Southwest Airlines
Logo (2014–present), consisting of the name "Southwest" in blue letters followed by a heart in yellow, red and blue diagonal stripes
IATA ICAO Callsign
FoundedMarch 9, 1967; 56 years ago (1967-03-09) (as Air Southwest)
Commenced operationsJune 18, 1971; 51 years ago (1971-06-18) (as Southwest Airlines)
Operating bases
Frequent-flyer programRapid Rewards
Fleet size793[1]
Traded as
HeadquartersDallas, Texas, U.S.
Key people
RevenueIncrease US$23.814 billion (2022)[2]
Operating incomeDecrease US$1.017 billion (2022)[2]
Net incomeDecrease US$539 million (2022)[2]
Total assetsDecrease US$35.369 billion (2022)[2]
Total equityIncrease US$10.687 billion (2022)[2]
Employees66,100 (December 2022)[2]

Southwest Airlines Co., typically referred to as Southwest, is an airline based in the United States and the world's largest low-cost carrier.[3] It is headquartered in Dallas, Texas, and has scheduled service to 121 destinations in the United States and 10 additional countries.[4] As of 2018, Southwest carried more domestic passengers than any other United States airline.[5]

The airline was established on March 9, 1967,[6] by Herb Kelleher and Rollin King as Air Southwest Co. and adopted its current name, Southwest Airlines Co., in 1971, when it began operating as an intrastate airline wholly within the state of Texas, first flying between Dallas, Houston, and San Antonio.[7][8] It began regional interstate service in 1979, expanding nationwide in the following decades. Southwest currently serves airports in 42 states and multiple Central American destinations.

Southwest's business model is distinct from other US airlines as it uses a rolling hub and point-to-point network and allows free checked baggage. It exclusively uses Boeing 737 jets in its fleet.

The airline has nearly 66,100 employees and operates about 4,000 departures a day during peak travel season.[9][10]


Main article: History of Southwest Airlines

Southwest Airlines was founded in 1966 by Herbert Kelleher and Rollin King, and in 1967 it was incorporated as Air Southwest Co. Three other airlines took legal action to try to prevent the company from its planned strategy of undercutting their prices by flying only within Texas and thus being exempt from various regulations. The lawsuits were resolved in 1970, and in 1971 the airline began operating regularly scheduled flights between Dallas Love Field and Houston and between Love Field and San Antonio, and adopted the name Southwest Airlines Co. In 1975, Southwest began operating flights to various additional cities within Texas, and in 1979 it began flying to adjacent states. Service to the East and the Southeast started in the 1990s.[11] Southwest turned a profit for 47 consecutive fiscal years from 1973 through 2019.[12]


Main article: List of Southwest Airlines destinations

As of 2021, Southwest scheduled flights to over 100 destinations in 42 states, Puerto Rico, Mexico, Central America, and the Caribbean.[13] Southwest does not use the traditional hub-and-spoke system of other major airlines, preferring a point-to-point system combined with a rolling-hub model in its base cities.


Main article: Southwest Airlines fleet

As of December 2022, Southwest Airlines operates 771 aircraft.[1] In its history, Southwest Airlines has operated only Boeing 737 jetliners, except from 1979 to 1980 and 1983 to 1985, when it leased and operated a few Boeing 727-200s.[14] Southwest is currently the largest worldwide operator of Boeing 737 aircraft.[15] Using a single basic aircraft type allows Southwest pilots and flight attendants to crew any aircraft in the fleet without restrictions.[16]

In March 2021, Southwest announced an order for 100 MAX 7 jets.[17] The order established Southwest Airlines as the largest purchaser of the Boeing jet model.[18] In June 2021, they increased their overall purchase order of Max 7 planes to 234 jets in total.[19]

Passenger experience

A Southwest 737-800 at Baltimore–Washington International Airport

Southwest solely offers economy-class seats, and does not have business- or first-class cabins on its aircraft.[20] Still, Southwest does offer many amenities, as follows:

The company permits two free-of-charge checked bags per passenger,[21] and passengers are permitted to change their flight up to 10 minutes prior to their flights without extra charge. In the event of a cancellation, passengers are refunded a travel credit in the amount spent on their ticket, and the credit may be used toward other Southwest Airlines or Southwest Vacations purchase. The credit does not expire.[22]

Southwest offers free in-flight nonalcoholic beverages and offers alcoholic beverages for sale for $6 to $7 per beverage. Free alcoholic drinks are offered on some holidays such as Valentine's Day and Halloween. They also have complimentary snacks on all flights. Southwest has become known for colorful boarding announcements and crews who sometimes burst out in song.[23][24][25][26]

Prior to 2007, Southwest boarded passengers by grouping the passengers into three groups, labeled A, B and C. Passengers would line up at their specified letter and board.[27]

In 2007, Southwest modified its boarding procedure by introducing a number. Each passenger receives a letter (A, B, or C) and a number 1 through 60. Passengers line up in numerical order within each letter group and choose any open seat on the aircraft.[27] A 2012 study on the television series MythBusters, found this to be the fastest method currently in use for passengers to board a plane; on average, it is 10 minutes faster than the standard method.[28] The airline was also number-one on the 2020 Airline Quality Rating list.[29]

