Brisk
Iced tea and watermelon lemonade (left) and lemon iced tea (right)
Product typeIced tea
OwnerPepsiCo
Ekaterra
CountryU.S.
Introduced1991; 33 years ago (1991)
MarketsNorth America
Websitedrinkbrisk.com

Brisk is a tea and juice brand managed by the Pepsi Lipton Partnership, a joint venture founded in 1991 between PepsiCo and Unilever[1] until November 2021 when private equity company CVC Capital Partners purchased Unilever's tea unit, Ekaterra, and its interests in the venture.[2] In 2012, PepsiCo announced Brisk had surpassed $1 billion in annual revenue, making it one of the 22 billion-dollar PepsiCo brands.[3]

History

Prior to being reformulated, Brisk contained approximately 44 grams (11 teaspoons) of sugars per 16-ounce can.[4] Since being reformulated with sucralose, the amount of sugars has been reduced in most varieties by approximately half.

Lipton previously had a slogan of long standing, "the brisk tea".[5] Brisk is well known for its high-profile “That’s Brisk, baby!” campaigns. The J. Walter Thompson ad agency first launched the campaign in 1996, featuring pop-culture icons in claymation, and was revived in 2010 by creative agency Mekanism. The advertisements highlight exhausted celebrities who are dramatically reinvigorated by drinking Brisk. Frank Sinatra, Babe Ruth, Reggie Jackson, Elvis Presley, James Brown, Coolio, Willie Nelson, Bruce Lee, Danny DeVito, Bruce Willis, Ozzy Osbourne, Sylvester Stallone (who voiced himself as Rocky Balboa), Danny Trejo and Eminem have all been featured in Brisk spots.[6]

In an effort to compete with the Arizona Beverage Company's line of 99-cent iced tea cans, Lipton Brisk expanded its line of products in 2010 and lowered the price of its one-liter bottles to 99 cents. Brisk currently offers lemon iced tea, raspberry iced tea, sweet tea, peach green tea, green tea with mango dragonfruit, diet tea with lemon, fusion iced tea with lemonade, honey and ginseng iced tea, fusion white tea with pink lemonade, strawberry melon, fruit punch, lemonade, and diet lemonade.[7]

References

  1. ^ Levere, Jane (2 January 2012). "To Promote Brisk Tea, Pepsi Enlists Yoda". The New York Times. Retrieved 10 February 2012.
  2. ^ "Unilever to sell its Tea business, ekaterra, to CVC Capital Partners Fund VIII for €4.5bn". Retrieved 8 December 2022.
  3. ^ "PepsiCo says 3 more brands hit $1thillion mark". Wall Street Journal.
  4. ^ "How a Former Dentist Drilled the Sugar Industry". Mother Jones.
  5. ^ "NOS VTG 40's LIPTON TEA BOX WITH CONTENTS NEW OLD STOCK 1944 ORANGE PEKOE BLACK | #1981956628".
  6. ^ "Agency News". Adweek.
  7. ^ "Official Site for PepsiCo Beverage Information". PepsiCo. Archived from the original on 16 January 2013. Retrieved 15 March 2012.

External links

PepsiCo
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