". The series gave Hasbro new merchandising opportunities. A spin-off franchise (My Little Pony: Equestria Girls) was launched in 2013, and ran alongside the series for six years. A feature-length film adaptation based on the television series, My Little Pony: The Movie, was released in October 2017 in the United States. My Little Pony: Pony Life, a spin-off comedy series, premiered on Discovery Family in November 2020.

Premise

In the kingdom of Equestria, its three species of ponies—earth ponies, pegasi, and unicorns—live harmoniously. Twilight Sparkle, a studious unicorn, travels to Ponyville to learn about friendship at the urging of Equestria's ruler (and her mentor) Princess Celestia. Twilight and Spike, her dragon assistant, become close friends with five other ponies: Applejack, Rarity, Fluttershy, Rainbow Dash, and Pinkie Pie. The ponies discover that they represent different facets of friendship, with magical artifacts known as Elements of Harmony. They have adventures and help others in and around Equestria, solving problems in their friendships.

Cast and characters

Main article: List of My Little Pony: Friendship Is Magic characters

Production

Conception

Hasbro has produced several incarnations of the My Little Pony franchise, often called "generations" by the toy line's collectors.[10][11] With many brands, including My Little Pony, the company uses a multi-generational plan.[12] The Transformers film (2007) inspired Hasbro, since it helped to increase sales of the Transformers toy line; the company wanted to retool the My Little Pony franchise to appeal to the young-girl demographic.[7] According to Margaret Loesch, CEO of The Hub, revisiting properties which had been successful was an important decision; it was somewhat influenced by the network's programming executives, several of whom were fans of the shows.[13] According to Hasbro senior vice president Linda Steiner, the company "intended to have the show appeal to a larger demographic"; the network was trying to create shows that parents and children would watch together.[14] Central themes Hasbro sought for the show included friendship and cooperation, determined from market research in how girls played with toys.[15]

Lauren Faust, developer and initial showrunner of My Little Pony: Friendship Is Magic
Lauren Faust, developer and initial showrunner of My Little Pony: Friendship Is Magic

Animator and writer Lauren Faust approached Hasbro to develop "Galaxy Girls", her girls'-toy property, into an animated series.[16] Faust, who had worked on Cartoon Network's The Powerpuff Girls (1998–2005) and Foster's Home for Imaginary Friends (2004–2009), had unsuccessfully pitched animation aimed at girls for years.[17] When Faust approached Lisa Licht of Hasbro Studios, Licht was uninterested but showed Faust the My Little Pony special Princess Promenade (2006). Licht thought that Faust's style was suitable for that line, and asked her to consider "some ideas [on] where to take a new version of the franchise".[7][16][18]

Faust was initially hired by Hasbro to create a pitch bible for the show, enabling her to get additional help with ideas.[7] She was "extremely skeptical" about taking the job, because she thought that shows based on girls' toys were dull.[17] Although My Little Pony was one of her favorite childhood toys,[16] Faust was disappointed by the television shows; the characters "just had endless tea parties, giggled over nothing and defeated villains by either sharing with them or crying". With the chance to work on My Little Pony, she hoped to prove that "cartoons for girls don't have to be a puddle of smooshy, cutesy-wootsy, goody-two-shoeness" like the original series.[17] Faust incorporated many elements contradicting stereotypes of girls – diverse personalities, the message that friends can differ and remain friends, and the idea that girls should not be limited by what others say – into the design of the characters and the series.[17] Elements of the characters' personalities and the show's settings were based on her childhood imagination of the ponies' adventures, inspired by shows such as Transformers (1984–1987) and G.I. Joe (1983–1986) which her brothers watched.[19] According to Faust, she was making Friendship Is Magic "for [herself] as an eight-year-old".[20] Faust wanted the characters to be relatable, using "icons of girliness" (such as a waif or a bookworm) to broaden their appeal to a young female audience.[21]

Using her childhood as a guide, she imagined the three types of ponies—unicorns, pegasi, and earth ponies—with different cultures and living in different places. Faust pictured the unicorns in the mountains, the pegasi in the clouds, and the earth ponies on the ground.[22] She envisioned them as realistic horses who ate hay, lived in barns, pulled carts, wore saddles, and picked up objects with their mouths.[23]

Faust said that Hasbro's positive response to non-traditional elements inspired her as she gave the company more ideas for the show. Although she pitched a balance of adventure and relationship stories, she de-emphasized adventures and focused on exchanges between characters for pragmatic reasons. The show incorporated creatures intended to frighten children, such as dragons and hydras, but emphasized friendships among the characters which were leavened with humor. When the series was approved, Faust had developed three full scripts.[7]

Development

Faust drew concept sketches, several of which appeared on her fyre-fly DeviantArt page. They included ideas about how she envisioned the original series' ponies – Applejack, the cowgirl; Firefly, the "badass"; the bubbly, enthusiastic Surprise; Posey, the kind, shy pony who loved other animals; and Sparkler, the fashion artist – which inspired this series' main cast.[24][25][26] Hasbro approved the show with Faust as executive producer,[27] and asked her to complete the pitch bible. She hired Martin Ansolabehere and Paul Rudish, with whom she had worked on other animated shows. Faust credited Rudish with inspiring Nightmare Moon, a villain who appears in the premiere episode "Friendship Is Magic", and the pegasus ponies' control of the weather; she then imagined the ponies as stewards of their world who made weather happen, flowers grow, and animals thrive.[28] She also consulted her husband Craig McCracken, creator of The Powerpuff Girls and Foster's Home for Imaginary Friends. In six weeks, Faust sketched over 40 pages of "the universe that had existed in her 8-year-old mind".[29]

The visual collaboration brought a unique style to Friendship Is Magic. Pennsylvania Dutch design, steampunk fantasy art, European fairy tales, and Bavarian folk art influenced the original pony world.[22] Designing the settings, Faust sent photos to artist Dave Dunnet. Ponyville was based on German cottages, with a fairy-tale quality and equine elements such as horseshoe-shaped archways, hay bales, and troughs.[30][31] Canterlot was based on castles and cathedrals, giving it a European feel;[32] its location on a mountain and its purple-and-gold palette conveyed royalty and aspiration.[33] Fantasy inspired elements of the series which were modified to suit its setting, story, and target audience.[34] After seeing the initial version of the pitch bible, Hasbro requested more character designs and hired Dunnet and Lynne Naylor to refine the background and characters.[7]

After the pitch bible was completed, Hasbro and Faust evaluated animation studios. Studio B Productions (renamed DHX Media on September 8, 2010)[35] worked on Macromedia Flash-based animations and shows featuring animals. Faust felt that the studio would be a good fit, and agreed that Jayson Thiessen should direct. Faust, Thiessen, and James Wootton (who later became a director) presented a two-minute pitch to Hasbro, which approved the production. Faust estimated the time between being asked to develop the show and its approval at aboutone year.[7] The foundation of the series took roughly two years.[23]

Crew

Jayson Thiessen (left), the series' supervising director
Jayson Thiessen (left), the series' supervising director

Faust's initial writing staff at Hasbro Studios included several with whom she had worked on other shows and were approved by Hasbro, such as Amy Keating Rogers, Cindy Morrow, Meghan McCarthy, Chris Savino, Charlotte Fullerton, M.A. Larson, and Dave Polsky.[7] McCarthy accepted Faust's invitation due to her dedication.[36] Composer William Anderson presented a blind audition to Hasbro for Friendship Is Magic; the company admired his incidental music, and selected him.[37]

After the first season's finale aired, Faust announced that she had stepped down as executive producer to become consulting producer. Her involvement in the second season consisted primarily of story concepts and scripts, and she left after that season.[38] In an interview with New York magazine, Faust said that her reasons for leaving were a combination of hectic production schedules and a lack of creative control.[39] McCracken said that Faust's departure was due to its being a toy company-driven show, and there was "still some frustration" with being unable to bring some of her ideas to the screen.[40]

Initially scheduled to work on its fifth season, McCarthy gave up most of her work on the series to write My Little Pony: The Movie (2017).[41] After Thiessen also left to work on the film, Jim Miller became supervising director; Denny Lu, who had led the animation, replaced Miller as director. During season six, layout supervisor Tim Stuby was also appointed as a director to assist Miller and Lu.[42]

