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Yahoo! Japan
Type of site
Web portal
Available inJapanese
No. of locations2 (Nagoya and Osaka)
SubsidiariesNetrust, Ltd.
ASKUL Corporation
LaunchedApril 1, 1996
Current statusOnline

Yahoo! Japan (ヤフー, Yafū) is a Japanese web portal. Its search engine was the most-visited website in Japan, nearing monopolistic status.[1]

According to The Japan Times, as of 2012, Yahoo Japan had a footprint on the internet market in Japan. In terms of use as a search engine, however, it has never surpassed Google. The company is the second largest search engine used in Japan as of July 2021, with a market share of 19% behind Google's 77%.[2]

Yahoo! Japan search engine was a directory-type search engine, similar to Yahoo! in the United States. A crawler-type search engine was used as well, and as the popularity of the crawler-type search engine gradually increased, after October 3, 2005, Yahoo! Japan began utilizing only the crawler-type engine. On June 29, 2017, Yahoo! Japan announced that the directory-based search engine "Yahoo! Category", which had been in operation since its establishment, would be abolished on March 29, 2018.[3]

As a crawler-type search engine, Yahoo! Japan initially used technology from the Japanese company Goo, which used Google's technology. The company later switched to using Yahoo Search Technology (YST), developed by Yahoo! in the US. In addition to serving as a standard search engine, Yahoo! Japan partnered with Twitter to provide real-time search for tweets.[4] It also receives data feeds from partner companies; Cookpad and Naver information is displayed in search results. Yahoo! Search Custom Search was discontinued on March 31, 2019.[5]


Yahoo! and SoftBank formed Yahoo! Japan in January 1996 to establish the first web portal in Japan. Yahoo! Japan went live on April 1, 1996.[6] Yahoo! Japan was listed on JASDAQ in November 1997. In January 2000, it became the first stock in Japanese history to trade for more than ¥100 million per share. The company was listed on the Tokyo Stock Exchange in October 2003 and became part of the Nikkei 225 stock market index in 2005.

Yahoo! Japan acquired the naming rights for the Fukuoka Dome in 2005, renaming the dome as the "Fukuoka Yahoo! Japan Dome". The "Yahoo Dome" is the home field for the Fukuoka SoftBank Hawks, a professional baseball team majority owned by SoftBank.

Since 2010, Yahoo! Japan's search engine has been based on Google's search technology. In exchange, Google receives user activity data from Yahoo! Japan's various products.[7]

In 2017, Verizon Communications purchased the core internet business of United States-based Yahoo!, and merged it with AOL into Oath, Inc.; Yahoo! Japan was not affected.

Yahoo Japan's services are not available in the European Economic Area and the UK since 6 April 2022, due to "excessive regulatory burden".[8][9]

Yahoo Japan, whose partnership with Google on search engine technology is set to expire in 2025, is considering switching to South Korean company Naver's search engine technology.[10]


Yahoo! Japan continues to use a site design similar to the one used prior to 2007 internationally and the international Yahoo logo used before 2013, colored red.


Yahoo! Japan currently offers various web-based services and apps for its customers, including the following:

Other Yahoo! Japan services include or have included Yahoo! Japan Bookstore, Yahoo! Japan News, Yahoo! Japan GeoCities (discontinued in March 2019),[11] Yahoo! Japan Toto (a sports lottery site), Yahoo! Japan GyaO (a video on-demand service, discontinued in March 2023), Yahoo! Shopping, Yahoo! Travel, Yahoo! Roko (a mapping and review service), Yahoo! Box (a cloud storage service), Yahoo! Mobage (a social networking service), Yahoo! Wisdom Bag (similar to Yahoo! Answers), and Yahoo! Browser (an android–based web browser).

From April 6, 2022, the home page blocked users from the EEA and the UK, apparently due to General Data Protection Regulation.[12] Some subsidiary services such as Yahoo! JAPAN Mail remained functional, although limited.


See also


  1. ^ Matsutani, Minoru (24 April 2012). "Yahoo Japan: Same name, very different company". Archived from the original on 27 October 2016. Retrieved 6 August 2016 – via Japan Times Online.
  2. ^ "Search Engine Market Share by Company – Japan – Jan, 2010 – Aug, 2021". Archived from the original on 2023-06-09. Retrieved 2021-08-03.
  3. ^ "「Yahoo!カテゴリ」終了へ 「役割終えた」". ITmedia ビジネスオンライン (in Japanese). Archived from the original on 2022-09-22. Retrieved 2019-05-27.
  4. ^ 株式会社インプレス (2011-06-14). "Yahoo! JAPANがTwitterと戦略提携、ツイートのリアルタイム検索を提供開始" (in Japanese). INTERNET Watch. Archived from the original on 2023-04-18. Retrieved 2019-05-27.
  5. ^ "サービス終了のお知らせ". Archived from the original on 2018-07-21. Retrieved 2019-05-27.
  6. ^ Matsutani, Minoru, "Yahoo Japan: Same name, very different company Archived 2012-12-03 at the Wayback Machine", Japan Times, 24 April 2012, p. 3.
  7. ^ Alabaster, Jay (2010-09-26). "Yahoo Japan to use Google search technology". Huffington Post. Archived from the original on 2016-03-07. Retrieved 29 September 2015.
  8. ^ "Yahoo Japan website will be unavailable to most of Europe". Asahi Shimbun. 2022-02-02. Archived from the original on 2022-02-03. Retrieved 2022-06-09.
  9. ^ Byford, Sam (2022-02-01). "Yahoo Japan is going dark in Europe". The Verge. Archived from the original on 2023-06-05. Retrieved 2022-06-09.
  10. ^ "Yahoo Japan weighs ending search engine deal with Google". Nikkei Asia. 2023-07-01. Archived from the original on 2023-12-12. Retrieved 2023-12-12.
  11. ^ "GeoCities dies in March 2019, and with it a piece of internet history". CNET. 2018-10-02. Archived from the original on 2021-01-19. Retrieved 2018-10-09.
  12. ^ Onaya, Yasuyuki (February 2, 2022). "Yahoo Japan website will be unavailable to most of Europe". The Asahi Shimbun. Archived from the original on 22 September 2022. Retrieved 19 April 2022.