Type of site
Social networking
OwnerPheed Limited
Users8 million
LaunchedNovember 2012

Pheed was a mobile pay-per-view technology and social networking service founded by O.D. Kobo, Tony DeNiro, and Phil Haus. In March 2014, 18 months from launch, a subsidiary of América Móvil acquired the service for $40 million in cash and stock.[1][2][3][4][5]


Pheed began development in Los Angeles as a web platform by Internet entrepreneur Phil Haus and music producer Tony DeNiro.[6] Realizing that mobile was the future of social media, Haus and DeNiro refocused their service to a mobile app, introducing at the time the first pay-per-view live stream technology at the App Store.[7] Pheed launched in November 2012 and was aimed at a creative and younger audience than Facebook's demographic.[1] Pheed combined text, video, images and audio, and included a live broadcast option.[8] Pheed was the first app on the App Store to offer pay-per-view live streaming, covering both individual elements (such as a video or audio event), or subscriptions to a full feed that can be scheduled for a specific time or day with a specific cost,[9][10] and mobile applications through the Apple App Store and Google Play.[11] The Pheeds could also be shared by Twitter, Facebook, and Gmail, and could be copyrighted, making them the user's property. They could also be kept on the user's wall without any other users seeing it. A user's friends could be invited through Facebook, Twitter, or Gmail.


Pheed was acquired by Móvil Media a subsidiary of América Móvil, companies majority owned by Carlos Slim Helú, in March 2014 for $40 million.[12] In April 2016, Pheed was shut down and the technology integrated to América Móvil platforms.[13]


  1. ^ a b Pozi, Ilya. (May 15, 2013). "Pheed iPhone Craze Heads To Android". Forbes. Retrieved December 27, 2013.
  2. ^ Pozin, Ilya. "Launch To Exit In 18 Months: Pheed Acquired For $40M".
  3. ^ "Pheed - The Next Big Social Craze spreading out Fast". 1 August 2013. Retrieved 7 February 2022.
  4. ^ Carter, Terry (22 February 2013). "Pheed Is The No. 1 Social App Among Teens". Retrieved 7 February 2022.
  5. ^ "Pheed: not your grandma's social network | Built In LA". Retrieved 7 February 2022.
  6. ^ Pozin, Ilya. "Teens Drive Pheed to #1 Social App". Retrieved 7 February 2022.
  7. ^ "Pheed: The Social Network That's Winning Over Teens from Facebook and Twitter". ABC News. Retrieved 7 February 2022.
  8. ^ Kiss, Jemima. (May 5, 2013). A unique feature of Pheed was that you could "love" which was similar to Instagram's "like" button and "I don't love this" pheeds which is like if Instagram would have a "unlike" button. "It is thriving for now - but upstart apps are gunning for Facebook". The Observer.
  9. ^ Baltin, Steve. (June 5, 2013). "Pheed App Bringing Pay-Per-View to Phones". Rolling Stone. Retrieved December 27, 2013.
  10. ^ Lunden, Ingrid. (October 19, 2012). "Is Twitter Starving Pheed? New Social Network Says Its Twitter Connect Got Cut Off". TechCrunch. Retrieved December 27, 2013.
  11. ^ "Pheed users lift app-etite". (March 1, 2013). mX, Brisbane, Australia. p5.
  12. ^ Pozin, Ilya. "Launch To Exit In 18 Months". Forbes.
  13. ^ "Pheed". Archived from the original on 2012-11-15. Retrieved 2012-11-13. (April 6, 2016)