Bravia
Sony Bravia logo.svg
OwnerSony Corporation
Typemainly LCD, LED & OLED HDTV
Retail availability2005–present
Menu interface
PredecessorSony WEGA
Related articlesHDTV
Sony
ProductionTokyo, Japan
London, UK
Mexico City, Mexico
Sydney, Australia
New York City, USA
Shanghai, China
Hong Kong, China
Singapore
Istanbul, Turkey
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Bravia (stylized as BRAVIA) is a brand of Sony Visual Products Inc.,[1] a wholly owned subsidiary of Sony Corporation, and used for its television products. Its backronym is "Best Resolution Audio Visual Integrated Architecture". All Sony high-definition flat-panel LCD televisions in North America have carried the logo for BRAVIA since 2005. BRAVIA replaces the "LCD WEGA" which Sony used for their LCD TVs until Summer 2005[2][3] (early promotional photos exist of the first BRAVIA TVs still bearing the WEGA moniker).[citation needed] In 2014, in part of Sony President & CEO Kasuo Hirai's plans to turn Sony around, BRAVIA was made into an subsidiary rather than just a brand of products.

BRAVIA televisions and their components are manufactured in Sony's plants in Mexico, Japan, and Slovakia for their respective regions and are also assembled from imported parts in Brazil, Spain, China, Malaysia and Ecuador. Principal design work for BRAVIA products is performed at Sony's research facilities in Japan, at the research and development department at the Sony de Mexico facility in Baja California, Mexico and at the Sony Europe facility in Nitra, Slovakia.

The brand was also used on mobile phones in North American, Japanese and European markets as of 2007.[4]

Bravia's Flagship X series in October 2008. From left to right: XBR8, XBR7 and XBR6 (North American model type)
Bravia's Flagship X series in October 2008. From left to right: XBR8, XBR7 and XBR6 (North American model type)

Product range

Main article: List of Sony BRAVIA televisions

BRAVIA KDL-46X2000 LCD.
BRAVIA KDL-46X2000 LCD.
TV LCD
TV LCD
Sony's BRAVIA series HDTV
Sony's BRAVIA series HDTV

TVs

In May 2015, Sony launched their first lineup of Android television Bravia models, which allows users to easily access content from services like YouTube, Netflix and Hulu as well as install apps and games from the Google Play Store. Noteworthy for being the first Android TV available,[5][6] Sony's Android TVs are now integrated with the Google Assistant for controlling home automation and voice commands.[7]

In September 2016, Sony announced that TVs older than 2012 will lose access to YouTube.[8]

Sony introduced their first OLED Android TV under the BRAVIA brand, named as the A1E in January 2017[9] with an X1 Extreme processor.[10] The A8F was the next OLED TV introduced by Sony at CES 2018.[11][12][13] At IFA 2018, the A9F with an X1 Ultimate processor was unveiled.[14][15][16] In 2019, Sony introduced newer version 4K OLED models, A8G and the Master Series A9G, followed by the A8H in 2020. For 2021 Sony offered the world's first cognitive intelligence TVs with its latest XR A.I. Cognitive Processor in the new A80J and Master Series A90J.[17]

Designing televisions that faithfully convey the creator's intent is our passion. With the MASTER Series TVs we are able to remove any restrictions due to a price goal and concentrate purely on innovation and making the one master panel that stands above everything else we can produce, and a TV that sets a new standard in what is possible.

Typically when creating a model we have a target market demographic and need to be mindful of the price range we target.

With the Master Series we have no such target, our goal is to create the absolute best with the focus on perfection above all else, bringing together our 60 plus years of Experience leading the home tech industry. With the Master Series we really are able to showcase our greatest achievement.

The master series is the pinnacle of home screen technology where we meet the strict criteria of our top engineers, each TV is created by order at Sony headquarters and constructed by hand ensuring the absolute highest standards of Quality control.

