|Legal status||501(c)(3) organization|
|Purpose||Research and analysis of animal issues|
Communications & Development Manager
Faunalytics is a nonprofit organization that provides animal advocates with access to the research and analysis of various animal issues, including factory farming, veganism and vegetarianism, the overpopulation in companion animals, animal testing, hunting, animal trapping, wild animal suffering, and the use of animals for entertainment purposes (zoos, circuses, racing, fights, etc.).
Faunalytics is a non-profit organization based in Olympia, Washington, funded through consulting fees, grants, and donations. Founded by Che Green, a former analyst and research manager, Faunalytics utilizes contributions of time and expertise from committed professionals in research, marketing, and communications, as well as business service providers and designers for print and online media.
Faunalytics has the GuideStar Platinum Seal of Transparency, and is currently listed as one of Animal Charity Evaluators' Standout Organizations.
Faunalytics has conducted or contributed to a number of research studies that are significant for the animal advocacy movement. Noteworthy projects include a study of public perception of the animal protection movement (National Council for Animal Protection, 2006), the Humane Index (The Humane Society of the United States, 2007), and an independent study on advocating meat reduction and vegetarianism to U.S. adults (2007). From 2008-2019, the organization conducted the Animal Tracker, an annual survey of animal-related attitudes and behavior among U.S. adults, to establish benchmarks for these trends over time.
In 2014, Faunalytics published a study of current and former vegetarians and vegans, based on a survey of over 11,000 people. According to their report, this is the first study to estimate the number of former vegetarians and vegans in the United States using a representative sample. They found that 2% of respondents identified as current vegetarians/vegans, while 10% identified as former vegetarians/vegans, pointing to high recidivism among vegetarians/vegans. This study reportedly influenced several major farmed animal advocacy groups' outreach strategy.
In 2018, Faunalytics conducted an exploratory study of attitudinal and behavioral differences among people in the "BRIC" countries – Brazil, Russia, India, and China – plus the United States. Data for this study were collected by YouGov in May and June of 2018, from more than 1,000 individuals per country. They found that more people are reducing than increasing their meat consumption, but that despite wanting better welfare for farmed animals most people don't believe meat-eating is to blame for animal suffering. That same year, they also conducted a study on Naturalness Concerns and Clean Meat Acceptance.
In 2019, they conducted studies on Labeling Alternatives to Plant-Based Meat, Impact of Corporate Commitments on Consumer Attitudes, Characteristics of People Who Donate to Animal Causes, and Increasing Donations Through Appeal Types, Exposure, And Donor Characteristics.
In 2020, Faunalytics conducted seven original studies, including an analysis of patterns of veg and meat orders from a campus café over five years, a study of the most effective messaging to use when advocating for meat reduction, a poll of the U.S. public's understanding of COVID-19 and its connection to animal issues, a study of retention and turnover in the U.S. and Canadian animal protection movements, an analysis of which animal products cause the most farmed animal suffering and deaths to feed the U.S. population, a study conducted in partnership with Farm Sanctuary exploring the impact of farm sanctuary tours on intentions and diet change, and a study of beliefs about chickens and fish in the U.S.
|2008-2019||Animal Tracker Survey||Annual survey of U.S. adults’ attitudes and behavior toward animals and animal advocates|
|2014||Study Of Current And Former Veg*ns||Key factors in current and former vegetarians’ and vegans’ decisions to adopt and give up their diets|
|2018||How Does Video Outreach Impact Pork Consumption?||Randomized controlled trial studying the impact of pig-focused advocacy videos on pork consumption|
|2018||Naturalness Concerns And Clean Meat Acceptance||Study of clean meat descriptors and how they impact naturalness concerns and product acceptance|
|2018||Attitudes Toward Farmed Animals In BRIC Countries||Attitudes and Behaviors toward farmed animals and veg*nism in Brazil, Russia, India, China, and the U.S.|
|2018||Pork Or Pig? Beef Or Cow? Implications For Advocacy And Research||Comparing the use of euphemisms vs. explicit language in animal advocacy|
|2019||Plant-Based Labeling Study||A study of consumer preferences for different terms used to describe plant-based meat products|
|2019||Who Supports Animal Causes?||A series of research on people who donate to animal causes and why|
|2019||Who Are The Vegetarians?||Characteristics of self-described vegetarians|
|2019||Impact of Corporate Commitments on Consumer Attitudes||A qualitative analysis of public reactions to corporate animal welfare announcements|
|2019||Donating To One Vs. Millions||A comparison of appeal types, overall levels of donation, and the characteristics of donors who support farmed animals and companion animals|
|2020||The Rise Of Veg, The Fall Of Meat: A Restaurant Case Study||Patterns of veg and meat orders from a campus café over five years|
|2020||"Reduce" Or "Go Veg?" Effects On Meal Choice||A study of the most effective messaging to use when advocating for meat reduction|
|2020||COVID-19 And Animals||A poll measuring the U.S. public's understanding of COVID-19 and its connection to animals|
|2020||The State of Animal Advocacy In The U.S. & Canada||A study of the experiences of animal advocates in the U.S. and Canada, and the factors that affect retention and turnover|
|2020||Animal Product Impact Scales||An analysis of which animal products cause the most farmed animal suffering and deaths to feed the U.S. population|
|2020||Farm Sanctuary Tours & Dietary Change||A study of the impact of farm sanctuary tours on dietary intentions and behavior|
|2020||U.S. Beliefs About Chickens And Fish||A study of U.S. attitudes and beliefs about chickens and fish and how beliefs impact support of advocacy efforts|
Faunalytics also maintains a comprehensive research library with over 4,000 summaries of external research studies on animal related issues. They also produce a series called Faunalytics Fundamentals, a collection of animal protection topic overviews illustrated using infographics and graphs, and other interactive visual resources for animal advocates.
Animal Charity Evaluators (ACE) named Faunalytics as one of its Standout Charities in its 2015, 2017, 2019, and 2020 annual charity recommendations. ACE designates as Standout Charities those organizations which they do not feel are as strong as their Top Charities, but which excel in at least one way and are exceptionally strong compared to animal charities in general. ACE reviews organizations designated as a Standout Charity every other year.
In its December 2019 review of Faunalytics, ACE cites Faunalytics' strengths as its focus on an important field (creating and promoting research) and its publication of important research on topics related to effective animal advocacy. Their review states that Faunalytics' research projects are highly transparent, publicly available, and seem to be the result of an impact-focused project prioritization process. According to ACE, their weakness is that the effects of their programs on animals are indirect and difficult to measure.