Writing

Writing began with the premise and "getting a nugget of a story to build upon" at Hasbro.[43] Faust and Rob Renzetti conceived broad plots for each episode, and held a brainstorming session with each episode's writer to flesh out scenes and dialogue. They worked with the writer to finalize the script and provide basic storyboard instructions. Hasbro was involved throughout the process, laying down concepts for incorporation into the show. Examples included Celestia as a princess instead of a queen; a fashion-focused pony; and toy sets in the story, such as Rarity's boutique.[7][17] Hasbro sometimes asked for a setting, allowing Faust and her team to create its visual style and basing a toy set (such as the Ponyville schoolhouse) on it. As Faust adhered to the educational and informational standards which Hasbro required of the show, she found creating situations more difficult; having a character call another an "egghead" was "treading a very delicate line", and a character's cheating was "worrisome to some".[7] When DHX Media went into the design phase of an episode, scripts were finalized.[43] Each episode generally included a moral or life lesson, chosen to "cross a broad spectrum of personal experiences" and not just aimed at children.[14] Because intellectual-property issues had caused Hasbro to lose some rights to the original pony names, the show included a mix of original characters from the toy line and new characters developed for the show.[16]

Hasbro and Faust planned for episodes to be 11 minutes long before the series was approved, and Faust observed the limit in "The Ticket Master" (her first full-length script). Faust preferred 22-minute episodes, however, and Hasbro eventually agreed. Scripts were written around the episode runtime, and Miller said that most editing removed supplementary dialogue and action.[42] Initial production stages were tight, requiring a schedule twice as fast as Faust had previously experienced. Communication between the Los Angeles writing offices and the animation studio in Vancouver was frequently remote. The two teams sometimes held "writer's summits" to propose ideas for characters and situations, at which the animation team provided suggestions on visuals, body language, and characterization.[7] Larson said that his writing often used "ridiculous shorthand" for conciseness, and he referred to other works.[44]

Music

Daniel Ingram composed the series' songs.
Daniel Ingram composed the series' songs.

The series' background music and songs were composed by William Kevin Anderson and Daniel Ingram, respectively.[37][45] The production team identified parts of each episode where they wanted music cues, allowing Anderson to provide the music.[7] The score was composed after each episode's initial animation, and was reviewed by Hasbro.[43] Ingram worked with Anderson's compositions to create songs which meshed with the background music and fleshed out the show's fantasy setting.[46] Ingram's songs usually began with a piano and a basic melody. The creative team received the song and provided input; background voices and instrumentation were then layered before the lead singer's vocals.[47] Writers sometimes suggested lyrics and overall musical themes, including two songs written by Amy Keating Rogers.[48] Music composition substantially preceded the broadcast of an episode; songs for the series' third season, which began airing in November 2012, were composed in 2011.[46] Ingram thought the songs from previous My Little Pony shows were "a little bit dated", and decided to bring more-modern work to the Friendship Is Magic series.[49] Changes included songs with more emotional depth than those typical of children's animation, which could also be enjoyed outside the episode.[49] Ingram said that his songs had become "bigger and more epic, more Broadway and more cinematic over time",[45] and Hasbro endorsed the effort to try "something groundbreaking for daytime television".[46] "Putting it Together" from the musical Sunday in the Park with George inspired "The Art of the Dress" in the first-season episode "Suited for Success", and "At The Gala" from the first-season finale was based on Into the Woods.[45][50][51] A musical number in "The Super Speedy Cider Squeezy 6000" paid homage to "Ya Got Trouble" from The Music Man.[45]

Casting and voice acting

Voice casting and production was handled by Voicebox Productions,[52] with Terry Klassen the series' voice director. Faust, Thiessen, and others participated in selecting voice actors, with Hasbro giving final approval.[7] Tara Strong was cast as Twilight Sparkle after Faust, who had worked with her on The Powerpuff Girls, asked her to help pitch the show by voicing Twilight, Pinkie Pie and "Applejack [or] Rainbow Dash". After Faust heard Strong as Twilight, she knew she wanted her for the role.[53] When Cathy Weseluck auditioned for Spike, she envisioned him as a baby with a high voice. The director later told her to "boy him up a bit", "chang[ing] everything".[48]

The series was recorded in Vancouver.[54] Voice work was done after writing and before animation, with the animators providing direction. According to Andrea Libman (the voices of Fluttershy and Pinkie Pie), this approach enabled the actors to play the characters without limitations; Libman said that she was allowed be as exaggerated as she wanted without the animators stopping her.[55] The actors received songs before recording, and practiced them at home.[56] The songs were recorded with the dialogue.[57]

Storyboarding and animation

Completed scripts were sent to Studio B for pre-production and animation with Macromedia Flash Professional 8. Thiessen's production team was allowed to select key personnel, subject to Hasbro approval; one of those selected was art director Ridd Sorensen. The Studio B team storyboarded the provided scripts, incorporating direction and creating scenes which the writers believed were impossible to animaten.[58] The DHX Media team went through the storyboard and design process, recorded dialogue, and created a storyboard animatic from the voice recordings.[59] The animators then prepared key-character poses, layout, background art, and other major elements. These versions were sent back to the production team in Los Angeles for review by Hasbro with suggestions from the writers.[58] Hasbro also received rough black-and-white drawings, colored and finalized character and prop designs, and animatics and a rough cut.[59] Thiessen credited much of the technical expertise to Wooton, who created Flash programs to optimize the placement and posing of the pony characters and other elements; this simplified the work needed from other animators.[58] The ponies' manes and tails are generally fixed shapes, animated by bending and stretching them in curves; this gave them movement without the need to animate individual hairs.[16]

Sample storyboard from the two "Twilight's Kingdom" episodes, depicting an action sequence cited as difficult to storyboard.
Sample storyboard from the two "Twilight's Kingdom" episodes, depicting an action sequence cited as difficult to storyboard.

According to Timothy Packford of DHX Media, storyboarding action scenes was difficult because the stories' important points might be lost; storyboarding and intent needed to be clear. Episodes with large amounts of dialogue could "sort of slog and grind because there's so much talking".[59] A crucial point was to keep the shots interesting, with a good flow of one into another, and action sequences tended to have more cuts than dialogue.[59] The storyboard artists and animators also added unscripted background characters to populate the world. According to McCarthy, many fandom acknowledgements, pop-culture references or other Easter eggs were added by the studio.[60] Filipino animation studio Top Draw also worked on the animations.[61][62]

Each of the main characters had distinctive expressions and mannerisms, and shared general ones. According to the DHX Media team, they "avoid[ed] certain expressions if it [went] outside [the ponies'] personality".[63] The creative team interpreted each character's personality as mannerisms, facial expressions, props, and home environment;[63] Twilight's purple color signified royalty and mystical awareness, and her hard, angular edges personified her as tidy.[64] Other examples include Rainbow Dash's rainbow hair, representing her ability to cause a Sonic Rainboom;[65][e] Fluttershy's hair, indicating her bounciness, gentleness, and optimism;[67] Applejack's cutie mark,[f] symbolizing her simplicity;[69] Pinkie Pie's shape (similar to a bubble, balloon, or cloud), reflecting her cheerfulness and buoyancy;[70] and Spike's design, embodying his difference from the ponies.[71]

The director and supervising director managed half of the episodes each, working together on two-part episodes, and the supervising director oversaw all episodes.[42] Faust estimated the time to complete one episode at one year. The team simultaneously worked on various stages of all 26 first-season episodes; when the second season was approved, that number rose temporarily to 32. Episodes were originally aired about one month after completion, with the timeframe becoming six to eight weeks by the sixth season.[7][42] According to Thiessen, they had pushed to start work on the second season as soon as the first was completed to prevent staff turnover.[58]

Themes

Female friendship is a central theme of the series.[72] Faust said that its deeper message is that friendship means being oneself and accepting others.[29] According to Ethan Lewis of Den of Geek, the show often "takes on very morally complicated situations [...] that don't seem to have easy answers as opposed to very cut and dried children's messages".[73] Lewis added that the series taught lessons about friendship which some adults would be unable to comprehend.[73] The A.V. Club's Emily St. James compared Friendship Is Magic to "an owner's manual to being a kind person". St. James said that making friends could be difficult for children; the series broke it down to its most basic aspects, demonstrating the importance of a few friendly gestures.[74] Den of Geek writer Alana Joli Abott cited the celebration of differences, faith, and inclusion as prominent themes.[75]

Megan Crouse described the series for Den of Geek as "'serious' fantasy", drawing comparisons to The Lord of the Rings and The Sword in the Stone.[1] According to Crouse, Friendship Is Magic's consistency and system of magic made it work well as a fantasy story.[1] The Cut's Lisa Miller said that the series could be compared to almost any children's fairy tale or fantasy story.[29] Faust said that mythology and the fantasy genre influenced all of Friendship Is Magic.[76]

