Kultur im Heim
June 1978 cover
PublisherVerlag die Wirtschaft
Final issue1989
CountryGerman Democratic Republic
Based inEast Berlin

Kultur im Heim (German: Culture at Home) was an East German women's magazine specializing on home decoration and home design. The magazine was published between 1956 and 1989.

History and profile

Kultur im Heim was started in 1956.[1][2] It was first appeared as a supplement to an interior design magazine Möbel und Wohnraum, but then became an independent publication.[3] Its foundation was an indicator of the change in the East Germany's cultural policy.[4] Because in the early days of the state housing architecture and city planning were emphasized as the preferred sites of socialist cultural identity.[4] However, from the mid-1950s its cultural policy became focused on commodities and domestic spaces.[4]

Kultur im Heim was published by Verlag die Wirtschaft in East Berlin.[5][6] Target audience of the magazine was women.[7] The magazine functioned as a mediator between the professional design community and East German consumers.[8]

Kultur im Heim provided its readers with several suggestions about home design and leisure activities.[2][7] It advised them to prefer a simple and functional design at their home.[9] The magazine also featured articles on the new designs of the East German furniture industry and on the modern and functional prefabricated furniture.[10] All articles published in the magazine were based on the findings of the studies by social scientists, philosophers and designers about the relationship between socialism, aesthetics and taste.[8]

The magazine folded in 1989.[10]

See also


  1. ^ Greg Castillo (April 2005). "Domesticating the Cold War: Household Consumption as Propaganda in Marshall Plan Germany". Journal of Contemporary History. 40 (2): 261–288. doi:10.1177/0022009405051553. S2CID 159585852.
  2. ^ a b Greg Castillo (2010). Cold War on the Home Front: The Soft Power of Midcentury Design. Minneapolis, MI; London: U of Minnesota Press. p. 180. ISBN 978-0-8166-4691-3.
  3. ^ Curtis Swope (2017). Building Socialism: Architecture and Urbanism in East German Literature, 1955-1973. New York: Bloomsbury Publishing. p. 112. ISBN 978-1-5013-2813-8.
  4. ^ a b c Paul Betts (2000). "The Twilight of the Idols: East German Memory and Material Culture". The Journal of Modern History. 72 (3): 758. doi:10.1086/316046. S2CID 144800205.
  5. ^ "Kultur im Heim. Catalog". University of Wisconsin-Madison Libraries. Retrieved 19 May 2015.
  6. ^ "DDR-Zeitschriften zum Themenfeld Gestaltung". Stiftung Industrie (in German). Retrieved 29 January 2017.
  7. ^ a b Eli Rubin (2009). Synthetic Socialism: Plastics and Dictatorship in the German Democratic Republic. Chapel Hill, NC: UNC Press. p. 365. ISBN 978-1-4696-0677-4.
  8. ^ a b Natalie Scholz; Milena Veenis (2012). "Cold War Modernism and Post-War German Homes. An East-West Comparison". In Peter Romijn; et al. (eds.). Divided Dreamworlds?. Amsterdam: Amsterdam University Press. ISBN 9789048516704.
  9. ^ Milena Veelis (March 1999). "Consumption in East Germany. The Seduction and Betrayal of Things". Journal of Material Culture. 4 (1): 92. doi:10.1177/135918359900400105. S2CID 145425303.
  10. ^ a b "Exhibiting East Germany: Doing Public History at the Wende Museum" (PDF). Loyola Marymount University. May 2013. Retrieved 19 May 2015.