The Master Series is where we push the boundaries of what was thought to be possible, bend the rules and innovate, a great example is the Z9K. the consensus has been for many years now that LED can never match OLED in regards to black levels and that LED technology is now old gen tech and will eventually be a thing of the Past, We at Sony have been criticized for our refusal to leave LED behind making it the baseline for our flagship models year after year, the X95K is a TV that closes that gap between OLED and LED as we utilise Mini Leds to bring deep blacks never thought possible on a led panel.

But the Z9K is our crowning achievement, Not only have we challenged the narrative regarding what LED can be capable of we have Shattered it completely.

Typically the brightest Oled on the market struggles to hit a peak luminous of 1000 nits meaning you need a trade off, you lose the deep powerful colour pallet in favour of the Deep Oled inky blacks.

LEDs have the brightness panels and colours that pop but lack the deep blacks.

There is a compromise either way.

With the master series Z9K, we do not believe in compromise and this is a TV that not only has flagship performance Oled level blacks never thought possible on a LED panel but with a peak luminous of nearly 4000 nits, for the first time ever on a television we have the best of both, deep pure blacks and with the most powerful QLED panel on the market, all this is possible and controlled by the most efficient processing chip found across any brand with the XR gen 3 combined with the new Backlight master drive ensuring that every single LED amongst the thousands inside this model has pinpoint accuracy.

The Master Series is not something we market or sell much of, it's our chance to put everything we have into one set, but for those that are able to invest, it is a investment worth it, the Z9K isn't just a television it's a leap into the future, it will be several years before some of the technology inside the Z9K becomes available on Flagship models.

Accessories

In April 2007, Sony launched the BRAVIA TDM-IP1,[18] a docking cradle to permit playback of audio and video hosted on an Apple iPod on a BRAVIA model television.

Current accessories available include a Skype camera (CMUBR100) and Wi-Fi adapter (UWABR100).[19]

Sony Bravia Internet TV and Video

Sony Bravia Internet Video first became available in late 2009 on Internet enabled Bravia TV's, later becoming available on Sony Blu-ray and home theatre systems. The original Bravia Internet Video was built around Sony's XMB interface and had several streaming media partners including: Amazon Video On Demand, YouTube, Yahoo!, Netflix and Sony Video (Qriocity).[20] 2011 saw a revamp of Bravia Internet Video, with a rework of the interface and an added Skype capability.[citation needed]

Sony Bravia Internet TV is the first TV to incorporate Google TV, currently only available in the US. It plans to revolutionize IPTV.[21]

XBR8 is a series of Sony BRAVIA LCD High Definition Televisions. They were released into the US marketplace starting in September 2008.

The 46- and 55-inch models of the XBR8 series features an RGB LED backlight system which Sony calls Triluminos. The new backlight system is claimed to provide a truer and higher color spectrum and allows this series of televisions to rival plasma displays in terms of dark blacks. This model also marked the debut of Sony's new video processor, the BRAVIA Engine 2 Pro. The display panel uses ten-bit processing and offers the 120 Hz MotionFlow technology.

The XBR8 line offers two screen sizes; the 46" (KDL-46XBR8)[22] was released on September 29, 2008. The second model, the 55" (KDL-55XBR8)[23] became available for order in October 2008.[needs update]

In the United Kingdom, recent Bravia Televisions also include YouView built in, which gives users access to an interactive EPG in addition to on-demand services from the BBC and ITV incorporated into a single search menu.[24]

Green TV

For sale in Japan on July 30, 2008, Sony's green product, a new flat-panel 32-inch TV for ¥150,000 (US$1,400; €900) BRAVIA KDL-32JE1 offers ecological consumers the advantage of 70% less energy consumption than regular models with same image quality. For consumers who rely on electricity generated from carbon dioxide emitting sources, it reduces carbon dioxide emissions totaling 79 kilograms (174 pounds) a year.[25][26]

Mobile phones

BRAVIA-branded Sony Ericsson smartphone for the Japanese market (Docomo FOMA SO906i, released 2008)
BRAVIA-branded Sony Ericsson smartphone for the Japanese market (Docomo FOMA SO906i, released 2008)

Sony uses a BRAVIA image processing engine in high-end mobile devices produced by its Sony Mobile Communications, starting with the Xperia arc model in 2011. Subsequent flagship models of Sony's smartphone range such as the Xperia S, and Xperia Z use enhanced versions of the BRAVIA engine.

