Netlog logo
Type of site
Social networking service
OwnerMassive Media
Launched1999; 25 years ago (1999) (as ASL.TO)

Netlog (formerly known as Facebox and Bingbox) was a Belgian social networking service targeted at the global youth demographic. On Netlog, members could create their own web page, meet new people, chat, play games, share videos and post blogs.

The site was founded and launched in 1999 under the name ASL.TO in Ghent, Belgium, by Lorenz Bogaert and Toon Coppens. In 2002 the name of the website was changed into Redbox, a website targeted to the Belgian youth. Starting from 2005, it was available in other countries in and outside Europe.[1] About one year later, the website was renamed ‘Netlog’.[2][3] By 2007, Netlog had attracted 28 million members and kept on growing the years after.[4][5][6] At its height, the site claimed to have over 94 million registered users across 20+ languages.

In January 2011, Netlog announced that the site would become part of Massive Media,[7] a global media group, focusing mainly on social media, and allowing product portfolio to expand into new markets. They also own,[8] a free social discovery platform launched in 2011, and Stepout, an application for meeting new people nearby (relaunched in late 2013).[9] As of 2015, the homepage shows a sign it has been merged with Twoo. In July 2018 Netlog notified users that its security had been compromised in 2012 and logins and passwords of users were obtained by external agents. As of September 2018, Netlog's homepage informs that the website is no longer in service since 2015.


Netlog had a localization technology ensuring that all content is geotargeted and personalized to each member's profile. This enabled a member to have localized searches and overviews on the community, displaying only those member profiles of his or her own age range and region.

Breach of 2012

In July 2018 Netlog sent out an email informing users registered before December 2012 that there was a security breach of their user database.[10]

See also


  1. ^ "Business Software Reviews, SaaS & Cloud Applications Directory". GetApp. Retrieved 20 July 2018.
  2. ^ "Facebox becomes Netlog and bags 5m euros". 25 April 2007. Retrieved 20 July 2018.
  3. ^ Andrews, Robert (25 April 2007). "Facebox Gets $6.8 Million For Pan-European Social Net, Rebrands 'Netlog'". Retrieved 20 July 2018.
  4. ^ "Europe Is Searching For Its Silicon Valley". Retrieved 20 July 2018.
  5. ^ "Netlog gets a major makeover, now growing at 500,000 users a week". Retrieved 20 July 2018.
  6. ^ Abboud, jb (November 1, 2007). "How Netlog Leaps Language Barriers". The Wall Street Journal.
  7. ^ "Netlog creates, becomes part of Massive Media; expands to New York and Dubai". Retrieved 20 July 2018.
  9. ^ "StepOut Is Now Part Of Twoo". Online Personals Watch: News on the Online Dating Industry and Business. Retrieved 20 July 2018.
  10. ^ "Communication to users" (PDF). 27 July 2012. Retrieved 27 July 2018.