Sony SAB
Broadcast areaWorldwide
HeadquartersMumbai, Maharashtra
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
ParentCulver Max Entertainment
Sister channelsSee List of channels owned by Culver Max
Launched23 April 1999; 24 years ago (1999-04-23)
Former namesSAB TV (1999–2011)
WebsiteSony SAB
Streaming media
SonyLIVWatch Sony SAB TV Live (India)
Sling TVInternet Protocol television

Sony SAB is an Indian Hindi-language general entertainment pay television channel owned by Culver Max Entertainment.[1][2] The channel was launched on 23rd April 1999, the channel was formerly known as SAB TV.


Sony SAB was launched as SAB TV by Gautam Adhikari and Markand Adhikari under their company Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005[3][4] and rebranded it as Sony SAB, with a new focus on general entertainment[5] and eventually turning itself into a youth channel.[6] In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network. However, it was only after September 2011, when the logo changed to 'Sony SAB' officially renewing the channel's name.[7]

The high-definition feed of the channel was launched on 5 September 2016.[8]

Yes Boss is one of the longest-running show on the channel. After Yes Boss, Taarak Mehta Ka Ooltah Chashmah became the longest-running show.[9]


Main article: List of programmes broadcast by Sony SAB

Sony SAB's current programming includes Taarak Mehta Ka Ooltah Chashmah, Wagle Ki Duniya – Nayi Peedhi Naye Kissey, Pushpa Impossible, Dil Diyaan Gallaan, Dhruv Tara – Samay Sadi Se Pare, Baalveer 3 and Vanshaj.


  1. ^ "Will Sony SAB's rebranding efforts pay off? - The Financial Express". 29 July 2019.
  2. ^ "Watch Sony SAB HD Live at SonyLiv". 20 July 2023.
  3. ^ "Adhikaris sell SAB TV brand to Sony for $13 m". The Financial Express (India). 14 March 2005.
  4. ^ Team (11 May 2005). "Smart Buy: Making of the Sony-Sab deal". Indiantelevision Dot Com.
  5. ^ "SAB TV shifts from pure comedy to general entertainment". 28 October 2005. Retrieved 14 January 2018.
  6. ^ "SAB TV reinvents itself". Hindustan Times. 27 June 2008.
  7. ^ Mohanty, Meera (30 August 2008). "SAB to reposition itself as family-oriented comedy channel". Retrieved 17 October 2018.
  8. ^ "SAB HD to launch on 5 September". Archived from the original on 2 September 2016. Retrieved 24 July 2017.
  9. ^ "Taarak Mehta Ka Ooltah Chashmah: It's been 10 years, 2500 episodes but Tapu Sena, Gokuldham members feel like it's just the beginning". Mumbai Mirror.