Southwest has a "customer of size" policy in which the cost of a second seat is refunded for any plus-sized travelers who take up more room than one seat.[30][31]

In-flight entertainment

Wi-Fi now[when?] costs $8, that allows for streaming live television, movies, streaming music, and app messaging. After completing a testing phase that began in February 2009, Southwest announced on August 21, 2009, that it would begin rolling out in-flight Wi-Fi Internet connectivity via Global Eagle Entertainment's satellite-broadband-based product. Southwest began adding Wi-Fi to its aircraft in the first quarter of 2010. The airline began testing streaming live television in the summer of 2012 and video on demand in January 2013.[32][33] As of November 1, 2018, live in-flight TV, movies, messaging (iMessage and WhatsApp) and real-time flight-tracking information via Wi-Fi became available to passengers, with full Internet access available at a fee for regular passengers.[34]

Rapid Rewards

Southwest first began to offer a frequent-flyer program on June 18, 1987, calling it The Company Club. The program credited for trips flown regardless of distance.[35] Southwest Airlines renamed its frequent flyer program Rapid Rewards on April 25, 1996.[36]

The original Rapid Rewards program offered one credit per one-way flight from an origin to a destination, including any stops or connections on Southwest Airlines. When 16 credits were accumulated in a 24-month period, Southwest awarded one free round-trip ticket that was valid for 12 months.[37]

On March 1, 2011, Rapid Rewards changed to a points system based on ticket cost. Members earn and redeem points based on a four-tier fare scale multiplier and the cost of the ticket. Changes also included no blackout dates, seat restrictions, or expiring credits. Since October 18, 2019, Rapid Rewards points do not expire as long as the member is alive.[38] It also adds more options to use points.[39][40][41][42]

Corporate affairs


Southwest Airlines' headquarters at Dallas Love Field in Dallas
Southwest Airlines' headquarters at Dallas Love Field in Dallas

The Southwest Airlines headquarters are located on the grounds of Dallas Love Field in Dallas.[9][43] Chris Sloan of Airways magazine stated they are "as much a living, breathing museum and showcase for the 'culture that LUV built' as they are corporate offices."[44]

On September 17, 2012, Southwest broke ground on a new Training and Operational Support building,[45] across the street from its current headquarters building. The property includes a two-story, 100,000-square-foot Network Operations Control building that can withstand an EF3 tornado. It also includes a four-story, 392,000-square-foot office, and training facility with two levels devoted to each function. The new facilities house 24-hour coordination and maintenance operations, customer support and services, and training. The project was completed in late 2013, with occupancy beginning in 2014.

On June 2, 2016, Southwest broke ground on its new office and training facility known as Wings. The newest addition to the corporate campus is composed of a 420,000-square-foot, six-story office building, and a 380,000-square-foot adjoining structure called the Leadership Education and Aircrew Development (LEAD) Center that serves as the new pilot training facility. The LEAD Center has the capacity to house and support 18 flight simulators. It is designed to be expanded to accommodate up to 26 simulator bays. The building opened on April 3, 2018.[46]

On August 16, 2019, Southwest announced an expansion of the LEAD Center to accommodate eight additional simulators for future operational and training demands.[47] On January 2, 2020, it was announced that Southwest would be purchasing an additional 3 acres (1.2 ha) of land adjacent to its Wings and LEAD facilities.[48] No additional details were disclosed.


As of June 30, 2022, Southwest Airlines had 62,333 active full-time equivalent employees.[49] According to The Washington Post, it uses the hiring motto of seeking people that have a "Servant's Heart, Warrior Spirit, Fun-LUVing Attitude".[50] It also uses the internal practice of ranking "employees first, customers second".[51]

Bob Jordan, formerly executive vice president of corporate services, became Southwest's sixth CEO on February 1, 2022, replacing Gary C. Kelly. Kelly continues as chairman of Southwest Airlines. Kelly replaced former CEO Jim Parker on July 15, 2004, and assumed the title of president on July 15, 2008, replacing former president Colleen Barrett. In July 2008, Herb Kelleher resigned from his position as chairman. Barrett left her post on the board of directors and as a corporate secretary in May 2008 and as president in July 2008. Kelleher was president and CEO of Southwest from September 1981 to June 2001.[52] On June 23, 2021, Southwest announced that chairman and CEO Gary Kelly would transition roles in early 2022, becoming the carrier's executive chairman with the desire to serve in that role through at least 2026 at the discretion of the board of directors. Jordan also joined the board then.[53]

On January 10, 2017, Southwest announced changes to the company's executive leadership ranks, with Thomas M. Nealon named as president and Michael G. Van de Ven as the airline's chief operating officer.[54] On September 14, 2021, Southwest announced Nealon had decided to retire from his duties as president effective immediately, but would continue to serve the company as a strategic advisor. Chief Operating Officer Mike Van de Ven was named as the company's president the same day, and remains COO.[55]

About 83% of Southwest employees are members of a union.[56] The Southwest Airline Pilots' Association, a union not affiliated with the Air Line Pilots Association, represents the airline's pilots.[57] The aircraft maintenance technicians are represented by the Aircraft Mechanics Fraternal Association.[58] Customer service agents and reservation agents are represented by the International Association of Machinists and Aerospace Workers Union. Flight dispatchers, flight attendants, ramp agents, and operations agents are represented by the Transport Workers Union.

