Lionel Messi, the current record-holder, at the 2022 FIFA World Cup.

This list of most-liked Instagram posts contains the top 20 posts by number of likes on the photo and video-sharing social networking service Instagram.

The most-liked post as of January 2024 is a carousel of the Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win at Lusail Stadium in Lusail, Qatar, which has been liked by over 75.5 million different accounts. Uploaded on December 18, 2022, the post shows Messi lifting his first World Cup Trophy after Argentina's win over France in the final. It is also the most liked post of all time across all social media platforms.[1][2]

Current record

On December 18, 2022, footballer Lionel Messi posted a carousel with photos of him lifting the FIFA World Cup Trophy and celebrating with his teammates after winning the 2022 FIFA World Cup with Argentina, which reached 10 million likes within the first 39 minutes of its sharing.[3] The following day, the post became the most-liked Instagram post in the first 24 hours of its sharing, with 50 million likes, and it also became the most-liked ever for a sportsperson, breaking the record of Cristiano Ronaldo, whose photo from November 19, 2022, of him and Messi playing chess reached over 42 million likes.[4][5][6] On December 20, 2022, the post reached over 56 million likes, surpassing the previous record held by @world_record_egg.[7][8][9] Messi also has a record seven (shared with Cristiano Ronaldo) out of the top 20 most-liked posts, with posts mainly released around the 2022 FIFA World Cup.

Within 48 hours of Messi posting, the Instagram post had surpassed 64 million likes, and in doing so, it became the most-liked social media post ever across all social media platforms, by overtaking the most-liked post on YouTube, the music video for the song "Despacito", which had reached 50.2 million likes, and the most-liked post on TikTok, a video uploaded by Bella Poarch featuring her lip-syncing to the song "Sophie Aspin Send", which had reached 60.3 million likes.[1][2] This also meant that it became the first ever post on Instagram to reach 60 and 70 million likes, achieving that in just 3 days since it was posted.[10]

Previous record

On January 4, 2019, the account @world_record_egg posted a photo of an egg with the specific purpose of surpassing the then most-liked Instagram post, a picture of Kylie Jenner's daughter with 18.6 million likes.[11] The photo of the egg was originally taken by Serghei Platanov, who then posted it to Shutterstock on June 23, 2015, with the title "eggs isolated on white background."[12] The creator of the @world_record_egg account was Chris Godfrey, an advertising creative, and his friends CJ Brown and Alissa Khan-Whelan.[13][14]

On January 14, 2019, the egg post became the most-liked post on Instagram, to which the egg's account owner wrote "This is madness. What a time to be alive."[15] Jenner responded with a video on Instagram of her cracking an egg open with the caption: "Take that little egg."[16] Platanov was surprised by his photo's popularity, writing, "Egg is just an egg."[12]

Top 20 posts

Two accounts have more than one post in the top 20 most-liked posts list: Lionel Messi and Cristiano Ronaldo have seven each.

Rank Account name Owner Post description Post Likes
(millions)
Date posted
(UTC)
1 @leomessi Lionel Messi Photos of Lionel Messi and the Argentina national football team after winning the 2022 FIFA World Cup [1] 75.5 December 18, 2022
2 @world_record_egg Chris Godfrey Photo of an egg [2] 60.1 January 4, 2019
3 @leomessi Lionel Messi Lionel Messi in bed with Mate drink and the FIFA World Cup Trophy [3] 54.6 December 20, 2022
4 @cristiano Cristiano Ronaldo Lionel Messi and Cristiano Ronaldo playing chess, advertising for Louis Vuitton [4] 42.6 November 19, 2022
5 @leomessi Lionel Messi Lionel Messi on an airplane with the FIFA World Cup Trophy [5] 41.9 December 19, 2022
6 @jiangzhibin24 Liz 6 Reel of a sunset [6] 34.4 August 5, 2023
7 @leomessi Lionel Messi Celebrating the 2022 FIFA World Cup win in Argentina [7] 34.3 December 21, 2022
8 @cristiano
@alnassr
Cristiano Ronaldo
Al Nassr FC
Announcement of Cristiano Ronaldo joining Al Nassr FC [8] 34.3 December 30, 2022
9 @cristiano Cristiano Ronaldo After elimination of Portugal from the 2022 FIFA World Cup [9] 34.1 December 11, 2022
10 @leomessi Lionel Messi Lionel Messi and Cristiano Ronaldo playing chess, advertising for Louis Vuitton [10] 32.7 November 19, 2022
11 @xxxtentacion XXXTentacion Final post before his death [11] 32.5 May 19, 2018
12 @cristiano
@georginagio
Cristiano Ronaldo
Georgina Rodríguez
Their twins pregnancy announcement [12] 32.3 October 28, 2021
13 @cristiano Cristiano Ronaldo Post in remembrance of Pelé [13] 32.2 December 29, 2022
14 @leomessi Lionel Messi After 2022 FIFA World Cup match against Croatia [14] 29.6 December 14, 2022
15 @cristiano Cristiano Ronaldo Post of Cristiano Ronaldo being presented to the Al Nassr FC fans [15] 27.8 January 3, 2023
16 @cristiano Cristiano Ronaldo Post of friendly between PSG and Riyadh XI [16] 27.8 January 19, 2023
17 @zendaya Zendaya Happy birthday post to Tom Holland [17] 26.2 June 1, 2022
18 @leomessi Lionel Messi Post in remembrance of Pelé [18] 25.9 December 29, 2022
19 @selenagomez Selena Gomez Selfie photo with caption "Violet Chemistry" [19] 25.8 March 14, 2023
20 @tomholland2013 Tom Holland Recreating the "Spider-Man pointing" meme with Tobey Maguire and Andrew Garfield [20] 25.1 February 23, 2022
As of 24 January 2024

Historical most-liked posts

The following table lists the last ten posts that were once the most-liked post on Instagram, with the number of likes as they were when the top spot was reached.

  Current record
  Longest record-holder
Account name Owner Post description Post Likes
(millions)
Date posted
(UTC)
Date achieved
(UTC)
Days held
@leomessi Lionel Messi Photos with the Argentina national football team after winning the 2022 FIFA World Cup [21] 75.5 December 18, 2022[17] December 20, 2022[7] 402
@world_record_egg Chris Godfrey Photo of an egg [22] 60.1 January 4, 2019[18] January 14, 2019 1,436
@kyliejenner Kylie Jenner First photo of her daughter [23] 18 February 6, 2018[19] February 7, 2018 341
@beyonce Beyoncé Pregnancy announcement [24] 10.8 February 1, 2017[20] February 1, 2017 371
@selenagomez Selena Gomez Coca-Cola advertisement [25] 6.7 June 25, 2016[21] July 12, 2016 204
@justinbieber Justin Bieber Kiss with Selena Gomez [26] 3.9 March 19, 2016[22] May 4, 2016 69
@kendalljenner Kendall Jenner Heart-shaped hairdo [27] 3.5 May 25, 2015[23] June 26, 2015 313
@kimkardashian Kim Kardashian Wedding kiss with Kanye West [28] 2.7 May 27, 2014[24] May 29, 2014 393
@justinbieber Justin Bieber Hug with Selena Gomez [29] 2.1 January 4, 2014[24] ~145
@justinbieber Justin Bieber Post with Will Smith [30] 1.4 August 15, 2013[25] ~142
@justinbieber Justin Bieber Post with his siblings [31] 0.2 December 29, 2011[26]
As of 25 January 2024

See also

References

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