|Product type||Professional wrestling|
|Produced by||Paul "Triple H" Levesque|
|Introduced||February 23, 2010|
|Tagline||8 NXT Rookies. 8 WWE Pros. 1 Dream.|
We Are NXT.
NXT is a brand of the American professional wrestling promotion WWE that was introduced on February 23, 2010. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis when a brand extension is in effect. Wrestlers assigned to NXT primarily appear on the brand's weekly television program, NXT. The brand serves as a developmental territory for WWE's two main brands, Raw and SmackDown, which are referred to as the main roster. Due to its status as the company's developmental territory, NXT operates regardless if there is a brand extension in effect or not.
In its original incarnation, NXT was a reality-based television show in which rookies competed to become a star in WWE. In 2012, NXT was relaunched as a separate brand and replaced the now-defunct Florida Championship Wrestling (FCW) as WWE's developmental territory. Primarily holding its events in the Orlando, Florida area since its relaunch, the brand would be expanded upon over time, having embarked on national and international tours. Wrestling critics and fans came to view NXT as its own distinct entity during this period, with the brand's shows being praised for their high-quality matches and storylines.
In September 2019, NXT's weekly television series was expanded to a two-hour format and moved to USA Network. The brand faced direct Nielsen ratings competition from All Elite Wrestling's flagship show, Dynamite, during this period as part of the "Wednesday Night Wars". In April 2021, NXT's television series moved to Tuesday nights, and the brand would relaunch under the "NXT 2.0" banner later that September, reinstituting its original function as a developmental territory. A year later, the brand would revert to its original "NXT" name.
In addition to NXT's main television program, the brand's wrestlers also appear on the supplementary show, Level Up and Main Event for crowd reactions in larger arenas. From 2014 to 2021, the brand held its major events under the NXT TakeOver series, but this event series was discontinued with the rebranding to NXT 2.0. WWE also operated a subsidiary brand under NXT called NXT UK, which was based in and produced for wrestlers in the United Kingdom; the brand is currently on hiatus and will relaunch in 2023 as NXT Europe to include all Pan-European countries. Another subsidiary brand, 205 Live, existed under NXT from 2019 until 2022 when 205 Live was dissolved.
Main article: WWE brand extension
See also: Ohio Valley Wrestling and Florida Championship Wrestling
Main article: WWE NXT (seasons 1–5)
NXT formed in 2010, following the dissolution of the ECW brand. Initially, a dispute occurred over the "NXT" trademark between WWE and Scotland's Scottish Wrestling Alliance (SWA), whose developmental division was called "NXT". WWE worked with SWA to secure the NXT trademark for their new series, and SWA renamed its developmental branch to "SWA: Source". In February 2010, WWE debuted the NXT television program - it featured rookies from WWE's Tampa, Florida-based developmental territory Florida Championship Wrestling (FCW) competing to become members of WWE's main roster.
In June 2012, WWE ceased operating FCW, and instead started running all of its developmental events and operations at Full Sail University under the NXT banner. The television show would also be revamped the same month to focus exclusively on developmental talent.
On February 27, 2014, NXT held a live, two-hour event, NXT Arrival, serving as the first live wrestling event for the newly launched WWE Network service. After the second live event in May 2014, NXT TakeOver, the "TakeOver" name would be used for future live NXT events airing on WWE Network. In March 2015, NXT promoted its first live event outside of Florida with an event in Columbus, Ohio. On August 22, 2015, NXT held its first TakeOver event outside of Full Sail University, with NXT TakeOver: Brooklyn at New York City's Barclays Center—acting as a support event for SummerSlam. In December of the same year, NXT held its first TakeOver event outside of the United States with NXT TakeOver: London. By 2016, NXT was running approximately 200 shows per year between the United States and overseas.
In late February and March 2015, several former NXT trainees previously working within WWE developmental system alleged misconduct by head trainer Bill DeMott, with Judas Devlin and Brandon Traven publicizing complaints which they claimed they had submitted to WWE management about DeMott back in March 2013 when they were still employed with WWE. Meanwhile, other ex trainees like Briley Pierce, Derrick Bateman and independent wrestler Terra Calaway also made allegations in 2015, while previous allegations made in 2013 by Chad Baxter and Chase Donovan were also noted. They accused DeMott of making trainees perform dangerous drills, physically assaulting and bullying trainees, using homophobic and racial slurs amongst other derogatory terms and condoning sexual harassment. WWE released statements regarding some of the claims that came to light in 2013 and 2015, saying that investigations were done and no wrongdoing was found. On March 6, 2015, DeMott denied the allegations, but resigned from WWE.