Several writers have called the show's setting a matriarchy.[77][78][79] In the OpenEdition.org journal Transatlantica, Isabelle Licari-Guillaume wrote that the series counters sexist portrayals which are common in media for children.[80] Lewis considered the characters some of television's "best representations" of females, neither stereotypically feminine nor masculine.[73] In the analysis Orienting Feminism, Kevin Fletcher wrote: "Friendship is Magic exhibits a feminist sensibility rather than an individualistic post-feminist one."[81] Fletcher added that by focusing on the value of community, the series abstains from post-feminism.[81] A study by Christian Valiente and Xeno Rasmusson which sampled 13 episodes found that the series has characters in circumstances which dispute gender stereotypes; females often play primary, active roles in positions of authority.[82] Valiente and Rasmusson said that although some male characters have abilities and authority, the series focuses on females often shown in positions of strength and leadership while maintaining traditional feminine traits. According to Valiente and Rasmusson, gender is "[no]thing more than an aesthetic story element" in Friendship Is Magic.[83]

Episodes

Main article: List of My Little Pony: Friendship Is Magic episodes

Series overview
SeasonEpisodesOriginally aired
First airedLast airedNetwork
126October 10, 2010 (2010-10-10)May 6, 2011 (2011-05-06)The Hub/Hub Network
226September 17, 2011 (2011-09-17)April 21, 2012 (2012-04-21)
313November 10, 2012 (2012-11-10)February 16, 2013 (2013-02-16)
426November 23, 2013 (2013-11-23)May 10, 2014 (2014-05-10)
526April 4, 2015 (2015-04-04)November 28, 2015 (2015-11-28)Discovery Family
626March 26, 2016 (2016-03-26)October 22, 2016 (2016-10-22)
726April 15, 2017 (2017-04-15)October 28, 2017 (2017-10-28)
FilmOctober 6, 2017 (2017-10-06)
826March 24, 2018 (2018-03-24)October 13, 2018 (2018-10-13)Discovery Family
Holiday SpecialOctober 27, 2018 (2018-10-27)
926April 6, 2019 (2019-04-06)October 12, 2019 (2019-10-12)
SpecialJune 29, 2019 (2019-06-29)

Distribution

Broadcast

My Little Pony: Friendship Is Magic, which is targeted at girls aged 4–7,[84] was one of several animated shows which aired on The Hub (a retooling of Discovery Kids owned by Discovery Communications).[85] The network was rebranded Discovery Family on October 13, 2014.[9][86][87] Each episode is about 22 minutes long.[88]

Friendship Is Magic premiered on October 10, 2010.[85] In March 2011, less than two months before the season finale aired, the series was renewed for a second season which aired from September 17, 2011, to April 21, 2012.[3][89] A month before the second season ended, the series was renewed for a third season[3][90] which premiered on November 10, 2012, and ended on February 16, 2013.[3] One month later, The Hub renewed the show for a fourth season to air during the 2013–2014 television season.[91] On May 7, 2014, the series was renewed for a fifth season.[92][93] On August 4–8, 2014, The Hub aired "My Little Pony Mega Mare-a-thon": a 50-hour marathon of every episode from the first four seasons of My Little Pony: Friendship Is Magic and specials from the toy line's third generation.[94][95] The fifth season premiered on April 4, 2015, and ended on November 28, 2015.[3] A month before the prior season's airing, Discovery Family renewed the series for a sixth season which was broadcast from March 26 to October 22, 2016.[3][96] In October 2016, the show was renewed for a seventh season[97] which aired from April 15 to October 28, 2017.[3] An eighth season was broadcast from March 24 to October 6, 2018.[3][98] Discovery Family announced the ninth and final season on March 8, 2019, which premiered on April 6 of that year.[3][99] Before its finale, My Little Pony: Friendship Is Magic — A Decade of Pony (a behind-the-scenes look at the making of the series) was aired on October 11, 2019.[100] The 90-minute finale was broadcast the following day.[3][101]

Home media and streaming services

Main article: List of My Little Pony: Friendship Is Magic home video releases

With several other Hasbro properties, Friendship Is Magic was added to Netflix on April 1, 2012, in the United States.[102] In 2015, the series and several other shows based on Hasbro properties were planned to be dropped from the streaming service.[103][104] However, Hasbro and Netflix later decided to keep the shows on the latter.[105] Friendship Is Magic was intended to be removed in August 2018; a few seasons were dropped before they were brought back.[106] The series is set to be removed from Netflix on January 31, 2022.[107] In 2011, Celebration at Canterlot (a two-episode DVD) was available at Target stores with toys from the franchise.[108]

Shout! Factory has the DVD rights for the series in Region 1. Twenty-three five-episode DVDs and three six-episode DVDs have been released.[109] The series' first seven seasons have been released in DVD box sets.[110] United Kingdom-based Clear Vision has the publishing rights in Region 2 (which includes most of Western Europe and the Middle East),[111][112] but the company entered administration in December 2013.[113] Madman Entertainment has the Region 4 DVD and digital-download rights.[114]

Reception

Critical reception

Friendship Is Magic has been praised for its animation style, stories, characterization, and exploration of feminism.[115] Rotten Tomatoes reports that 100 percent of 10 critics gave the show's first season a positive review, with an average score of 8/10. According to the website's critical consensus, "Smart and sweet, My Little Pony: Friendship is Magic's [sic] proves that children's entertainment can be fun for adults, too."[116]

Critics responded positively to the series' characters, messages, and morals. A review by Emily Ashby on Common Sense Media, an organization focusing on the parenting aspect of children's media, emphasized the show's themes of loyalty, friendliness, friendship, tolerance, and respect.[117] Den of Geek's Anna Dobbie appreciated the ponies' different personalities (which she believed worked well to achieve stability) and the series' focus on self-discovery and acceptance;[118] According to Screen Rant writer Carly Olsen, the show develops both its major and minor characters well.[119] Jamie Spain similarly applauded the show's elements of growth, learning, and social skills on BuzzFeed, which she considered uncommon in children's television.[120] The characters, messages, and morals have been called "super cool",[68] relatable,[29] "absolutely genuine",[121] inspiring, positive, and enjoyable.[122] Kathleen Richter of Ms., however, disagreed with the praise; she wrote that Friendship Is Magic promoted sexism, racism, and heteronormativity, saying that Rainbow Dash's character encouraged the stereotype that "all feminists are angry, tomboyish lesbians" and criticizing other aspects.[123] Faust responded to these claims, stating that although Rainbow Dash is a tomboy, her sexual orientation is never identified; Richter's assumption that tomboys become lesbians is "extremely unfair to both straight and lesbian tomboys".[17]

The series' visual designs and references have also been praised. St. James found the show "blessed with great looking characters and brightly colored backgrounds",[68] and IndieWire's Liza Shannon Miller and Hanh Hguyen and Entertainment Weekly's Hillary Busis credited its style and homages as contributing factors to the show's position as a pop-culture phenomenon.[124] Lewis agreed, highlighting the series' "vintage" style and "geek references".[73] For Wired, Matt Morgan wrote that the Easter eggs deepened the viewing experience.[125] Ashby and Amid Amidi (writing for Cartoon Brew) expressed concerns with the show's embedded marketing. Ashby warned parents to be wary of the effect Friendship Is Magic could have on their children's wants;[117] Amidi believed that assigning a talent like Faust to a toy-centered show was part of a trend focusing on profitable animation genres (such as toy tie-ins) to deal with a fragmented viewing audience, "an admission of defeat for the entire movement [of creator-driven animation]", and a "white flag-waving moment for the TV animation industry".[126]

Friendship Is Magic was included on a number of best-of lists. TV Guide (top sixty), IndieWire (forty-fifth), and Rotten Tomatoes (sixty-fourth) listed it as one of the top animated series of all time,[127][128][129] and readers of Television Without Pity voted it the best animated show on television.[130] IndieWire ranked it the twentieth-best animated series of the 21st century.[131] Other rankings are Time Out's list of best kids' shows (twenty-fourth) and Paste's list of best Netflix children's shows (eighth).[132][133]

Ratings

Friendship Is Magic premiered with an average viewership of 1.4 million per month, increasing to 4 million per month by the end of its first season[134] (the highest-rated Hasbro show at the time).[125] Advertising Age reported that the series' audience doubled between its first and second seasons.[135] According to Vox, its peak years were 2012 to 2014.[136] In March 2013, The Hub reported that the series had triple- and quadruple-digit-percent year-to-year growth.[137] In September of that year, it was the second most-watched show on The Hub for girls ages 2–11 and women ages 18–49.[138] A month later, Friendship Is Magic was one of the most co-viewed television series and the best-performing show on The Hub (with Littlest Pet Shop).[139] In the first quarter of 2014, the show had an American viewership of over 12 million.[29] Ratings began to decline after that year.[136]

