This list contains the top 20 posts with the most likes on the photo and video-sharing social networking service Instagram. The most-liked post on Instagram is a photo of an egg, which has been liked by over 55 million different accounts as of November 2022.[1][2] The like function has been removed in certain countries, such as Australia, in a trial to reduce the negative effects of "competition" on the platform.[3]

Current record

On January 4, 2019, the account @world_record_egg posted a photo of an egg with the specific purpose of surpassing the then most-liked Instagram post, a picture of Kylie Jenner's daughter with 18.6 million likes.[4] The photo of the egg was originally taken by Serghei Platanov, who then posted it to Shutterstock on June 23, 2015, with the title "eggs isolated on white background."[5] The creator of the @world_record_egg account was Chris Godfrey, an advertising creative, and his friends CJ Brown and Alissa Khan-Whelan.[6][7]

On January 14, 2019, the egg post became the most-liked post on Instagram, to which the egg's account owner wrote "This is madness. What a time to be alive."[8] Kylie Jenner, responded with a video on Instagram of her cracking an egg open with the caption: "Take that little egg."[9][10] The egg's original photographer was surprised by his photo's popularity, writing, "Egg is just an egg."[5]

Top 20 posts

The following table lists the top 20 most-liked posts on Instagram.

Five accounts have more than one of the most-liked posts in the top 20: Lionel Messi has five, Cristiano Ronaldo has four, while Billie Eilish, Kylie Jenner, and Tom Holland each have two.

Rank Account name Owner Post description Post Likes
(millions) 		Date posted
(UTC)
1 @world_record_egg Chris Godfrey Photo of an egg [1] 56.0 January 4, 2019
2 @cristiano Cristiano Ronaldo Photo of Cristiano Ronaldo and Lionel Messi playing chess, advertising for Louis Vuitton [2] 40.8 November 19, 2022
3 @cristiano
@georginagio 		Cristiano Ronaldo
Georgina Rodríguez 		Their twins pregnancy announcement [3] 32.6 October 28, 2021
4 @leomessi Lionel Messi Photo of Lionel Messi and Cristiano Ronaldo playing chess, advertising for Louis Vuitton [4] 31 November 19, 2022
5 @xxxtentacion XXXTentacion Final post before his death [5] 30.2 May 20, 2018
6 @arianagrande Ariana Grande Photos from her wedding with Dalton Gomez [6] 26.3 May 26, 2021
7 @zendaya Zendaya Happy birthday post to Tom Holland [7] 25.6 June 1, 2022
8 @kyliejenner Kylie Jenner Second pregnancy announcement [8] 24.8 September 8, 2021
9 @tomholland2013 Tom Holland Recreating the famous Spider-Man meme with Tobey Maguire and Andrew Garfield [9] 24.7 February 23, 2022
10 @leomessi Lionel Messi Photo after 2022 FIFA World Cup game against Mexico [10] 23 November 26 ,2022
11 @kyliejenner Kylie Jenner Photo of her daughter with her newborn brother [11] 22.9 February 6, 2022
12 @billieeilish Billie Eilish Reveal of her blonde hair [12] 22.6 March 17, 2021
13 @leomessi Lionel Messi First post after signing with PSG [13] 21.8 August 11, 2021
14 @leomessi Lionel Messi Photo with the Copa América trophy [14] 21.7 July 11, 2021
15 @billieeilish Billie Eilish Vogue photoshoot [15] 21.7 May 2, 2021
16 @leomessi Lionel Messi Post announcing his departure from FC Barcelona during a press conference [16] 21.0 August 8, 2021
17 @cristiano Cristiano Ronaldo Photo of him with his newborn daughter [17] 20.8 April 30, 2022
18 @cristiano Cristiano Ronaldo Photo after 2022 FIFA World Cup game against Ghana [18] 20.6 November 25 ,2022
19 @tomholland2013 Tom Holland Happy birthday post to Zendaya [19] 20.4 September 1, 2021
20 @thv V Photos of his dog Yeontan [20] 20.4 December 7, 2021
As of 27 November 2022

Historical most-liked posts

The following table lists the last ten posts that were once the most-liked post on Instagram, with the number of likes as they were when the top spot was reached.