Main article: Wednesday Night Wars
On August 20, 2019, it was announced that the NXT television series would move to USA Network—the current broadcaster of WWE's flagship Monday Night Raw—and expand into a two-hour, live broadcast on Wednesday nights beginning September 18, 2019. The timing of the premiere coincided with SmackDown's move to FOX in October. As a result of the move, the show would compete with All Elite Wrestling (AEW)'s weekly show, Dynamite, on TNT; marking the beginning of the "Wednesday Night Wars".
On October 18, 2019, it was announced by Drake Maverick that NXT and the 205 Live brand and NXT would began a talent exchange. In an interview with VultureHound Magazine on September 12, executive producer Paul "Triple H" Levesque would confirm that both the 205 Live and NXT UK brands would essentially be subsidiaries to NXT, with their respective talents and personnel falling under the NXT banner.
On October 31, 2019, it was announced that NXT would take part in that year's Survivor Series, competing directly against Raw and SmackDown. In 2020, after winning that year's women's Royal Rumble match, Charlotte Flair chose to challenge Rhea Ripley for the NXT Women's Championship at WrestleMania 36, establishing that NXT championships were also options for Rumble winners to choose as they are guaranteed a world championship match of their choice at WrestleMania.
During this time period, some at NXT referred to the promotion as WWE's 'third brand', although many journalists still referred to NXT as developmental, with Raw and SmackDown viewed as WWE's "main roster". WWE wrestler Matt Riddle called NXT a "small ocean", while "when you get to the main roster you are in the ocean". Reflecting on the Wednesday Night Wars in a 2022 interview, Levesque said, "People put so much pressure on [this] 'competitive war'...it never was that. ... they beat our developmental system, good for them". This effectively retracted the view that NXT was one of their top three brands during that time.
The Wednesday Night Wars came to an end in April 2021 when NXT was moved to Tuesday nights. After 12 NXT wrestlers were released from their contracts that August, Dave Scherer and Mike Johnson of Pro Wrestling Insider reported there had been internal talks of major changes to the brand, such as: "a new logo, new lighting, a focus on younger talents and a different format to the TV shows." Dave Meltzer reported that NXT would likely go back to its developmental roots, with "talent that are [sic] younger, bigger and that could someday main event at WrestleMania". WWE President Nick Khan subsequently confirmed that NXT would undergo a "complete revamp" overseen by Levesque. However, due to undergoing heart surgery in September, Levesque stepped away from the brand and Shawn Michaels stepped in to oversee the creative aspect of the brand.
Dubbed NXT 2.0, the revamp began on the September 14 episode of NXT. WWE NXT and 205 Live would emanate from a fully redesigned venue at the WWE Performance Center to coincide with the revamp, dropping the "Capitol Wrestling Center" name. The NXT TakeOver series would also be discontinued, with that year's WarGames event being the brand's first PPV to not be held under the "TakeOver" name. Since its revamp, many of the NXT wrestlers were released en masse in November 2021 due to budget cuts and the ongoing COVID-19 pandemic that involved administrative staff, plant and wrestlers. This fractured further in January 2022, several backstage workers were released, most of them known for their work with Levesque, including NXT General Manager William Regal and writer Ryan Katz. On February 15, PWInsider reported that WWE was ceasing the production of 205 Live episodes, replacing the series with a new supplementary show for NXT called Level Up, which premiered on Peacock and the WWE Network on February 18.
Briefly in 2022, talents from NXT appeared on Monday Night Raw similar to the ECW talent exchange in 2007. Meltzer reported that Raw-NXT crossovers were a way to help boost the programs' ratings, since they both air on the USA Network.
In September 2022, Michaels was promoted to being Senior Vice President of Talent Development Creative, responsible for both creative and development at NXT, and for the expansion of NXT UK into NXT Europe in 2023. At the conclusion of the September 13, 2022 episode of NXT—which marked the one-year anniversary of the revamp—an updated logo for the brand was unveiled, dropping the "NXT 2.0" title and adopting a gold color scheme reminiscent of the original NXT branding.
