IGTV
IGTV logo.svg
Developer(s)Instagram
Initial releaseJune 20, 2018; 3 years ago (2018-06-20)
Operating systemiOS, Android
Size140.3 MB (iOS), 30.05 MB (Android)
Available in30 languages[1]
List of languages
English, Croatian, Czech, Danish, Dutch, Finnish, French, German, Greek, Indonesian, Italian, Japanese, Korean, Malay, Norwegian Bokmål, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Slovak, Spanish, Swedish, Tagalog, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese
TypeVertical video sharing platform
LicenceFreeware

IGTV, short for Instagram TV, was a standalone video application by Instagram for Android and iOS smartphones.[2] It allows for longer videos compared to Instagram feeds. While IGTV is available as a stand-alone app, basic functionality is also available within the Instagram app and website.[3]

The service was launched and introduced by former Instagram CEO Kevin Systrom in a live event in San Francisco on June 20, 2018, featuring creators such as Lele Pons.[4]

In March 1 2022, Instagram's parent company Meta announced the shutdown of IGTV due to their focus on Instagram Reels. The app was removed from the stores in mid-March and all IGTV videos were then merged into the Instagram app .[5]

Service

IGTV requires users to login with an Instagram account. Mobile devices allow uploads of up to 15 minutes in length with a file size of up to 650 MB, while desktop web browsers allow uploads of up to 60 minutes in length with a file size of up to 3.6 GB.[6] The app auto-plays videos as soon as it is launched, which Kevin Systrom contrasted to video hosts where one must first locate a video.[7][8][9]

Instagram accounts with an IGTV channel receive an IGTV tab on their profile page. Additionally, uploads on IGTV can be mirrored to a linked Facebook page.

In May 2019, IGTV gained the ability to upload landscape videos.[10]

References

  1. ^ "IGTV on the App Store". Apple App Store. Archived from the original on June 10, 2019. Retrieved July 2, 2018.
  2. ^ "IGTV is sweet — but you probably don't need the dedicated app. Here's why". Digital Trends. 2018-07-24. Archived from the original on 2020-12-05. Retrieved 2018-09-02.
  3. ^ "How to use Instagram's new IGTV app". South China Morning Post. Archived from the original on 2021-01-15. Retrieved 2018-07-02.
  4. ^ "With IGTV, Instagram Takes Aim at YouTube". WIRED. Archived from the original on 2021-02-26. Retrieved 2018-07-02.
  5. ^ "Instagram is shutting down its standalone IGTV app". TechCrunch. Archived from the original on 2022-03-10. Retrieved 2022-03-06.
  6. ^ "What are the video upload requirements for IGTV? | Instagram Help Center". Instagram Help. Archived from the original on May 17, 2021. Retrieved June 27, 2018.
  7. ^ "Instagram announces IGTV, a standalone app for longer videos". The Verge. Archived from the original on 2021-04-16. Retrieved 2018-06-22.
  8. ^ Rosney, Daniel (20 June 2018). "Instagram now allows 60-minute videos". BBC News. Archived from the original on 17 April 2021. Retrieved 21 June 2018.
  9. ^ "Instagram launches IGTV app for creators, 1-hour video uploads". TechCrunch. Archived from the original on 16 April 2021. Retrieved 21 June 2018.
  10. ^ "IGTV Now Supports Landscape Videos". Instagram. 2019-05-23. Archived from the original on 2019-05-29. Retrieved 2019-05-29.