Bruce Gregory Friedrich
August 7, 1969
West Lafayette, Indiana, U.S.
|Education||Georgetown University Law Center (D.Jur.)|
Johns Hopkins University (MA in Education)
London School of Economics and Political Science (Economics)
Grinnell College (BA in English, Economics, and Religion)
Bruce Gregory Friedrich (born August 7, 1969) is co-founder and executive director of The Good Food Institute (GFI), a Y Combinator funded non-profit that promotes plant- and cell-based alternatives to animal products. He is also a co-founder of the alternative protein venture capital firm New Crop Capital. Friedrich previously worked for PETA and Farm Sanctuary.
Friedrich was born in West Lafayette, Indiana on August 7, 1969. In 1987, he graduated from Norman High School in Norman, Oklahoma. In 1996, Friedrich graduated Phi Beta Kappa from Grinnell College with a B.A. in English, Economics, and Religion. He holds degrees from Johns Hopkins University and the London School of Economics, and received his J.D. degree from Georgetown University Law Center, graduating magna cum laude, Order of the Coif.
Friedrich served as Director of Policy for four years at Farm Sanctuary. Prior to that, he worked at PETA for 15 years. As Head of Public Campaigns, he led many of the organization's highest-profile campaigns. The most noticeable one was convincing the Green Bay Packers football team to change its name, that originated from meat a packing plant in the Green Bay area, which failed.
In 2015, Friedrich was recruited by Mercy For Animals as a co-founder of The Good Food Institute (GFI) in 2015 with the goal of transforming the food system by promoting price- and taste-competitive alternatives to animal products. In recognition for his work at GFI, Friedrich was named an "American Food Hero" by the Eating Well magazine in 2021.
Friedrich is a co-founder of New Crop Capital; a venture capital firm for funding the development of alternative proteins.
Friedrich is a TED fellow; in 2019, he gave a TED Talk that has since been viewed more than 2.3 million times arguing that plant- and cell-based alternatives had the potential to transform the global meat industry, preventing climate change and pandemics from antibiotic resistant pathogens.
An effective altruism advocate, Friedrich is a member of Giving What We Can, a community of people who have pledged to donate a portion of their income to effective charities.
Friedrich is Christian and has been vegan since 1987. He is married to Alka Chandna, who works for PETA.
Bruce Friedrich Director of vegan campaigns, People for the Ethical Treatment of Animals Born: Aug. 7, 1969, West Lafayette, Ind. Education: High school, Norman, Okla.; Grinnell College, 1996 graduate, Phi Beta Kappa in English and economics
the Norman High School class of 1987 member
Grinnell College economics, English, religion Phi Beta Kappa