Awards and nominations

Awards and nominations
Year Award Category Nominee(s) Result Ref.
2012 Daytime Emmy Awards Outstanding Original Song – Children's and Animation Daniel Ingram (for "Becoming Popular (The Pony Everypony Should Know)") Nominated
Daniel Ingram (for "Find a Pet Song") Nominated
2012 Leo Awards Best Animation Program or Series Sarah Wall, Chris Bartleman, Blair Peters, and Kirsten Newlands Nominated
Best Direction in an Animation Program or Series Jayson Thiessen and James Wootton (for "Party of One") Nominated
Best Overall Sound in an Animation Program or Series Marcel Duperreault, Todd Araki, Jason Fredrickson, and Adam McGhie (for "Read It and Weep) Nominated
2013 Leo Awards Best Musical Score in an Animation Program or Series Daniel Ingram and Steffan Andrews (for "Magical Mystery Cure") Won
Best Overall Sound in an Animation Program or Series Marcel Duperreault, Todd Araki, Jason Frederickson, and Adam McGhie (for "Sleepless in Ponyville") Nominated
2014 Leo Awards Best Musical Score in an Animation Program or Series Daniel Ingram and Steffan Andrews (for "Pinkie Pride") Nominated
Best Overall Sound in an Animation Program or Series Marcel Duperreault, Todd Araki, Jason Frederickson, and Adam McGhie (for "Power Ponies") Won
2016 Daytime Emmy Awards Outstanding Original Song Daniel Ingram and Amy Keating Rogers (for "The Magic Inside") Nominated
2016 Hugo Awards Best Dramatic Presentation, Short Form "The Cutie Map" (directed by Jayson Thiessen and Jim Miller; written by Scott Sonneborn, M.A. Larson, and Meghan McCarthy) Nominated
2016 Leo Awards Best Musical Score in an Animation Program or Series Daniel Ingram (for "Crusaders of the Lost Mark") Won
Best Sound in an Animation Program or Series Marcel Duperreault, Todd Araki, Jason Fredrickson, Kirk Furniss, Adam McGhie, Christine Church, and Roger Monk (for "Do Princesses Dream of Magic Sheep?") Won
Best Performance in an Animation Program or Series Ashleigh Ball (for "Tanks for the Memories") Nominated
2016 Young Artist Awards Best Performance in a Voice-Over Role – Young Actor (12–21) Graham Verchere Won
2017 Leo Awards Best Musical Score in an Animation Program or Series Daniel Ingram (for "A Hearth's Warming Tail") Nominated
Best Sound in an Animation Program or Series Todd Araki, Christine Church, Marcel Duperreault, Jason Frederickson, Adam McGhie, and Roger Monk (for "28 Pranks Later") Won
2017 UBCP/ACTRA Awards Best Voice Andrea Libman (for "Rock Solid Friendship" as Pinkie Pie) Nominated
Best Voice Nicole Oliver (for "A Royal Problem" as Princess Celestia / Daybreaker) Nominated
Best Voice Vincent Tong (for "Hard to Say Anything" as Feather Bangs) Nominated
2018 Leo Awards Best Sound in an Animation Program or Series Marcel Duperreault, Todd Araki, Jason Frederickson, Adam McGhie, Christine Church, Kirk Furniss, and Roger Monk (for "Shadow Play – Part 2") Nominated
Best Voice Performance in an Animation Program or Series Vincent Tong (for "Hard to Say Anything") Nominated
2018 UBCP/ACTRA Awards Best Voice Vincent Tong (for "Marks and Recreation" as Rumble) Nominated
2019 Humanitas Prize Children's Teleplay Brian Hohlfeld (for "Surf and/or Turf") Nominated
2019 Leo Awards Best Voice Performance in an Animation Program or Series Ashleigh Ball (for "Non-Compete Clause") Nominated
2019 UBCP/ACTRA Awards Best Voice Sunni Westbrook (for "Frenemies") Nominated
2020 UBCP/ACTRA Awards Best Voice Performance Sunni Westbrook (for "The Ending of the End – Part 1" as Cozy Glow) Nominated
2020 Leo Awards Best Voice Performance in an Animation Program or Series Sunni Westbrook (for "Frenemies") Nominated

Fandom

Main article: My Little Pony: Friendship Is Magic fandom

Twilight Sparkle cosplay
Twilight Sparkle cosplay

Despite Hasbro's target demographic of young girls and their parents,[160][161] My Little Pony: Friendship Is Magic became a cultural and Internet phenomenon with male fans between the ages of 13 and 35.[162][163] The Internet response has been traced to cartoon and animation fans on 4chan[160] responding to Amidi's essay on the show and current animation trends.[126][164] As a result of the 4chan discussion, interest in the show spread throughout the Internet and inspired a fan base, creative works, fan sites, and conventions.[162] Male fans adopted the name "brony" (a portmanteau of "bro" and "pony") to describe themselves.[165][166] The older fan base surprised Hasbro and staff members involved with the series,[45][162][167][168] who appreciated the fandom by adding acknowledgements to fans in the show and toys.[16] Bronies were a meme early in the series, but their Internet popularity gradually faded as the show continued.[169]

Other media

Friendship Is Magic is associated with the 2010 relaunch of the My Little Pony toy line of figurines and play sets.[160] Due in part to older fans, Hasbro saw My Little Pony as a "lifestyle" brand with over 200 licenses in 15 categories of products which included clothing, housewares, and digital media. The brand grossed over US$650 million in retail sales in 2013,[170] and US$1 billion in 2014[171][172] and 2016.[173]

The series gave Hasbro several opportunities for spin-offs and other works. The company released games such as My Little Pony: Twilight Sparkle, Teacher for a Day, a video game by Gameloft, and a collectible card game.[174][175][176] In 2012, IDW Publishing began releasing monthly My Little Pony: Friendship Is Magic comics; the series ended in September 2021.[177] The comics were replaced by My Little Pony: Generations the following month.[178] A crossover comic of Friendship Is Magic and Transformers was released in 2020 and 2021.[179][180] Hasbro observed from the brony fandom that some fan-produced art was a humanized version of the show's characters, and was inspired to develop the My Little Pony: Equestria Girls spin-off series of movies and shorts which ran with Friendship Is Magic for six years.[181] My Little Pony: The Movie was released on October 6, 2017, in the United States.[182] Hasbro and Discovery Family announced a subsequent animated series, My Little Pony: Pony Life. The series, based on the same characters (with most of the voice actors returning), has a new animation style and depicts more stories about mundane experiences.[183]

Fifth generation

Main article: My Little Pony: A New Generation

After the show's finale aired, Hasbro began working on a fifth generation which began with the feature film My Little Pony: A New Generation.[184][185] Like Friendship Is Magic, it is set in Equestria because the production team wanted to further explore the fourth generation's lore and world-building. The fifth generation is set in after the events of the fourth, focusing on different ponies and unexplored parts of Equestria; this gave Hasbro the opportunity to include Easter eggs of the previous generations.[185] The film was released on Netflix in September 2021 to positive reviews;[186] it will be followed by a television series which will be released on the streaming service in 2022.[187]

Notes

  1. ^ Main composer for the episodes "Magical Mystery Cure" in season 3, "Pinkie Pride" in season 4, "Crusaders of the Lost Mark" in season 5, and "A Hearth's Warming Tail" in season 6[4]
  2. ^ Main composer for the episodes "Magical Mystery Cure" in season 3 and "Pinkie Pride" in season 4[5][6]
  3. ^ Previously known as Hasbro Studios[8]
  4. ^ Known as The Hub/Hub Network before October 13, 2014[9]
  5. ^ Combination of a rainbow and sonic boom[66]
  6. ^ A symbol that appears on the ponies' rumps once they have found their purpose or special talent in life[68]