  Current record
Account name Owner Post description Post Likes
(millions) 		Date posted
(UTC) 		Date achieved Days held
@world_record_egg Chris Godfrey Photo of an egg [1] 55.9 January 4, 2019[1] January 14, 2019 1,416
@kyliejenner Kylie Jenner First photo of her daughter [2] 11.3 February 6, 2018[11] February 7, 2018 341
@beyonce Beyoncé Pregnancy announcement [3] 6.3 February 1, 2017[12] February 1, 2017 371
@selenagomez Selena Gomez Coca-Cola advertisement [4] 3.7 June 25, 2016[13] July 12, 2016 575
@justinbieber Justin Bieber Kiss with Selena Gomez [5] 3.5 March 19, 2016[14] May 4, 2016 69
@kendalljenner Kendall Jenner Heart-shaped hairdo [6] 3.5 May 25, 2015[15] June 26, 2015 313
@kimkardashian Kim Kardashian Wedding kiss with Kanye West [7] 1.9 May 27, 2014[16] May 29, 2014 393
@justinbieber Justin Bieber Hug with Selena Gomez [8] 1.5 January 4, 2014[16] — ~145
@justinbieber Justin Bieber Post with Will Smith [9] 1.4 August 15, 2013[17] — ~142
@justinbieber Justin Bieber Post with his siblings [10] 0.06 December 29, 2011[18] — —
As of 20 November 2022

See also

References

  1. ^ a b Tasimone, Ashley (January 14, 2019). "An Egg Dethrones Kylie Jenner & Travis Scott's Baby for Most Liked Instagram Photo Ever". Billboard. Archived from the original on April 10, 2019. Retrieved January 14, 2019.
  2. ^ "world_record_egg". Instagram. January 4, 2019.
  3. ^ Rigby, Brittney (July 17, 2019). "Instagram removes likes for Australian users in second global test". Mumbrella. Archived from the original on October 17, 2019. Retrieved September 19, 2019.
  4. ^ Earnest, Malik (January 11, 2019). "An egg plans to dethrone Kylie Jenner as most liked Instagram post". Fox 5 San Diego. Archived from the original on February 3, 2019. Retrieved January 13, 2019.
  5. ^ a b Shamsian, Jacob (January 16, 2018). "The guy who took a photo of an egg that broke Instagram's world record is shocked it became a meme: 'Egg is just an egg'". Insider. Archived from the original on January 19, 2019. Retrieved January 17, 2019.
  6. ^ Bromwich, Jonah Engel; Maheshwari, Sapna (February 3, 2019). "Meet the Creator of the Egg That Broke Instagram". The New York Times. Archived from the original on February 6, 2019. Retrieved February 4, 2019.
  7. ^ Delahunty, Stephen (February 4, 2020). "World Record Egg team launches agency backed by Blurred and Tin Man". PRWeek. Archived from the original on March 28, 2020. Retrieved February 9, 2020.
  8. ^ Monika Barton (January 14, 2019). "'This is madness' - Picture of an egg beats Kylie Jenner for most liked Instagram post ever". Newshub. Archived from the original on January 14, 2019. Retrieved January 14, 2019.
  9. ^ Michelle Broder Van Dyke (January 13, 2019). "A Picture Of An Egg Beat Kylie Jenner For The Most Liked Instagram Of All Time". Buzzfeed News. Archived from the original on February 7, 2019. Retrieved January 14, 2019.
  10. ^ De, Elizabeth (January 13, 2019). "This Instagram Account Is Trying to Break Kylie Jenner's Most-Liked Photo Record". Teen Vogue. Archived from the original on January 14, 2019. Retrieved January 14, 2019.
  11. ^ "Kylie Jenner's Stormi Photo Tops Beyonce's Pregnancy Reveal as Most-Liked Instagram Post Ever". Billboard. Retrieved September 27, 2021.
  12. ^ Unterberger, Andrew (February 1, 2017). "Beyonce Pregnancy Photo Breaks Selena Gomez Record for Most-Liked Instagram Pic". Billboard. Archived from the original on July 31, 2018. Retrieved January 12, 2019.
  13. ^ Craddock, Lauren (July 12, 2016). "Selena Gomez Tops Justin Bieber for Most-Liked Instagram Photo Ever". Billboard. Archived from the original on August 13, 2018. Retrieved January 12, 2019.
  14. ^ Stutz, Colin (May 4, 2016). "Justin Bieber & Selena Gomez Throwback Pic Is Now Instagram's Most-Liked". Billboard. Archived from the original on December 22, 2018. Retrieved January 12, 2019.
  15. ^ Stutz, Colin (June 26, 2015). "Kendall Jenner Breaks Kanye West & Kim Kardashian's Instagram Record". Billboard. Archived from the original on June 17, 2018. Retrieved January 12, 2019.
  16. ^ a b Nessif, Bruna (May 29, 2014). "Kim Kardashian's Wedding Photo Breaks Instagram Record For Most Likes—Sorry, Justin Bieber!". E! News. Archived from the original on April 16, 2018. Retrieved January 12, 2019.
  17. ^ Rodriquez, Salvador (December 13, 2013). "Justin Bieber rules Instagram with most liked photo of 2013". Los Angeles Times. Retrieved February 3, 2022.
  18. ^ Shontell, Alyson. "This Is The Most Liked Instagram Picture Of All Time". Business Insider. Retrieved March 9, 2021.
Categories