FounderChe Green
Legal status501(c)(3) organization
PurposeResearch and analysis of animal issues
Executive Director
Brooke Haggerty
Research Director
Jo Anderson
Content Director
Karol Orzechowski
Communications Manager
Jenna Riedi
Formerly called
Humane Research Council (until 2015)

Faunalytics is a nonprofit organization that provides animal advocates with access to the research and analysis of various animal issues.[1][2][3] Its research areas include factory farming, veganism and vegetarianism, the overpopulation in companion animals, animal testing, hunting, animal trapping, wild animal suffering, and the use of animals for entertainment purposes (zoos, circuses, racing, fights, etc.).[4] Faunalytics was founded in 2000 by Che Green,[3] and operated under the name Humane Research Council until 2015. In a book about animal activists in the US and France, Elizabeth Cherry cites the use of Faunalytics studies as part of activists' move towards practical research.[5]


Faunalytics is a non-profit organization based in Olympia, Washington, funded through consulting fees, grants, and donations. Founded by Che Green, a former analyst and research manager, Faunalytics utilizes contributions of time and expertise from committed professionals in research, marketing, and communications, as well as business service providers and designers for print and online media.

Faunalytics has the GuideStar Platinum Seal of Transparency,[6] and is currently listed as one of Animal Charity Evaluators' Top Charities.[2]


Faunalytics has conducted or contributed to a number of research studies such as a study of public perception of the animal protection movement (National Council for Animal Protection, 2006), the Humane Index (The Humane Society of the United States, 2007), and an independent study on advocating meat reduction and vegetarianism to U.S. adults (2007). From 2008 to 2019, the organization conducted the Animal Tracker, an annual survey of animal-related attitudes and behavior among U.S. adults, to establish benchmarks for these trends over time.[7]

In 2014, Faunalytics published a study of current and former vegetarians and vegans, based on a survey of over 11,000 people. According to their report, this is the first study to estimate the number of former vegetarians and vegans in the United States using a representative sample. They found that 2% of respondents identified as current vegetarians/vegans, while 10% identified as former vegetarians/vegans, pointing to high recidivism among vegetarians/vegans.[8] This study reportedly influenced several major farmed animal advocacy groups' outreach strategy.[9]

In 2018, Faunalytics conducted an exploratory study of attitudinal and behavioral differences among people in the "BRIC" countries – Brazil, Russia, India, and China – plus the United States. Data for this study were collected by YouGov in May and June of 2018, from more than 1,000 individuals per country. They found that more people are reducing than increasing their meat consumption, but that despite wanting better welfare for farmed animals most people don't believe meat-eating is to blame for animal suffering.[10] That same year, they also conducted a study on Naturalness Concerns and Clean Meat Acceptance.[11]

In 2019, they conducted studies on Labeling Alternatives to Plant-Based Meat,[12] Impact of Corporate Commitments on Consumer Attitudes,[13] Characteristics of People Who Donate to Animal Causes,[14] and Increasing Donations Through Appeal Types, Exposure, And Donor Characteristics.[15]

In 2020, Faunalytics conducted seven original studies, including an analysis of patterns of veg and meat orders from a campus café over five years,[16] a study of the most effective messaging to use when advocating for meat reduction,[17] a poll of the U.S. public's understanding of COVID-19 and its connection to animal issues,[18] a study of retention and turnover in the U.S. and Canadian animal protection movements,[19] an analysis of which animal products cause the most farmed animal suffering and deaths to feed the U.S. population,[20] a study conducted in partnership with Farm Sanctuary exploring the impact of farm sanctuary tours on intentions and diet change,[21] and a study of beliefs about chickens and fish in the U.S.[22]

In 2021, Faunalytics conducted four original studies. Twitter Trends in Animal Advocacy[23] is an animal advocacy Twitter trends analysis, offering a look at the public's interest in animal protection topics and how those interests change over time. The study discovered what types of animal-related keywords and tweets were most common – and when – giving advocates the insight they need to engage with their audiences at the right time. Chinese Citizens' Beliefs About COVID-19's Links With Animal Agriculture[24] replicates Faunalytics' U.S. COVID-19 poll conducted in March 2020, and finds that most Chinese respondents show strong support for legislation that would protect both animals and human health. Conducted with members of the farmed animal protection community in China, the study Growing A Community: How To Support Farmed Animal Protection In China[25] outlines the landscape, bottlenecks, and potential growth areas for farmed animal advocacy in China, and provides a breakdown of approaches for working on farmed animal protection. The Longitudinal Study on Going Vegan or Vegetarian has released two of three studies about the experiences of new vegetarians and vegans, which explores how and why consumers go veg,[26] the challenges they face, and what advocates can do to help people maintain their new plant-based lifestyle.[27]

