South Beach Beverage Company
Company typeSubsidiary
FoundedNorwalk, Connecticut, U.S. (1996; 28 years ago (1996))
FounderJohn Bello, Tom Schwalm
ProductsEnhanced water
Fruit juice drinks

SoBe (stylized as SoBe) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products. SoBe switched from glass bottles to plastic bottles for all of its beverages in 2010.

Company history

SoBe began as the South Beach Beverage Company, a drink manufacturer based in Norwalk, Connecticut from 1996 to 2001. It was founded by Kevin McGovern, and co-founded by John Bello and Tom Schwalm in 1995. Their first product was SoBe Black Tea 3G which contained ginseng, guarana, and ginkgo.[1] It proved to be popular and led to the introduction of other flavors. The company was bought by PepsiCo in October 2000.[2]


SoBe glass bottled drinks

Discontinued products

SoBe Mr. Green

Mr. Green (SoBe)

A 20 oz bottle of SoBe Mr. Green
TypeSoft drink
ManufacturerSoBe (division of PepsiCo)
Country of origin United States
FlavorPepper-style carbonated energy soft drink
Related productsMoxie
Dr Pepper
Pibb Xtra
Dr. Wells Edit this on Wikidata

Mr. Green was a short-lived carbonated soda offered by SoBe, widely released in the United States as a tie in with the release of the hit movie The Grinch starring Jim Carrey. Shipping in April 2002 and first available to consumers in May, it was produced in 12 oz cans, 20 oz bottles, and 1- and 2-liter bottles.[4] It was a rare carbonated beverage offered by SoBe.[5]

The soda's mascot of the same name was described as a "cyber lizard" in SoBe's press release. This character was a modernized version of the lizard found on other SoBe products.[6]

Mr. Green was tinted green, and included ginseng for flavor and added energy.[3]

Marketing campaigns


  1. ^ Olson, Jorge S.; Lopez, Carlos (February 13, 2009). Build Your Beverage Empire. Jorge Olson. p. 67. ISBN 978-0-9821425-1-6.
  2. ^ "Pepsi buys SoBe drink brand - Oct. 30, 2000". October 30, 2000. Retrieved August 8, 2022.
  3. ^ a b "2002 Milestones". PepsiCo. Archived from the original on August 13, 2013. Retrieved October 2, 2013.((cite web)): CS1 maint: unfit URL (link)
  4. ^ Lewis Lazare (April 4, 2002). "First carbonated drink from SoBe". Chicago Sun-Times. Archived from the original on October 4, 2013. Retrieved October 2, 2013.
  5. ^ Kim Bhasin (June 5, 2012). "16 Failed Soda Brands You'll Never See Again". Business Insider. Retrieved October 2, 2013.
  6. ^ "Cyber Lizard Invades Soft Drink Market". SoBe (press release). March 27, 2002. Retrieved October 2, 2013.
  7. ^ Khan, Kim. "Pepsi gets the lizard". CNN Money. CNN. Retrieved July 25, 2023.
  8. ^ "Actress Ashley Greene Models First-Ever SoBe 'Skinsuits' to Launch Newest 0 Calorie Flavors for SoBe Lifewater" (Press release). PRNewswire. PepsiCo. January 8, 2010. Retrieved December 21, 2022.
  9. ^ "'Gossip Girl' Jessica Szohr and Her SoBe® Lifewater® Skinsuits Heat Up Costa Rica's Jungles to Launch New SoBe Lifewater With Electrolytes" (Press release). PRNewswire. PepsiCo. January 5, 2011. Retrieved December 21, 2022.
  10. ^ "Painted in Palms, Covered in Coconuts, "Chuck" Actress Yvonne Strahovski Wears a Signature SoBe® Skinsuit to Launch Three New SoBe Lifewater® with Coconut Water Flavors" (Press release). PRNewswire. PepsiCo. January 17, 2012. Retrieved December 21, 2022.
  11. ^ "SoBe Launches Mike Tyson Gaming Pitch". July 26, 2011.