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WWE action figures are poseable action figures based on wrestlers and personalities of WWE.[1][2] They are currently manufactured by Mattel and have formerly been manufactured by LJN, Jakks Pacific and Hasbro.[3]


Hasbro began producing the company's action figures in 1990.[4] The toys were manufactured from plastic and although not fully articulated, had various spring-loaded action features such as punches and clotheslines, although they were not unique to each figure.

Jakks Pacific

Production of WWF/E toys by Jakks Pacific began in 1996, and ended in December 2009.[5] Jakks started with the "Superstars" line with mostly popular WWE personnel at that time.[citation needed]


Mattel took over production of WWE action figures. The new line-up was introduced on January 1, 2010 on[5] The line included the "Basic" line, similar to the Jakks Pacific "Ruthless Aggression" line. [citation needed]

See also


  1. ^ Oppliger, Patrice A. (March 21, 2015). Wrestling and Hypermasculinity. McFarland. ISBN 978-0-7864-8136-1.
  2. ^ Boyd, Hope; Murnen, Sarah K. (June 1, 2017). "Thin and sexy vs. muscular and dominant: Prevalence of gendered body ideals in popular dolls and action figures". Body Image. 21: 90–96. doi:10.1016/j.bodyim.2017.03.003. ISSN 1740-1445. PMID 28411472.
  3. ^ Williams, Kevin (June 15, 2022). Wrestling Merchandise of the 1990s. Amberley Publishing Limited. ISBN 978-1-3981-0721-2.
  4. ^ admin (June 3, 2019). "COLLECTIBLES COLUMN 5 COUNT: Highest Selling Hasbro WWF Figures". Pro Wrestling Torch. Retrieved October 18, 2022.
  5. ^ a b "Mattel named WWE's master toy licensee starting in 2010". The Business Journals. February 13, 2008. Retrieved October 18, 2022.