References

Citations

  1. ^ a b c Crouse, Megan (October 20, 2014). "Why My Little Pony: Friendship is Magic is 'Serious' Fantasy". Den of Geek. Archived from the original on August 14, 2019. Retrieved August 13, 2019.
  2. ^ Stone, Sam (August 2, 2019). "My Little Pony: Friendship is Magic Finale Trailer Heralds the Last Battle". Comic Book Resources. Archived from the original on August 4, 2019. Retrieved August 13, 2019.
  3. ^ a b c d e f g h i j "My Little Pony: Friendship Is Magic (DFC)". The Futon Critic. Retrieved June 12, 2021.
  4. ^ Multiple sources:
  5. ^ "Magical Mystery Cure". My Little Pony: Friendship Is Magic. Season 3. Episode 13. February 16, 2013. The Hub.
  6. ^ "Pinkie Pride". My Little Pony: Friendship Is Magic. Season 4. Episode 12. February 1, 2014. Hub Network.
  7. ^ a b c d e f g h i j k l m n Faust, Lauren (September 15, 2011). "Exclusive Season 1 Retrospective Interview with Lauren Faust". Equestria Daily (Interview). Interviewed by Tekaramity. Archived from the original on November 12, 2020. Retrieved September 16, 2011.
  8. ^ Katz, Brandon (March 28, 2019). "How Paramount Plans to Compete in Hollywood's Franchise Wars". The New York Observer. Archived from the original on October 2, 2021. Retrieved October 1, 2021.
  9. ^ a b Stewart, Liz (October 13, 2014). "It's Official: Discovery Family Channel is Here!" (Press release). Discovery, Inc. Archived from the original on August 11, 2021. Retrieved August 11, 2021.
  10. ^ Tyrrel, Rebecca (December 24, 2004). "Pony tale". The Telegraph. Archived from the original on March 16, 2014. Retrieved November 4, 2011.
  11. ^ McGuire, Seanan (November 23, 2020). "My Little Pony broke all of the 'girl toy' rules". Polygon. Archived from the original on June 24, 2021. Retrieved July 4, 2021.
  12. ^ Schmidt, Gregory (March 2, 2013). "Classic Toys Redesigned to Traverse Generations". The New York Times. Archived from the original on November 11, 2020. Retrieved July 5, 2021.
  13. ^ Anderson, Monika (August 12, 2011). "Never Too Old For ThunderCats?". The Wall Street Journal. Archived from the original on November 5, 2015. Retrieved August 12, 2011.
  14. ^ a b Steiner, Linda (September 27, 2011). "Friendship is Massive – Ponies, Internet phenomena and crossover audiences". Daniel Nye Griffiths (Interview). Interviewed by Daniel Nye Griffiths. Archived from the original on May 12, 2021. Retrieved January 19, 2012.
  15. ^ Townshend, Matt (February 27, 2014). "At Hasbro, Girls Toys Become a Big Market". Bloomberg BusinessWeek. Retrieved March 25, 2014.
  16. ^ a b c d e f Strike, Joe (July 5, 2011). "Of Ponies and Bronies". Animation World Network. Archived from the original on April 29, 2021. Retrieved July 6, 2011.
  17. ^ a b c d e f Faust, Lauren (December 24, 2010). "My Little NON-Homophobic, NON-Racist, NON-Smart-Shaming Pony: A Rebuttal". Ms. Archived from the original on May 12, 2021. Retrieved July 6, 2011.
  18. ^ "My Little Pony". The Toys That Made Us. Season 3. Episode 3. November 15, 2019. Event occurs at 33:52. Netflix.
  19. ^ Ohanesian, Liz (May 21, 2012). "Lauren Faust on Her Favorite Childhood Toy and Pitching Animated Shows for Girls". LA Weekly. Archived from the original on May 24, 2012. Retrieved May 21, 2012.
  20. ^ Lauren Faust (September 10, 2014). Inside Sony Pictures Animation – Director Lauren Faust. Sony Pictures Animation. Event occurs at 7:25. Retrieved September 10, 2014 – via YouTube.
  21. ^ Wilson, Melody (July 3, 2012). "Why do These Grown Men Love My Little Pony?". Slate. Archived from the original on September 29, 2018. Retrieved July 3, 2012.
  22. ^ a b Begin 2015, p. 140.
  23. ^ a b Begin 2015, p. 18.
  24. ^ Faust, Lauren (December 5, 2010). "MLP News— TOY FAIR PICS!!!". Archived from the original on May 12, 2021. Retrieved October 7, 2011 – via deviantArt.
  25. ^ Davis, Lauren (December 2, 2013). "Lauren Faust shares her childhood My Little Pony collection on Twitter". io9. Archived from the original on May 12, 2021. Retrieved December 2, 2013.
  26. ^ "My Little Pony". The Toys That Made Us. Season 3. Episode 3. November 15, 2019. Event occurs at 35:58. Netflix.
  27. ^ Plank, Willa; Pereira, Joseph (December 22, 2009). "Hasbro Chief Spins Toys to Hollywood Tales". The Wall Street Journal. Archived from the original on November 5, 2015. Retrieved October 7, 2011.
  28. ^ Begin 2015, pp. 28–29.
  29. ^ a b c d e Miller, Lisa (November 6, 2014). "How My Little Pony Became a Cult for Grown Men and Preteen Girls Alike". The Cut. Archived from the original on February 26, 2021. Retrieved May 28, 2021.
  30. ^ Begin 2015, p. 32–33.
  31. ^ Begin 2015, p. 143.
  32. ^ Begin 2015, pp. 33.
  33. ^ Begin 2015, p. 162.
  34. ^ Begin 2015, pp. 30–31.
  35. ^ "DHX Media Rebrands Across Divisions" (Press release). DHX Media. September 8, 2010. Archived from the original on November 17, 2019. Retrieved November 16, 2019.
  36. ^ Snider 2013, p. 13.
  37. ^ a b Anderson, Will (June 29, 2011). "Interview: Will Anderson (Friendship Is Magic score composer)". Equestria Daily (Interview). Interviewed by Tekaramity. Archived from the original on August 4, 2011. Retrieved August 2, 2011.
  38. ^ Faust, Lauren (May 8, 2011). "Thank You!!!". Archived from the original on July 13, 2017. Retrieved August 2, 2011 – via deviantArt.
  39. ^ Miller, Lisa (November 6, 2014). "How My Little Pony Became a Cult for Grown Men and Preteen Girls Alike". New York. Archived from the original on November 7, 2014. Retrieved November 6, 2014.
  40. ^ Ostroff, Joshua (October 22, 2013). "People are kids, too". The Grid. Archived from the original on September 25, 2014. Retrieved October 24, 2013.
  41. ^ McCarthy, Meghan (September 11, 2017). "HASCON Interview: Meghan McCarthy on Writing for My Little Pony: The Movie". Equestria Daily (Interview). Interviewed by The Illustrious Q. Archived from the original on September 12, 2017. Retrieved October 1, 2021.
  42. ^ a b c d Miller, Jim (March 17, 2016). "EQD Interviews - MLP Season 6 Supervising Director Big Jim Miller!". Equestria Daily (Interview). Interviewed by Sethisto. Archived from the original on March 4, 2021. Retrieved October 1, 2021.
  43. ^ a b c Begin 2015, p. 178.
  44. ^ Larson, M.A. (March 29, 2016). "Equestria Daily Interviews M.A. Larson". Equestria Daily (Interview). Interviewed by Cereal Velocity. Archived from the original on January 1, 2021. Retrieved October 1, 2021.
  45. ^ a b c d e Rutherford, Kevin (April 20, 2012). "Behind the Music of Pop Culture Smash My Little Pony: Friendship Is Magic". Rolling Stone. Archived from the original on April 29, 2018. Retrieved April 20, 2012.
  46. ^ a b c Ingram, Daniel (November 9, 2012). "Interview: Daniel Ingram, Songwriter for My Little Pony: Friendship Is Magic". SF Weekly. Interviewed by Sherilyn Connelly. Archived from the original on November 19, 2012. Retrieved November 9, 2012.
  47. ^ My Little Pony: Friendship Is Magic — A Decade of Pony (documentary). Discovery Family. October 11, 2019. Event occurs at 14:35.
  48. ^ a b Barnett, Annie (July 14, 2012). "My Little Pony: Friendship is Magic Comic-Con panel: Twilightlicious!". Entertainment Weekly. Archived from the original on April 2, 2015. Retrieved July 16, 2012.
  49. ^ a b Ingram, Daniel (March 1, 2013). "My Little Pony's Emmy-Winning Daniel Ingram on Scoring for Kids of All Ages". ComicBook.com (Interview). Interviewed by Russ Burlingame. Archived from the original on March 2, 2013. Retrieved March 1, 2013.
  50. ^ Griffiths, Daniel Nye (August 15, 2011). "Colt Success". Wired UK. Archived from the original on November 21, 2011. Retrieved October 10, 2011.
