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((more references|date=August 2021))
((Short description|Brazilian snacks company))
((Infobox company|
| name = Elma Chips
| logo = Elma Chips.jpg
| type = [[Subsidiary]]
| foundation = ((start date and age|df=yes|1974||))
| location = [[Curitiba]], [[Brazil]]
| key_people = 
| num_employees = 
| products = [[Snack food]]
| parent = [[PepsiCo]]
| homepage = [https://elmachips.com.br/ Elma Chips.com]
| footnotes = Slogan: ''É impossível comer um só'' 
))
'''Elma Chips''' is a Brazilian snacks company and its main industrial unit is in [[Curitiba]], capital of the Brazilian state of [[Paraná (state)|Paraná]]. The company is managed by [[Frito-Lay]], a subsidiary of the American branch of [[PepsiCo]].

== History ==
Elma Chips was founded in 1974 when PepsiCo acquired and merged the companies ''American Potato Chips'' (located in São Paulo) and ''Elma Produtos Alimentícios''. Elma was founded in 1958 by the sisters ‘’’El’’’friede Wagner and ‘’’Ma’’’ria Unger, and produced by hand crunchy sticks covered with coarse salt (industrialized and long version of a salted [[pretzel]]), called ''Stiksy'' and sold in green packaging. The union of the two companies was successful and the brand became known with its slogan: "It is impossible to eat just one".

The brand's first original product was ''Baconzitos'', a bacon-flavored wheat snack which started to be sold in the company's debut year. In 1976 the company started to manufacture ''[[Cheetos]]'' in Brazil, followed by [[Funyuns]] (sold as ''Cebolitos'' to match Baconzitos) in 1978, ''Zambinos'' (a pizza-flavored corn snack) in 1982, ''[[Fandangos (snack)|Fandangos]]'' in 1983, and ''[[Ruffles (potato chips)|Ruffles]]'', ''[[Doritos]]'', ''Pingo d'Ouro'' and ''Ovinhos'' in 1986.

From 1997 the company became popular with promotions of [[tazos]] and cards as gifts in the products, based on popular franchises like [[Looney Tunes]], [[Animaniacs]], [[Pokémon]], [[Naruto]], and also originals like Dracomania and Mythomania.<ref>((cite web | title=Tazo Mania Elma Chips | website= | url=https://www.voceselembra.com/2020/05/tazo-mania-elma-chips.html | language=pt | access-date=2021-04-03))</ref>

In 2004 there was the debut of ''Sensações'' (lit.: ''Sensations''), a brand of smooth potato chips targeted to a more mature audience, with more exquisite flavors.<ref>((cite web | title=Elma Chips Sensações lança campanha
 | website= | url=https://propmark.com.br/anunciantes/elma-chips-sensacoes-lanca-campanha/ | language=pt | access-date=2021-04-03))</ref> In 2006 the [[Lay's Stax]] brand started to be manufactured by Elma Chips under the name ''Elma Chips Stax'' (since Lay's was not sold in Brazil at the time). In 2007, the company acquired Lucky, known for the ''Fofura'' and ''Torcida'' snacks, thus adding more options to their portfolio.<ref name="Lucky">((cite web | title=Pepsico anuncia compra da brasileira Lucky, fabricante do salgadinho Torcida| website=G1 | url=http://g1.globo.com/Noticias/Economia_Negocios/0,,AA1644898-9356,00-PEPSICO+ANUNCIA+COMPRA+DA+BRASILEIRA+LUCKY+FABRICANTE+DO+SALGADINHO+TORCIDA.html | language=pt | access-date=2021-04-03))</ref> In 2013 ''[[Lay's]]'' started to be manufactured by the company.<ref>((cite web | title=Biscoito Oreo, batata Lay's e Coca Light: marcas famosas voltam ao Brasil | website=Economia | url=https://economia.uol.com.br/noticias/redacao/2013/12/13/biscoito-oreo-batata-lays-e-coca-light-marcas-famosas-voltam-ao-brasil.htm | language=pt | access-date=2021-04-16))</ref><ref>((cite web | title=Lay's explica por que demorou tanto para voltar ao Brasil | website=Exame | url=https://exame.com/marketing/lays-explica-por-que-demorou-tanto-tempo-para-chegar-no-bra/ | language=pt | access-date=2021-04-03))</ref> In 2021, the Sensações brand was renamed as ''Lay's Sensações''. <ref>((Cite web|url=https://embalagemmarca.com.br/2021/08/batata-sensacoes-e-relancada-pela-lays/|title = Batata Sensações é relançada pela lay's com nova embalagem - EmbalagemMarca))</ref>

==Products==
===Baconzitos===
[[File:Baconzitos.jpg|thumb|right|Baconzitos]]
'''Baconzitos''' is the [[brand name]] of a Brazilian bacon-flavored [[wheat]] snack introduced in 1974 by Elma Chips. It is known for being the first brand of the company, that before its merger was best known for the [[Stiksy]] snacks.<ref>((cite web | url=http://passoapassoempreendedor.com.br/2021/01/12/a-historia-da-elma-chips/ | title=A História da Elma Chips | date=12 January 2021 ))</ref> Baconzitos is one of the main brands of Elma Chips, including being one of the longest on the market, currently being labeled as one of the top classic Elma Chips snacks,<ref>((cite web | url=https://revistalivemarketing.com.br/elma-chips-apresenta-novo-design-dos-classicos-cebolitos-baconzitos-stiksy-e-pingo-douro/ | title=ELMA CHIPS® apresenta novo design dos clássicos Cebolitos®, Baconzitos®, Stiksy® e Pingo d'Ouro® ))</ref> usually being known for being paired with the brand ''Cebolitos'' ([[Funyuns]]).<ref>((cite web | url=https://www1.folha.uol.com.br/o-melhor-de-sao-paulo/2017/restaurantes-bares-e-cozinha/2017/06/1895347-do-sofa-ao-boteco-elma-chips-e-a-marca-de-salgadinho-mais-citada-em-pesquisa.shtml| title=Do sofá ao boteco, Elma Chips é a marca de salgadinho mais citada em pesquisa))</ref> 

==See also==
* [[List of brand name snack foods]]
* [[Sabritas]]

==References==
((reflist))

==External links==
* ((official website)) (in Portuguese)
*[https://www.pepsico.com.br/nossas-marcas/nossas-marcas Stiksy's Website]

((PepsiCo))

[[Category:Brand name snack foods]]
[[Category:Frito-Lay brands]]
[[Category:PepsiCo subsidiaries]]
[[Category:Food and drink companies of Brazil]]
[[Category:Snack food manufacturers of Brazil]]
[[Category:Food and drink companies established in 1974]]
[[Category:Brazilian companies established in 1974]]
[[Category:Brand name potato chips and crisps]]
[[Category:Brazilian subsidiaries of foreign companies]]

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