Bushiroad Inc.
Native name
Kabushiki-gaisha Bushirōdo
Company typePublic
TYO: 7803
IndustryVideo games
Media and Entertainment
Collectible card games
FoundedMay 18, 2007; 17 years ago (2007-05-18)
FounderTakaaki Kidani
HeadquartersSumitomo Nakanosakaue Bldg 1-38-1 Chuo, Nakano, Tokyo, Japan[1]
Area served
Key people
ProductsTelevision Production
Digital media
Animated feature films
Live event promotion
RevenueIncrease ¥48.799 billion (2023[1])
Decrease¥3,385 million (FY 2023)
Decrease¥4,503 million (FY 2023)
Total assetsIncrease¥46.335 billion (FY 2023)
Total equityIncrease¥22,399 million (FY 2023)
OwnersSumitomo Mitsui Banking Corporation
Takaaki Kidani
Nakano Sakagami Co., Ltd
GREE, Inc.
Number of employees
590 (2023[1])
SubsidiariesBushiroad Creative
Bushiroad Move
Bushiroad Music
Bushiroad Music Publishing
Bushiroad USA, Inc.
Bushiroad International Pte., Inc.
Frontwing (50.625%)
Argonavis (As of February 2022)
New Japan Pro-Wrestling
Bushiroad Fight
Bushiroad Well-Be
Bushiroad Works
New Japan Pro-wrestling of America, Inc.
Sanzigen (8.2%)
Kinema Citrus (31.8%)
Tokyo MX (10.06%)

Bushiroad Inc. (株式会社ブシロード, Kabushiki-gaisha Bushirōdo) is a Japanese entertainment company, producer of collectible card games and trading cards, publisher of mobile apps and games, promotional items and many other venues, which was founded in 2007 by Takaaki Kidani and is headquartered in Tokyo. Bushiroad created and owns various media franchises such as Tantei Opera Milky Holmes.[2] Since 2019, Bushiroad is listed on the Tokyo Stock Exchange and has traded on the TSE since its launch on July 24, 2019.[3]

On January 29, 2012, Bushiroad announced that it had fully acquired New Japan Pro-Wrestling, a major professional wrestling promotion, for ¥500 million.[4] In October 2019, Bushiroad acquired World Wonder Ring Stardom, a joshi puroresu promotion.[5]

At the 2012 Tokyo Game Show, Bushiroad announced Bushimo, a new social gaming platform for smartphones, which was released in Winter 2012.[6]

In March 2013, Bushiroad announced the revival of the media franchise Neppu Kairiku Bushi Road, with an anime television series that aired on December 31, 2013, as a collaboration between Bushiroad, Bandai Visual, Nitroplus, and Kinema Citrus.[7]

Bushiroad introduced a monthly magazine in September 2013 titled Monthly Bushiroad (月刊ブシロード, Gekkan Bushirōdo). It features manga serializations of their various trading card games and other franchises.

Bushiroad created the media franchise BanG Dream! in January 2015, which consists of a musical group, several manga series, and an anime television series.[8] It also created the media franchise Shōjo Kageki Revue Starlight in 2017, which consists of a musical and an anime television series.[9]

On December 12, 2019, Bushiroad and Kadokawa each acquired 31.8% of Kinema Citrus. The three companies previously announced a partnership in the same year for the creation of different anime, and one of the reasons for the deal was due to that partnership and a day later Bushiroad announced that it had acquired 8.2% of Sanzigen with Ultra Super Pictures owning 75.4% of Sanzigen and studio president Hiroaki Matsuura owning 16.4% of the company.[10][2][11] On March 16, 2021, Bushiroad acquired a 50.625% controlling stake in video game company Frontwing.[12]

Logo (2007–2017)


In the beginning of the company was an associated in six distinct subgroups that later merged into one entity. The two most important companies that extended the company's global market were in subsidiary which was created on November 12, 2010, to expand the company to market overseas for Collectible card games. On May 18, 2012, Bushiroad set up a subsidiary called Bushiroad USA Inc., which is located in Los Angeles, California to help them demand and increased interest in the company in those markets. The company also has large number of stores offering its products in Australia, Canada, China, France, Germany, United Kingdom, Colombia, Brazil, Argentina, Indonesia, Singapore, Thailand, Malaysia, New Zealand, India, Italy, Turkey, Qatar, Philippines, Spain, Portugal, Cambodia, Mexico, South Africa, Panama, Uruguay, Peru, Paraguay, Mexico, South Africa, and Hong Kong.

On February 27, 2015, Bushiroad formed a subsidiary to help the company with the trading sales. In May 2016 Bushiroad change the name of Alcard Co., Ltd. to Bushiroad Creative and is currently headed by Kosuke Narita and they moved their headquarters from Warabi, Saitama to Nakano, Tokyo. The company also helps the main company with Merchandising sales.