  51. ^ Weinman, Jaime (September 7, 2011). "Ponies Do Sondheim". Maclean's. Archived from the original on September 9, 2011. Retrieved September 8, 2011.
  52. ^ "Some of our work..." Voicebox Productions. Archived from the original on August 19, 2019. Retrieved November 16, 2019.
  53. ^ Strong, Tara (August 21, 2020). Tara Strong (Timmy Turner) Breaks Down Her Most Famous Character Voices. Vanity Fair. Event occurs at 11:12. Archived from the original (Video) on October 30, 2021. Retrieved May 6, 2021 – via YouTube.
  54. ^ Ahearn, Victoria (June 21, 2019). "Vancouver's Jackie Blackmore on voicing a lesbian aunt in My Little Pony". Toronto Star. Archived from the original on June 24, 2021. Retrieved June 17, 2021.
  55. ^ Libman, Andrea (May 21, 2012). "Voicing pony magic". Calgary Sun. Interviewed by Ellen Keeble. Archived from the original on October 21, 2012. Retrieved May 21, 2012.
  56. ^ My Little Pony: Friendship Is Magic — A Decade of Pony (Documentary). Discovery Family. October 11, 2019. Event occurs at 13:55.
  57. ^ My Little Pony: Friendship Is Magic — A Decade of Pony (Documentary). Discovery Family. October 11, 2019. Event occurs at 14:24.
  58. ^ a b c d Thiessen, Jayson (September 13, 2011). "Exclusive Season 2 audio interview with Jayson Thiessen". Equestria Daily (Interview). Interviewed by Tekaramity. Archived from the original on November 12, 2020. Retrieved September 16, 2011.
  59. ^ a b c d Begin 2015, p. 198.
  60. ^ McCarthy, Meghan; Strong, Tara; Germain, Tabitha St.; Libman, Andrea; Weseluck, Cathy (July 15, 2012). "'We Love The Bronies': The Cast And Writer Of My Little Pony On MLP And Its Fans [SDCC]". ComicsAlliance. Interviewed by Chris Sims. Archived from the original on July 18, 2012. Retrieved July 18, 2012.
  61. ^ Amidi, Amid (July 15, 2016). "My Little Pony Animation Producer Top Draw Animation Acquired by Grom Social". Cartoon Brew. Archived from the original on April 9, 2021. Retrieved May 28, 2021.
  62. ^ "Grom Holdings Acquires Philippines-Based Top Draw Animation". Animation World Network. July 13, 2016. Archived from the original on November 26, 2020. Retrieved May 28, 2021.
  63. ^ a b Begin 2015, p. 47.
  64. ^ Begin 2015, p. 48.
  65. ^ Begin 2015, p. 54.
  66. ^ "Sonic Rainboom". My Little Pony: Friendship Is Magic. Season 1. Episode 16. February 18, 2011. The Hub.
  67. ^ Begin 2015, p. 58.
  68. ^ a b c St. James, Emily (April 29, 2011). "My Little Pony Friendship Is Magic". The A.V. Club. Archived from the original on November 14, 2013. Retrieved July 27, 2019.
  69. ^ Begin 2015, p. 62.
  70. ^ Begin 2015, p. 70.
  71. ^ Begin 2015, p. 76.
  72. ^ Kirkland 2017, p. 102.
  73. ^ a b c d Lewis, Ethan (August 12, 2012). "10 Reasons You Should Be Watching My Little Pony: Friendship Is Magic". Den of Geek. Archived from the original on May 12, 2021. Retrieved June 12, 2021.
  74. ^ St. James, Emily (April 21, 2012). "My Little Pony: Friendship Is Magic - 'Royal Wedding'". The A.V. Club. Archived from the original on November 16, 2021. Retrieved November 16, 2021.
  75. ^ Abbott, Alana Joli (May 10, 2016). "Why My Little Pony: Friendship is Magic's Hugo Nomination Is So Important". Den of Geek. Archived from the original on August 11, 2021. Retrieved August 11, 2021.
  76. ^ Begin 2015, p. 30.
  77. ^ Wilson, Jake (November 2, 2017). "My Little Pony the Movie Review: A Cartoon Feminist Fairytale for Pop-Culture Aficionados (and Kids)". The Sydney Morning Herald. Archived from the original on September 7, 2021. Retrieved September 7, 2021.
  78. ^ Licari-Guillaume 2019, p. 25.
  79. ^ Fletcher 2018, p. 29.
  80. ^ Licari-Guillaume 2019, p. 29.
  81. ^ a b Fletcher 2018, p. 37.
  82. ^ Valiente & Rasmusson 2015, p. 92.
  83. ^ Valiente & Rasmusson 2015, p. 95.
  84. ^ "My Little Pony: Friendship is Magic". Hasbro Studios. Archived from the original on February 14, 2015. Retrieved February 19, 2015.
  85. ^ a b Stelter, Brian (October 10, 2010). "A Children's Channel Retools". The New York Times. Archived from the original on November 8, 2020. Retrieved October 10, 2010.
  86. ^ Wolfe, Jennifer (September 17, 2014). "Discovery to Rebrand Kids Network The Hub". Animation World Network. Archived from the original on June 28, 2021. Retrieved June 28, 2021.
  87. ^ Levin, Gary (December 15, 2014). "Discovery Life marks latest cable rebrand". USA Today. Archived from the original on July 2, 2021. Retrieved June 28, 2021.
  88. ^ Lloyd, Robert (December 5, 2013). "TV Picks: My Little Pony, Sondheim, Improv comics, Doc Martin". Los Angeles Times. Archived from the original on March 8, 2021. Retrieved June 12, 2021.
  89. ^ Andreeva, Nellie (March 24, 2011). "The Hub Orders 9 New Series, Renews 10 Shows, Acquires 5th Grader". Deadline Hollywood. Archived from the original on May 27, 2011. Retrieved July 18, 2011.
  90. ^ "The Hub Television Network Unveils 2012–'2013 Program Slate With Four New Original Series Joining Eight Returning Original Series" (Press release). Discovery, Inc. March 1, 2012. Archived from the original on November 12, 2020. Retrieved June 5, 2021.
  91. ^ "The Hub Network Unveils 2013–'2014 Program Slate" (Press release). Discovery, Inc. March 20, 2013. Archived from the original on November 13, 2020. Retrieved June 5, 2021.
  92. ^ O'Connell, Mikey (May 7, 2014). "My Little Pony: Friendship Is Magic Renewed for Fifth Season". The Hollywood Reporter. Archived from the original on June 5, 2021. Retrieved June 5, 2021.
  93. ^ Seikaly, Andrea (May 7, 2014). "'My Little Pony Friendship is Magic' to Return for Fifth Season". Variety. Archived from the original on December 26, 2014. Retrieved November 23, 2021.
  94. ^ Lovett, Jamie (July 15, 2014). "My Little Pony Marathon To Air On Hub Network". ComicBook.com. Archived from the original on August 11, 2021. Retrieved August 11, 2021.
  95. ^ "4.3 Million Viewers Tune-In for 'My Little Pony Mega Mare-athon' on the Hub Network" (Press release). Discovery, Inc. August 12, 2014. Retrieved August 11, 2021 – via The Futon Critic.
  96. ^ Hipes, Patrick (March 31, 2015). "Discovery Family, Velocity & More Unveil New Series – Upfronts". Deadline Hollywood. Archived from the original on February 13, 2021. Retrieved June 5, 2021.
  97. ^ Foster, Elizabeth (October 19, 2016). "Hasbro renews My Little Pony shows". Kidscreen. Archived from the original on November 17, 2020. Retrieved June 28, 2021.
  98. ^ "The School of Friendship Is Officially Open! Season Eight of My Little Pony: Friendship Is Magic Premieres Saturday, March 24 on Discovery Family" (Press release). Discovery, Inc. February 8, 2018. Archived from the original on January 26, 2021. Retrieved June 5, 2021.
  99. ^ Hayes, Dade (March 8, 2019). "My Little Pony: Friendship Is Magic Ninth Season Will Be Show's Last; Patton Oswalt And Weird Al Yankovic Returning". Deadline Hollywood. Archived from the original on December 3, 2020. Retrieved June 5, 2021.
  100. ^ Haring, Bruce (September 13, 2019). "'My Little Pony: Friendship Is Magic' Sets Finale, Special On Long-Running Series End". Deadline Hollywood. Archived from the original on October 25, 2021. Retrieved October 25, 2021.
  101. ^ Nordyke, Kimberly (September 12, 2019). "My Little Pony to End With 'Supersized' Primetime Finale Event (Exclusive)". The Hollywood Reporter. Archived from the original on June 10, 2021. Retrieved June 12, 2021.
  102. ^ "Hasbro Studios Signs Multi-Year Deal with Netflix to Provide Its Award-Winning Content across Multiple Platforms in the U.S." (Press release). Los Angeles, CA: Hasbro. April 5, 2012. Archived from the original on April 7, 2012. Retrieved April 5, 2012 – via Business Wire.
