Lincoln Financial Media
Company typeSubsidiary
PredecessorJefferson-Pilot Communications
FoundedApril 2006; 18 years ago (2006-04)
DefunctJuly 17, 2015; 8 years ago (2015-07-17)
FateAssets acquired by Raycom Media and Entercom
ParentLincoln National Corporation

Lincoln Financial Media was a subsidiary of Lincoln National Corporation that owned radio stations in the United States. The division was formed in 2006 following the company's acquisition of Jefferson-Pilot's television and radio operations, which were renamed Lincoln Financial Media.

The group, at the time of its closure, owned 14 radio stations in Miami, Florida, San Diego, California, Denver, Colorado, and Atlanta, Georgia. It also owned WBT, WBT-FM, and WLNK (FM) in Charlotte, North Carolina and WBTV, the CBS affiliate in Charlotte; WCSC-TV, the CBS affiliate in Charleston, South Carolina and WWBT, the NBC affiliate in Richmond, Virginia. All three of the aforementioned TV stations are now owned by a successor company Gray Television.


The media company began in 1945 as Jefferson Standard Broadcasting Company, Inc., which became Jefferson-Pilot Communications in 1968. The company was a media-centered division of the Jefferson Standard Insurance Company of Greensboro, North Carolina, which later merged with Pilot Life Insurance Company to form Jefferson-Pilot. Jefferson-Pilot owned WBT-AM-FM and WBTV, all of which are based in Charlotte, North Carolina. In 1962, the company conceived Jefferson Productions (later Jefferson Pilot Teleproductions, later Jefferson Pilot Sports), a production arm that produced television programs and commercials, but later chose to produce syndicated sports programming only by the 1980s. It was originally intended to produce promos and local television shows for WBTV but had since grown to produce nationally syndicated talk shows and variety shows; and mainly commercials for major companies that aired nationwide.[1] For further information, see the section "Lincoln Financial Sports" at the end of this article.

In April 2006, the Jefferson-Pilot Corporation merged with the Lincoln National Corporation; taking the media and sports broadcasting division with it, Jefferson-Pilot Communications became Lincoln Financial Media.

In June 2007, the company publicly announced it would explore a sale of this division, and hired Merrill Lynch to assess its strategic options. On November 12, 2007, Raycom Media announced that it would acquire Lincoln Financial Media's three television stations, along with the Lincoln Financial Sports division (which was folded into Raycom Sports, then into Gray Television) for $583 million. The acquisition was completed in April 2008.[2] [3]

On December 8, 2014, Entercom (rebranded Audacy, Inc. as of March 30, 2021) announced its intent to acquire the remainder of Lincoln Financial Media for $110 million and working capital. To comply with ownership limits, Entercom was to divest one of its existing stations in Denver.[4] Later, Entercom announced it would swap four of its stations in Denver to Bonneville International in exchange for KSWD in Los Angeles. The merger was completed on July 17 and Bonneville and Entercom began operating their new clusters under time-brokerage agreements that same day.

Former stations

This list also contains stations that were owned by Lincoln Financial Media's predecessor Jefferson-Pilot Communications, before its merger in 2006.



City of license/Market Station Channel Years owned Current status
Charlotte, NC WBTV ** 3 1949–2008 CBS affiliate owned by Gray Television
Charleston, SC WCSC-TV 5 1994–2008 CBS affiliate owned by Gray Television
Florence, SC WBTW ** 13 1954–1968 CBS affiliate owned by Nexstar Media Group
Richmond, VA WWBT 12 1968–2008 NBC affiliate owned by Gray Television


AM Station FM Station
Market Station Current status
San Diego, CA KNSN 1240 Owned by Crawford Broadcasting
KBZT 94.9 Owned by Audacy, Inc.
KIFM 98.1 KXSN, owned by Audacy, Inc.
KSON 97.3 KWFN, owned by Audacy, Inc.
KSOQ-FM 92.1 KYDQ, owned by Educational Media Foundation
Denver, CO KRWZ 950 KKSE, owned by Kroenke Sports & Entertainment
KEPN 1600 Owned by Bonneville International
KKFN 104.3 Owned by Bonneville International
KYGO-FM 98.5 Owned by Bonneville International
KQKS 107.5 Owned by Audacy, Inc.
Miami, FL WAXY 790 Owned by Audacy, Inc.
WAXY-FM 104.3 WSFS, owned by Audacy, Inc.
WLYF 101.5 Owned by Audacy, Inc.
WMXJ 102.7 Owned by Audacy, Inc.
Atlanta, GA WQXI 790 Owned by Atlanta Radio Korea, Inc.
WSTR 94.1 Owned by Audacy, Inc.
Charlotte, NC WBT 1110 Owned by Urban One
WBT-FM 99.3 Owned by Urban One
WLNK 107.9 Owned by Urban One
Greensboro, NC WBIG 1470 Defunct, went silent in 1986[a]
  1. ^ Frequency now used by WWBG.

Lincoln Financial Sports

LFS SEC sideline reporter Dave Baker

Lincoln Financial Sports, originally Jefferson-Pilot Teleproductions (later Jefferson Pilot Sports), produced and syndicated college sports events of the Southeastern Conference, and co-produced Atlantic Coast Conference sporting events with Raycom Sports. It also produced telecasts of pre-season games of the Carolina Panthers of the National Football League, and in the 1980s, syndicated coverage of the NASCAR Winston Cup races at Charlotte Motor Speedway.

On November 12, 2007, Lincoln Financial Group announced the sale of this division to Raycom Media. The group would later operate under the Raycom Sports banner as of January 1, 2008.[5]


  1. ^ BT Memories-Jefferson Productions
  2. ^ "Raycom Grabs Lincoln Financial Stations". Broadcasting Cable. Retrieved 20 December 2014.
  3. ^ "Raycom Media Completes Lincoln Financial Stations Acquisition". Broadcasting & Cable. Retrieved 20 December 2014.
  4. ^ "Entercom swallows Lincoln Financial Media". Denver Post. Retrieved 20 December 2014.
  5. ^ "Lincoln Financial Group Announces Sale of Television, Sports, and Charlotte Radio Properties". Lincoln Financial Group. 2007-11-12. Archived from the original on 2007-12-15. Retrieved 2007-11-12.
Preceded byJefferson Pilot Sports Syndication Rightsholder to Southeastern Conference football and men's basketball 2006-2007 Succeeded byRaycom Sports Preceded byJefferson Pilot Sports Syndication Rightsholder to Atlantic Coast Conference football 2006-2007 Succeeded byRaycom Sports Preceded byRaycom/Jefferson Pilot Sports Syndication Rights Holder to the Atlantic Coast Conference men's basketball 2006-2007 (co-produced with Raycom Sports) Succeeded byRaycom Sports