Wimm Bill Dann Foods
Company typeJoint stock
Founded1992; 32 years ago (1992)
HeadquartersMoscow, Russia
Key people
Toby Denis Maher, Chairman of the Management Board
Dmitry A. Anisimov, CFO
Vera V. Eliseeva, Head of Human Resources
ProductsMilk, yogurts, sour creams, fruit juices
RevenueDecrease US$2.18 billion (2009)[1]
Decrease US$0.201 billion (2009)[1]
Decrease US$0.117 billion (2009)[1]
Total assetsDecrease US$1.49 billion (2009)[1]
Total equityIncrease US$0.703 billion (2009)[1]
Number of employees

Wimm Bill Dann (Russian: Вимм-Билль-Данн) is one of Europe's largest dairy products companies. WBD produces yogurt, milk, flavored milk, fruit juices, and other soft drinks. It holds a 34% share in all dairy products in Russia, and a 20% share of the fruit drink market.

Wimm Bill Dann has 30 production sites in 16 cities. The "About our Company" page on the website describes the company's close ties to Russia's cattle and dairy farms. The company's management is both Russian and non-Russian. According to former Plant Manager Vladimir Tambov, the mascot is a mouse.[2]


The company was established in 1992 by Sergei Plastinin [ru] (the father of fashion designer Kira Plastinina) and Mikhail Dubinin. The business began with a leased juice bottling line and a loan of US$ 50.000.[3] Plastinin and Dubinin invited David Iakobachvili. Together with other partners, they leased a juice bottling line at the Lianozovsky Dairy Plant [ru].[4] The first name for the juices was given the name of the company itself: the word "Wimm Bill Dann" was coined in assonance with the English "Wimbledon". The company was one of the first Russian producers of fruit juice under the "J7" brand.[5]

In response to a decline in the census of dairy cattle in Russia, the company spent US$7 mm in 1999 to modernize its suppliers' milking and refrigeration equipment.[citation needed]

The company listed on the New York Stock Exchange in 2002.[5]

In 2003, Wimm-Bill-Dann acquired a factory manufacturing the Essentuki mineral water [ru].[6] The company had been producing the «Essentuki-17 [ru]» «Essentuki-4 [ru]» and brands of mineral water until 2018, when it the plant to the joint-stock company «Holding-Aqua».[7]

Danone considered a takeover of Wimm-Bill-Dann around the same year.[8] It at one time had an 18% stake in the company, which it sold in October 2010.[5]

PepsiCo acquisition

On 2 December 2010, PepsiCo agreed to buy Wimm-Bill-Dann. During the first stage PepsiCo bought 66% of Wimm-Bill-Dann for $3.8 billion.[9] The purchase was one of the biggest foreign investments yet seen in Russia outside the energy industry.[10] Following the acquisition, the company delisted its stock from the New York Stock Exchange in 2011.[11] The deal was completed in several stages entirely (100%) by December 2011 through a multi-stage acquisition from founding shareholders, management and free float. The acquisition was the second-largest in PepsiCo history (after its earlier acquisition of Quaker Oats).[5]

Months following its acquisition of the company, PepsiCo was alerted of possible accounting improprieties by an anonymous whistle-blower. PepsiCo hired the law firm of Gibson, Dunn & Crutcher to conduct an investigation of Wimm Bill Dann, which revealed widespread compliance issues including potential Foreign Corrupt Practices Act violations. PepsiCo general counsel Maura Smith commissioned a memo which blamed PepsiCo's European management and compliance reporting systems for previously overlooking these improprieties, but her employment ended for undisclosed reasons before the memo was finalized. Following these events, the Securities and Exchange Commission began an investigation as to whether Smith was fired in retaliation for her actions.[12]


In October-November 2016, the company was accused of using the milk of FMD-infected cows in the production of its dairy products.[13] Following the requirements of the Rospotrebnadzor, Wimm Bill Dann withdrew its products from the market. The company denied the accusations but conducted formal investigations.[14][15]


WBD has a portfolio of over 1,000 different types of yogurt and dairy drinks, and 150 types of fruit juices and fruit drinks. Its most recognized brands are "J7 juices [ru]", "100% Gold Premium", "Favourite Garden" (Russian: "Любимый сад"), "House in a village" (Russian: "Домик в деревне"), "Jolly Milkman" (Russian: "Весёлый молочник"), and "Agousha" (Russian: "Агуша").[16]

See also


  1. ^ a b c d e Wimm Bill Dann Foods OJSC (3 February 2010). "Wimm Bill Dann Foods OJSC Consolidated Financial Statements Years Ended December 31st, 2009, 2008, 2007" (PDF). wbd.com. Wimm Bill Dann. Retrieved 8 January 2011.
  2. ^ "Info on Mouse Logo". Retrieved 25 March 2020.
  3. ^ Дмитрий Добров (7 July 2002). "Молочные реки, соковые берега" (in Russian). Kommersant. Retrieved 25 February 2022.
  4. ^ Александр Ефименко (13 April 1997). "Два мира — Два кефира" (in Russian). Kommersant. Retrieved 25 February 2022.
  5. ^ a b c d Chazan, Guy; Cimilluca, Dana; McKay, Betsy (3 December 2010). "Pepsi Juices Up in Russia". The Wall Street Journal. ISSN 0099-9660. Retrieved 29 September 2017.
  6. ^ Александра Ларинцева (1 March 2004). "Минеральное сражение" (in Russian). Kommersant. Retrieved 27 February 2022.
  7. ^ Елена Сухорукова (14 December 2018). "Американской PepsiCo разрешили продать завод в Ессентуках" (in Russian). RBC.ru. Retrieved 27 February 2022.
  8. ^ "Danone axes bid for Wimm-Bill-Dann | IOL Business Report". Retrieved 29 September 2017.
  9. ^ "PepsiCo to Acquire 66% of Russia's Wimm-Bill-Dann Dairy and Juice Company for $3.8 billion". pepsico.com (Press release). PepsiCo. 2 December 2010. Retrieved 8 January 2015.
  10. ^ "Pepsi's Russian challenge". The Economist. Vol. 397, no. 8712. 11 December 2010. Retrieved 8 January 2015.
  11. ^ "Wimm-Bill-Dann Foods files applies to delist from NYSE". Interfax. Retrieved 3 September 2017.
  12. ^ Ackerman, Andrew; Palazzolo, Joe; Maloney, Jennifer (27 September 2017). "SEC Probes Departure of PepsiCo's Former Top Lawyer". The Wall Street Journal. ISSN 0099-9660. Retrieved 28 September 2017.
  13. ^ Наталья Новопашина, Анастасия Демидова, Дмитрий Крюков (26 October 2006). "Из магазинов начали изымать молочную продукцию завода «Вимм-Билль-Данн»" (in Russian). RBC.ru. Retrieved 27 February 2022.((cite web)): CS1 maint: multiple names: authors list (link)
  14. ^ Alina Tolmacheva (26 December 2006). "«Ситуация вышла из-под контроля»: как «Вимм-Билль-Данн» справлялся с ложной информацией об испорченных продуктах фирмы" (in Russian). VC.ru. Retrieved 27 February 2022.
  15. ^ "PepsiCo изъяла молочную продукцию компании "Ополье" в связи со вспышкой ящура" (in Russian). Interfax. 26 October 2006. Retrieved 27 February 2022.
  16. ^ Олег Трутнев, Виталий Гайдаев (3 December 2010). "Pepsi попала на молоко" (in Russian). Kommersant. Retrieved 27 February 2022.