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((Short description|Live streaming platform focused on video games & esports))
((Infobox website
| name = Smashcast
| logo = Smashcast logo.svg
| type = [[Live streaming]]
| dissolved = November 22, 2020
| predecessor = *[[Azubu]]
*[[Hitbox (service)]]
| CEO = Mike McGarvey
| url = ((URL|smashcast.tv))
| launch_date = ((start date and age|2017|05|09))
| current_status = Defunct
))

'''Smashcast''' was a [[live streaming]] platform that materialised after the [[Mergers and acquisitions|merger]] of [[Azubu]] and [[Hitbox (service)|Hitbox]] in May 2017.<ref name="hit9">((cite news|title=Smashcast emerges.|url=http://blog.hitbox.tv/smashcast-emerges/|access-date=14 February 2018|work=Hitbox Blog|date=9 May 2017|archive-date=15 February 2018|archive-url=https://web.archive.org/web/20180215083832/http://blog.hitbox.tv/smashcast-emerges/|url-status=dead))</ref>

== History ==
[[Azubu]]'s acquisition of [[Hitbox (service)|Hitbox]] was announced in January 2017.<ref>((Cite news|url=http://blog.hitbox.tv/a-new-beginning/|title=A New Beginning|date=2017-01-10|work=Hitbox Blog|access-date=2017-05-10|language=en-US|archive-date=2017-05-10|archive-url=https://web.archive.org/web/20170510190504/http://blog.hitbox.tv/a-new-beginning/|url-status=dead))</ref> At the time, they announced they were "launch a new platform, focused on optimizing the mobile user experience and monetization technologies, strengthened by our internally developed technologies, technical partner relationships and a passionate team dedicated to pushing the boundaries of [[video game live streaming]]."<ref name="martin">((cite news|last1=Klimscha|first1=Martin|title=A New Beginning|url=http://blog.hitbox.tv/a-new-beginning/|access-date=14 February 2018|work=Hitbox Blog|date=10 January 2017|archive-date=10 May 2017|archive-url=https://web.archive.org/web/20170510190504/http://blog.hitbox.tv/a-new-beginning/|url-status=dead))</ref>

On May 9, 2017, both the Azubu and Hitbox websites were shut down and redirected traffic to Smashcast.<ref>((Cite news|url=https://pvplive.net/c/azubu-resurfaces-as-smashcast-with-hitbox-partners|title=Azubu Resurfaces As Smashcast with Hitbox Partnership|last=James|first=Chen|date=2017-05-19|work=pvplive))((Dead link|date=March 2022 |bot=InternetArchiveBot |fix-attempted=yes ))</ref> With focus on [[eSports]], the service announced new features, such as the "Hype-o-Meter" (a viewer engagement feature that helps eSports fan cheer for their favorite teams), a feed on every profile page, and an integration with [[Discord (software)|Discord]].<ref>((Cite news|url=https://blog.smashcast.tv/welcome-to-smashcast-e1846e2f1041|title=Welcome to Smashcast|date=2017-05-09|work=Smashcast|access-date=2017-05-10))((Dead link|date=March 2022 |bot=InternetArchiveBot |fix-attempted=yes ))</ref> In an interview with Redbull, CEO Mike McGarvey said that Smashcast was "the largest independent eSports broadcaster outside of Asia" with more than 10 million users.<ref name="red">((cite news|last1=Stubbs|first1=Mike|title=Meet the new Twitch rival, Smashcast|url=https://www.redbull.com/us-en/meet-the-new-twitch-rival-smashcast-red-bull-esports|access-date=14 February 2018|work=Redbull|date=11 May 2017))</ref>

Support for Smashcast officially ceased November 22, 2020.<ref>((cite news|url=https://medium.com/streamers-corner/smashcast-shuts-down-why-esports-killed-this-platform-8681fa5038dd|title=Smashcast Shuts Down?! (Why Esports killed this platform)|last=Proof|first=Sam|access-date=29 March 2022|work=Streamers Corner|date=21 November 2020))</ref>

==References==
((Reflist))

==External links==
* ((Official website|https://www.smashcast.tv/))

((Video digital distribution platforms))
((Video game live streaming services))

[[Category:Video game websites]]
[[Category:Former video hosting services]]
[[Category:Video hosting]]
[[Category:Entertainment companies established in 2017]]
[[Category:Internet properties established in 2017]]
[[Category:Mass media companies established in 2017]]
[[Category:Software companies established in 2017]]
[[Category:Video game streaming services]]


((videogame-website-stub))

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