In late-2022, after Triple H became chief content officer of WWE, NXT wrestlers began to increasingly make appearances on WWE's mid-card program Main Event. These crossovers came as part of efforts to increase the profile of NXT's talent, and evaluate their performances with members of WWE's main roster.
|Championship||Current champion(s)||Reign||Date won||Days
|NXT Championship||Carmelo Hayes||1||April 1, 2023||14||Los Angeles, California||Defeated Bron Breakker at Stand and Deliver.|||
|NXT Women's Championship||Indi Hartwell||1||April 1, 2023||14||Los Angeles, California||Defeated Roxanne Perez, Zoey Stark, Gigi Dolin, Tiffany Stratton and Lyra Valkyrie at Stand and Deliver.|||
|NXT North American Championship||Wes Lee||1||October 22, 2022||175||Orlando, FL||Defeated Carmelo Hayes, Von Wagner, Nathan Frazer, and Oro Mensah in a five-man ladder match for the vacant title at Halloween Havoc.|||
|NXT UK Heritage Cup||Noam Dar||2||July 7, 2022||282||London, England||Defeated Mark Coffey on NXT UK.
Aired on tape delay on August 25, 2022. Originally won as part of the former NXT UK brand. The title was transferred to NXT in April 2023.
|NXT Tag Team Championship||Gallus
(Mark Coffey and Wolfgang)
|1||February 4, 2023||70||Charlotte, North Carolina||Defeated former champions The New Day (Kofi Kingston & Xavier Woods), Chase University (Andre Chase & Duke Hudson), and Pretty Deadly (Elton Prince & Kit Wilson) in a fatal four-way tag team match at Vengeance Day.|||
|NXT Women's Tag Team Championship||Alba Fire (pictured) and Isla Dawn||1||April 1, 2023||14||Los Angeles, California||Defeated Fallon Henley and Kiana James at Stand and Deliver.|||
|Championship||Time on brand|
|WWE Women's Tag Team Championship||February 17, 2019 — March 10, 2021[nb 1]|
|NXT Cruiserweight Championship||October 9, 2019 — January 4, 2022[nb 2]|
|Million Dollar Championship||June 13, 2021 — August 23, 2021|
|WWE 24/7 Championship||May 20, 2019 — November 9, 2022[nb 3]|
|Championship||Latest winner(s)||Date won||Location||Notes|
|Dusty Rhodes Tag Team Classic||The Creed Brothers
(Julius Creed and Brutus Creed)
|February 15, 2022||Orlando, Florida||Defeated MSK (Nash Carter and Wes Lee) in the tournament final at Vengeance Day to win|
|Women's Dusty Rhodes Tag Team Classic||Kay Lee Ray and Io Shirai||March 22, 2022||Orlando, Florida||Defeated Dakota Kai and Wendy Choo in the tournament final on NXT 2.0 to win|
Main article: WWE NXT
The WWE Network was the main broadcaster of NXT's eponymous television program in the United States from 2014 to 2019. Regular episodes ran for one-hour and aired on tape delay, while live NXT TakeOver events were produced periodically. Beginning on May 17, 2012, WWE began filming NXT at Full Sail University in Winter Park, Florida, with the venue being billed on air as "Full Sail Live".
In its original format from 2010 to 2012, the series was a seasonally-broadcast competition series that was filmed in large venues during the SmackDown tapings. The series saw "NXT Rookies" paired with "WWE Pros", with the pairs competing in challenges until one sole winner remained. As with WWE's main programming, the series followed scripted storylines, where wrestlers portrayed heroes, villains, or less distinguishable characters that built tension and culminated in a series of matches or challenges. Results were predetermined by WWE's writers, while storylines were produced on the weekly series. Over the course of its five-season run, the winners of each season were Wade Barrett (Season 1), Kaval (Season 2), Kaitlyn (Season 3) and Johnny Curtis (Season 4). After NXT Redemption, the show's seasonal format was dropped.
