|Picture format||1080i HDTV|
(downscaled to 16:9 576i for the SDTV feed)
|Parent||Culver Max Entertainment|
|Launched||23 April 1999|
|Former names||SAB TV (1999–2005)|
|SonyLIV||Watch Sony SAB TV Live (India)|
|Sling TV||Internet Protocol television|
Sony SAB (formerly SAB TV) is an Indian pay television channel owned by Culver Max Entertainment.
Sony SAB was launched as SAB TV by Gautam Adhikari and Markand Adhikari under their company Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005 and rebranded it as Sony SAB, with a new focus on general entertainment and eventually turning itself into a youth channel. In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network.
The high-definition feed of the channel was launched on 5 September 2016.
Yes Boss is one of the longest-running show on the channel. After Yes Boss, Taarak Mehta Ka Ooltah Chashmah became the longest-running show.
Main article: List of programmes broadcast by Sony SAB
Sony SAB's current programming includes Taarak Mehta Ka Ooltah Chashmah, Maddam Sir, Wagle Ki Duniya – Nayi Peedhi Naye Kissey, Dharm Yoddha Garud, Pushpa Impossible and Ali Baba: Dastaan-E-Kabul.