This list contains the top 20 posts with the most likes on the photo and video-sharing social networking service Instagram. The most-liked post on Instagram is a photo of an egg, which has been liked by over 56 million different accounts as of June 2022.[1][2] The post is also the most-liked internet post of all time of any website.[3][4] The like function has been removed in certain countries, such as Australia, in a trial to reduce the negative effects of "competition" on the platform.[5]
On January 4, 2019, the account @world_record_egg posted a photo of an egg with the specific purpose of surpassing the then most-liked Instagram post, a picture of Kylie Jenner's daughter with 18.6 million likes.[6] The photo of the egg was originally taken by Serghei Platanov, who then posted it to Shutterstock on June 23, 2015, with the title "eggs isolated on white background."[7] The creator of the @world_record_egg account was Chris Godfrey, an advertising creative, and his friends CJ Brown and Alissa Khan-Whelan.[8][9]
On January 14, 2019, the egg post became the most-liked post on Instagram, to which the egg's account owner wrote "This is madness. What a time to be alive."[10] Kylie Jenner, responded with a video on Instagram of her cracking an egg open with the caption: "Take that little egg."[11][12] The egg's original photographer was surprised by his photo's popularity, writing, "Egg is just an egg."[7]
The following table lists the top 20 most-liked posts on Instagram.
Five accounts have more than one of the most-liked posts in the top 20: Cristiano Ronaldo has four, Lionel Messi has three, and Billie Eilish, Kylie Jenner, Tom Holland and Georgina Rodríguez have two.
Rank | Account name | Owner | Post description | Post | Likes (millions) |
Date posted (UTC) |
---|---|---|---|---|---|---|
1 | @world_record_egg | Chris Godfrey | Photo of an egg | [1] | 56.1 | January 4, 2019 |
2 | @cristiano @georginagio |
Cristiano Ronaldo Georgina Rodríguez |
Their twins pregnancy announcement | [2] | 32.8 | October 28, 2021 |
3 | @xxxtentacion | XXXTentacion | Final post before his death | [3] | 29.7 | May 20, 2018 |
4 | @arianagrande | Ariana Grande | Photos from her wedding with Dalton Gomez | [4] | 26.5 | May 26, 2021 |
5 | @kyliejenner | Kylie Jenner | Second pregnancy announcement | [5] | 24.9 | September 8, 2021 |
6 | @zendaya | Zendaya | Happy birthday post to Tom Holland | [6] | 24.7 | June 1, 2022 |
7 | @tomholland2013 | Tom Holland | Recreating the famous Spider-Man meme with Tobey Maguire and Andrew Garfield | [7] | 24.2 | February 23, 2022 |
8 | @kyliejenner | Kylie Jenner | Photo of her daughter with her newborn brother | [8] | 23.0 | February 7, 2022 |
9 | @billieeilish | Billie Eilish | Reveal of her blonde hair | [9] | 22.8 | March 17, 2021 |
10 | @leomessi | Lionel Messi | First post after signing with PSG | [10] | 22.0 | August 11, 2021 |
11 | @billieeilish | Billie Eilish | Vogue photoshoot | [11] | 21.9 | May 2, 2021 |
12 | @leomessi | Lionel Messi | Photo with the Copa América trophy | [12] | 21.9 | July 11, 2021 |
13 | @leomessi | Lionel Messi | Post announcing his departure from FC Barcelona during a press conference | [13] | 21.1 | August 8, 2021 |
14 | @cristiano | Cristiano Ronaldo | Photo of him with his newborn daughter | [14] | 20.7 | April 30, 2022 |
15 | @tomholland2013 | Tom Holland | Happy birthday post to Zendaya | [15] | 20.4 | September 1, 2021 |
16 | @khaby00 | Khaby Lame | Reel with Brazil shirt interacting with young boy | [16] | 20.2 | February 24, 2022 |
17 | @thv | V | Photos of his dog Yeontan | [17] | 20.1 | December 7, 2021 |
18 | @cristiano | Cristiano Ronaldo | Photo with his son | [18] | 20.1 | January 30, 2022 |
19 | @ironshoremermaid | Mermaid Montana | Interacting with young girl | [19] | 19.9 | August 18, 2021 |
20 | @cristiano @georginagio |
Cristiano Ronaldo Georgina Rodríguez |
Photo of family welcoming home their new baby girl | [20] | 19.7 | April 21, 2022 |
As of 19 June 2022[update] |
The following table lists the last ten posts that were once the most-liked post on Instagram, with the number of likes as they were when the top spot was reached.
Account name | Owner | Post description | Post | Likes (millions) |
Date posted (UTC) |
Date achieved | Days held |
---|---|---|---|---|---|---|---|
@world_record_egg | Chris Godfrey | Photo of an egg | [1] | 18.3 | January 4, 2019[1] | January 14, 2019 | 1,260 |
@kyliejenner | Kylie Jenner | First photo of her daughter | [2] | 11.3 | February 6, 2018[13] | February 7, 2018 | 341 |
@beyonce | Beyoncé | Pregnancy announcement | [3] | 6.3 | February 1, 2017[14] | February 1, 2017 | 371 |
@selenagomez | Selena Gomez | Coca-Cola advertisement | [4] | 3.7 | June 25, 2016[15] | July 12, 2016 | 575 |
@justinbieber | Justin Bieber | Kiss with Selena Gomez | [5] | 3.5 | March 19, 2016[16] | May 4, 2016 | 69 |
@kendalljenner | Kendall Jenner | Heart-shaped hairdo | [6] | 3.5 | May 25, 2015[17] | June 26, 2015 | 313 |
@kimkardashian | Kim Kardashian | Wedding kiss with Kanye West | [7] | 1.9 | May 27, 2014[18] | May 29, 2014 | 393 |
@justinbieber | Justin Bieber | Hug with Selena Gomez | [8] | 1.5 | January 4, 2014[18] | — | ~145 |
@justinbieber | Justin Bieber | Post with Will Smith | [9] | 1.4 | August 15, 2013[19] | — | ~142 |
@justinbieber | Justin Bieber | Post with his siblings | [10] | 0.06 | December 29, 2011[20] | — | — |
As of 30 March 2022[update] |