The company has appeared on various "best places to work" list, with its employee culture mentioned by Travel and Leisure, CNBC, and Forbes.[59][60][61] The company has also been named to Fortune magazine's "Most Admired Companies" list, reaching number 14 in 2021.[62]

Southwest has never furloughed an employee.[63] As a result of the COVID-19 pandemic, the company launched voluntary separation and extended time-off programs in 2020, and around 16,900 employees volunteered to take an early retirement or long-term leave.[64] Roughly 24% were pilots and 33% were flight attendants.[65] In late 2020, the airline issued some WARN Act notices and announced incipient pay cuts for many employees in response to pandemic impacts, but these measures were rescinded after the Consolidated Appropriations Act, 2021 was enacted on December 27, 2020, providing additional financial aid to US airlines.[66]

Impact on carriers

Southwest and its business model have had an influence on other low-cost carriers (LCC's). The competitive strategy combines a high level of employee and aircraft productivity with low unit costs by reducing aircraft turnaround time, particularly at the gate.[67] Europe's EasyJet and Ryanair are two of the best-known airlines to follow Southwest's business strategy in that continent. Other airlines with a business model based on Southwest's system include Canada's WestJet, Malaysia's AirAsia (the first and biggest LCC in Asia), India's IndiGo, Australia's Jetstar, a subsidiary of Qantas (although Jetstar now operates three aircraft types), Philippines's Cebu Pacific, Thailand's Nok Air, Mexico's Volaris, Indonesia's Lion Air and Turkey's Pegasus Airlines.[67]

Lobbying against high-speed rail

Southwest Airlines has a history of lobbying against high-speed rail, which it sees as a competitor for short-distance commuter flights. In the early 1990s, Southwest lobbied U.S. Congress and the Texas Legislature to oppose a high-speed rail system between Dallas, San Antonio, and Houston, and filed three lawsuits against the initiative.[68][69][70][71] In 1991, Southwest told Texas authorities, "Rail has a romantic appeal, but this case cannot be decided on the basis of nostalgia or even a desire to emulate the rail service of France and Germany. The American reality is that high-speed rail will be viable in Texas only by destroying the convenient and inexpensive transportation service the airlines now provide, and only by absorbing huge public subsidies."[69] In 1994, the high-speed rail initiative was cancelled.[68] While several reasons led to the initiative's demise, most commentators attribute a key role to Southwest Airlines' aggressive campaign against it.[71]


The company has always employed humor in its advertising. Former slogans include "Love Is Still Our Field", "Just Plane Smart", "The Somebody Else Up There Who Loves You", "You're Now Free to Move About the Country", "THE Low Fare Airline", "Grab your bag, It's On!", and "Welcome Aboard". The airline's slogan (as of 2022) is "Low fares. Nothing to hide. That's TransFarency!"[72]

In March 1992, shortly after Southwest started using the "Just Plane Smart" motto, Stevens Aviation, which had been using "Plane Smart" for its motto, advised Southwest that it was infringing on its trademark.[73][74] Instead of a lawsuit, the CEOs for both companies staged an arm-wrestling match. Held at the now-demolished Dallas Sportatorium and set for two out of three rounds, the loser of each round was to pay $5,000 to the charity of his choice, with the winner gaining the use of the trademarked phrase. A promotional video was created showing the CEOs "training" for the bout (with CEO Herb Kelleher being helped up during a sit-up where a cigarette and glass of Wild Turkey 101 whiskey was waiting) and distributed among the employees and also as a video press release along with the video of the match itself. Herb Kelleher lost the match for Southwest, with Stevens Aviation winning the rights to the phrase. Kurt Herwald, CEO of Stevens Aviation, immediately granted the use of "Just Plane Smart" to Southwest Airlines. The net result was both companies having use of the trademark.[75]

Accidents and incidents

Southwest has had nine accidents, including two aircraft hull losses and four deaths: one accidental passenger death in flight, two non-passenger deaths on the ground, and one passenger death from injuries he sustained when subdued by other passengers while attempting to break into the cockpit of an aircraft. The airline is considered among the safest in the world.[76]