Faunalytics original research
Date Title Description
2008–2019 Animal Tracker Survey Annual survey of U.S. adults' attitudes and behavior toward animals and animal advocates
2014 Study Of Current And Former Veg*ns Key factors in current and former vegetarians' and vegans' decisions to adopt and give up their diets
2018 How Does Video Outreach Impact Pork Consumption? Randomized controlled trial studying the impact of pig-focused advocacy videos on pork consumption
2018 Naturalness Concerns And Clean Meat Acceptance Study of clean meat descriptors and how they impact naturalness concerns and product acceptance
2018 Attitudes Toward Farmed Animals In BRIC Countries Attitudes and Behaviors toward farmed animals and veg*nism in Brazil, Russia, India, China, and the U.S.
2018 Pork Or Pig? Beef Or Cow? Implications For Advocacy And Research Comparing the use of euphemisms vs. explicit language in animal advocacy
2019 Plant-Based Labeling Study A study of consumer preferences for different terms used to describe plant-based meat products
2019 Who Supports Animal Causes? A series of research on people who donate to animal causes and why
2019 Who Are The Vegetarians? Characteristics of self-described vegetarians
2019 Impact of Corporate Commitments on Consumer Attitudes A qualitative analysis of public reactions to corporate animal welfare announcements
2019 Donating To One Vs. Millions A comparison of appeal types, overall levels of donation, and the characteristics of donors who support farmed animals and companion animals
2020 The Rise Of Veg, The Fall Of Meat: A Restaurant Case Study Patterns of veg and meat orders from a campus café over five years
2020 "Reduce" Or "Go Veg?" Effects On Meal Choice A study of the most effective messaging to use when advocating for meat reduction
2020 COVID-19 And Animals A poll measuring the U.S. public's understanding of COVID-19 and its connection to animals
2020 The State of Animal Advocacy In The U.S. & Canada A study of the experiences of animal advocates in the U.S. and Canada, and the factors that affect retention and turnover
2020 Animal Product Impact Scales An analysis of which animal products cause the most farmed animal suffering and deaths to feed the U.S. population
2020 Farm Sanctuary Tours & Dietary Change A study of the impact of farm sanctuary tours on dietary intentions and behavior
2020 U.S. Beliefs About Chickens And Fish A study of U.S. attitudes and beliefs about chickens and fish and how beliefs impact support of advocacy efforts
2021 Twitter Trends: #CageFree, #Vegan, #AnimalRights, and More A study looking at what Twitter trends can show us about vegan diets, attitudes about animal protection, and more
2021 COVID-19 & Animals: Chinese Citizens' Beliefs About COVID-19's Links With Animal Agriculture A study replicating Faunalytics' U.S. COVID-19 poll conducted in March 2020, and finding most Chinese respondents show strong support for legislation that would protect both animals and human health
2021 Going Vegan or Vegetarian: Many Paths to One Goal A study looking at how we can improve our understanding and support of new vegans and vegetarians
2021 Growing A Community: How To Support Farmed Animal Protection In China Members of the farmed animal protection community in China provide an overview of the landscape, bottlenecks, and potential growth areas
2021 Going Vegan Or Vegetarian: Motivations and Influences The second report from Faunalytics' longitudinal study of vegetarians and vegans looks at what motivations and influences encourage people to make the switch from meat to meatless

Faunalytics also maintains a research library with over 4,500 summaries of external research studies on animal related issues.[28] They also produce a series called "Faunalytics Fundamentals",[29] a collection of animal protection topic overviews illustrated using infographics and graphs, and other interactive visual resources for animal advocates.[30]

Animal Charity Evaluators review

Animal Charity Evaluators (ACE) named Faunalytics as one of its Standout Charities in its 2015, 2017, 2019, and 2020 annual charity recommendations.[31][2][32] ACE designates as Standout Charities those organizations which they do not feel are as strong as their Top Charities, but which excel in at least one way and are exceptionally strong compared to animal charities in general.[33] ACE reviews organizations designated as a Standout Charity every other year.[34]

In its December 2019 review of Faunalytics, ACE cites Faunalytics' strengths as its focus on an important field (creating and promoting research) and its publication of important research on topics related to effective animal advocacy. Their review states that Faunalytics' research projects are highly transparent, publicly available, and seem to be the result of an impact-focused project prioritization process. According to ACE, their weakness is that the effects of their programs on animals are indirect and difficult to measure.[2]

ACE named Faunalytics as one of three of its Top Charities in 2021.[35] The ACE review highlights the value of research as an important contribution to farmed animal protection, and Faunalytics' impact and effectiveness.[36]

