This article uses bare URLs, which are uninformative and vulnerable to link rot. Please consider converting them to full citations to ensure the article remains verifiable and maintains a consistent citation style. Several templates and tools are available to assist in formatting, such as Reflinks (documentation), reFill (documentation) and Citation bot (documentation). (September 2022) (Learn how and when to remove this template message)
Smashcast logo.svg
Type of site
Live streaming
CEOMike McGarvey
LaunchedMay 2017; 5 years ago (2017-05)
Current statusDefunct

Smashcast was a live streaming platform that materialised after the merger of Azubu and Hitbox in May 2017.[1]


Azubu's acquisition of Hitbox was announced in January 2017.[2] At the time, they announced they were "launch a new platform, focused on optimizing the mobile user experience and monetization technologies, strengthened by our internally developed technologies, technical partner relationships and a passionate team dedicated to pushing the boundaries of video game live streaming."[3]

On May 9, 2017, both the Azubu and Hitbox websites were shut down and redirected traffic to Smashcast.[4] With focus on eSports, the service announced new features, such as the "Hype-o-Meter" (a viewer engagement feature that helps eSports fan cheer for their favorite teams), a feed on every profile page, and an integration with Discord.[5] In an interview with Redbull, CEO Mike McGarvey said that Smashcast was "the largest independent eSports broadcaster outside of Asia" with more than 10 million users.[6] failed to load on all attempts after November 20, 2020.[7][8]


  1. ^ "Smashcast emerges". Hitbox Blog. 9 May 2017. Retrieved 14 February 2018.
  2. ^ "A New Beginning". Hitbox Blog. 2017-01-10. Retrieved 2017-05-10.
  3. ^ Klimscha, Martin (10 January 2017). "A New Beginning". Hitbox Blog. Retrieved 14 February 2018.
  4. ^ James, Chen (2017-05-19). "Azubu Resurfaces As Smashcast with Hitbox Partnership". pvplive.[permanent dead link]
  5. ^ "Welcome to Smashcast". Smashcast. 2017-05-09. Retrieved 2017-05-10.[permanent dead link]
  6. ^ Stubbs, Mike (11 May 2017). "Meet the new Twitch rival, Smashcast". Redbull. Retrieved 14 February 2018.
  7. ^*/
  8. ^ Proof, Sam (21 November 2020). "Smashcast Shuts Down?! (Why Esports killed this platform)". Streamers Corner. Retrieved 29 March 2022.