PopCorners
FounderJoseph Sequenzia
ProductsPopcorn-based snacks
ParentPepsiCo
Websitepopcorners.com

PopCorners is an American snack brand owned by PepsiCo.

History

PopCorners was founded by Joseph Sequenzia's firm milk* launched the snack line for Medora Snacks (Ideal Snacks). Naming the product, writing their go-to business and marketing plan starting with JetBlue[1] and ultimately rolling out the entire line of products that culminated in a sale of the business to private equity firm Permira in 2015.[2] PopCorners (BFY Brands) was acquired by Pepsi in Dec 2019.[3]

Advertising

They are noted for an advertisement during Super Bowl LVII, which was a spoof of Breaking Bad.[4][5]

References

  1. ^ LLC, Medora Snacks. "PopCorners™, The New Shape of Popcorn™ Flies Nationwide on all JetBlue Flights". www.prnewswire.com. Retrieved 2020-06-16.
  2. ^ "Private equity firm buys PopCorners". www.foodbusinessnews.net. Retrieved 2020-06-16.
  3. ^ "PepsiCo (PEP) to Acquire BFY Brands". StreetInsider.com. Retrieved 2020-06-16.
  4. ^ King, Scott. "Bryan Cranston Talks PopCorners Super Bowl Ad, 'Breaking Bad', And More". Forbes.
  5. ^ "See Walter White and Jesse Pinkman 'cooking' in PopCorners' Super Bowl LVII ad". The Drum.

External links

PepsiCo
Category