  103. ^ Levin, Gary (January 15, 2015). "Hasbro shows leaving Netflix". USA Today. Archived from the original on November 11, 2019. Retrieved June 4, 2021.
  104. ^ Banks, Alicia (January 16, 2015). "Netflix to Drop My Little Pony, Transformers in February". TheWrap. Archived from the original on February 5, 2018. Retrieved December 4, 2021.
  105. ^ Hurwitz, Daniel (March 20, 2015). "Relax, Bronies: Pony is staying on Netflix". USA Today. Archived from the original on December 11, 2019. Retrieved June 4, 2021.
  106. ^ Drum, Nicole (January 9, 2022). "Netflix Losing Major Franchise Starting This Month". ComicBook.com. Retrieved January 10, 2022.
  107. ^ Towers, Andrea (December 16, 2021). "What's Leaving Netflix in January: Snowpiercer, Twilight, Bling Ring, and More". Entertainment Weekly. Retrieved December 17, 2021.
  108. ^ Z (February 9, 2012). "Everypony Come Aboard The Friendship Express". Wired. Archived from the original on May 2, 2015. Retrieved February 9, 2012.
  109. ^ Multiple sources:
  110. ^ Multiple sources:
  111. ^ Sacco, Dominic (April 18, 2013). "Hasbro inks home entertainment deal with Clear Vision". Licensing.biz. Archived from the original on May 4, 2013. Retrieved April 18, 2013.
  112. ^ Wolfe, Jennifer (April 19, 2013). "Hasbro Inks Deal with UK's Clear Vision for My Little Pony". Animation World Network. Archived from the original on June 2, 2021. Retrieved June 2, 2021.
  113. ^ Tilton, Robert (March 19, 2014). "TNA's UK DVD Partner Files For Bankruptcy". Wrestling Inc. (Press release). Archived from the original on May 13, 2014. Retrieved April 25, 2014.
  114. ^ "Madman Entertainment Secures New Distribution Deal with Hasbro Studios" (Press release). Melbourne VIC: Madman Entertainment. April 2, 2012. Archived from the original on May 12, 2021. Retrieved February 14, 2013.
  115. ^ "My Little Pony: A Transcultural Phenomenon". Brighton University. Archived from the original on June 15, 2020. Retrieved February 19, 2019.
  116. ^ "My Little Pony Friendship Is Magic: Season 1". Rotten Tomatoes. Fandango Media. Archived from the original on April 21, 2021. Retrieved April 23, 2021.
  117. ^ a b Ashby, Emily (January 30, 2011). "My Little Pony Friendship Is Magic – Television Review". Common Sense Media. Archived from the original on April 5, 2012. Retrieved May 9, 2011.
  118. ^ Dobbie, Anna (November 1, 2017). "My Little Pony: the serious side to singing pastel ponies". Den of Geek. Archived from the original on September 29, 2021. Retrieved September 29, 2021.
  119. ^ Olsen, Carly (January 8, 2020). "My Little Pony: 10 Things You Never Knew About The Ponies". Screen Rant. Archived from the original on April 28, 2021. Retrieved October 1, 2021.
  120. ^ Spain, Jamie (August 6, 2020). "23 Kids Shows That Adults Ended Up Enjoying More Than Their Kids". BuzzFeed. Archived from the original on September 29, 2021. Retrieved September 29, 2021.
  121. ^ Ohanesian, Liz (May 7, 2012). "My Little Pony Project Brings Bronies and Pegasisters to Toy Art Gallery". L.A. Weekly. Archived from the original on May 10, 2012. Retrieved May 7, 2012.
  122. ^ Truitt, Brian (November 26, 2012). "My Little Pony plants a hoof in pop culture". USA Today. Archived from the original on May 31, 2014. Retrieved June 29, 2014.
  123. ^ Richter, Kathleen (December 9, 2010). "My Little Homophobic, Racist, Smart-Shaming Pony". Ms. Archived from the original on March 21, 2021. Retrieved July 7, 2011.
  124. ^ Multiple sources:
  125. ^ a b Morgan, Matt (September 17, 2011). "Could My Little Pony Be Raising the Next Generation of Geeks?". Wired. Archived from the original on September 30, 2021. Retrieved September 30, 2021.
  126. ^ a b Amidi, Amid (October 19, 2010). "The End of the Creator-Driven Era in TV Animation". Cartoon Brew. Archived from the original on May 12, 2021. Retrieved June 9, 2011.
  127. ^ Sands, Rich (September 24, 2013). "TV Guide Magazine's 60 Greatest Cartoons of All Time". TV Guide. Archived from the original on July 10, 2018. Retrieved September 24, 2013.
  128. ^ Miller, Liz Shannon; Travers, Ben; Schneider, Michael; Nguyen, Hanh; Greene, Steve; Stone, Jeff; Lopez, Kristen (September 18, 2020). "The Best Animated Series of All Time". IndieWire. Archived from the original on February 2, 2021. Retrieved May 7, 2021.
  129. ^ "The 140 Essential Animated TV Shows". Rotten Tomatoes. Archived from the original on January 18, 2021. Retrieved September 22, 2021.
  130. ^ Chaney, Jen (September 17, 2012). "My Little Pony: Friendship is Magic is the best animated show on TV, according to the Tubeys". The Washington Post. Archived from the original on March 1, 2020. Retrieved June 24, 2021.
  131. ^ Miller, Liz Shannon; Travers, Ben; Greene, Steve; Nguyen, Hanh (May 30, 2017). "The Best Animated TV Shows of the 21st Century, Ranked". IndieWire. Archived from the original on November 25, 2020. Retrieved May 7, 2021.
  132. ^ Doolin, Hannah; Lizzio, Samantha; Romos, Dorkys; Valente, Danielle; Strand, Oliver (May 24, 2021). "Our favorite TV shows for kids and families". Time Out. Archived from the original on June 28, 2021. Retrieved June 28, 2021.
  133. ^ "The 20 Best Kids Shows on Netflix". Paste. June 2, 2020. Archived from the original on June 4, 2021. Retrieved September 26, 2021.
  134. ^ House, Kelly (September 17, 2011). "Meet 'bronies' – grown men who are fans of My Little Pony". The Oregonian. Archived from the original on May 12, 2021. Retrieved September 17, 2011.
  135. ^ Pollack, Judann (November 28, 2011). "My Little Pony: The Friendship Is Magic Gains Unexpected Audience – Adults". Advertising Age. Archived from the original on November 30, 2011. Retrieved November 28, 2011.
  136. ^ a b Abad-Santos, Alex (May 7, 2017). "The inescapable unicorn trend, explained". Vox. Archived from the original on June 24, 2021. Retrieved June 24, 2021.
  137. ^ "Best Telecast in The Hub's History and Best Saturday in The Hub's History with Persons 2+, Households, and Key Adult Demos" (Press release). Discovery, Inc. March 5, 2013. Archived from the original on May 25, 2013. Retrieved June 5, 2021.
  138. ^ Dunham, Nancy (September 29, 2013). "What's behind My Little Pony phenomenon?". USA Today. Archived from the original on June 27, 2021. Retrieved July 10, 2021.
  139. ^ "Kidscreen" (PDF). Kidscreen. Brunico Communications. 18 (6): 40, 42. October 2013. Archived (PDF) from the original on June 14, 2021. Retrieved June 14, 2021.
  140. ^ Wolfe, Jennifer (May 10, 2012). "Daytime Emmy Nominations Announced". Animation World Network. Archived from the original on June 2, 2022. Retrieved June 2, 2022.
  141. ^ Wightman, Catriona; Rowley, Alison (June 24, 2012). "Daytime Entertainment Emmy Awards 2012: Winners in full". Digital Spy. Archived from the original on November 4, 2021. Retrieved June 2, 2022.
  142. ^ "Leo Awards – Nominees by Program". Motion Picture Arts and Sciences Foundation of British Columbia. May 2, 2012. Archived from the original on May 12, 2021. Retrieved May 2, 2012.
  143. ^ "2013 Leo Award Nominees & Winners" (PDF). Leo Awards. Archived (PDF) from the original on November 13, 2018. Retrieved May 9, 2021.
  144. ^ "2014 Leo Awards Nominees & Winners" (PDF). Leo Awards. Archived (PDF) from the original on November 20, 2020. Retrieved June 19, 2021.
  145. ^ "The National Academy of Television Arts & Sciences Announces Winners for the 43rd Annual Daytime Emmy® Award Nominations" (PDF) (Press release). New York: National Academy of Television Arts and Sciences. May 1, 2016. Archived (PDF) from the original on June 3, 2016. Retrieved May 1, 2016.