See also: NXT TakeOver
|Arrival||February 27, 2014||Full Sail University||Winter Park, Florida||Bo Dallas (c) vs. Adrian Neville for the NXT Championship|||
|TakeOver||May 29, 2014||Adrian Neville (c) vs. Tyson Kidd for the NXT Championship|||
|TakeOver: Fatal 4-Way||September 11, 2014||Adrian Neville (c) vs. Sami Zayn vs. Tyler Breeze vs. Tyson Kidd for the NXT Championship|||
|TakeOver: R Evolution||December 11, 2014||Adrian Neville (c) vs. Sami Zayn in a Title vs. Career match for the NXT Championship|||
|TakeOver: Rival||February 11, 2015||Sami Zayn (c) vs. Kevin Owens for the NXT Championship|||
|TakeOver: Unstoppable||May 20, 2015||Kevin Owens (c) vs. Sami Zayn for the NXT Championship|||
|TakeOver: Brooklyn||August 22, 2015||Barclays Center||Brooklyn, New York||Finn Bálor (c) vs. Kevin Owens in a Ladder match for the NXT Championship|||
|TakeOver: Respect||October 7, 2015||Full Sail University||Winter Park, Florida||Bayley (c) vs. Sasha Banks in a 30-minute Iron Man match for the NXT Women's Championship|||
|TakeOver: London||December 16, 2015||SSE Arena||Wembley, London, England||Finn Bálor (c) vs. Samoa Joe for the NXT Championship|||
|TakeOver: Dallas||April 1, 2016||Kay Bailey Hutchison Convention Center||Dallas, Texas||Finn Bálor (c) vs. Samoa Joe for the NXT Championship|||
|TakeOver: The End||June 8, 2016||Full Sail University||Winter Park, Florida||Samoa Joe (c) vs. Finn Bálor in a Steel Cage match for the NXT Championship|||
|TakeOver: Brooklyn II||August 20, 2016||Barclays Center||Brooklyn, New York||Samoa Joe (c) vs. Shinsuke Nakamura for the NXT Championship|||
|TakeOver: Toronto||November 19, 2016||Air Canada Centre||Toronto, Ontario, Canada||Shinsuke Nakamura (c) vs. Samoa Joe for the NXT Championship|||
|TakeOver: San Antonio||January 28, 2017||Freeman Coliseum||San Antonio, Texas||Shinsuke Nakamura (c) vs. Bobby Roode for the NXT Championship|||
|TakeOver: Orlando||April 1, 2017||Amway Center||Orlando, Florida||Bobby Roode (c) vs. Shinsuke Nakamura for the NXT Championship|||
|TakeOver: Chicago||May 20, 2017||Allstate Arena||Rosemont, Illinois||The Authors of Pain (Akam and Rezar) (c) vs. DIY (Johnny Gargano and Tommaso Ciampa) in a Ladder match for the NXT Tag Team Championship|||
|TakeOver: Brooklyn III||August 19, 2017||Barclays Center||Brooklyn, New York||Bobby Roode (c) vs. Drew McIntyre for the NXT Championship|||
|TakeOver: WarGames||November 18, 2017||Toyota Center||Houston, Texas||Sanity (Alexander Wolfe, Eric Young, and Killian Dain) vs. The Authors of Pain (Akam and Rezar) and Roderick Strong vs. The Undisputed Era (Adam Cole, Bobby Fish, and Kyle O'Reilly) in a WarGames match|||
|TakeOver: Philadelphia||January 27, 2018||Wells Fargo Center||Philadelphia, Pennsylvania||Andrade "Cien" Almas (c) vs. Johnny Gargano for the NXT Championship|||
|TakeOver: New Orleans||April 7, 2018||Smoothie King Center||New Orleans, Louisiana||Johnny Gargano vs. Tommaso Ciampa in an unsanctioned match|||
|TakeOver: Chicago II||June 16, 2018||Allstate Arena||Rosemont, Illinois||Johnny Gargano vs. Tommaso Ciampa in a Chicago Street Fight|||
|U.K. Championship||June 26, 2018||Royal Albert Hall||Kensington, London, England||Pete Dunne (c) vs. Zack Gibson for the WWE United Kingdom Championship|||
|TakeOver: Brooklyn 4||August 18, 2018||Barclays Center||Brooklyn, New York||Tommaso Ciampa (c) vs. Johnny Gargano in a Last Man Standing match for the NXT Championship|||
|TakeOver: WarGames||November 17, 2018||Staples Center||Los Angeles, California||Pete Dunne, Ricochet, and War Raiders (Hanson and Rowe) vs. The Undisputed Era (Adam Cole, Bobby Fish, Kyle O'Reilly and Roderick Strong) in a WarGames match|||
|TakeOver: Phoenix||January 26, 2019||Talking Stick Resort Arena||Phoenix, Arizona||Tommaso Ciampa (c) vs. Aleister Black for the NXT Championship|||
