Diversified Communications is a multimedia company, headquartered in Portland, Maine. The company provides market access, education and information through global, national and regional face-to-face events, digital products and publications.
Diversified was founded in 1949 when Horace A. Hildreth, the former governor of Maine, president of Bucknell University and U.S. ambassador to Pakistan, purchased Community Broadcasting Service, owner of Maine's oldest radio station, WABI in Bangor. In 1953, he launched Maine's first TV station, WABI-TV in Bangor.
In 1970, Diversified entered the publishing and trade show business with the acquisition of National Fisherman and FISH EXPO Boston. In 1972, it formed New England Cablevision which it sold in 2000.
Throughout the 1980s, Diversified expanded its publishing and trade show business with products in the commercial marine and seafood industries. In 1993, it expanded internationally with the European Seafood Exposition. Diversified continued its international growth with the acquisition of Australia Exhibition Services in 2000, the formation of DBC Canada and the acquisition of UK-based Full Moon Communications in 2002. In 2004 it joined Menachem Lubinsky of Lubicom Marketing and Consulting to co-produce Kosherfest, a two-day trade show for the kosher-certified food industry started in 1989. In 2009, Diversified expanded into Hong Kong with the acquisition of Asia Business Events and established a presence in India with the acquisition of Infocast.
On July 15, 2014, the contracts that Diversified Communications had with Dish Network expired. Among the issues Diversified cited included financial terms, customer service issues between the station and Dish Network, and, in Bangor, viewership changes on Dish's part in several counties to another CBS station on account of DMA location (including WGME in the Portland area). After a breakdown on contract talks, which picked up slowly, an agreement was reached on October 8, 2014, allowing both stations to return to Dish Network later that day.
On February 16, 2017, it was announced that WABI-TV and sister station WCJB-TV in Gainesville, Florida would be sold to Gray Television for $85 million, pending FCC approval. It will make WCJB a sister station to WCTV (Gray Television's then-flagship station) in Tallahassee and WJHG-TV and WECP-LD in Panama City, while reuniting WABI-TV with WAGM-TV (which Gray acquired two years prior) in Presque Isle, Maine. The sale was completed on May 1, 2017.
Today, Diversified operates trade fairs on four continents, produces trade publications, and owns several digital businesses. SPAR Point Group, which focuses on the 3D imaging technologies sector, is a wholly owned subsidiary of Diversified.
Stations arranged alphabetically by state and by city of license.
|City of license / Market||Station||Channel
|Years owned||Current ownership status|
|Gainesville, Florida||WCJB-TV||20 (16)||1976–2017||ABC affiliate owned by Gray Television|
|Bangor, Maine||WABI-TV **||5 (13)||1953–2017||CBS affiliate owned by Gray Television|
|Poland Spring - Portland, Maine||WMTW ** 1||8 (8)||1954–1964||ABC affiliate owned by Hearst Television|
|Presque Isle, Maine||WAGM-TV||8 (8)||1957–1984||CBS affiliate owned by Gray Television|
|New Bern - Greenville - Washington, North Carolina||WCTI-TV||12 (12)||1986–1993||ABC affiliate owned by Sinclair Broadcast Group|
|Scranton - Wilkes-Barre, Pennsylvania||WYOU||22 (13)||1986–1996||CBS affiliate owned by Mission Broadcasting|
(operated through an SSA by Nexstar Media Group)
|Florence - Myrtle Beach, South Carolina||WPDE-TV||15 (16)||1985–2006||ABC affiliate owned by Sinclair Broadcast Group|
|WWMB||21 (21)||2||The CW affiliate owned by Howard Stirk Holdings|
(operated through an SSA by Sinclair Broadcast Group)
|AM Station||FM Station|
|Market||Station||Years owned||Current ownership status|
|Bangor, Maine||WABI 910||1949–1993||WTOS, owned by Blueberry Broadcasting|
|WABI-FM/WBGW/WYOU-FM 97.1 **||1961–1993||WBFB, owned by Blueberry Broadcasting|
|Houlton, Maine||WABM 1340
|1957–1959||defunct, went silent by 1994|
|Portland, Maine||WPOR 1490||1958–1971||WBAE, owned by Saga Communications|
|WPOR-FM 101.9 **||1967–1971||owned by Saga Communications|
|Presque Isle, Maine||WAGM 950||1957–1981||defunct, went silent by 1991|
|Mount Washington, New Hampshire||WMTW-FM 94.9 ** 1||1958–1964||WHOM, owned by Townsquare Media|