This article is a list of the top 50 accounts with most followers on the photo and video-sharing social platform Instagram.[1][2][3] As of 4 January 2023 the most-followed person is Portuguese footballer Cristiano Ronaldo with over 535 million followers, and the most-followed woman is American reality television personality Kylie Jenner with over 378 million followers. Instagram's own brand account on the platform is the most-followed account overall, with over 593 million followers. Nike is the second-most-followed brand account, with over 263 million followers. A total of 35 accounts have exceeded 100 million followers on the platform, with 20 of those having exceeded 200 million followers, 8 of those having exceeded 300 million, 3 exceeding 400 million and 2 exceeding 500 million.

Most-followed accounts

The following table lists the 50 most-followed accounts on Instagram, As of 20 January 2023,[4] with each total rounded down to the nearest million followers, as well as the profession or activity of each user.

Rank Username Owner Brand
account 		Followers
(millions)[2] 		Profession/Activity Country/Continent
1 @instagram Instagram Yes 599 Social media platform  United States
2 @cristiano Cristiano Ronaldo 541 Footballer  Portugal
3 @leomessi Lionel Messi 425 Footballer  Argentina
4 @kyliejenner Kylie Jenner 378 Television personality, model and businesswoman  United States
5 @selenagomez Selena Gomez 372 Musician, actress, and businesswoman  United States
6 @therock Dwayne Johnson 359 Actor and professional wrestler  United States
7 @arianagrande Ariana Grande 353 Musician, actress and businesswoman  United States
8 @kimkardashian Kim Kardashian 341 Television personality, model and businesswoman  United States
9 @beyonce Beyoncé 291 Musician, actress and businesswoman  United States
10 @khloekardashian Khloé Kardashian 290 Television personality and model  United States
11 @justinbieber Justin Bieber 274 Musician  Canada
12 @kendalljenner Kendall Jenner 272 Model and television personality  United States
13 @nike Nike Yes 263 Sportswear multinational  United States
14 @natgeo National Geographic Yes 257 Magazine  United States
15 @taylorswift Taylor Swift 241 Musician and actress  United States
16 @virat.kohli Virat Kohli 234 Cricketer  India
17 @jlo Jennifer Lopez 232 Musician and actress  United States
18 @kourtneykardash Kourtney Kardashian 210 Television personality and model  United States
19 @nickiminaj Nicki Minaj 208 Musician  Trinidad and Tobago
 United States
20 @neymarjr Neymar 202 Footballer  Brazil
21 @mileycyrus Miley Cyrus 194 Musician and actress  United States
22 @katyperry Katy Perry 187 Musician  United States
23 @zendaya Zendaya 164 Actress and singer  United States
24 @kevinhart4real Kevin Hart 163 Comedian and actor  United States
25 @iamcardib Cardi B 149 Musician and actress  United States
26 @ddlovato Demi Lovato 147 Musician and actress  United States
27 @kingjames LeBron James 142 Basketball player  United States
28 @badgalriri Rihanna 139 Musician and businesswoman  Barbados
29 @realmadrid Real Madrid CF Yes 131 Football club  Spain
30 @ellendegeneres Ellen DeGeneres 130 Comedian and television personality  United States
31 @chrisbrownofficial Chris Brown 129 Musician  United States
32 @champagnepapi Drake 129 Musician  Canada
33 @fcbarcelona FC Barcelona Yes 116 Football club  Spain
34 @billieeilish Billie Eilish 108 Musician  United States
35 @championsleague UEFA Champions League Yes 102 Club football competition  Europe
36 @k.mbappe Kylian Mbappé 95.4 Footballer  France
37 @gal_gadot Gal Gadot 94.8 Actress  Israel
38 @dualipa Dua Lipa 87.7 Musician  United Kingdom
 Albania
39 @nasa NASA Yes 87.2 Space agency  United States
40 @vindiesel Vin Diesel 87 Actor  United States
41 @lalalalisa_m Lisa 86.7 Musician  Thailand
42 @priyankachopra Priyanka Chopra 84.6 Actress and musician  India
43 @shakira Shakira 81.1 Musician  Colombia
44 @khaby00 Khaby Lame 79.9 Social media personality  Italy
 Senegal
45 @snoopdogg Snoop Dogg 79.1 Musician  United States
46 @shraddhakapoor Shraddha Kapoor 77.5 Actress  India
47 @davidbeckham David Beckham 77.1 Former footballer, president of Inter Miami  United Kingdom
48 @gigihadid Gigi Hadid 76.7 Model  United States
49 @nba NBA Yes 74.9 Club basketball competition  United States
50 @aliaabhatt Alia Bhatt 74.3 Actress  United Kingdom
 India
As of 20 January 2023

See also

References

  1. ^ "The Most Followed Instagram Profiles". Trackalytics.com. Archived from the original on July 1, 2019. Retrieved April 9, 2020.
  2. ^ a b "Top 50 Most Followed Instagram Business / Creator Accounts (Sorted by Followers Count)". Social Blade. Archived from the original on September 4, 2020. Retrieved January 2, 2021.
  3. ^ "Top 50 Most Followed Instagram accounts in 2021 | TikTokBlade". Social Media Marketing & Management Dashboard. Archived from the original on June 9, 2021. Retrieved June 9, 2021.
  4. ^ "Top 50 Most Followed Instagram accounts in 2022 | SocialTracker".
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