  146. ^ Liptak, Andrew (August 20, 2016). "Here are the winners of the 2016 Hugo Awards". The Verge. Archived from the original on March 9, 2022. Retrieved March 9, 2022.
  147. ^ "2016 Leo Award Nominees & Winners" (PDF). Leo Awards. Archived (PDF) from the original on June 18, 2018. Retrieved June 19, 2021.
  148. ^ "Nominations Young Artist Awards". Young Artist Awards. March 13, 2016. Archived from the original on April 24, 2016. Retrieved May 9, 2021.
  149. ^ "2017 Leo Awards, Nominees & Winners by Name". Leo Awards. Archived from the original on June 23, 2019. Retrieved June 9, 2021.
  150. ^ "UBCP/ACTRA Awards Announces 2017 Nominees" (Press release). UBCP/ACTRA. September 18, 2017. Archived from the original on September 21, 2017. Retrieved September 18, 2017.
  151. ^ "2018 Leo Awards – May 26 Winners & Nominees" (PDF). Leo Awards. May 26, 2018. Archived (PDF) from the original on February 26, 2020. Retrieved May 26, 2018.
  152. ^ "2018 Leo Awards – June 2 Winners & Nominees" (PDF). Leo Awards. June 2, 2018. Archived (PDF) from the original on March 1, 2020. Retrieved June 2, 2018.
  153. ^ "UBCP/ACTRA Awards 2018 Nominees Announced" (Press release). Vancouver: UBCP/ACTRA. Archived from the original on June 30, 2021. Retrieved June 19, 2021.
  154. ^ Yang, Rachel (November 27, 2018). "Crazy Rich Asians, Marvelous Mrs. Maisel Among Finalists for 44th Annual Humanitas Prize". Variety. Archived from the original on March 9, 2022. Retrieved March 9, 2022.
  155. ^ Haithman, Diane (February 8, 2019). "44th Humanitas Prize Honors Films On The Basis Of Sex And Love Simon, TV's God Friended Me". Deadline Hollywood. Archived from the original on March 9, 2022. Retrieved March 9, 2022.
  156. ^ "2019 Leo Awards – May 31 Winners & Nominees". Leo Awards. May 31, 2019. Archived from the original on June 2, 2019. Retrieved May 31, 2019.
  157. ^ "UBCP/ACTRA Announces 2019 Awards Nominees" (Press release). Vancouver: UBCP/ACTRA. October 1, 2019. Archived from the original on June 28, 2021. Retrieved June 19, 2021.
  158. ^ "UBCP/ACTRA Awards 2020 – Nominees". UBCP/ACTRA. Archived from the original on June 27, 2021. Retrieved June 19, 2021.
  159. ^ "2020 Leo Awards, Nominees & Winners by Name". Leo Awards. Archived from the original on June 27, 2021. Retrieved June 19, 2021.
  160. ^ a b c Vara, Vauhini; Zimmerman, Ann (November 4, 2011). "Hey, Bro, That's My Little Pony! Guys' Interest Mounts in Girly TV Show". The Wall Street Journal. Archived from the original on December 7, 2011. Retrieved November 4, 2011.
  161. ^ Gennis, Sadie (August 1, 2013). "Give Bronies a Break! In Defense of Adult My Little Pony Fans". TV Guide. Archived from the original on August 2, 2013. Retrieved August 1, 2013.
  162. ^ a b c Watercutter, Angela (June 9, 2011). "My Little Pony Corrals Unlikely Fanboys Known as 'Bronies'". Wired. Archived from the original on June 12, 2011. Retrieved June 9, 2011.
  163. ^ Fallon, Kevin (May 1, 2014). "Inside the Bizarre World of 'Bronies', Adult Male Fans of My Little Pony". The Daily Beast. Archived from the original on September 2, 2021. Retrieved September 2, 2021.
  164. ^ Beck, Jerry (September 24, 2011). "We've Created A Bronster!". Cartoon Brew. Archived from the original on December 3, 2012. Retrieved September 25, 2011.
  165. ^ von Hoffman, Constantine (May 31, 2011). "My Little Pony: the Hip, New Trend Among the Geekerati". CBS MoneyWatch. CBS Interactive. Archived from the original on November 19, 2014. Retrieved May 31, 2011.
  166. ^ McKean, Erin (December 2, 2011). "The secret language of bros". The Boston Globe. Retrieved December 2, 2011.
  167. ^ Ostroff, Joshua (August 3, 2011). "All-ages show: Hipsters love children's programming". National Post. Archived from the original on August 4, 2011. Retrieved August 3, 2011.
  168. ^ Turner, James (March 20, 2012). "Is TV paying too much attention to fans?". The Christian Science Monitor. Archived from the original on March 9, 2016. Retrieved March 20, 2012.
  169. ^ Antonelli, William (August 28, 2018). "Friendship was magic: How Bronies are preparing for the end of My Little Pony". Polygon. Archived from the original on April 2, 2019. Retrieved April 19, 2019.
  170. ^ Lisanti, Tony (May 1, 2014). "The Top 150 Global Licensors". License Global. Archived from the original on May 15, 2015. Retrieved May 19, 2015.
  171. ^ "Hasbro 2015 Investor Update at Toy Fair". Hasbro. February 13, 2015. Archived from the original on May 23, 2015. Retrieved May 19, 2015.
  172. ^ "Hasbro 2014 Annual Report" (PDF). Hasbro. February 26, 2015. p. 6. Archived from the original (PDF) on July 7, 2017. Retrieved May 20, 2015.
  173. ^ Lisanti, Tony (April 6, 2018). "License Global's Top 150 Leading Licensors of 2016". License Global. Archived from the original on May 21, 2021. Retrieved May 21, 2021. The My Little Pony brand drives over $1.2 billion in retail sales
  174. ^ "My Little Pony Gets Interactive: An App Review and Giveaway". Wired. October 27, 2011. Archived from the original on November 26, 2020. Retrieved June 5, 2021.
  175. ^ "My Little Pony mobile phone game in-app payment row". BBC News. December 6, 2012. Archived from the original on March 12, 2020. Retrieved June 5, 2021.
  176. ^ Webster, Andrew (October 3, 2019). "My Little Pony invades the world of Magic: The Gathering". The Verge. Archived from the original on February 1, 2021. Retrieved June 5, 2021.
  177. ^ "IDW Announces My Little Pony: Generations and Finale to Long-Running Friendship Is Magic Comic Book" (Press release). San Diego: IDW Publishing. June 21, 2021. Archived from the original on June 22, 2021. Retrieved August 13, 2021.
  178. ^ Johnston, Rich (June 21, 2021). "IDW Ends My Little Pony: Friendship Is Magic, Replaced By Generations". Bleeding Cool. Archived from the original on June 22, 2021. Retrieved November 24, 2021.
  179. ^ Arvedon, Jon (February 6, 2020). "My Little Pony/Transformers Is the IDW Crossover You Never Knew You Wanted". Comic Book Resources. Archived from the original on April 29, 2021. Retrieved June 17, 2021.
  180. ^ Burlingame, Russ (January 19, 2021). "My Little Pony and Transformers To Get a Second Crossover Series From IDW This Spring". ComicBook.com. Archived from the original on May 14, 2021. Retrieved June 17, 2021.
  181. ^ "My Little Pony". The Toys That Made Us. Season 3. Episode 3. November 15, 2019. Event occurs at 39:00. Netflix.
  182. ^ Wolfe, Jennifer (October 4, 2017). "Lights, Camera, Action: The Cinematography of My Little Pony: The Movie". Animation World Network. Archived from the original on November 11, 2020. Retrieved June 2, 2021.
  183. ^ Aquilina, Tyler (November 13, 2019). "My Little Pony to launch new animated series and toy line – see exclusive first look". Entertainment Weekly. Archived from the original on November 13, 2019. Retrieved November 13, 2019.
  184. ^ Foster, Elizabeth (November 15, 2019). "My Little Pony gallops into a new era". Kidscreen. Archived from the original on February 1, 2021. Retrieved June 28, 2021.
  185. ^ a b Foster, Elizabeth (January 29, 2021). "My Little Pony rides high with new CP". Kidscreen. Archived from the original on June 11, 2021. Retrieved June 19, 2021.
  186. ^ "My Little Pony: A New Generation". Rotten Tomatoes. Fandango Media. Retrieved November 12, 2021.
  187. ^ Ng, Philiana (February 24, 2021). "'My Little Pony': Latest Movie Heads to Netflix, Greenlights New Series (Exclusive)". Entertainment Tonight. Archived from the original on August 13, 2021. Retrieved June 19, 2021.

Works cited