Southwest Airlines incidents and accidents, by date
Flight Date Aircraft Location Description Casualties
1455 March 5, 2000 Boeing 737-300 N668SW Burbank, California The aircraft overran the runway upon landing at Burbank-Glendale-Pasadena Airport, injuring 44. The accident resulted in the dismissal of the captain. The aircraft was damaged beyond repair. Two serious injuries, 42 minor injuries
1763 August 11, 2000 Boeing 737-700 N798SW In flight The aircraft was flying from Las Vegas, Nevada, to Salt Lake City, Utah when 19-year-old Jonathan Burton attempted to storm the cockpit in an apparent case of air rage. He was restrained by six to eight other passengers. In the scuffle, Burton died of asphyxiation. One death, one minor injury
1248 December 8, 2005 Boeing 737-700 N471WN Chicago, Illinois The aircraft overran the runway during landing at Chicago Midway International Airport in heavy snow and slid into a nearby street, striking several cars and killing a six-year-old boy inside one of them. Injuries to several passengers and other persons on the ground were reported. One death, nine seriously injured (on ground); three minor injuries (on board)
2294 July 13, 2009 Boeing 737-300 N387SW In flight The flight from Nashville International Airport to Baltimore-Washington International Airport was forced to divert to Yeager Airport in Charleston, West Virginia after a hole formed on the top of the aircraft's fuselage near the tail, resulting in depressurization of the cabin and deployment of the oxygen masks. The aircraft landed safely. None
812 April 1, 2011 Boeing 737-300 N632SW In flight The crew of the flight from Phoenix Sky Harbor Airport to Sacramento International Airport diverted to Yuma International Airport after a hole appeared in the top of the aircraft fuselage. The aircraft landed safely. Two minor injuries
345 July 22, 2013 Boeing 737-700 N753SW Queens, New York The flight from Nashville International Airport was severely damaged in a hard landing at New York's LaGuardia Airport. The nose landing gear collapsed with sufficient force to penetrate a nearby electronics bay; the aircraft then slid off the runway. The captain was fired and the aircraft was ultimately scrapped. Ten minor injuries
3472 August 27, 2016 Boeing 737-700 N766SW In flight The flight from Louis Armstrong New Orleans International Airport to Orlando International Airport suffered an uncontained engine failure, damaging the engine nacelle and causing a gash in the fuselage. The aircraft diverted and landed without further incident at Pensacola International Airport. None
1380 April 17, 2018 Boeing 737-700 N772SW In flight The flight from New York-LaGuardia to Dallas made an emergency landing at Philadelphia International Airport after debris from an uncontained engine failure smashed a passenger window. The resulting depressurization pushed a passenger to be partially out of the window, causing critical injuries that led to her death. One death, eight minor injuries
1392 May 7, 2020 Boeing 737-700 N401WN[77] Austin, Texas Shortly after landing at Austin–Bergstrom International Airport, a pilot reported having seen someone on Runway 17R; subsequent investigation by airport operations found the body of a man on the runway, having seemingly been struck by the aircraft during or shortly after it touched down. One death (on ground)

Controversies and passenger incidents

See also: Access Now v. Southwest Airlines, Flying while Muslim § Southwest Airlines, and Boeing 737 MAX groundings

On June 22, 2011, a March 25 recording was released to the press of an apparently inadvertent in-flight radio transmission of Southwest captain James Taylor conversing with his first officer. The conversation was peppered with obscenities directed at gay, overweight, and older flight attendants. According to Southwest, the pilot was reprimanded and temporarily suspended without pay and received diversity education before being reinstated.[78][79][80]

On September 26, 2017, a woman was removed from a Southwest flight after claiming to have a life-threatening allergy to dogs, two of which were present on the aircraft, including a service animal. Southwest employees requested that she provide documentation of her condition and staff asked her to exit the aircraft multiple times. Police ultimately had to escort her away.[81][82]

On December 29, 2017, a family was removed from a flight from Chicago Midway Airport because of an unconfirmed head lice accusation. The family did not have lice and was re-accommodated on a flight two days later.[83]

In October 2019, a Southwest flight attendant filed a lawsuit against the airline, claiming that two pilots had livestreamed footage from a camera hidden in the plane's toilet to an iPad, and that one of the pilots said that such cameras were a "top-secret security measure" installed in all of the airline's 737-800 aircraft.[84] Southwest and the pilot union stated that the film was a hoax and a "poor attempt at humor" by one of the pilots, who had previously recorded of himself on a different aircraft, fully clothed.[85]

In February 2020, a report conducted by the DOT inspector general found that Southwest was flying airplanes with safety concerns and that the Federal Aviation Administration was failing to properly oversee the airline.[86]

In 2020, a captain of a Southwest flight watched pornography on a laptop computer with his clothes removed while his female first officer continued her duties. The captain retired before the incident was reported, but he was subsequently prosecuted for lewd behavior, and the airline terminated his retirement benefits.[87][88]

On May 23, 2021, a female passenger aboard a Southwest flight repeatedly punched a female flight attendant in the face after landing at San Diego International Airport, causing the attendant to lose two teeth. The passenger was subsequently charged with battery causing serious bodily injury.[89]