Formerly known as Bushiroad Media, Bushiroad Move specializes in internet radio production and also manages the voice acting agency, HiBiKi, along with HiBiKi Radio Station, which is dedicated to promoting Bushiroad's anime, games, and voice talents.

Operates a music business and handles activities such as the planning, production and sales of music contents. Bushiroad Music is also highly involved in the production of live events.

Bushiroad Music Publishing is a wing of the Bushiroad Music tasked with handling the copyright, development, and publishing of musical works.

New Japan Pro-Wrestling (NJPW) is a professional wrestling promotion that was acquired on January 31, 2012, by Bushiroad and is the largest and oldest wrestling promotion in Japan. In 2019, NJPW formed an American subsidiary of the company called New Japan Pro-Wrestling of America.

Bushiroad Fight was a company of Bushiroad Group founded in 2016 that owns several sports companies that includes World Wonder Ring Stardom and Knock Out. Since Knock Out's closure, Bushiroad Fight became the trading name for World Wonder Ring Stardom.

Bushiroad Works, Inc. was established to create and publish original IP through manga and novel format.

Bushiroad Well-Be

Bushiroad Well-Be
Company typeSubsidiary
FoundedOctober 7, 2004
FounderTakashi Oba
Key people
Takashi Oba (Representative Director)
Number of employees
256 (2022)
SubsidiariesThearter Company HIKOSEN

Bushiroad Well-Be is a subsidiary of Bushiroad that owns fitness clubs and theaters and was founded in 2004.

Bushiroad would acquire 14.5% of the shares in 2019 and then later on October 1, 2019, for the purpose of forming a tie-up with the companies' subsidiary theater company Thearter Company HIKOSEN. Furthermore, on February 3, 2020, Bushiroad would acquire all shares of the company made a wholly owned subsidiary.

Games and products

Multimedia franchises

Those are original crossmedia projects of the company that are made available on different media like manga, anime, games and live events.

Beginning in 2010, it has a voice actor unit for live performances, an anime, light novel, manga and games.

Created in 2015, it has an anime, manga, a mobile game and bands made up by the voice actors of the characters which perform in live events with instruments and also launch music albums and singles. A male-centric version titled From Argonavis launched in 2018.

Beginning in 2017, it has a unit with voice actors for musicals, an anime, manga, a radio program and a mobile game.

Beginning in 2019, it has an anime, a game, and live DJ performances.

Collectible card games

Published video games

Published games through their Bushimo social smartphone gaming service:



See also


  1. ^ a b c d "Company Overveiw". Bushiroad. Retrieved April 8, 2018.
  2. ^ a b "Bushiroad, Kadokawa Jointly Acquire 63.6% of Kinema Citrus Studio's Shares". 21 May 2023.
  3. ^ "「ブシロード」新規上場(Ipo)初値・株価見通しは?ビジネスモデル解説ほか". 10 July 2019.
  4. ^ 5億円!新日オーナー会社 電撃交代 (in Japanese). Nikkan Sports. Retrieved 2012-04-11.
  5. ^ "NJPW Parent Company Bushiroad Purchases Stardom - Wrestling Inc". www.wrestlinginc.com. Archived from the original on 2019-10-19.
  6. ^ Toto, Dr Serkan. "Bushimo: Japan Gets Yet Another Social Gaming Platform [Social Games] – Kantan Games Inc. CEO Blog". Retrieved 2020-04-20.
  7. ^ "Neppu Kairiku Bushi Road's Anime's 2nd Promo Video Reveals Air Date". Anime News Network. November 6, 2013. Retrieved November 17, 2013.
  8. ^ "BanG Dream! Girls Band Project Gets 2017 TV Anime". Anime News Network. July 7, 2016. Retrieved September 17, 2016.
  9. ^ "Bushiroad Reveals Revue Starlight Franchise With Stage Musical, TV Anime Projects". Anime News Network. April 30, 2017. Retrieved May 29, 2017.
  10. ^ Hodgkins, Crystalyn (14 December 2019). "Bushiroad Acquires 8.2% of Sanzigen Animation Studio". Anime News Network. Retrieved 14 December 2019.
  11. ^ "Bushiroad, Kadokawa, Kinema Citrus Announce Partnership to Produce Anime IP". 21 May 2023.
  12. ^ Pineda, Rafael Antonio (March 18, 2021). "Bushiroad Acquires Media Company Frontwing". Anime News Network. Retrieved March 18, 2021.
  13. ^ "CRAYON SHINCHAN RUNNER!! – Apps on Google Play".
  14. ^ "Crayon Shinchan Runner!!". iTunes.