In addition, BRAVIA brand phones have been produced by Sony/Sony Ericsson. BRAVIA brand phones are able to watch 1seg terrestrial television.

The Sony logo, as it appears on startup on a BRAVIA TV.
The Sony logo, as it appears on startup on a BRAVIA TV.
FOMA SO903iTV (Released in June 2007)
FOMA SO906i (Released in June 2008)
FOMA SO-01C (Sony Ericsson Xperia Arc) (Released in March 2011)
U1 (Released in December 2009)
S004 (Released in May 2010)
S005 (Released in November 2010, successor of S004)

Internals

The LCD panels within BRAVIA TVs are manufactured by Sony Corporation with a special architecture. Since 2010, the high end Bravia LX, HX and selected NX series use a 10th gen Sony Bravia ASV panel.[citation needed] The 8th gen SPVA panel from Sony LCD continue to serve other midrange and budget Bravia models.[citation needed]

Many Sony televisions with USB connectivity run Linux.[27]

Upgrading and maintenance

The software can be upgraded via a USB type A interface labeled "DMEx / service only" and via the Internet for later models.

2006–2007 models may be updated using a memory stick or USB. Depending upon the country and TV standard the tuner may need a service device to update it.

It appears that units manufactured through November 2005 for sale in Asia and North America contained a software bug that prevented the device from powering up/down after 1200 hours.[28] A free upgrade is available.[29]

Uses and features

Region locking

Sony TVs sold in 2019 and earlier are region locked, which limited apps and media to be playable only in the same region that the TV was purchased from. However, as of 2020, with the release of the H series BRAVIA TVs, this is no longer the case, and any language can now be selected.[30]

Language table

The two letters after the Sony TV codename in the build number denote the region.