Citing four whistleblowers, federal investigators with the U.S. Office of Special Counsel released a report on July 27, 2022, that follows up on the 2020 DOT inspector general's report. The 2022 report claims that Southwest stonewalled Federal Aviation Administration (FAA) investigations into maintenance and piloting safety lapses, and criticized the FAA for failing to adequately oversee the airline, stating that senior FAA staff "mismanaged and interfered" with investigations "in the face of SWA's intimidation tactics". The report accuses Southwest of misusing the FAA's Aviation Safety Action Program (ASAP) to hide pilot errors, while accusing the FAA of failing to adequately oversee Southwest's mechanics, and of failing to adequately vet maintenance records provided by the airline for 49 737 aircraft purchased from foreign carriers whose documentation practices did not meet FAA standards.[90]

December 2022 scheduling crisis

Main article: 2022 Southwest Airlines scheduling crisis

The airline experienced severe delays and thousands of flight cancellations starting on December 21, 2022, and continuing through the Christmas holiday. While some cancellations were due to bad weather from the severe late December winter storm across much of the United States, industry experts and SWAPA also blamed inadequate staffing and the airline's "outdated" employee scheduling system, citing reports of pilots waiting on hold on the telephone for up to eight hours awaiting work assignments.[91][92] On December 26, the airline initiated a massive system "reset", preemptively canceling thousands of flights and halting ticket sales over concerns that travelers might buy tickets for flights that are subsequently canceled.[92] Federal officials criticized the airline and U.S. Department of Transportation Secretary Pete Buttigieg announced a formal investigation.[93] Some experts attributed the crisis to the lack of scheduling flexibility inherent in the airline's point-to-point operations model.[94] Paul Krugman in The New York Times suggested the turmoil was not as much about corporate greed as some might expect and noted that despite an increasingly digitalized world, "there's a lot of physical action, and real-world labor, going on behind the scenes."[95] Another writer on the paper's opinion pages, Elizabeth Spiers, said this was an example of the airlines knowing they are offering passengers a poor deal but that many people have little choice given the alternatives.[96] The airline said it expected the problems to hurt its Q4 2022 financial results.[97]

