Ei Samay Sangbadpatra
Ei Samay Sangbadpatra logo.svg
Ei Samay Sangbadpatra cover page August 15, 2022.jpg
The front page of the edition of Ei Samay on August 15, 2022.
TypeOnline news portal
FormatDigital
Owner(s)The Times Group
PublisherThe Times Group
EditorHirak Bandyopadhyay
Founded15 October 2012 (Daily Newspaper)
LanguageBengali
CountryIndia
Circulation243,273 Daily[1] (as of December 2019)
Sister newspapersThe Times of India
The Economic Times
Navbharat Times
Maharashtra Times
Vijaya Karnataka
Websitewww.eisamay.com

Ei Samay Sangbadpatra (lit.'Current Times Newspaper') is a Bengali-language daily newspaper from The Times Group. It was launched as a broadsheet daily newspaper with a motive to enter into a head-to-head competition with Anandabazar Patrika. It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family.[2][3][4]

The Ei Samay newspaper is considered as a challenge thrown by BCCL to Ananda Bazar Patrika (ABP) Group. Sensing the tough challenge, ABP Group started a huge media advertising campaign just a month after the launch of Ei Samay. The introductory price of this newspaper was 1 (1.3¢ US) per copy. According to company officials, this newspaper targets SEC A and A+, 20- to 35-year-old Bengalis.[5][6]

Pre-launch scenario

The vernacular print media space in West Bengal comprises four major Bengali dailies: Anandabazar Patrika, Aajkaal, Bartaman and Sangbad Pratidin. Out of these, Anandabazar Patrika is said to be the dominant leader in the Bengali print media space and ranks 6th among the top 10 vernacular dailies in India as per Indian Readership Survey 2012, with a readership of about 59 lakhs.[7]

Sections

Regular sections
Other sections

Editions

Currently this daily is published from Kolkata and New Delhi.

References

  1. ^ "Highest Circulated Daily Newspapers (language wise)" (PDF). Audit Bureau of Circulations. Retrieved 5 January 2020.
  2. ^ "TOI gears up for Bengal mkt; ropes in Tailor". Archived from the original on 21 February 2013. Retrieved 26 October 2012.
  3. ^ Times group enters Bengali newspaper market with Ei Samay
  4. ^ Times Group to launch Bengali daily 'Ei Samay' on Oct 15 | National | www.indiatimes.com
  5. ^ a b "Ei Samay launched, Bengali print war heats up". Exchange4media. Archived from the original on 18 November 2012. Retrieved 7 November 2012.
  6. ^ "imes group enters Bengali newspaper market with Ei Samay". Business Standard. Retrieved 7 November 2012.
  7. ^ The Hoot Story Page - media, press, subcontinent, media ethics, media watch, media research, media conflict, media gender, community radio, Unescos