|Halftime Heat||February 3, 2019||WWE Performance Center||Orlando, Florida||Aleister Black, Ricochet and Velveteen Dream vs. Adam Cole, Johnny Gargano and Tommaso Ciampa|||
|TakeOver: New York||April 5, 2019||Barclays Center||Brooklyn, New York||Johnny Gargano vs Adam Cole in a two-out-of-three falls match for the vacant NXT Championship|||
|TakeOver: XXV||June 1, 2019||Webster Bank Arena||Bridgeport, Connecticut||Johnny Gargano (c) vs. Adam Cole for the NXT Championship|||
|TakeOver: Toronto||August 10, 2019||Scotiabank Arena||Toronto, Ontario||Adam Cole (c) vs. Johnny Gargano in a two-out-of-three falls match for the NXT Championship|||
|TakeOver: WarGames||November 23, 2019||Allstate Arena||Rosemont, Illinois||Tommaso Ciampa, Keith Lee, Dominik Dijakovic, and Kevin Owens vs. The Undisputed Era (Adam Cole, Bobby Fish, Kyle O'Reilly, and Roderick Strong) in a WarGames match|||
|TakeOver: Portland||February 16, 2020||Moda Center||Portland, Oregon||Adam Cole (c) vs. Tommaso Ciampa for the NXT Championship|||
|TakeOver: In Your House||June 7, 2020||Full Sail University||Winter Park, Florida||Charlotte Flair (c) vs Rhea Ripley vs Io Shirai for the NXT Women's Championship|||
|TakeOver XXX||August 22, 2020||Keith Lee (c) vs. Karrion Kross for the NXT Championship|||
|TakeOver 31||October 4, 2020||Capitol Wrestling Center at the WWE Performance Center||Orlando, Florida||Finn Bálor (c) vs. Kyle O'Reilly for the NXT Championship|||
|TakeOver: WarGames||December 6, 2020||The Undisputed Era (Adam Cole, Kyle O'Reilly, Roderick Strong, and Bobby Fish) vs. Team McAfee (Pat McAfee, Pete Dunne, Danny Burch, and Oney Lorcan) in a WarGames match|||
|TakeOver: Vengeance Day||February 14, 2021||Finn Bálor (c) vs. Pete Dunne for the NXT Championship|||
|TakeOver: Stand & Deliver||April 7, 2021||Io Shirai (c) vs. Raquel González for the NXT Women's Championship|||
|April 8, 2021||Kyle O'Reilly vs. Adam Cole in an unsanctioned match|
|TakeOver: In Your House||June 13, 2021||Karrion Kross (c) vs. Kyle O'Reilly vs. Adam Cole vs. Johnny Gargano vs. Pete Dunne in a Fatal 5-Way match for the NXT Championship|||
|TakeOver 36||August 22, 2021||Karrion Kross (c) vs. Samoa Joe for the NXT Championship|||
|WarGames||December 5, 2021||WWE Performance Center||Orlando, Florida||Team 2.0 (Bron Breakker, Grayson Waller, Tony D'Angelo, and Carmelo Hayes) vs. Team Black & Gold (Johnny Gargano, L. A. Knight, Pete Dunne, and Tommaso Ciampa) in a WarGames match|||
|Stand & Deliver||April 2, 2022||American Airlines Center||Dallas, Texas||Dolph Ziggler (c) vs. Bron Breakker for the NXT Championship|
|In Your House||June 4, 2022||WWE Performance Center||Orlando, Florida||Bron Breakker (c) vs. Joe Gacy for the NXT Championship|
|Worlds Collide||September 4, 2022||WWE Performance Center||Orlando, Florida||Bron Breakker (c) vs. Tyler Bate (c) to unifiy the NXT Championship and NXT UK Championship|
|Halloween Havoc||October 22, 2022||WWE Performance Center||Orlando, Florida||Bron Breakker (c) vs. Ilja Dragunov vs. JD McDonagh for the NXT Championship|
|Deadline||December 10, 2022||WWE Performance Center||Orlando, Florida||Bron Breakker (c) vs. Apollo Crews for the NXT Championship|||
|Vengeance Day||February 4, 2023||Spectrum Center||Charlotte, North Carolina||Bron Breakker (c) vs. Grayson Waller in a Steel Cage match for the NXT Championship|||
|Stand & Deliver||April 1, 2023||Crypto.com Arena||Los Angeles, California||Bron Breakker (c) vs. Carmelo Hayes for the NXT Championship|||
|Battleground||May 28, 2023||Tsongas Center||Lowell, Massachusetts||TBD|||
Finn Balor vs Samoa Joe for the NXT Championship was made official for Takeover in December, plus next week they will sign the contract for their match