See also


  1. ^ a b "Southwest Airlines Fleet Details and History". Retrieved December 10, 2022.
  2. ^ a b c d e f "Southwest Airlines 2022 Annual Report" (PDF). Southwest Airlines Co. Retrieved April 21, 2022.
  3. ^ "How Southwest Pioneered The Low Cost Carrier Model". Simple Flying. July 29, 2019.
  4. ^ "Southwest Corporate Fact Sheet". Southwest Airlines Newsroom. Retrieved March 10, 2021.
  5. ^ "2018 Traffic Data for U.S Airlines and Foreign Airlines U.S. Flights". United States Department of Transportation BTS. March 21, 2019. Archived from the original on October 11, 2019. Retrieved October 10, 2019.
  6. ^ "1966 to 1971". Southwest Airlines Newsroom. Retrieved March 10, 2023.
  7. ^ "Southwest Airlines – A Brief History". Southwest Airlines Co. 2009. Archived from the original on August 18, 2010. Retrieved January 6, 2011. More than 38 years ago, Rollin King and Herb Kelleher got together to start a different kind of airline.
  8. ^ "1966 to 1971". Southwest Airlines Co. 2011. Archived from the original on June 28, 2011. Retrieved June 1, 2011. March 15, 1967 Air Southwest Co. is incorporated.
  9. ^ a b "Corporate Fact Sheet". Southwest Airlines Co. October 24, 2019. Archived from the original on April 9, 2019. Retrieved July 2, 2019.
  10. ^ "Southwest Reports Record Third Quarter Net Income And Earnings Per Share". Southwest Airlines Newsroom. Archived from the original on October 24, 2019. Retrieved October 24, 2019.
  11. ^ "Southwest Airlines Co. – American corporation". Archived from the original on November 16, 2016. Retrieved November 15, 2016.
  12. ^ Arnold, Kyle (January 28, 2021). "Southwest Airlines posts first annual loss in 48 years, warns revenues will need to double to break even". The Dallas Morning News. Dallas, Texas. Retrieved February 22, 2021.
  13. ^ "Southwest Airlines - Route Map". Retrieved May 25, 2021.
  14. ^ Ash, Laura (October 25, 2019). "Southwest Airlines Once Operated The Boeing 727". Simple Flying. Retrieved October 30, 2020.
  15. ^ Hardiman, Jake (January 19, 2021). "Which Airlines Operated The Most Boeing 737s?". Simple Flying. Retrieved April 27, 2021.
  16. ^ Arnold, Kyle (March 29, 2021). "Southwest Airlines recommits to Boeing with order for 100 new 737 Max 7 jets". The Dallas Morning News. Dallas, Texas. Retrieved March 29, 2021.
  17. ^ Wolfsteller, Pilar (October 26, 2020). "Southwest flirts with Airbus in fleet renewal". Flight Global.
  18. ^ Josephs, Leslie (March 29, 2021). "Southwest Airlines agrees to buy 100 of Boeing's smallest 737 Max model". CNBC.
  19. ^ Wolfsteller, Pilar (July 22, 2021). "Southwest is 'delighted' with recovery progress". Flight Global.
  20. ^ Glusac, Elaine (August 20, 2020). "5 Things We Know About Flying Right Now". The New York Times. ISSN 0362-4331. Retrieved April 27, 2021.
  21. ^ Martín, Hugo (July 28, 2015). "Southwest Airlines will keep its 'bags fly free' policy". Los Angeles Times. Retrieved April 27, 2021.
  22. ^ Arnold, Kyle (July 28, 2022). "Southwest Airlines says flight credits won't expire". The Dallas Morning News. Retrieved August 11, 2022.
  23. ^ Kasperkevic, Jana (March 13, 2012). "Southwest Airlines Has A Secret Weapon To Make Everyone Love Flying". Business Insider. Archived from the original on November 7, 2014. Retrieved November 6, 2014.
  24. ^ Forgione, Mary (April 18, 2014). "Southwest, other airlines take safety talks to new, hilarious heights". LA Times. Archived from the original on October 30, 2014. Retrieved November 6, 2014.
  25. ^ Goldstein, Sasha (April 14, 2014). "Southwest Airlines flight attendant gives hilarious safety speech". NY Daily News. Archived from the original on November 10, 2014. Retrieved November 6, 2014.
  26. ^ Grossman, David (October 17, 2005). "I don't hate Southwest anymore". USA Today. Archived from the original on July 2, 2007. Retrieved June 10, 2007.
  27. ^ a b De Lollis, Barbara (September 19, 2007). "Southwest to Change Boarding Process – ABC 123 News". Archived from the original on December 17, 2013. Retrieved December 19, 2012.
  28. ^ Stromberg, Joseph. The way we board airplanes makes absolutely no sense Archived August 1, 2017, at the Wayback Machine. Vox, April 25, 2014.
  29. ^ Kelly, Matthew (May 3, 2021). "Southwest Airlines named best carrier after turbulent year for industry". The Wichita Eagle.
  30. ^ Milchtein, Chaya. "Flying is the hardest part of traveling while fat: Here are 9 ways to make it easier". USA TODAY. Retrieved August 12, 2022.
  31. ^ "Customer of Size Information". Southwest Airlines. Retrieved August 12, 2022.
  32. ^ "WiFi Access – Southwest Airlines". Archived from the original on February 23, 2012. Retrieved February 28, 2012.
  33. ^ Vargo, Angela (February 19, 2013). "Video | Nuts About Southwest". Archived from the original on September 20, 2013. Retrieved June 20, 2013.
  34. ^ "Free Movies Join Suite Of Complimentary Offerings Onboard Southwest Airlines Inflight Entertainment Portal". Southwest Airlines Newsroom. Archived from the original on December 6, 2018. Retrieved November 1, 2018.
  35. ^ "1985 to 1989". Southwest Airlines Co. 2011. Archived from the original on December 6, 2010. Retrieved January 11, 2011. ...Southwest introduces "The Company Club," a frequent-flyer program based on total trips flown, regardless of distance...
