Smashcast logo.svg
Type of site
Live streaming
DissolvedNovember 22, 2020
CEOMike McGarvey
LaunchedMay 2017; 6 years ago (2017-05)
Current statusDefunct

Smashcast was a live streaming platform that materialised after the merger of Azubu and Hitbox in May 2017.[1]


Azubu's acquisition of Hitbox was announced in January 2017.[2] At the time, they announced they were "launch a new platform, focused on optimizing the mobile user experience and monetization technologies, strengthened by our internally developed technologies, technical partner relationships and a passionate team dedicated to pushing the boundaries of video game live streaming."[3]

On May 9, 2017, both the Azubu and Hitbox websites were shut down and redirected traffic to Smashcast.[4] With focus on eSports, the service announced new features, such as the "Hype-o-Meter" (a viewer engagement feature that helps eSports fan cheer for their favorite teams), a feed on every profile page, and an integration with Discord.[5] In an interview with Redbull, CEO Mike McGarvey said that Smashcast was "the largest independent eSports broadcaster outside of Asia" with more than 10 million users.[6]

Support for Smashcast officially ceased November 22, 2020.[7]


  1. ^ "Smashcast emerges". Hitbox Blog. 9 May 2017. Retrieved 14 February 2018.
  2. ^ "A New Beginning". Hitbox Blog. 2017-01-10. Retrieved 2017-05-10.
  3. ^ Klimscha, Martin (10 January 2017). "A New Beginning". Hitbox Blog. Retrieved 14 February 2018.
  4. ^ James, Chen (2017-05-19). "Azubu Resurfaces As Smashcast with Hitbox Partnership". pvplive.[permanent dead link]
  5. ^ "Welcome to Smashcast". Smashcast. 2017-05-09. Retrieved 2017-05-10.[permanent dead link]
  6. ^ Stubbs, Mike (11 May 2017). "Meet the new Twitch rival, Smashcast". Redbull. Retrieved 14 February 2018.
  7. ^ Proof, Sam (21 November 2020). "Smashcast Shuts Down?! (Why Esports killed this platform)". Streamers Corner. Retrieved 29 March 2022.