See also


  1. ^ Piper, Kelsey (2018-10-31). "Vegan diets are hard to sell. Animal activists might do better focused on corporate decisions, not people's plates". Vox. Retrieved 2022-03-05.
  2. ^ a b c d "Faunalytics Review". Animal Charity Evaluators. Retrieved Dec 22, 2021.
  3. ^ a b "Faunalytics: Does farm-animal advocacy work?". Nonprofit Chronicles. 2018-08-24. Retrieved 2022-03-05.
  4. ^ Bridgers, Jessica. "Faunalytics: A Standout Charity Helping Animal Advocates". worldanimal.net. Retrieved 2022-03-05.
  5. ^ Cherry, Elizabeth Regan (2016). Culture and activism : animal rights in France and the United States. London. pp. 117–118. ISBN 978-1-317-15615-4. OCLC 948511765. Perhaps the strongest embodiment of this logic of practicality in activists' learning processes comes from Faunalytics (known as the Humane Research Council until 2015). Informed by corporate-driven market research, Faunalytics conducts focus groups with non-activists to find the best ways for annual rights SMOs to reach their target audiences. Demonstrating this move towards practicality, Heidi described the importance of Faunalytics's work: (...)
  6. ^ "Faunalytics - GuideStar Profile". GuideStar. Retrieved 2018-11-27.
  7. ^ "Animal Tracker-Year 8". Faunalytics. June 15, 2015. Retrieved June 27, 2016.
  8. ^ Humane Research Council (December 2014). "Study of Current and Former Vegetarians and Vegans" (PDF). Faunalytics. Retrieved June 27, 2016.
  9. ^ "Faunalytics Review". Animal Charity Evaluators. June 20, 2016. Retrieved June 27, 2016.
  10. ^ "Attitudes Toward Farmed Animals In The BRIC Countries - Faunalytics". Faunalytics. 2018-09-12. Retrieved 2018-11-27.
  11. ^ "Naturalness Concerns And Clean Meat Acceptance: A Faunalytics Study". Faunalytics. 2018-08-01. Retrieved 2020-01-03.
  12. ^ "What To Call Plant-Based Meat Alternatives: A Labeling Study". Faunalytics. 2019-01-23. Retrieved 2020-01-04.
  13. ^ "Impact Of Corporate Commitments On Public Attitudes". Faunalytics. 2019-05-22. Retrieved 2020-01-04.
  14. ^ "The People Who Support Animal Causes: Descriptive Results". Faunalytics. 2019-02-27. Retrieved 2020-01-04.
  15. ^ "Completed Projects". Faunalytics. 20 November 2019. Retrieved 2020-01-03.
  16. ^ "The Rise Of Veg, The Fall Of Meat: A Restaurant Case Study". Faunalytics. 2020-02-12. Retrieved 2020-12-16.
  17. ^ ""Reduce" Or "Go Veg"? Effects On Meal Choice". Faunalytics. 2020-02-19. Retrieved 2020-12-16.
  18. ^ "COVID-19 & Animals: What The Public Does And Doesn't Know". Faunalytics. 2020-04-08. Retrieved 2020-12-16.
  19. ^ "The State Of Animal Advocacy In The U.S. & Canada: Experiences & Turnover". Faunalytics. 2020-07-22. Retrieved 2020-12-16.
  20. ^ "The Impact Of Replacing Animal Products". Faunalytics. 2020-09-16. Retrieved 2020-12-16.
  21. ^ "A Farm Sanctuary Tour's Effects On Intentions And Diet Change". Faunalytics. 2020-10-14. Retrieved 2020-12-16.
  22. ^ "Beliefs About Chickens And Fish & Their Relation To Animal-Positive Behaviors". Faunalytics. 2020-11-11. Retrieved 2020-12-16.
  23. ^ "Twitter Trends". Faunalytics. 2021-01-13. Retrieved 2021-12-22.
  24. ^ "COVID-19 China". Faunalytics. 2021-01-27. Retrieved 2021-12-22.
  25. ^ "Growing A Community Farmed Animal Protection in China". Faunalytics. 2021-08-18. Retrieved 2021-12-22.
  26. ^ "Going Veg Many Paths". Vegan Magazine. 2021-07-01. Retrieved 2021-12-22.
  27. ^ "Going Veg Motivations and Influences". VEGWORLD MAGAZINE. 2021-12-14. Retrieved 2021-12-22.
  28. ^ "Library Of Animal-Related Attitude And Behavior Research". Faunalytics. Retrieved 2021-12-22.
  29. ^ "Faunalytics Fundamentals". Faunalytics. Retrieved 2021-12-22.
  30. ^ "Infographics". Faunalytics. Retrieved 2021-12-22.
  31. ^ Jon Bockman (December 1, 2015). "Updated Recommendations: December 2015". Animal Charity Evaluators. Retrieved April 17, 2018.
  32. ^ "Announcing our 2020 Charity Recommendations". Animal Charity Evaluators. 2020-11-24. Retrieved 2021-01-21.
  33. ^ Allison Smith (June 9, 2016). "Our Thinking on Standout Organizations". Animal Charity Evaluators. Retrieved November 29, 2016.
  34. ^ "Evaluating Charities". Animal Charity Evaluators. Retrieved 2020-01-03.
  35. ^ "Faunalytics Named A Top Charity By Animal Charity Evaluators". Faunalytics. 2021-11-24. Retrieved 2021-12-22.
  36. ^ "Charity Review Faunalytics". Animal Charity Evaluators. 2021-11-01. Retrieved 2021-12-22.