  36. ^ "1995 to 1997". Southwest Airlines Co. 2011. Archived from the original on August 7, 2010. Retrieved January 11, 2011. "Rapid Rewards" officially takes the place of the "Company Club" as the new name for our frequent flier program.
  37. ^ "Rapid Rewards Membership Rules". Southwest Airlines Co. August 2, 2010. Archived from the original on December 24, 2010. Retrieved January 11, 2011. One credit will be given for each Southwest Airlines flight flown.
  38. ^ "Southwest Announces Updates To Rapid Rewards, Companion Pass, And More". Southwest Airlines Newsroom. Archived from the original on October 24, 2019. Retrieved October 24, 2019.
  39. ^ "Southwest Airlines Introduces The All-New Rapid Rewards Program!". Southwest Airlines Co. January 5, 2011. Archived from the original on January 7, 2011. Retrieved January 11, 2011. ...Rapid Rewards program, the carrier's frequent flyer program...
  40. ^ "Redeem Points". Southwest Airlines Co. 2011. Archived from the original on January 7, 2011. Retrieved January 11, 2010. Lower fares require fewer points.
  41. ^ Green, Ryan. "Blog | Nuts About Southwest". Archived from the original on March 3, 2012. Retrieved July 29, 2013.
  42. ^ "Keep Rapid Rewards account active – Rapid Rewards Promotions". Southwest Airlines. Archived from the original on January 4, 2019. Retrieved January 4, 2019.
  43. ^ "Southwest Airlines Corporate Headquarters, Love Field, Dallas Archived March 7, 2016, at the Wayback Machine." Southwest Airlines. Retrieved on February 18, 2010.
  44. ^ Sloan, Chris (May 13, 2016). "A Look into Spirit Airlines' Frills-Free Corporate HQ and OCC". Airways Magazine. Archived from the original on August 6, 2019. Retrieved October 23, 2019.
  45. ^ "Southwest Airlines breaks ground on $100M HQ expansion in Dallas, plans to add 1,000 employees – Dallas Business Journal". September 17, 2012. Archived from the original on November 9, 2012. Retrieved December 19, 2012.
  46. ^ "See Southwest Airlines' new $250 million addition to fast-growing Love Field campus". Dallas News. April 3, 2018. Archived from the original on May 10, 2018. Retrieved May 15, 2018.
  47. ^ "Southwest Airlines Making Major Expansion to Pilot Training Building in Dallas". Dallas News. October 28, 2019. Retrieved January 12, 2020.
  48. ^ "Southwest Airlines Buys More Land Near Dallas Love Field". Dallas News. January 2, 2020. Retrieved January 12, 2020.
  49. ^ "Southwest reports second quarter 2022 results".
  50. ^ "Southwest's plan to conquer the airline industry, one joke at a time". The Washington Post.
  51. ^ Martin, Emmie (July 29, 2015). "A major airline says there's something it values more than its customers, and there's a good reason why". Business Insider.
  52. ^ "Herbert D. Kelleher – Officer Biographies – Southwest Airlines Newsroom". Archived from the original on March 20, 2015. Retrieved April 3, 2015.
  53. ^ "Southwest Announces 2022 Executive Leadership Plans". Southwest Airlines Newsroom. Retrieved July 27, 2021.
  54. ^ "Southwest Airlines Announces Executive Promotions". Archived from the original on January 13, 2017. Retrieved January 10, 2017.
  55. ^ "Southwest Announces Leadership Changes". Southwest Airlines Newsroom. Retrieved September 14, 2021.
  56. ^ "2018 Annual Report (Form 10-K)" (PDF). Southwest Airlines Investor Relations. Retrieved July 2, 2019.
  57. ^ "SWAPA". SWAPA. March 27, 2008. Archived from the original on August 16, 2011. Retrieved August 22, 2011.
  58. ^ "AMFA Home". Archived from the original on August 21, 2011. Retrieved August 22, 2011.
  59. ^ Ward, Marguerite (December 9, 2016). "4 reasons people love working at Southwest, which has never laid off a single employee". CNBC.
  60. ^ Dahl, Darren (July 28, 2017). "Why Do Southwest Airlines Employees Always Seem So Happy?". Forbes.
  61. ^ "Southwest Airlines Named Among Forbes' Best Employers In America". yahoo! (Press release). PRNewswire. February 9, 2021.
  62. ^ "Southwest Airlines | 2021 World's Most Admired Companies". Fortune.
  63. ^ Arnold, Kyle (November 6, 2020). "Southwest Airlines issues 42 furlough warnings after cost-cutting talks stall". The Dallas Morning News. Dallas, Texas. Retrieved November 24, 2020.
  64. ^ "Southwest Reports Second Quarter 2020 Results". Southwest Airlines Newsroom. July 23, 2020. Retrieved August 28, 2020.
  65. ^ "Nearly 30% Of Southwest Airlines Workers Opt To Take Extended Leave Or Early Retirement". KTVT. July 20, 2020. Retrieved August 14, 2020.
  66. ^ Arnold, Kyle (December 28, 2020). "Southwest Airlines won't need furloughs and wage cut in 2021 after Trump signs stimulus package". The Dallas Morning News. Dallas, Texas. Retrieved January 1, 2021.
  67. ^ a b Bamber, G.J., Gittell, J.H., Kochan, T.A. & von Nordenflytch, A. (2009). "Up in the Air: How Airlines Can Improve Performance by Engaging their Employees". Cornell University Press, Ithaca. Archived from the original on October 31, 2015. Retrieved August 10, 2011.((cite web)): CS1 maint: multiple names: authors list (link)
  68. ^ a b Perl, Anthony; Dunn, James A. (1997). "Fast Trains: Why the U.S. Lags". Scientific American. 277 (4): 106–108. Bibcode:1997SciAm.277d.106P. doi:10.1038/scientificamerican1097-106. ISSN 0036-8733. JSTOR 24995961.
  69. ^ a b Batheja, Aman (March 7, 2014). "Bullet Train Failed Once, but It's Back". The New York Times. ISSN 0362-4331. Retrieved December 29, 2022.