List of supported languages for 2019 and earlier Sony TVs
Language Native Name JP[31] UC[32] SA[33] EU[34] PA[35] CN[36] HK TW[37]
Afrikaans Afrikaans No No No No Yes No No No
አማርኛ Amharic No No No No Yes No No No
العربية Arabic No No No Yes Yes No No No
অসমীয়া Assamese No No No No Yes No No No
Azərbaycan Azerbaijani No No No No Yes No No No
Беларуская Belarusian No No No Yes No No No No
Български Bulgarian No No No Yes No No No No
বাংলা Bangla No No No No Yes No No No
Bosanski Bosnian No No No Yes No No No No
Català Catalan No No No Yes No No No No
Čeština Czech No No No Yes No No No No
Dansk Danish No No No Yes No No No No
Deutsch (Österreich) German (Austria) No No No Yes No No No No
Deutsch (Schweiz) German (Switzerland) No No No Yes No No No No
Deutsch (Deutschland) German (Germany) No No No Yes No No No No
Deutsch (Liechtenstein) German (Switzerland) No No No Yes No No No No
Ελληνικά Greek No No No Yes No No No No
English (Australia) English (Australia) No No No No Yes No No No
English (Canada) English (Canada) No Yes No No No No No No
English (United Kingdom) English (United Kingdom) No No No Yes Yes Yes Yes Yes
English (India) English (India) No No No No Yes No No No
English (New Zealand) English (New Zealand) No No No No Yes No No No
English (Singapore) English (Singapore) No No No No Yes No No No
English (United States) English (United States) Yes Yes Yes No No No No No
Español (España) Spanish (Spain) No No No Yes No No No No
Español (México) Spanish (Mexico) No Yes No No No No No No
Español (Estados Unidos) Spanish (United States) No Yes Yes No No No No No
Eesti Estonian No No No Yes No No No No
Euskara Basque No No No Yes No No No No
فارسی Persian No No No No Yes No No No
Suomi Finnish No No No Yes No No No No
Français (Belgique) French (Belgium) No No No Yes No No No No
Français (Canada) French (Canada) No Yes No No No No No No
Français (Suisse) French (Switzerland) No No No Yes No No No No
Français (France) French (France) No No No Yes Yes No No No
Galego Galician No No No Yes No No No No
ગુજરાતી Gujarati No No No No Yes No No No
हिन्दी Hindi No No No No Yes No No No
Hrvatski Croatian No No No Yes No No No No
Magyar Hungarian No No No Yes No No No No
Indonesia Indonesian No No No No Yes No No No
Íslenska Icelandic No No No Yes No No No No
Italiano (Svizzera) Italian (Switzerland) No No No Yes No No No No
Italiano (Italia) Italian (Italy) No No No Yes No No No No
עברית Hebrew No No No Yes No No No No
日本語 Japanese Yes No No No No No No No
Қазақ тілі Kazakh No No No Yes No No No No
ខ្មែរ Khmer No No No No Yes No No No
ಕನ್ನಡ Kannada No No No No Yes No No No
한국어 Korean No No No No Yes No No No
Кыргызча Kyrgyz No No No No Yes No No No
ລາວ Lao No No No No Yes No No No
Lietuvių Lithuanian No No No Yes No No No No
Latviešu Latvian No No No Yes No No No No
Македонски North Macedonian No No No Yes No No No No
മലയാളം Malayalam No No No No Yes No No No
Монгол Mongolian No No No No Yes No No No
मराठी Marathi No No No No Yes No No No
Melayu Malay No No No No Yes No No No
မြန်မာ Burmese No No No No Yes No No No
Norsk bokmål Norwegian Bokmål No No No Yes No No No No
नेपाली Nepali No No No No Yes No No No
Nederlands (België) Dutch (Belgium) No No No Yes No No No No
Nederlands (Nederland) Dutch (Netherlands) No No No Yes No No No No
ଓଡ଼ିଆ Odia No No No No Yes No No No
ਪੰਜਾਬੀ Punjabi No No No No Yes No No No
Polski Polish No No No Yes No No No No
Português (Brasil) Portuguese (Brazil) No No Yes No No No No No
Português (Portugal) Portuguese (Portugal) No No No Yes Yes No No No
Română Romanian No No No Yes No No No No
Русский Russian No No No Yes Yes No No No
සිංහල Sinhala No No No No Yes No No No
Slovenčina Slovak No No No Yes No No No No
Slovenščina Slovenian No No No Yes No No No No
Shqip Albanian No No No Yes No No No No
Српски (ћирилица) Serbian (Cyrillic) No No No Yes No No No No
Srpski (latinica) Serbian (Latin) No No No Yes No No No No
Svenska Swedish No No No Yes No No No No
Kiswahili Swahili No No No No Yes No No No
தமிழ் Tamil No No No No Yes No No No
తెలుగు Telugu No No No No Yes No No No
ไทย Thai No No No No Yes No No No
Filipino Filipino No No No No Yes No No No
Türkçe Turkish No No No Yes No No No No
Українська Ukrainian No No No Yes No No No No
اردو Urdu No No No No Yes No No No
O’zbek Uzbek No No No No Yes No No No
Tiếng Việt Vietnamese No No No No Yes No No No
中文 (简体) Chinese (Simplified) No No No No Yes Yes No No
中文 (香港) Chinese (Hong Kong) No No No No Yes No Yes No
中文 (繁體) Chinese (Traditional) No No No No Yes No No Yes
IsiZulu Zulu No No No No Yes No No No

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