The Yokohama Rubber Co., Ltd.
Native name
横浜ゴム株式会社
Yokohama Gomu Kabushiki-gaisha
TypePublic K.K.
TYO: 5101
IndustryManufacturing
FoundedOctober 13, 1917; 105 years ago (1917-10-13)
Headquarters,
Key people
Masataka Yamaishi (President, Chairman of the Board)
ProductsMotor vehicle tires
RevenueIncrease US$5.220 billion (2014)
Increase US$493.3 million (2014)
Increase US$338.3 million (2014)
Number of employees
27,222 (as of December 2021)
Websitewww.y-yokohama.com
Yokohama Fender (boating), produced as a part of the company's series of maritime industry products.
Yokohama Fender (boating), produced as a part of the company's series of maritime industry products.
Yokohama ADVAN racing tires
Yokohama ADVAN racing tires

The Yokohama Rubber Company, Limited (横浜ゴム株式会社, Yokohama Gomu Kabushiki-gaisha) is a tire company based in Tokyo, Japan.[1] The company was founded and began on October 13, 1917, in a joint venture between Yokohama Cable Manufacturing and B.F. Goodrich. In 1969, the company expanded to the United States as Yokohama Tire Corporation. The Aspec A300 was the driving force behind its tremendous rise. Branding, especially in Japan, will often use Advan instead of Yokohama. Advan wheels and tires have a strong presence in the aftermarket scene worldwide.

The company has two manufacturing facilities in the United States: one in Salem, Virginia, and another in West Point, Mississippi.[2]

History

Sponsorship and motorsports

From 2015 to 2020, Yokohama was the main sponsor of Premier League football club Chelsea.[5]

Yokohama Tire sponsors the NBA teams the Boston Celtics and the San Antonio Spurs.[6]

An example of Yokohama sponsorship in racing at a Nitro Rallycross event.
An example of Yokohama sponsorship in racing at a Nitro Rallycross event.

Yokohama is the official tire supplier of the IMSA GT3 Cup Challenge,[7] the World Touring Car Championship and Japanese Super Formula.[8] Yokohama has also been the official tire supplier of the Macau Grand Prix Formula 3 Intercontinental Cup race since 1983, with an exception in 2016, when Pirelli was chosen for the tire supplier that year.[9] Yokohama is also the official tire partner of former American Le Mans Series GT2 team PTG from 2005 to 2009.

In the United States, Yokohama Tire Corporation has participated in ALMS, Red Line Time Attack, Nitro Rallycross and Stadium Super Trucks.[10]

Logos

The Yokohama Rubber logo was first displayed in the Tokyo Asahi Shimbun newspaper in 1917. The company used it until 1977. Since that time, a modern logo has been used. Like the old logo, the new one is the first letter in the brand name, but the letter itself is more dynamic and expressive. A similar style logo is used by the Taiwanese tire company Nankang Rubber Tire.[11]

References

  1. ^ "Yokohama Rubber Co to buy Alliance Tire Group for $1.2 billion". The Economic Times. March 26, 2016. Retrieved June 17, 2020.
  2. ^ "Made in the USA". Yokohama Tire Corporation.
  3. ^ a b c d e f g h i j k 横浜ゴム公式サイト「沿革」 , (Yokohama Rubber Company official website, "Company History".)
  4. ^ a b "Yokohama Rubber pursues biggest acquisition with $2.3bn Trelleborg deal". Nikkei Asia. Retrieved March 26, 2022.
  5. ^ "Yokohama Becomes Official Chelsea Shirt Partner". ChelseaFC.com. February 27, 2015.((cite web)): CS1 maint: url-status (link)
  6. ^ "Yokohama continues NBA sponsorships". Modern Tire Dealer. December 30, 2008.((cite web)): CS1 maint: url-status (link)
  7. ^ "IMSA GT3 Cup Challenge". imsachallenge.com.
  8. ^ "Super Formula Series Outline".
  9. ^ "Yokohama Joins Macau Grand Prix 2009". Archived from the original on March 14, 2012. Retrieved October 21, 2010.
  10. ^ "Yokohama Tire Corporation Onboard as Stadium SUPER Trucks Series Sponsor". Yokohama Rubber Company. April 4, 2013. Retrieved January 12, 2021.
  11. ^ "About Yokohama Tires". Autoset. Retrieved November 11, 2020.