  70. ^ Perl, Anthony (2002). New Departures: Rethinking Rail Passenger Policy in the Twenty-First Century. University Press of Kentucky. pp. 165–166. ISBN 978-0-8131-2211-3. JSTOR j.ctt130j48n.
  71. ^ a b Powell, Kathy (January 1, 1995). "Southwest Airlines v. High-Speed Rail: More Powerful Than a Locomotive". Journal of Air Law and Commerce. 60 (4): 1091.
  72. ^ "Southwest Airlines zings competitors' fees in new ads". USA Today. Archived from the original on November 20, 2018. Retrieved November 19, 2018.
  73. ^ "Malice in Dallas part 1 Archived October 16, 2015, at the Wayback Machine" "YouTube" Retrieved on October 8, 2009
  74. ^ "Malice in Dallas | Kevin & Jackie Freiberg". March 23, 1992. Archived from the original on September 18, 2013. Retrieved July 29, 2013.
  75. ^ "Malice in Dallas (Round 3 and results) Archived October 12, 2016, at the Wayback Machine" "YouTube" Retrieved on October 8, 2009
  76. ^ "In depth: World's Safest Airlines". Archived from the original on July 7, 2012. Retrieved July 15, 2012.
  77. ^ "Flight history for Southwest Airlines flight WN1392".
  78. ^ "Southwest disciplines pilot for rant during flight". CNN. June 23, 2011. Archived from the original on November 10, 2012. Retrieved June 23, 2011. CNN Travel – Retrieved June 22, 2011
  79. ^ "Southwest Airlines Pilot's Rant – Transcript, Here's What He Said". Archived from the original on June 28, 2011.
  80. ^ "Southwest Airlines Pilot Broadcasts Hate For Flight Attendants Over ATC Radio – Raw Audio File". Archived from the original on March 5, 2013. Retrieved March 22, 2013. Aviation News Today – Retrieved June 22, 2011
  81. ^ Rosenblatt, Kalhan (September 27, 2017). "Southwest Airlines Apologizes After Video Shows Woman Being Dragged off Plane". NBC News. Archived from the original on September 29, 2017. Retrieved February 21, 2018.
  82. ^ Gant, Michelle (September 27, 2017). "Southwest Airlines passenger dragged off plane after claiming to have life-threatening pet allergy". Fox News. Archived from the original on September 29, 2017. Retrieved February 21, 2018.
  83. ^ Darby, Adam (January 1, 2018). "Disneyland-bound family kicked off Southwest flight after unconfirmed lice accusation". The Kansas City Star. The McClatchy Company. Archived from the original on February 22, 2018. Retrieved February 21, 2018.
  84. ^ "Southwest Airlines pilots 'livestreamed plane toilet on hidden camera'". BBC News. October 27, 2019. Archived from the original on October 28, 2019. Retrieved October 27, 2019.
  85. ^ "Press Release - Southwest Airlines Pilots Association Denies Media Reports Regarding Pilots' Alleged Use of Cameras to Conduct Video Surveillance in Lavatories" (PDF). Southwest Airlines Pilots Association. October 29, 2019. Retrieved November 20, 2019.
  86. ^ Koenig, David (February 12, 2020). "Federal report faults Southwest Airlines and FAA on safety". Associated Press. Retrieved February 12, 2020.
  87. ^ "Southwest pilot is accused of indecent exposure during flight". The Dallas Morning News. Dallas, Texas. Associated Press. April 5, 2021. Retrieved May 31, 2021.
  88. ^ "Ex-US airline pilot admits lewd act in cockpit mid-flight". BBC. May 29, 2021. Retrieved May 31, 2021. "[The pilot] further engaged in inappropriate conduct in the cockpit, as the first officer continued to perform her duties," federal prosecutors said in a statement... [He] was charged in Maryland because it was the state that the plane was flying over at the time. He pleaded guilty to intentionally committing a lewd, indecent or obscene act in a public place.
  89. ^ Lieberman, Grace (May 27, 2021). "This video captures the punches that knocked out a Southwest Airlines flight attendant's teeth". The Dallas Morning News. Dallas, Texas. Retrieved May 31, 2021.
  90. ^ Arnold, Kyle (July 27, 2022). "Southwest Airlines stonewalled FAA safety investigations, whistleblowers say". The Dallas Morning News. Dallas, Texas. Retrieved July 28, 2022. The investigation confirmed that senior leadership at the Federal Aviation Administration "mismanaged and interfered" with the arm overseeing Southwest Airlines between 2018 and 2020 "in the face of SWA's intimidation tactics."
  91. ^ Neuman, Scott; Ludden, Jennifer (December 27, 2022). "The blizzard is just one reason behind the operational meltdown at Southwest Airlines". NPR. Retrieved December 28, 2022.
  92. ^ a b Arnold, Kyle (December 27, 2022). "Southwest Airlines slashes thousands of flights in days ahead to 'reset' after meltdown". The Dallas Morning News. Dallas, Texas. Retrieved December 28, 2022.
  93. ^ Arnold, Kyle (December 27, 2022). "DOT 'ready to take action to hold Southwest accountable' over thousands of cancellations". The Dallas Morning News. Dallas, Texas. Retrieved December 28, 2022.
  94. ^ Skores, Alexandra (December 28, 2022). "Should Southwest Airlines reconsider its point-to-point route system?". The Dallas Morning News. Dallas, Texas. Retrieved December 28, 2022.
  95. ^ Krugman, Paul (December 29, 2022). "Opinion | Learning From the Southwest Airlines Fiasco". The New York Times. ISSN 0362-4331. Retrieved December 30, 2022.
  96. ^ Spiers, Elizabeth (December 30, 2022). "Opinion | The Airlines Know They Are Scamming Us". The New York Times. ISSN 0362-4331. Retrieved December 30, 2022.
  97. ^ Picciotto, Leslie Josephs,Rebecca. "Southwest Airlines says holiday meltdown will 'certainly' hit fourth-quarter results". CNBC. Retrieved December 30, 2022.